ESEOP_MIR_FINAL

A Digital Marketing Depot Research Report
M A R K E T I N T E L L I G E N C E R E P O R T :
Enterprise SEO Platforms 2015:
A Marketer’s Guide

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© 2015 Third Door Media, Inc. • http://digitalmarketingdepot.com 1 Email: whitepapers@digitalmarketingdepot.com
MARKET INTELLIGENCE REPORT:
Enterprise SEO Platforms 2015: A Marketer’s Guide
Table of Contents
Scope and methodology............................................................................................................ 2
SEO platforms market overview.............................................................................................3
Table 1: Projected U.S. SEO spend, 2014-2019 (in US$ millions)..................................3
Maturing market includes enterprise platforms, point solutions..........................................4
Table 2: Selected SEO point solutions...........................................................................5
SEO platforms market trends.................................................................................................6
Trend #1: Integration between SEO and content marketing impacts SEO tools
and the enterprises using them............................................................................................6
Table 3: Top five tactics used in organic search marketing............................................6
Trend #2: SEO strategies adapt to search engine changes; focus on hyper-local
optimization increases..........................................................................................................7
Trend #3: SEO reaches across the enterprise to engage both marketing
and technical professionals..................................................................................................7
Table 4: SEO stakeholders reach across the enterprise.................................................8
Enterprise SEO platform capabilities.....................................................................................8
Table 5: Selected enterprise SEO platform capabilities..............................................10
Choosing an enterprise SEO platform..................................................................................12
The benefits of using enterprise SEO platforms................................................................12
Recommended steps to making an informed purchase.....................................................12
Step One: Do you need an enterprise SEO platform?.......................................................12
Step Two: Identify and contact appropriate vendors.........................................................13
Step Three: Scheduling the demo......................................................................................14
Step Four: Check references, negotiate a contract............................................................15
Conclusion..............................................................................................................................16
Vendor profiles......................................................................................................................17
Analytics SEO.......................................................................................................................... 17
BrightEdge.............................................................................................................................. 19
Conductor............................................................................................................................... 21
GinzaMetrics........................................................................................................................... 23
gShift....................................................................................................................................... 26
Linkdex.................................................................................................................................... 28
RankAbove.............................................................................................................................. 30
Rio SEO................................................................................................................................... 32
Searchmetrics.......................................................................................................................... 34
seoClarity................................................................................................................................ 37
SEOlytics................................................................................................................................. 39
Web CEO................................................................................................................................ 41
Resources................................................................................................................................... 43

Scope and methodology
This report examines the current market for enterprise search engine optimization (SEO)
platforms and the considerations involved in implementing them. This report addresses the
following questions:
• What are the current trends driving the adoption of enterprise SEO software?
• Who are the leading players in enterprise SEO software?
• What capabilities does enterprise SEO software provide?
• Does my company need SEO software?
• How much does SEO software cost?
If you are considering licensing an enterprise SEO software platform, this report will help you
make that decision. The report has been completely updated from its March 2014 publication
to include the latest industry statistics, developing market trends, and new vendor profiles and
product updates. This report is not a recommendation of any SEO platform or company, and is
not meant to be an endorsement of any particular product, service or vendor.
For the purposes of this report, SEO is defined as: “The process of generating traffic from the
“free,” “organic,” “editorial,” or “natural” listings on search engines. All major search engines
such as Google, Yahoo!, and Bing have such results, where webpages and other content such
as videos or local listings are shown and ranked based on what the search engine considers
most relevant to users. Payment isn’t involved, as it is with paid search ads.”
The 12 vendors profiled in this report were selected based on their role as industry leaders in
enterprise SEO software platforms. We have not included companies that offer SEO tools as
part of agency services, such as Rosetta and iCrossing. We also excluded SEO point solutions,
such as Majestic SEO or SEMrush, which focus on one or two specific aspects of SEO or don’t
target the enterprise market, e.g. Moz.
The report was prepared by conducting in-depth interviews with leading vendors and industry
experts. Interviews took place in November and December 2014. These, in addition to third-
party research, form the basis for this report.
January 2015
Consulting Editors: Jessica Bowman, Founder and CEO, SEOinhouse.com;
Marshall Simmonds, Founder, Define Media Group
Research/Writer: Brian Kelly, Principal, Candlewood Creative
Editors: Karen Burka, Senior Research Consultant; Claire Schoen, VP, Marketing Services,
Third Door Media

