1. PERSONAL BRAND EXPLORATION
Brianne Garcia-Smith
Project & Portfolio I: Week 1
August 8, 2021

2. I spent many years in Human Resources
before I walked away to fulfill my dream of
working in Esports. My goal is to bring new ways
fans can view and enjoy Esports gaming. I am
passionate about my work, as I strive to be an
influencer in Video Production. I’m always willing
to learn something new. I aim to be a Senior
Video Producer. I am dedicated to working on
my craft, accepting constructive criticism, and
expressing my creative mind.
IDENTITY
Picture of You
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3. PROFESSION
Potential Job Titles:
• Video Editor
• Film Editor
• Online Editor
BRAND ARCHETYPE -I am hard-
working and humble. I am
constantly developing artistic control
and skill. I take the extra time to
hone my skills. I have an eye for
detail. I do research to increase
creative ideas and connect with the
target audience.
Film and Video Editors for Esports Gaming Industry
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to Your Industry
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4. Producer’s and Creative Producers
TARGET AUDIENCE
Jen Tarvin
Outreach Plan:
• My portfolio will highlight specific projects that tailor to
what the companies current editors do.
• I will use LinkedIn to connect with this person.
• I will wait three days before reaching out by email to ask
about the status of my application.
PROFILE
PICTURE
Creative Producer at
Esports Engine
John Quick
Outreach Plan:
• I will review the job responsibilities to know what the
company is looking for in an editor.
• I will reach out by email or LinkedIn.
• I will wait three days before attempting to call or email
this person.
PROFILE
PICTURE Creative Producer at Blizzard
Entertainment
Lindsey Washburn
Outreach Plan:
• I will prepare a “elevator pitch” to show them what
makes me different from other editors.
• I will send this person an email to connect with them.
• I plan to wait three days then send an email asking
about my application.
PROFILE
PICTURE Producer at Rooster Teeth
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5. GOALS
Short Term: Immediately After Graduation, 2023
• I plan to be hired at a Esports company.
‣ I hope to grow my Youtube subscribers by 25%. I
will do this by posting weekly content showcasing
my editing advancement and what I have to offer.
Mid Term: 2030-2033
• I will have gained advanced knowledge of Video
Production.
‣ I will have gained more connections on my LinkedIn
account by at least 50%. While working with
producers I will make a professional name for
myself and use word of mouth to build my portfolio
to be a highly talented editor.
Long Term: 2034-2041
• I will be a well known Senior Editor for an Esports
company.
‣ My connections on LinkedIn will have increased by
80% as well as my Youtube subscriptions by 50%. I
will showcase my ability to pull creativity from others
with new and fresh content.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Basic knowledge of Adobe Pro
SOFT
HARD
Novice / Adept / Expert
Storytelling Writing Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Complex Problem Solving
SOFT
HARD
Novice / Adept / Expert
Web page creating software Novice / Adept / Expert
Communication Novice / Adept / Expert
Active listening Novice / Adept / Expert

7. I help content creators to produce expressive
enjoyable content that they can share with their
community by using Adobe Creative Cloud to clip
and edit their videos.
PROMISE

8. CREDENTIALS
Work Experience:
• Video Editor for Twitch streamer.
Pokemon Unite Youtube video.
Education:
• Sportscasting, B.S., Full Sail University 2023
Volunteer work:
• Video Editing for Semper Victoires
Esports
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9. COMPETITION
Joseph DeWitt
Industry Experience:
• Three years at Blizzard
Entertainment.
Education:
• Point Park University, 2012
Leadership Experience:
• Senior Assistant Editor at INNOCEAN USA
• Video editor at Blizzard Entertainment.
Skills and Proficiencies:
• Post Production- 11 endorsements
• Video Editing - 27 endorsements
• Video- 11 endorsements
Brianne
Garcia-Smith
Overall Online Presence:
• 500+ connections, no customized banner, professional
headshot, very detailed, no published articles, active on
social media, LinkedIn URL not customized.
• Grade: Superior, 95 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Video Editor for Semper Victores
Esports
Education:
• Sportcasting Degree, 2023
Leadership Experience:
• Human Resources
Skills and Proficiencies:
• Quick Learner - 0 endorsements
• Adobe Pro- 0 endorsements
• Communication - 0 endorsements
Overall Online Presence:
• Three connections, banner imaged not customized, no
professional headshots, profile semi detailed, no
published articles, semi active on social media,
LinkedIn URL not customized.
• Grade: Poor, 10 out of 100
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10. COMPETITION
Noteworthy Experience:
• Video Editor and Game Design for Fragoso
Entertainment.
• QA Intern for Imagination Vent LLC
Subaru Justy
HEADSHOT HEADSHOT
Industry Experience:
• Four years Video Editing at Fragoso
Entertainment
Education:
• Game and Interactive Media Design at Full Sail
University
Skills and Proficiencies:
• Game Design- 53 endorsements
• Game Programming- 47 endorsements
• Game Development - 45 endorsements
Overall Online Presence:
• 500+ connections, banner is customized, not a
professional headshot, very detailed profile, no
published articles, active on social media, customized
LinkedIn URL.
• Grade: Superior, 99 out of 100
Industry Experience:
• Video Editor for Semper Victores
Esports
Education:
• Sportscasting Degree 2023
Leadership Experience:
• Human Resources
Skills and Proficiencies:
• Quick Learner - 0 endorsements
• Adobe Pro- 0 endorsements
• Communication- 0 endorsements
Overall Online Presence:
• Three connections, banner imaged not customized, no
professional headshots, profile semi detailed, no
published articles, semi active on social media,
LinkedIn URL not customized.
• Grade: Poor, 10 out of 100
Brianne
Garcia-Smith
Caption Caption

