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JANUARY 4-6TH 2017
CES 2017 ATTRACTED ATTENDEES FROM 150+ COUNTRIES, 3,800
EXHIBITORS FROM AROUND THE WORLD, COVERED 2.6 MILLION
NET SQUARE FEET OF SHOW SPACE AND LAUNCHEDOVER 20,000
ELECTRONICS PRODUCTS
Celebrating its 50th year, the Consumer Technology Association (CTA)’s Consumer
Electronics Show (CES) is the annual international forward-focused consumer
electronics and technology conference in Las Vegas. The CTA, representing the $287
billion U.S. consumer technology industry, continues to provide an event that offers a
glimpse at (the very near) technological-driven solutions of tomorrow.
Historically, CES has been home to major innovation announcements. 2017 was no
exception, featuring the latest in autonomous cars, everyday life-changing robotics,
high-caliber VR/AR content, and more.
Major themes included the notion Rob Norman recognizes of ‘invisible infrastructure’,
the underlying, not always visible technologies that power the sexier tech we saw, as
well as empower them to connect to other devices for holistic experiences. We also
caught a glimpse into a future powered by artificial intelligence.
New this year was the Sleep Tech Marketplace, a hub for sleep-support products (e.g.
smart beds & sleep trackers), as well as the Hi-Res Audio Pavilion, developed by an
industry coalition focused on bringing studio-quality experiences to consumers. Other
already-established exhibits, such as the Smart Home Marketplace, Eureka Park
(600+ startups from 33 countries!) and the Self-Driving Technology Marketplace, all
increased in size and number of companies featured.
1970 – Videocassette Recorder (VCR)
1974 – Laserdisc Player
1981 – Camcorder & Compact Disc Player
1990 – Digital Audio Technology
1991 – Compact Disc Interactive (CD-i)
1998 – High Definition Television (HDTV)
2000 – Satellite Radio
2001 – Microsoft Xbox & Plasma TV
2003 – Blu-Ray DVD & HDTV PVR
2010 – Netbooks, Tablets & Android Devices
2011 – Connected TV & Smart Appliances
2015 – Virtual Reality (VR), Unmanned Systems & 4K UHD
The first CES was held in 1967 in New York City and featured 117
exhibitors showcasing the day’s hottest technology, including
transistor radios. Since then, CES has been the must-see event for
those looking to see what’s “next” in driving consumer behavior.
Some of the most memorablelaunches over the years include:
Did you know that there are 37
companies that have exhibited at
the show for more than 40
years? Among those companies,
3M, Lenovo, Memorex (now
MEM-CE), Philips, Sharp, Sony,
Toshiba, Voxx Internationaland
Westinghouse, were at the first
CES in 1967.
Panasonic is the
only company to
have exhibitedat
all 50 CES shows.
Our annual MEC@CES Thought Leadership series serves as a catalyst for innovative
partnerships and opportunities delivering on our vision of creativity and growth. Our
2017 theme - “Innovation Uncovered” - focused on bringing together clients with
today’s top innovators and thought leaders to explore and demo the critical technologies
impacting brand communications.
We started the day with a kick-off breakfast with Emmy-winning CBS News
Correspondent & Yahoo’s Tech Editor, David Pogue, who highlighted what to expect at
CES, followed by private curated tours focused on “wearables & connected devices” as
well as the “health, self & home” products driving consumer behavior.
The highlight of the MEC@CES experience was our “Innovation Uncovered” Thought
Leadership Lunch, which featured leaders from companies changing the future of
media & marketing via technology, including The New York Times’ T Brand Studio,
MikMak, Not Impossible Labs, Meta, and The Weather Company / IBM Watson. Covering
everything from augmented reality to “minimercials” to “technology for humanity’s
sake,” participants explored some of the most provocative topics keeping marketers up
at night, and also gained insight into how technology can be used to solve these
challenges in accessible, actionable ways (and perhaps even change the world while
doing so!).
Autonomous Cars: Car capable of sensing and navigating its environment without
driver input. Autonomy can range depending on vehicle sophistication, but, in
general, car control systems interpret sensory details to identify navigation paths,
obstacles and relevant signage. Often known as a driverless car, a self-driving car or
a robotic car. Some elements of autonomy are already available (e.g. self-parking,
adaptive cruise).
Robotics: Intelligent, autonomous machines that are changing the way we live, work
and play. While functions vary, many of them are connected to the cloud, controllable
by mobile device, and/or capable of seeing, hearing and reacting to the environment
around them.
Internet of Things (IoT): Refers to the full spectrum of screens, devices, objects —
even living things -- that can be assigned an IP address and linked to the internet and
each other, enabling them to generate, share and exchange data. Note: Connected
devices is a subset of IoT. Connected devices is about connecting and
communicating between devices (essentially machines, devices, sensors). However,
IoT goes beyond that to include people, things and software systems.
Connected Home: A space networked to enable multiple intelligent systems and
devices to communicate with each other and the web in a mutually beneficial way.
This includes (though is not limited to) thermostats, appliances, security systems,
cameras, TVs, stereos, home computer equipment and mobile devices.
Confused by all of the buzzwords you have been hearing? Don’t worry, we’ve got you covered!
Here are the terms relevantto CES 2017.
Virtual Reality (VR): An immersive computer-simulated reality experience that
“transports” viewers from their physical reality into a closed virtual reality. VR usually
requires a headset device that takescare of sights and sounds, while the most
involved experiences can include external motion tracking, andsensory inputs like
touch and smell. A VR experience is like sitting in your living room, putting on goggles,
and suddenly feeling immersed in the sounds and sights of another universe.
Augmented Reality (AR): A technology that overlays virtual 3D images within one’s
field of view of the real world. Utilizing a head-mounted display or smartscreen (e.g.
smartphone), AR layers various computer-generated enhancements on top of your
existing reality. AR offers the ability to create new meaning by adding new ways of
interacting with your field of view.
Mixed Reality (MR): A hybrid of VR and AR, featuring several types of technologies
(e.g. sensors) combined within a single device.
360 Video: Uses omnidirectional cameras to simultaneously capture every angle of a
place or event to produce footagethat simulates a live first-person viewing experience.
With a headset, 360 videos can be experienced in 3D, but, unlike VR and AR, there is
no interactive element. 360 videos, in conjunction with the accelerometerin mobile
devices (or clicks in a desktop browser) allow viewers to change the angle as they
move their phone.
Artificial Intelligence (AI): A computer system that is able to perform tasks normally
requiring human intelligence, such as visual perception, speech recognition,decision-
making, and language translation.
Artificial Intelligence (AI) technology is no longer reserved for the latest episode of
Westworld. Its ability to consistently learn and evolve its skills and capabilities offers
the alluring consumer promise of customized, detail-oriented, always improving
experiences, while offering brands more data and details than ever before. While the
definition may vary depending on what form of cognitive technology (e.g. machine
learning, automation, etc.) you are referring to, most will agree that the catchall term
‘AI’ was one of the stars of CES and the future key to unlocking consumer
understanding.