SEO platforms market overview
Digital marketing spend is projected to reach more than $57 billion in 2014, with search
(including both paid and organic search) representing nearly half of the market, according to
Forrester Research. SEO, in particular, has become a lynchpin of digital marketing strategies,
due to its ability to increase revenue in a highly cost-efficient manner.
SEO fees will total $2.7 billion in 2014 and are expected to reach $4.1 billion by 2019,
according to Forrester Research’s U.S. Digital Marketing Forecast, 2014-2019 report (see
Table 1). With a healthy eight percent year-over-year growth rate projected during the five-
year forecast period, SEO spend will be fueled by several factors, including veteran search
marketers spending more on SEO and capping their paid search budgets due to market
saturation.
At the same time,
SEO has become
an increasingly
complex marketing
discipline, led by
the near-constant
algorithm changes
implemented by
Google.
Source: Forrester Research
Table 1: Projected U.S. SEO spend, 2014-2019 (in US$ millions)
At the same time, SEO has become an increasingly complex marketing discipline, led by the
near-constant algorithm changes implemented by Google. With monikers like Hummingbird,
Panda, and Penguin, Google updates are not often as ‘cute’ as their names suggest, and have
had significant impacts on SEO practices. (For a complete review of Google algorithm updates
and how they’ve affected digital marketing, visit http://searchengineland.com/library/google/
google-algorithm-updates.) Designed to improve search quality and reduce spam, Google
algorithm updates are a constant factor in the life of anyone practicing SEO. Moz estimates
that Google changes its search algorithm between 500 and 600 times annually.
$2,743
$2,975
$3,224
$3,490
$3,775
$4,080
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
2014 2015 2016 2017 2018 2019
inUS$millions

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Marketers and
agencies face an
array of choices in
an SEO tools market
that is fairly mature
yet still highly
fragmented.
Driven by the rapidly changing SEO landscape, more search marketers and agencies
are turning to automated tools to help them manage campaigns across search engines,
geographies, formats, and devices. Over three-quarters of search marketers are either using or
plan to invest in SEO software, according to the 2014 Marketing Technology Adoption Survey
conducted by MarketingLand.
Maturing market includes enterprise platforms, point solutions
Marketers and agencies face an array of choices in an SEO tools market that is fairly mature
yet still highly fragmented. Enterprise platforms such as Conductor, BrightEdge, seoClarity,
and Searchmetrics continue to attract venture capital to solidify their market positions.
Searchmetrics announced an $18.4 million funding round in March 2014, as well as an
undisclosed amount of additional funding in November 2014. The Berlin-based company has
aggressively targeted the U.S. market for growth.
SEO point solutions, which automate singular pieces of the SEO puzzle, also play an important
role in the market. Many enterprise marketers seek best-of-breed tools to work in conjunction
with their enterprise platforms, while small and mid-size businesses (SMBs) utilize point
solutions as affordable options to manage SEO tasks (see Table 2).
Several point solution vendors announced partnerships or new funding in 2014 to expand or
strengthen their existing capabilities. Site monitoring tool Loggly partnered with New Relic
to improve performance monitoring, and secured $15 million in Series C venture financing in
October 2014. Pingdom was acquired by SolarWinds, an IT management company, but will
continue to operate under the Pingdom brand. Competitive intelligence provider SimilarWeb
announced a $15 million series D funding round from Naspers and Lord David Alliance in
November 2014.