11. BRAND POSITION
For Creative Directors who are looking for
storytelling talent, I provide fresh ideas that will
connect with the target audience and can create
from the smaller of details.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• TwitchCon Convention
‣ July 2022 | San Diego
• Cloud 9 Esports
‣ January 2022 | San Francisco
• BlizzCon
‣ November 2023 | Los Angeles
Digital Marketing
• Primary Content: I will create Esports and sports related
content to publish online. I take others content and create new
videos for their Youtube channels. I make sure it is in the way
the client is looking to connect with its viewers.
• Primary Tools: I will use Youtube, Twitter, Instagram, TikTok
and Facebook to use to post my content. YouTube,
Instagram, and TikTok I will make weekly content to post.
Facebook and Twitter I will use and make posts every other
day.
• Website: I will add different content that I have worked on to
my portfolio to showcase my ability to adapt to different games
and creative views for production purposes.
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13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that already has an advanced
knowledge of video editing software. Edit’s daily and
can show me how to look out for myself. November
2021
Formal Education
• Sportscasting Bachelor’s degree. July 30th 2023.
Technical Skills
• Adobe Pro, Adode Creative Cloud July 2021
• Graphic Design for Adobe, SkillShare, January 2022
• Adobe After Effects, SkillShare, March 2022
Soft Skills
• Time Management Creative comprehension , Full Sail
University 2021
• Writing Broadcast writing, Full Sail University 2021
• Cordination Full Sail University 2021

14. Brianne
Garcia-Smith
You know when you have content and you have a hard time creating a story
from it? Well, what I do is take your VOD’s and turn them into videos that
express story’s and connect with an audience. In fact, here is my YouTube
channel where I post my work.
Picture of You
Goes Here
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15. REFERENCES
Editor: Santa MONICA, CA: Cloud9 ESPORTS, INC. SANTA MONICA, CA | Cloud9 Esports, Inc.
(n.d.). https://jobsearcher.com/j/editor-at-cloud9-esports-inc-in-santa-monica-ca-0O5Kba.
Garcia-Smith, B., & MissSkillShots. (2021, August 4). Playing Crustle for a Day: Pokémon Unite.
YouTube. https://www.youtube.com/watch?v=OtR5L9Y9Ykk.
https://papercrowns.com/, P. C.-. (n.d.). Esports engine. Esports Engine. https://esportsengine.gg/careers.
Jen Tarvin. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved August 7, 2021,
from https://www.linkedin.com/in/jen-tarvin/
John Quick. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved August 7, 2021,
from https://www.linkedin.com/in/john-quick-0a971729/
Joseph DeWitt. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved August 8, 2021,
from, https://www.linkedin.com/in/joseph-dewitt-60a00780/
Lindsey Washburn. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved August 7, 2021,
from https://www.linkedin.com/in/lindseywashburn/
Putnam, K. (2019, August 19). Caregiver brand archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam
| Psychology Driven Brand Strategist. https://www.kayeputnam.com/brandality-archetype-caregiver/.
Putnam, K. (2019, August 19). Girl/Guy next DOOR BRAND archetype - Kaye Putnam: Psychology brand strategy.
Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brandality-archetype-
everyman/.
Subaru Justy. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
August 8, 2021, from https://www.linkedin.com/in/justin-fragoso/
Summary report For: 27-4032.00 - film and video editors.
O*NET OnLine. https://www.onetonline.org/link/summary/27-4032.00.
https://lensa.com/video-editor-contract-jobs/austin/jd/265845e9693a825ec46045b011becd54#description