From robotics to social chatbots to voice-controlled platforms, AI is quickly becoming
the digital heartbeat of emerging technology, being built into products across the
industry, and testing the boundaries of what it means to be ‘smart.’
As marketers, AI technology pledges to be a way to grow a business while increasing
consumer happiness, thanks to its ability to constantly adjust and adapt to feedback
based on real consumer needs.
Whether it is consumer-facing customer service, merchandising, research or
another marketing function, AI is less about replacing humans, but rather an
opportunity to evolve unstable experiences and workflows.
For example, The North Face piloted a site helping consumers find coats via
AI-driven contextual product recommendations, resulting in higher conversion
rates for shoppers who used the AI tool than thosewho did not. Starbucks will
debut My Starbucks Barista this year, allowing users to place an order by
tapping a button and talking to the Siri/Alexa-like virtual barista bot to trigger
a nearby store’s barista to prepare the orderwithin minutes.
There is no arguing that consumers need for being understood will catapult AI
into our everyday interactions. Those brands that leverage this technology will
amass new real-time consumer insights to drive growth and loyalty.
AI: THE HEARTBEAT OF TECHNOLOGY
NVIDIA
Nvidia, a huge player in the AI space, led the way at CES, making
announcements at the intersection of AI and deep learning, both in the
automotive space with autonomouscars and home entertainment with TVs.
WIIDII
WIIDII technology merges AI and real concierge services (with human personal
assistants) into one to assist users in everyday life, including professional and
personal travel by following them anywhere and answering requests instantly.
XIAOMI
Xiaomi launched Mi TV, a deep learning Artificial Intelligence TV that collects
information based on what you enjoy viewing and creates a list of suggestions. It
also features a razor thin screen with a thickness of only 4.98mm.
KOLIBREE TOOTHBRUSH
Kolibree Ara is the world’s first toothbrush embedded with AI. The toothbrush
has deep learning algorithms that are able to learn your personal brushing
habits and the more you use it, the smarter it gets.
LENOVO SMART GLASSES C200
Lenovo unveiled their AI-powered smart glasses C200, it is Lenovo’s first ever
smart glass that combines AR and AI. AI recognition software collects and
analyzes data from the smart glass camera, sensors and userhistory and
combines all the information with user's voice commands, gestures and
selections to act as an assistant to carry out various activities and be able to
provide useful information.
ANNOUNCEMENTS
While wearables stole the spotlight in recent years, this year connected home,
connected devices and other connected tech took centerstage. While we have
seen opportunities within the connected home spacebefore, this year felt like a
tipping point. Whether it’s in the form of a thermostat or security system, more
companies are turning to existing software platforms (e.g. Google’s Brillo, Apple’s
Homekit, Amazon’s Alexa) to connect devices versus building their own
ecosystem to make true interconnectivity a reality.
This year Amazon was a major part of the connected home story. For example. its
Alexa digital assistant and Amazon Dot replenishment service were integrated
into various products, enabling how consumers connect to and command
interactions from devices in and out of the home. The results are tangible steps
toward enhanced living that is connected device to device.
With these increased abilities, companies are taking more overt steps to
improve the security and safety of their connected devices and networks.
After all, the more things that are connected, the more opportunities there
are for security breaches, service attacks and theft of confidential
information.
It’s no longer simply about electronic dog food feeders or ovens that play
music as they cook your food (as fun as they may be to play with). As
connected homes continue to bring in existing platform power, augmented
reality, voice assistants and other technological mega powers, you'll see
that connected devices will begin to offer opportunities to engage with
your consumers at all touch points along the purchase journey, uncovering
new ways to provide tangible value and support.
BEYOND CONNECTED: CONNECTED HOMES,
DEVICES & MORE
NORTON CORE IOT HOME SECURITY
Norton unveiled the Core at CES 2017, a consumer router which monitors for
suspicious activity and acts as an additional layer of security for connected,
IoT devices.
IDEVICES’ INSTANT SWITCH
A remote wireless Bluetooth smart wall switch, iDevice allows users to
designate additional points of power control anywhere in the home, with no
installation or wiring required. Securing to any wall like a traditional light
switch, it uses Bluetooth technology to pair any iDevices power and lighting
smart home product, providing unlimited flexibility and extended control of
the home, with Android, Alexa-enabled and HomeKit-compatible functionality.
SENGLED ELEMENT/PULSE LINK
Sengled, the intelligent lighting company demonstrated the Sengled Element.
It is a sleek way to seamlessly integrate into existing light sockets, while the
Pulse Link, an evolution of Sengled's flagship JBL Bluetooth speaker product,
serves as an adapter that connects to a TV or receiver to distributeaudio
wirelessly to Pulse bulbs.
SAMSUNG
Samsung showcased the expansion of their Family Hub refrigerator, all of
which include touchscreens and a connected app. In addition, Samsung
showed off a four-in-one laundry system, FlexWash+FlexDry, which can wash
2 loads of laundry at the same time, and connect to Samsung’s smartphone
app to start, stop and monitor every cycle for both machines.
ANNOUNCEMENTS
With Amazon, Google, Apple, and so many other companies investing in voice-
activated experiences via digital assistants and voice-enabled tech, we’re finally
seeing new ways in which we interact with our devices. This year announcements
were made that showcased how much voice is changing the way we interact with our
connected devices.
Voice-activation and voice control could eventually compete with (or become) the new
computer interface, potentially replacing the traditional graphical user interface (GUI)
we’re used to, and drastically altering existing consumer behaviors (e.g.
swiping/typing). This could mean you’ll no longer swipe your device screen to unlock
apps, cue up Netflix or place an Amazon order. This year will be critical to seeing how
this new technology allows brands to assist consumers in their everyday tasks.
As tech like Amazon Alexa, Apple Siri, Google Assistant and other voice assistants enhance
skills, we will see more devices that actively listen and respond, increasing our expectation
of information and products at our beckon call. Thisincludes tech-enhanced automobiles,
smartwatches and connected appliances moving from a techies’ fantasy to a large role in
how all consumers start, live and finish their days. Soon marketers will uncover better ways
to connect with consumers via enhanced ad targeting to deliver increasingly meaningful and
relevant messaging and experiences, and further altering the overall commerce experience.
VOICE-ACTIVATED EVERYTHING
The Consumer Technology Association(CTA) estimates total sales of voice-activated
digital assistants such as Google Home or Amazon Echo to be about 5 million units to
date, and expects that to double to 10 million in 2017.
LENOVO SMART ASSISTANT
Although it looks a lot like the Amazon Echo, Lenovo unveiled the Lenovo
Smart Assistant, a tall, tubular speaker that has Amazon’s virtual assistant
Alexa built in.
DISH HOPPER DVR
Dish announced that its Hopper DVR will be fully compatible with Amazon
Alexa in the next few months, allowing users to control their DVR entirely
with their voice.
FORD
Ford has become the first car company to embed Amazon’s voice-activated
digital assistant in its cars. The feature, which the company said would be
available this Summer, will also let people to add items to shopping lists,
extending Amazon’s ecommerce reach.