Source: Third Door Media
Table 2: Selected SEO point solutions
Site monitoring
Log file analysis
Up-time monitoring
Site engagement and
user intelligence
Site crawler/broken link
checker
SERP analytics
Proxy server
Keyword research
Page optimization
Competitive intelligence
Link analysis and
acquisition/removal
SEO task
Loggly
Sawmill
Splunk
Pingability
Pingdom
Heap Analytics
Mix Panel
DeepCrawl
Screaming Frog
Xenu Link Sleuth
Advanced Web Ranking
AuthorityLabs
Microsite Masters
Rank Ranger
Rank Tracker (Moz)
SERPs.com
SerpScan.com
Sheer SEO
STAT Search Analytics
Ninjaproxies
SearchDex
www.loggly.com
www.sawmill.net
www.splunk.com
www.pingability.com
www.pingdom.com
www.heapanalytics.com
Mixpanel.com
http://deepcrawl.co.uk/
www.screamingfrog.co.uk/seo-spider/
http://xenus-link-sleuth.en.softonic.com/
www.advancedwebranking.com
www.authoritylabs.com
www.micrositesmaster.com
www.rankranger.com
http://moz.com/tools/rank-tracker
SERPs.com
SerpScan.com
www.sheerseo.com
http://getstat.com
www.ninjaproxies.com
www.searchdex.com
Keyword Tool
SEMrush
SimilarWeb
Wordtracker
BloomReach
Unbounce
AdGooroo
Hitwise
The Search Monitor
Ahrefs
Google Webmaster Tools
JungleTorch
Link Research Tools
Majestic SEO
Open Site Explorer (Moz)
www.keywordtool.io
www.semrush.com
www.similarweb.com
www.wordtracker.com
www.bloomreach.com
www.unbounce.com
www.adgooroo.com
www.experian.com/hitwise/
www.thesearchmonitor.com
www.ahrefs.com
www.google.com/webmasters/tools
www.jungletorch.com
www.linkresearchtools.com
www.majesticseo.com
https://moz.com/researchtools/ose/
Tool URL

SEO platforms market trends
The enterprise SEO platforms market is being driven by a number of important trends, including:
1. Integration between SEO and content marketing impacts SEO tools and the enterprises
using them.
2. SEO strategies adapt to search engine changes; focus on hyperlocal optimization increases.
3. SEO reaches across the enterprise to engage both marketing and technical professionals.
The following sections discuss each of these trends in more depth.
Trend #1: Integration between SEO and content marketing impacts SEO
tools and the enterprises using them
The lines separating SEO, social media marketing, and content marketing continue to blur,
creating an enterprise imperative to integrate all three disciplines to achieve business goals.
Nearly three-quarters of search marketers are using content creation as an organic search
marketing tactic, second only to SEO landing pages, according to The State of Search
Marketing 2014 published by Regalix Research (see Table 3).
Search industry experts agree that updates to search engine algorithms have made content
quality a key factor in higher rankings. The challenge for search marketers is how to integrate
SEO best practices into the content creation process. Only one-third of B2B marketers and
one-quarter of B2C marketers say their organizations have a documented content marketing
strategy, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets, and
Trends – North America report. Altimeter Group has similarly reported that 70% of marketers
lack a consistent or integrated content strategy.
SEO platform vendors have responded to this market need by expanding the content
marketing features and capabilities available through their toolsets. Social endorsements
are part of this trend as well, as search engines look for site content that is important to web
visitors as evidenced by likes, tweets, and shares. Many of the enterprise SEO platforms
profiled in this report currently offer extensive social signal tracking, measurement, and
integration of results into their analytics and dashboard reports through social signal tracking,
monitoring, and campaign management.
The lines separating
SEO, social media
marketing, and
content marketing
continue to
blur, creating
an enterprise
imperative to
integrate all three
disciplines to achieve
business goals.
54%
65%
69%
73%
75%
Social media
Blogs
Meta tags
Content creation
SEO landing pages
Table 3: Top five tactics used in organic search marketing
Source: State of Search Marketing 2014, Regalix Research

www.searchmetrics.com | US 1 866 411 9494 | UK +44 203 6952150
eBay enables millions of people to buy, sell and pay online. And it demands a strong, visible
search presence. So eBay relies on Searchmetrics to monitor global search visibility and
performance, competitor activity and search trends.
Read the full case study at www.searchmetrics.com/customers/ebay/
or call us to schedule a demo.
“Searchmetrics helps
eBay understand the
value of search.”
Maxime Rauer
Manager, Natural Search
eBay

