The document discusses how customer survey analysis is changing and the need for more predictive capabilities. Traditional rear-view survey approaches are no longer sufficient and new technologies are enabling unstructured data collection. There is a growing demand for advanced data visualization beyond simple charts to derive actionable insights. However, survey analysis remains pre-historic with challenges around easier analysis, visualization of complex relationships, and delivering reports in different formats for various audiences. The proposed solution is to effectively bridge analytics, visualization, and automation to make survey analysis and insight derivation easy, affordable, and collaborative.

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2. 2
Rear-view approach will
no longer be the staple
for customer insights
professionals…they
must add predictive
capabilities to their
arsenal if they want to
remain effective
Customer Surveys as we know it is changing
Picture source: science.howstuffworks.com

3. New technologies
are taking over survey mode
Picture source: pcmag

4. Increasing penetration of
unstructured
data
in surveys

5. Growing demand for data
visualization
beyond simple charts,
among researchers

6. …but survey analysis is still PRE-HISTORIC
Challenges related to survey analysis

7. • Solution that enables easier
analysis of data instead of
putting 1s and 2s in a chart
• Visualization of complex
relationships through fewer,
better charts
• Multiple delivery options for
reports to meet needs of
different audience
How do I solve the
analysis challenges?
SOLUTION:
Effectively bridging the 3 worlds –
Analytics, Visualization and
Automation

8. Picture source: www.geeky-gadgets.com and Apple
Time for CHANGE

9. Easy
Affordable
Collaborative
Deriving actionable
Insights from
surveys is now

10. Key driver analysis to identify drivers and understand
their impact on customer experience

11. Sentiment analysis to measure and understand
customer’s tonality levels

12. WORD CLOUD THEME CLOUD
Word and Theme clouds to quickly identify areas of
customer concerns

13. Banner Tables for deeper dive into the factors
influencing customer satisfaction

14. Multiple charts for faster analysis

15. Share powerful insights with stakeholders across regions
• Simple drag and drop feature to create interactive reports and dashboards –
viewer only needs a browser
• Or download and share as formatted MS PowerPoint slides

16. Automate
data to analysis to sharing
report for tracking surveys
Auto

17. See it in Action!
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