BAIDU
Chinese search giant Baidu has unveiled an AI digital assistant. Xiaoyu
Zaijia - or Little Fish - responds to voice commands using a combination of
pictures, text and speech. Unlike many rival Ais, it is dependent on a
touchscreen.
NVIDIA SHIELD
The Nvidia Shield is an AI-powered voice assistant for your home that can
be used to stream media, and comes with Google Assistant for voice
command features. Nvidia also announced Spot to further enhance the
capabilities of Shield through a microphone that can be fixed anywhere
around a house to talk to Google Assistant via Shield.
ANNOUNCEMENTS
Many people have made the case that CES is slowly but surely evolving into
an auto show and they are not entirely wrong in saying so. This year, there
was even more of an emphasis on auto technology, including self-driving
cars and driver-assist systems, all of which are designed to make
transportation a more passive (and less stressful) experience.
Alleviating drivers of many road-driven anxieties and frustrations, tech-
enhanced cars are providing the chance to turn transportation and
commuting into a more meaningful, brand-driven experience. For example,
if you no longer need to keep your eyes on the road, then you can free up
parts of the brain and senses that are usually reserved for focusing on the
route at hand– and both auto manufacturersand brands are excited by the
new consumer opportunities at hand.
This year partnerships were abound, with plenty of automobile and technology
companies coming together to pool their resources and expedite the future of
what we now define as the driving experience.
What the future holds for connected cars will depend on the speed of
technological advancement and the laws surrounding the road. However, the
increasingly autonomous and connected functions of today’s car is enabling
brands to test new ways of gaining the attention of their audiences via
traditional in home functions like shopping via Mixed Reality experiences for all
the senses. Again, this is about the attention and opportunity that comes with
increased connectivity across all facets of a consumer’slife, and how those
connections unlock new ways to provide utility and value.
DRIVING INTO THE FUTURE: CONNECTED CARS
AUDI/NVIDIA’S DRIVE PX
Audi AG is joining with Nvidia Corp in the race among auto makers and tech
companies to bring a fully self-driving car to market, using deep learning and AI
neural network to understand the environment that surrounds them.
FARADAY FUTURE
The startup, Faraday Future, unveiled the FF 91, a self-driving electric car that is
faster than its competitor Tesla. Additionally, it uses facial recognition to unlock
the car, has an auto-valet feature,and seat adjustments that link to your
smartphone.
FIAT CHRYSLER
Fiat Chrysler introduced its new car, the Chrysler Portal minivan, focusing on
more interior space, loading the car with technology for passengers and drivers,
as well as tech to allow for ride-hailing, car-sharing and delivery service
applications. They also worked with engineers at Panasonic Automotive to
integrate emerging technologies such as facial recognition and voice biometric
tech.
HYUNDAI
Hyundai took attendees for a ride in its IONIQ line of self-driving hybrid and
electric cars. Hyundai’s approach to autonomy focuses on leveraging things like
detailed maps, to supplement a lighter sensor load out and reduced costs both
for producer and consumer.
BMW/INTEL/MOBILEYE
Interesting bedfellows, BMW, Intel and Mobileye announced a plan to deploy a
fleet of 40 self-driving vehicles during the second half of 2017 that will drive
“globally under real traffic conditions,” and will be outfitted with AI computing
power, a data-center and advanced senor tech, courtesy of Intel and Mobileye.
ANNOUNCEMENTS
Forget The Jetsons’ Rosie or Star Wars’ R2-D2 and C-3PO; the latest robots movebeyond
gimmick, bringing together IQ and EQ. At CES, robotics were not only incredibly cool to
demo, they were one of the most popular devices, with over 25 exhibitors showing off new
innovations. With the rise of robotics comes more personality enhancements, helping
humans not only rely on this technology but bond with their devices.
The intelligent, autonomous machines showcased ran the gamut, including:
1. Service robots - Robots that perform a specific task, like sorting data or filing
paperwork.
2. Social robots - Robots that have humanoid features designed to engage with
humans, such as play a game.
3. Fully humanoid robots - Robots designed to perform care functions, such as helping
the elderly within their homes or mixing you a drink.
Driven by highly evolved AI, robots are becoming increasingly attractive for
entertainment, everyday communication and task completion. This provides
opportunities to disrupt how your business works, from the supply chain to to
customer service itself.
As robots become smarter, thanks to constant learning, it is not about
replacing the human workforce,but amplifying opportunities to humanize
products and services via increasingly friendly technology.
THE RISE OF ROBOTICS
By 2018, sales of service robots for personal and domestic use will reach 35M units.
Source: International Robotics Federation
ARISTOTLE
Mattel’s Aristotle is programmed to understand your child, since a child’s speech
patterns are different than an adult’s. It is built to live in a child’s room—and answer
a child's questions. Aristotle can recognize surroundings and communicate with a
user in an ever-evolving way.
ROBART
Robart demonstratedits autonomous navigation software for household/service
robots, which allows the robots to recognize surroundings and communicate with a
user in an ever-evolving way.
INTELLIGENT VISION SYSTEM
Industrial Technology Research Institute (ITRI), one of Taiwan's leading high-tech
applied research institutions, showed off an Intelligent Vision System for Companion
Robots that can play chess and join you for coffee.
UBTECH ROBOTICS
The company that created the cutting-edge Alpha Series of humanoid robots,
Ubtech, announced the premiere of KarBot—thefirst Jimu Robot on wheels. The
Jimu Robot KarBot Kit is the first to offer a buildable, programmable car that can
track and move along lines, as well as detect obstacles to avoid by driving around
them.
KURI BY MAYFIELD ROBOTICS
Kuri is a home companion that will sell for $699 this Fall, designed do everything an
Amazon Echo or Google Home can do, but with eyes and on wheels. Not only can it
run your smart home, but by using the built-in 1080p camera, it can also take
videos of your home or pets while you’re away.
ANNOUNCEMENTS
From the HoloLens developers edition releaseand the ever-churning Magic
Leap rumor mill to Pokémon GO and the resurgence of the smart glasses
movement, virtual, augmented and mixed realities were on the minds of many
in 2016. So, it is no surprise that for its second year, CES dedicated an entire
section of the floor to augmented reality (AR) called the Augmented Reality
Marketplace.
Within AR, many brands consistently thanked Pokémon GO’s popularity for
igniting consumer enlightenment in the technology and paving the way for the
introduction of new AR devices to market.In fact, while its popularity may have
dwindled, the game helped illustrate for brands the potential opportunities for
deeper engagement through an experience that layers a digital reality over a
consumers’ preexisting one in everyday experiences.
VR’s focus was less on headsets (although we saw plenty of new formats at
lower price points) and more on content to access via VR devices. When it
came to VR content, we saw a shift beyond games to immersive experiences,
with TV, movie and content production studios finding new ways and reasons
(e.g. visual novels, choose-your-own-adventure films) for consumers toinvest in
VR devices.
Overall, we saw that as devices continue to become increasingly wireless,
consumer friendly and connected, more use cases will come to market to drive
AR-based content and executions beyond gaming. However, thefuturewill not
be in the hardware itself, but in how brands experiment with mixed reality
experiences and offerings to deliver compelling, exciting, educational, and
inspiring content that truly engages audiences across touch points.
A MIXED REALITY
HTC VIVE
HTC launched trackers for its Vive virtual-reality system that users can attach tophysical
objects such as bats or toy guns in order to make them part of a virtual reality adventure.
HTC also showcased a number of tracker-enabled accessories, including what it says is
the first VR camera, multiple rifles built for VR shooters and haptic gloves.
GOOGLE/BMW/GAP
Google announced two new retail partnerships with BMW and Gap, deploying its 3D-
scanning project called Tango. The partnership includes a virtual car showroom for BMW
and virtual dressing room for Gap.
ASUS’ ZENFONE AR
ASUS launched ZenFone AR, their smartphonethat handles both VR and AR. It also
crams in a whopping 8G of RAM. ASUS says its ZenFone AR will be compatible with both
Google's Daydream VR platform as well as Google's Tango AR tech.
META 2
The Meta 2 enables people to use their hands to interact with holograms so they can
touch, grab, create and share digital content. It offersthe widest field of view of any AR
product on the market, the most intuitive access to digital information, and support for
direct hand interaction with digital content and holograms. Meta 2 was presented and
demoed at MEC’s Innovation Uncovered event.
IBM/THE NY TIMES
IBM and The New York Times' T-Brand Studio branded content team unveiled an AR app
ahead of the release of the film, "Hidden Figures.“ Using 150 geo-fenced locations
around the U.S., the T-Brand Studio AR app lets users unlock "Outthink Hidden," an
experience with 3D computer graphics renderings, written histories, audio and video
about historical leaders in the fields of science and math.
ANNOUNCEMENTS
CARIBOO
Interested in connected cars but own an older
model? Aguila Technologies has you covered with Cariboo,
a connected vehicle device that allows used and new car
owners to take advantageof digital innovation. The driving
companion technology leverages any car for a smart
connected and collaborative experience.
RELAX HEADGEAR
The institute of CEA Tech, Leti, based in France
unveiled RELAX headgear, the first wearable
designed to promote brain fitness and stress
management via alpha waves. It works
by measuring brain activity by recording the reading
of electroencephalography (EEG), allowing users to
get maximum relaxation wellness management.
ALARM.COM DRONES
The subscription-based home security provider,
Alarm.com, is partnering with Qualcomm to develop
camera-equipped home security drones that can
automatically investigate unexpected noises and
activity. The idea is for the drones to be totally
autonomous, meaning that they could find their
way to the specific location of a tripped motion
sensor or a sudden noise, then send video of the
disturbance right to your phone.
ACTIVBODY ACTIV5
A revolution in daily fitness, Activ5 by Activbody is a wireless-
enabled, isometric-based strength training device that coaches
users through 5-minute, low-impact, full-body workouts, allowing
anyone with a smartphone to exercise anywhere while having fun.
KÉRASTASE HAIR COACH
L'Oréal debuted a connected smart hairbrush called the
Kérastase Hair Coach. The technology is powered by Nokia-
owned Withings and features a microphone (which listens to the
sound of brushing to identify patterns); an accelerometerand a
gyroscope (to analyze brushing patterns and count brush
strokes); and sensors (to determine if the brush is being used on
dry or wet hair). There is also an app, that notes how often hair is
brushed—and warn consumers if they are brushing too hard.
UNDERARMOUR SLEEPWEAR
Created by Under Armour and New England Patriots
Quarterback Tom Brady, a new wearable called the
Athlete Recovery Sleepwear is on the market designed
to help you sleep better. The garment has a special
pattern on the inside lining that's meant to absorb heat
and create something called "far infrared," which the
sleepwear transfers back to the body.
SLEEP NUMBER 360 SMART BED
The Sleep Number 360 Smart Bed is changing how you
sleep by adjusting to your movements in the night.
Additionally, it includes a foot warmer and tiny lights to
guide you to the bathroom at night. The bed also uses
SleepIQ, a biometric sensor technology that tracks your
heart rate, motion and breathing.
LEGO BOOST CODING BRICKS
Lego debuted a new line called Lego Boost aimed
at ages seven and up, that interconnects with
normal Lego pieces to bring pieces to life with
movement and audio. The programming still
happens via an iOS or Android app, but here’s the
genius: the code is stackable, just like Lego itself.
So anyone who knows how to pile up Lego bricks
already knows how to program it.
PROJECT ARIANA
Razer also introduced Project Ariana, a prototype video
projector meant to provide ambience through Razer’s
Chroma system. Project Ariana can be used as an ordinary
4K projector and gives the impression of extending your
monitor across an entire room. It uses a 155-degree fisheye
lens and two depth-sensing cameras.
AMBARELLA
Ambarella gave us insight at CES into the direction of
the drone marketplace. They announced the H22chip
for cameras in drones, which films in 4K HD video,
which includes electronic image stabilization, removing
the need for gimbals. Ambarella also announced the
H3 chip, geared at high-end drones that allow 8K Ultra
HD video at 30 frames per second.
PROJECT VALERIE
When one laptop screen just isn't enough, there's the Razer
Project Valerie. This thick (1.5-inch) case holds a normal 17-
inch display and two additional 17-inch displays that pop out
from either side. Razer calls the arrangement "an automated
deployment mechanism," which is an overly complicated way
of saying they snap into place without needing adjustment.
CARNIVAL CRUISE WEARABLE
Carnival Cruise introduced their new app and quarter-sized
"smart medallion" called the Ocean Compass. The wearable
is designed to eliminate the passenger headaches like long
boarding lines and messy payment systems.
COROS LINX HELMET
Since it is dangerous to ride your bike while
listening to music, the Coros Linx features two bone
conduction transducers that deliver audio from
your phone without cancelling out surrounding
street noise. You can change songs and adjust the
volume through a smart remote that is mounted on
your handlebars. There is also a special sensor on
the back of the helmet that will send a text
message to an emergency contact in the event on
an accident.
Our house is going to become AI enabled.
Jarvis is going to be realized. Mark
Zuckerberg built his own Jarvis for his
home, but I decided we should build it for
all of you.
-Jen-Hsun Huang, CEO & Co-Founder, Nvidia
Thanks, Pikachu, but AR can
be so much more.
-Ryan Pamplin, VP Sales &
Partnerships, Meta
Perfect is the enemy of
progress. Every step moves
things forward.
-Mick Ebeling, CEO & Founder,
Not Impossible Labs
AI will make smart products even smarter
and more accessible. CES is a cornucopia of
innovation improving lives...We’re on the
cusp of great change. But because we are in
the tech industry, we must not fear change.
-Gary Shapiro, President and CEO, Consumer
Technology Association
At Nissan, we don’t just
imagine. We do.
–Carlos Ghosn, CEO, Nissan
We recognize that each guest is
different, and the things that
make them happy are different.
-Arnold W. Donald, CEO, Carnival
Cruises
5G could generate up to $3.5
trillion in revenue in 2035, and
support up to 22 million jobs.
-Steve Mollenkopf, CEO, Qualcomm
The biggest mistakes that companies
make is pushing a product that an
online shopper already bought
instead of recommending something
that is related.
–Diaz Nesamoney, CEO, Jivox
For more fun, check out #MECatCES on MEC’s social platforms.
To stay on top of MEC’s latest Thought Leadership, which
continues to explore many of the themes and technologies seen
at CES 2017, visit www.mecglobal.com or ask your Client Lead
about the live presentations.
For questions, contact: Whitney.Fishman@mecglobal.com

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MEC CES 2017-key-takeaways-and-trends-final

  • 2. CES 2017 ATTRACTED ATTENDEES FROM 150+ COUNTRIES, 3,800 EXHIBITORS FROM AROUND THE WORLD, COVERED 2.6 MILLION NET SQUARE FEET OF SHOW SPACE AND LAUNCHEDOVER 20,000 ELECTRONICS PRODUCTS Celebrating its 50th year, the Consumer Technology Association (CTA)’s Consumer Electronics Show (CES) is the annual international forward-focused consumer electronics and technology conference in Las Vegas. The CTA, representing the $287 billion U.S. consumer technology industry, continues to provide an event that offers a glimpse at (the very near) technological-driven solutions of tomorrow. Historically, CES has been home to major innovation announcements. 2017 was no exception, featuring the latest in autonomous cars, everyday life-changing robotics, high-caliber VR/AR content, and more. Major themes included the notion Rob Norman recognizes of ‘invisible infrastructure’, the underlying, not always visible technologies that power the sexier tech we saw, as well as empower them to connect to other devices for holistic experiences. We also caught a glimpse into a future powered by artificial intelligence. New this year was the Sleep Tech Marketplace, a hub for sleep-support products (e.g. smart beds & sleep trackers), as well as the Hi-Res Audio Pavilion, developed by an industry coalition focused on bringing studio-quality experiences to consumers. Other already-established exhibits, such as the Smart Home Marketplace, Eureka Park (600+ startups from 33 countries!) and the Self-Driving Technology Marketplace, all increased in size and number of companies featured.
  • 3. 1970 – Videocassette Recorder (VCR) 1974 – Laserdisc Player 1981 – Camcorder & Compact Disc Player 1990 – Digital Audio Technology 1991 – Compact Disc Interactive (CD-i) 1998 – High Definition Television (HDTV) 2000 – Satellite Radio 2001 – Microsoft Xbox & Plasma TV 2003 – Blu-Ray DVD & HDTV PVR 2010 – Netbooks, Tablets & Android Devices 2011 – Connected TV & Smart Appliances 2015 – Virtual Reality (VR), Unmanned Systems & 4K UHD The first CES was held in 1967 in New York City and featured 117 exhibitors showcasing the day’s hottest technology, including transistor radios. Since then, CES has been the must-see event for those looking to see what’s “next” in driving consumer behavior. Some of the most memorablelaunches over the years include: Did you know that there are 37 companies that have exhibited at the show for more than 40 years? Among those companies, 3M, Lenovo, Memorex (now MEM-CE), Philips, Sharp, Sony, Toshiba, Voxx Internationaland Westinghouse, were at the first CES in 1967. Panasonic is the only company to have exhibitedat all 50 CES shows.
  • 4. Our annual MEC@CES Thought Leadership series serves as a catalyst for innovative partnerships and opportunities delivering on our vision of creativity and growth. Our 2017 theme - “Innovation Uncovered” - focused on bringing together clients with today’s top innovators and thought leaders to explore and demo the critical technologies impacting brand communications. We started the day with a kick-off breakfast with Emmy-winning CBS News Correspondent & Yahoo’s Tech Editor, David Pogue, who highlighted what to expect at CES, followed by private curated tours focused on “wearables & connected devices” as well as the “health, self & home” products driving consumer behavior. The highlight of the MEC@CES experience was our “Innovation Uncovered” Thought Leadership Lunch, which featured leaders from companies changing the future of media & marketing via technology, including The New York Times’ T Brand Studio, MikMak, Not Impossible Labs, Meta, and The Weather Company / IBM Watson. Covering everything from augmented reality to “minimercials” to “technology for humanity’s sake,” participants explored some of the most provocative topics keeping marketers up at night, and also gained insight into how technology can be used to solve these challenges in accessible, actionable ways (and perhaps even change the world while doing so!).
  • 5. Autonomous Cars: Car capable of sensing and navigating its environment without driver input. Autonomy can range depending on vehicle sophistication, but, in general, car control systems interpret sensory details to identify navigation paths, obstacles and relevant signage. Often known as a driverless car, a self-driving car or a robotic car. Some elements of autonomy are already available (e.g. self-parking, adaptive cruise). Robotics: Intelligent, autonomous machines that are changing the way we live, work and play. While functions vary, many of them are connected to the cloud, controllable by mobile device, and/or capable of seeing, hearing and reacting to the environment around them. Internet of Things (IoT): Refers to the full spectrum of screens, devices, objects — even living things -- that can be assigned an IP address and linked to the internet and each other, enabling them to generate, share and exchange data. Note: Connected devices is a subset of IoT. Connected devices is about connecting and communicating between devices (essentially machines, devices, sensors). However, IoT goes beyond that to include people, things and software systems. Connected Home: A space networked to enable multiple intelligent systems and devices to communicate with each other and the web in a mutually beneficial way. This includes (though is not limited to) thermostats, appliances, security systems, cameras, TVs, stereos, home computer equipment and mobile devices. Confused by all of the buzzwords you have been hearing? Don’t worry, we’ve got you covered! Here are the terms relevantto CES 2017. Virtual Reality (VR): An immersive computer-simulated reality experience that “transports” viewers from their physical reality into a closed virtual reality. VR usually requires a headset device that takescare of sights and sounds, while the most involved experiences can include external motion tracking, andsensory inputs like touch and smell. A VR experience is like sitting in your living room, putting on goggles, and suddenly feeling immersed in the sounds and sights of another universe. Augmented Reality (AR): A technology that overlays virtual 3D images within one’s field of view of the real world. Utilizing a head-mounted display or smartscreen (e.g. smartphone), AR layers various computer-generated enhancements on top of your existing reality. AR offers the ability to create new meaning by adding new ways of interacting with your field of view. Mixed Reality (MR): A hybrid of VR and AR, featuring several types of technologies (e.g. sensors) combined within a single device. 360 Video: Uses omnidirectional cameras to simultaneously capture every angle of a place or event to produce footagethat simulates a live first-person viewing experience. With a headset, 360 videos can be experienced in 3D, but, unlike VR and AR, there is no interactive element. 360 videos, in conjunction with the accelerometerin mobile devices (or clicks in a desktop browser) allow viewers to change the angle as they move their phone. Artificial Intelligence (AI): A computer system that is able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition,decision- making, and language translation.
  • 6. Artificial Intelligence (AI) technology is no longer reserved for the latest episode of Westworld. Its ability to consistently learn and evolve its skills and capabilities offers the alluring consumer promise of customized, detail-oriented, always improving experiences, while offering brands more data and details than ever before. While the definition may vary depending on what form of cognitive technology (e.g. machine learning, automation, etc.) you are referring to, most will agree that the catchall term ‘AI’ was one of the stars of CES and the future key to unlocking consumer understanding. From robotics to social chatbots to voice-controlled platforms, AI is quickly becoming the digital heartbeat of emerging technology, being built into products across the industry, and testing the boundaries of what it means to be ‘smart.’ As marketers, AI technology pledges to be a way to grow a business while increasing consumer happiness, thanks to its ability to constantly adjust and adapt to feedback based on real consumer needs. Whether it is consumer-facing customer service, merchandising, research or another marketing function, AI is less about replacing humans, but rather an opportunity to evolve unstable experiences and workflows. For example, The North Face piloted a site helping consumers find coats via AI-driven contextual product recommendations, resulting in higher conversion rates for shoppers who used the AI tool than thosewho did not. Starbucks will debut My Starbucks Barista this year, allowing users to place an order by tapping a button and talking to the Siri/Alexa-like virtual barista bot to trigger a nearby store’s barista to prepare the orderwithin minutes. There is no arguing that consumers need for being understood will catapult AI into our everyday interactions. Those brands that leverage this technology will amass new real-time consumer insights to drive growth and loyalty. AI: THE HEARTBEAT OF TECHNOLOGY
  • 7. NVIDIA Nvidia, a huge player in the AI space, led the way at CES, making announcements at the intersection of AI and deep learning, both in the automotive space with autonomouscars and home entertainment with TVs. WIIDII WIIDII technology merges AI and real concierge services (with human personal assistants) into one to assist users in everyday life, including professional and personal travel by following them anywhere and answering requests instantly. XIAOMI Xiaomi launched Mi TV, a deep learning Artificial Intelligence TV that collects information based on what you enjoy viewing and creates a list of suggestions. It also features a razor thin screen with a thickness of only 4.98mm. KOLIBREE TOOTHBRUSH Kolibree Ara is the world’s first toothbrush embedded with AI. The toothbrush has deep learning algorithms that are able to learn your personal brushing habits and the more you use it, the smarter it gets. LENOVO SMART GLASSES C200 Lenovo unveiled their AI-powered smart glasses C200, it is Lenovo’s first ever smart glass that combines AR and AI. AI recognition software collects and analyzes data from the smart glass camera, sensors and userhistory and combines all the information with user's voice commands, gestures and selections to act as an assistant to carry out various activities and be able to provide useful information. ANNOUNCEMENTS
  • 8. While wearables stole the spotlight in recent years, this year connected home, connected devices and other connected tech took centerstage. While we have seen opportunities within the connected home spacebefore, this year felt like a tipping point. Whether it’s in the form of a thermostat or security system, more companies are turning to existing software platforms (e.g. Google’s Brillo, Apple’s Homekit, Amazon’s Alexa) to connect devices versus building their own ecosystem to make true interconnectivity a reality. This year Amazon was a major part of the connected home story. For example. its Alexa digital assistant and Amazon Dot replenishment service were integrated into various products, enabling how consumers connect to and command interactions from devices in and out of the home. The results are tangible steps toward enhanced living that is connected device to device. With these increased abilities, companies are taking more overt steps to improve the security and safety of their connected devices and networks. After all, the more things that are connected, the more opportunities there are for security breaches, service attacks and theft of confidential information. It’s no longer simply about electronic dog food feeders or ovens that play music as they cook your food (as fun as they may be to play with). As connected homes continue to bring in existing platform power, augmented reality, voice assistants and other technological mega powers, you'll see that connected devices will begin to offer opportunities to engage with your consumers at all touch points along the purchase journey, uncovering new ways to provide tangible value and support. BEYOND CONNECTED: CONNECTED HOMES, DEVICES & MORE
  • 9. NORTON CORE IOT HOME SECURITY Norton unveiled the Core at CES 2017, a consumer router which monitors for suspicious activity and acts as an additional layer of security for connected, IoT devices. IDEVICES’ INSTANT SWITCH A remote wireless Bluetooth smart wall switch, iDevice allows users to designate additional points of power control anywhere in the home, with no installation or wiring required. Securing to any wall like a traditional light switch, it uses Bluetooth technology to pair any iDevices power and lighting smart home product, providing unlimited flexibility and extended control of the home, with Android, Alexa-enabled and HomeKit-compatible functionality. SENGLED ELEMENT/PULSE LINK Sengled, the intelligent lighting company demonstrated the Sengled Element. It is a sleek way to seamlessly integrate into existing light sockets, while the Pulse Link, an evolution of Sengled's flagship JBL Bluetooth speaker product, serves as an adapter that connects to a TV or receiver to distributeaudio wirelessly to Pulse bulbs. SAMSUNG Samsung showcased the expansion of their Family Hub refrigerator, all of which include touchscreens and a connected app. In addition, Samsung showed off a four-in-one laundry system, FlexWash+FlexDry, which can wash 2 loads of laundry at the same time, and connect to Samsung’s smartphone app to start, stop and monitor every cycle for both machines. ANNOUNCEMENTS
  • 10. With Amazon, Google, Apple, and so many other companies investing in voice- activated experiences via digital assistants and voice-enabled tech, we’re finally seeing new ways in which we interact with our devices. This year announcements were made that showcased how much voice is changing the way we interact with our connected devices. Voice-activation and voice control could eventually compete with (or become) the new computer interface, potentially replacing the traditional graphical user interface (GUI) we’re used to, and drastically altering existing consumer behaviors (e.g. swiping/typing). This could mean you’ll no longer swipe your device screen to unlock apps, cue up Netflix or place an Amazon order. This year will be critical to seeing how this new technology allows brands to assist consumers in their everyday tasks. As tech like Amazon Alexa, Apple Siri, Google Assistant and other voice assistants enhance skills, we will see more devices that actively listen and respond, increasing our expectation of information and products at our beckon call. Thisincludes tech-enhanced automobiles, smartwatches and connected appliances moving from a techies’ fantasy to a large role in how all consumers start, live and finish their days. Soon marketers will uncover better ways to connect with consumers via enhanced ad targeting to deliver increasingly meaningful and relevant messaging and experiences, and further altering the overall commerce experience. VOICE-ACTIVATED EVERYTHING The Consumer Technology Association(CTA) estimates total sales of voice-activated digital assistants such as Google Home or Amazon Echo to be about 5 million units to date, and expects that to double to 10 million in 2017.
  • 11. LENOVO SMART ASSISTANT Although it looks a lot like the Amazon Echo, Lenovo unveiled the Lenovo Smart Assistant, a tall, tubular speaker that has Amazon’s virtual assistant Alexa built in. DISH HOPPER DVR Dish announced that its Hopper DVR will be fully compatible with Amazon Alexa in the next few months, allowing users to control their DVR entirely with their voice. FORD Ford has become the first car company to embed Amazon’s voice-activated digital assistant in its cars. The feature, which the company said would be available this Summer, will also let people to add items to shopping lists, extending Amazon’s ecommerce reach. BAIDU Chinese search giant Baidu has unveiled an AI digital assistant. Xiaoyu Zaijia - or Little Fish - responds to voice commands using a combination of pictures, text and speech. Unlike many rival Ais, it is dependent on a touchscreen. NVIDIA SHIELD The Nvidia Shield is an AI-powered voice assistant for your home that can be used to stream media, and comes with Google Assistant for voice command features. Nvidia also announced Spot to further enhance the capabilities of Shield through a microphone that can be fixed anywhere around a house to talk to Google Assistant via Shield. ANNOUNCEMENTS
  • 12. Many people have made the case that CES is slowly but surely evolving into an auto show and they are not entirely wrong in saying so. This year, there was even more of an emphasis on auto technology, including self-driving cars and driver-assist systems, all of which are designed to make transportation a more passive (and less stressful) experience. Alleviating drivers of many road-driven anxieties and frustrations, tech- enhanced cars are providing the chance to turn transportation and commuting into a more meaningful, brand-driven experience. For example, if you no longer need to keep your eyes on the road, then you can free up parts of the brain and senses that are usually reserved for focusing on the route at hand– and both auto manufacturersand brands are excited by the new consumer opportunities at hand. This year partnerships were abound, with plenty of automobile and technology companies coming together to pool their resources and expedite the future of what we now define as the driving experience. What the future holds for connected cars will depend on the speed of technological advancement and the laws surrounding the road. However, the increasingly autonomous and connected functions of today’s car is enabling brands to test new ways of gaining the attention of their audiences via traditional in home functions like shopping via Mixed Reality experiences for all the senses. Again, this is about the attention and opportunity that comes with increased connectivity across all facets of a consumer’slife, and how those connections unlock new ways to provide utility and value. DRIVING INTO THE FUTURE: CONNECTED CARS
  • 13. AUDI/NVIDIA’S DRIVE PX Audi AG is joining with Nvidia Corp in the race among auto makers and tech companies to bring a fully self-driving car to market, using deep learning and AI neural network to understand the environment that surrounds them. FARADAY FUTURE The startup, Faraday Future, unveiled the FF 91, a self-driving electric car that is faster than its competitor Tesla. Additionally, it uses facial recognition to unlock the car, has an auto-valet feature,and seat adjustments that link to your smartphone. FIAT CHRYSLER Fiat Chrysler introduced its new car, the Chrysler Portal minivan, focusing on more interior space, loading the car with technology for passengers and drivers, as well as tech to allow for ride-hailing, car-sharing and delivery service applications. They also worked with engineers at Panasonic Automotive to integrate emerging technologies such as facial recognition and voice biometric tech. HYUNDAI Hyundai took attendees for a ride in its IONIQ line of self-driving hybrid and electric cars. Hyundai’s approach to autonomy focuses on leveraging things like detailed maps, to supplement a lighter sensor load out and reduced costs both for producer and consumer. BMW/INTEL/MOBILEYE Interesting bedfellows, BMW, Intel and Mobileye announced a plan to deploy a fleet of 40 self-driving vehicles during the second half of 2017 that will drive “globally under real traffic conditions,” and will be outfitted with AI computing power, a data-center and advanced senor tech, courtesy of Intel and Mobileye. ANNOUNCEMENTS
  • 14. Forget The Jetsons’ Rosie or Star Wars’ R2-D2 and C-3PO; the latest robots movebeyond gimmick, bringing together IQ and EQ. At CES, robotics were not only incredibly cool to demo, they were one of the most popular devices, with over 25 exhibitors showing off new innovations. With the rise of robotics comes more personality enhancements, helping humans not only rely on this technology but bond with their devices. The intelligent, autonomous machines showcased ran the gamut, including: 1. Service robots - Robots that perform a specific task, like sorting data or filing paperwork. 2. Social robots - Robots that have humanoid features designed to engage with humans, such as play a game. 3. Fully humanoid robots - Robots designed to perform care functions, such as helping the elderly within their homes or mixing you a drink. Driven by highly evolved AI, robots are becoming increasingly attractive for entertainment, everyday communication and task completion. This provides opportunities to disrupt how your business works, from the supply chain to to customer service itself. As robots become smarter, thanks to constant learning, it is not about replacing the human workforce,but amplifying opportunities to humanize products and services via increasingly friendly technology. THE RISE OF ROBOTICS By 2018, sales of service robots for personal and domestic use will reach 35M units. Source: International Robotics Federation
  • 15. ARISTOTLE Mattel’s Aristotle is programmed to understand your child, since a child’s speech patterns are different than an adult’s. It is built to live in a child’s room—and answer a child's questions. Aristotle can recognize surroundings and communicate with a user in an ever-evolving way. ROBART Robart demonstratedits autonomous navigation software for household/service robots, which allows the robots to recognize surroundings and communicate with a user in an ever-evolving way. INTELLIGENT VISION SYSTEM Industrial Technology Research Institute (ITRI), one of Taiwan's leading high-tech applied research institutions, showed off an Intelligent Vision System for Companion Robots that can play chess and join you for coffee. UBTECH ROBOTICS The company that created the cutting-edge Alpha Series of humanoid robots, Ubtech, announced the premiere of KarBot—thefirst Jimu Robot on wheels. The Jimu Robot KarBot Kit is the first to offer a buildable, programmable car that can track and move along lines, as well as detect obstacles to avoid by driving around them. KURI BY MAYFIELD ROBOTICS Kuri is a home companion that will sell for $699 this Fall, designed do everything an Amazon Echo or Google Home can do, but with eyes and on wheels. Not only can it run your smart home, but by using the built-in 1080p camera, it can also take videos of your home or pets while you’re away. ANNOUNCEMENTS
  • 16. From the HoloLens developers edition releaseand the ever-churning Magic Leap rumor mill to Pokémon GO and the resurgence of the smart glasses movement, virtual, augmented and mixed realities were on the minds of many in 2016. So, it is no surprise that for its second year, CES dedicated an entire section of the floor to augmented reality (AR) called the Augmented Reality Marketplace. Within AR, many brands consistently thanked Pokémon GO’s popularity for igniting consumer enlightenment in the technology and paving the way for the introduction of new AR devices to market.In fact, while its popularity may have dwindled, the game helped illustrate for brands the potential opportunities for deeper engagement through an experience that layers a digital reality over a consumers’ preexisting one in everyday experiences. VR’s focus was less on headsets (although we saw plenty of new formats at lower price points) and more on content to access via VR devices. When it came to VR content, we saw a shift beyond games to immersive experiences, with TV, movie and content production studios finding new ways and reasons (e.g. visual novels, choose-your-own-adventure films) for consumers toinvest in VR devices. Overall, we saw that as devices continue to become increasingly wireless, consumer friendly and connected, more use cases will come to market to drive AR-based content and executions beyond gaming. However, thefuturewill not be in the hardware itself, but in how brands experiment with mixed reality experiences and offerings to deliver compelling, exciting, educational, and inspiring content that truly engages audiences across touch points. A MIXED REALITY
  • 17. HTC VIVE HTC launched trackers for its Vive virtual-reality system that users can attach tophysical objects such as bats or toy guns in order to make them part of a virtual reality adventure. HTC also showcased a number of tracker-enabled accessories, including what it says is the first VR camera, multiple rifles built for VR shooters and haptic gloves. GOOGLE/BMW/GAP Google announced two new retail partnerships with BMW and Gap, deploying its 3D- scanning project called Tango. The partnership includes a virtual car showroom for BMW and virtual dressing room for Gap. ASUS’ ZENFONE AR ASUS launched ZenFone AR, their smartphonethat handles both VR and AR. It also crams in a whopping 8G of RAM. ASUS says its ZenFone AR will be compatible with both Google's Daydream VR platform as well as Google's Tango AR tech. META 2 The Meta 2 enables people to use their hands to interact with holograms so they can touch, grab, create and share digital content. It offersthe widest field of view of any AR product on the market, the most intuitive access to digital information, and support for direct hand interaction with digital content and holograms. Meta 2 was presented and demoed at MEC’s Innovation Uncovered event. IBM/THE NY TIMES IBM and The New York Times' T-Brand Studio branded content team unveiled an AR app ahead of the release of the film, "Hidden Figures.“ Using 150 geo-fenced locations around the U.S., the T-Brand Studio AR app lets users unlock "Outthink Hidden," an experience with 3D computer graphics renderings, written histories, audio and video about historical leaders in the fields of science and math. ANNOUNCEMENTS
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  • 19. CARIBOO Interested in connected cars but own an older model? Aguila Technologies has you covered with Cariboo, a connected vehicle device that allows used and new car owners to take advantageof digital innovation. The driving companion technology leverages any car for a smart connected and collaborative experience. RELAX HEADGEAR The institute of CEA Tech, Leti, based in France unveiled RELAX headgear, the first wearable designed to promote brain fitness and stress management via alpha waves. It works by measuring brain activity by recording the reading of electroencephalography (EEG), allowing users to get maximum relaxation wellness management. ALARM.COM DRONES The subscription-based home security provider, Alarm.com, is partnering with Qualcomm to develop camera-equipped home security drones that can automatically investigate unexpected noises and activity. The idea is for the drones to be totally autonomous, meaning that they could find their way to the specific location of a tripped motion sensor or a sudden noise, then send video of the disturbance right to your phone. ACTIVBODY ACTIV5 A revolution in daily fitness, Activ5 by Activbody is a wireless- enabled, isometric-based strength training device that coaches users through 5-minute, low-impact, full-body workouts, allowing anyone with a smartphone to exercise anywhere while having fun. KÉRASTASE HAIR COACH L'Oréal debuted a connected smart hairbrush called the Kérastase Hair Coach. The technology is powered by Nokia- owned Withings and features a microphone (which listens to the sound of brushing to identify patterns); an accelerometerand a gyroscope (to analyze brushing patterns and count brush strokes); and sensors (to determine if the brush is being used on dry or wet hair). There is also an app, that notes how often hair is brushed—and warn consumers if they are brushing too hard. UNDERARMOUR SLEEPWEAR Created by Under Armour and New England Patriots Quarterback Tom Brady, a new wearable called the Athlete Recovery Sleepwear is on the market designed to help you sleep better. The garment has a special pattern on the inside lining that's meant to absorb heat and create something called "far infrared," which the sleepwear transfers back to the body.
  • 20. SLEEP NUMBER 360 SMART BED The Sleep Number 360 Smart Bed is changing how you sleep by adjusting to your movements in the night. Additionally, it includes a foot warmer and tiny lights to guide you to the bathroom at night. The bed also uses SleepIQ, a biometric sensor technology that tracks your heart rate, motion and breathing. LEGO BOOST CODING BRICKS Lego debuted a new line called Lego Boost aimed at ages seven and up, that interconnects with normal Lego pieces to bring pieces to life with movement and audio. The programming still happens via an iOS or Android app, but here’s the genius: the code is stackable, just like Lego itself. So anyone who knows how to pile up Lego bricks already knows how to program it. PROJECT ARIANA Razer also introduced Project Ariana, a prototype video projector meant to provide ambience through Razer’s Chroma system. Project Ariana can be used as an ordinary 4K projector and gives the impression of extending your monitor across an entire room. It uses a 155-degree fisheye lens and two depth-sensing cameras. AMBARELLA Ambarella gave us insight at CES into the direction of the drone marketplace. They announced the H22chip for cameras in drones, which films in 4K HD video, which includes electronic image stabilization, removing the need for gimbals. Ambarella also announced the H3 chip, geared at high-end drones that allow 8K Ultra HD video at 30 frames per second. PROJECT VALERIE When one laptop screen just isn't enough, there's the Razer Project Valerie. This thick (1.5-inch) case holds a normal 17- inch display and two additional 17-inch displays that pop out from either side. Razer calls the arrangement "an automated deployment mechanism," which is an overly complicated way of saying they snap into place without needing adjustment. CARNIVAL CRUISE WEARABLE Carnival Cruise introduced their new app and quarter-sized "smart medallion" called the Ocean Compass. The wearable is designed to eliminate the passenger headaches like long boarding lines and messy payment systems. COROS LINX HELMET Since it is dangerous to ride your bike while listening to music, the Coros Linx features two bone conduction transducers that deliver audio from your phone without cancelling out surrounding street noise. You can change songs and adjust the volume through a smart remote that is mounted on your handlebars. There is also a special sensor on the back of the helmet that will send a text message to an emergency contact in the event on an accident.
  • 21. Our house is going to become AI enabled. Jarvis is going to be realized. Mark Zuckerberg built his own Jarvis for his home, but I decided we should build it for all of you. -Jen-Hsun Huang, CEO & Co-Founder, Nvidia Thanks, Pikachu, but AR can be so much more. -Ryan Pamplin, VP Sales & Partnerships, Meta Perfect is the enemy of progress. Every step moves things forward. -Mick Ebeling, CEO & Founder, Not Impossible Labs AI will make smart products even smarter and more accessible. CES is a cornucopia of innovation improving lives...We’re on the cusp of great change. But because we are in the tech industry, we must not fear change. -Gary Shapiro, President and CEO, Consumer Technology Association At Nissan, we don’t just imagine. We do. –Carlos Ghosn, CEO, Nissan We recognize that each guest is different, and the things that make them happy are different. -Arnold W. Donald, CEO, Carnival Cruises 5G could generate up to $3.5 trillion in revenue in 2035, and support up to 22 million jobs. -Steve Mollenkopf, CEO, Qualcomm The biggest mistakes that companies make is pushing a product that an online shopper already bought instead of recommending something that is related. –Diaz Nesamoney, CEO, Jivox
  • 22. For more fun, check out #MECatCES on MEC’s social platforms. To stay on top of MEC’s latest Thought Leadership, which continues to explore many of the themes and technologies seen at CES 2017, visit www.mecglobal.com or ask your Client Lead about the live presentations. For questions, contact: Whitney.Fishman@mecglobal.com