Trend #2: SEO strategies adapt to search engine changes; focus on hyper-
local optimization increases.
SEO has become more complex as the number of ranking factors and the frequency of search
engine algorithm updates increase. The factors impacting SERP results are also evolving, as
the mobile web begins to dominate search. Google has implemented several updates to cater
to mobile searchers. In July 2014, Google introduced its Pigeon update, which provides more
useful, relevant, and accurate local search results tied more closely to traditional web search
ranking signals. The goal, according to Google executives, is to improve the search engine’s
distance and location ranking parameters.
Factors like business verification and validation have become more important in search
algorithms. Landing pages with title tags, local copy and descriptions, and hyperlinked maps
that allow searchers to click on driving directions demonstrate more relevancy for searchers,
and subsequently rank higher. Validation through backlinks from trusted sources such as Yelp
or Angie’s List enable the search engine to verify hours and services and are boosting quality
scores.
Google executives have publicly stated that sites which do not work well on mobile devices
will incur ranking penalties in search results. According to Google research, 61% of users are
unlikely to return to a mobile site that they had trouble accessing from their smartphone. That
includes sites that use fonts which are illegible on mobile devices, or sites where users have to
zoom in or pan around excessively.
SEO platform vendors have had to respond to these types of changes. Many of the vendors
profiled in this report offer a wide array of local optimization features and modules that utilize
SEO best practices for marketers with multiple brick-and-mortar locations. Virtually all of the
vendors profiled in this report now offer “keyword not provided” solutions to fill in the gaps
that have resulted from Google’s decision to encrypt search referral keywords. SEO platform
vendors are currently considering their responses to Google’s August 2014 decision to boost
rankings for sites using HTTPS coding for secure search.
Trend #3: SEO reaches across the enterprise to engage both marketing
and technical professionals.
SEO is no longer solely a web development or IT function. Editors (i.e., content developers), IT,
web developers, user experience designers, graphical designers, data analysts, and marketing
managers are all stakeholders in webpage performance and search engine rankings. Whereas
the search analyst might once have resided in the IT department, that role is now migrating
to the marketing department. The job function of ‘marketing technologist’ has emerged,
reflecting the increasing overlap of skills required to be successful in search marketing.
While in-house SEOs have the technical skills to effectively use enterprise SEO tools, more
vendors are targeting marketing end users with easy-to-use graphical interfaces, wizards, and
widgets (see Table 4). Workflow tools have become integral features in many enterprise-level
SEO platforms to facilitate the coordination of website tasks between diverse departments.
SEOs can share keyword research with content creation staff, which can incorporate top-
performing keywords into web copy. Management can monitor whether corrections of on-
page errors and broken links have been made, and review any resulting trends in traffic.
SEO has become
more complex as the
number of ranking
factors and the
frequency of search
engine algorithm
updates increase.

Enterprise SEO platform capabilities
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research
toolsets to full-service platforms that manage keywords, links, competitive intelligence,
international rankings, social signal integration, and workflow rights and roles (see Table 5). The
majority of the SEO solutions profiled in this report offer the following core capabilities:
• keyword research and rankings;
• link (also called backlink) analysis and acquisition/removal;
• social signal tracking;
• international rank tracking; and
• APIs for third-party data integration and management.
Enterprise-level platforms may also provide more extensive link and site analytics that
include predictive scoring systems to identify the potential opportunities to improve page
performance or link authority. Vendors also begin to differentiate by offering more frequent
data updates or content management or marketing features, which sometimes require
additional investment. Other more advanced capabilities may include, but are not limited to:
• content marketing or management tools;
• custom site crawls;
• competitive intelligence;
• workflow and task management; and
• ROI forecasting and/or predictive analytics;
Enterprise-level
platforms may
also provide more
extensive link and
site analytics that
include predictive
scoring systems to
identify the potential
opportunities to
improve page
performance or link
authority.
Table 4: SEO stakeholders reach across the enterprise
SEO
Marketing
Incorporate high-
ranking keywords,
phrases and images in
webpage copy,
landing pages, email,
social media
IT
Install SEO tools,
integrate with
analytics, PPC, BI
and CRM
solutions
Editorial
Align copywriting
with best
performing
keywords and
phrases
Web
development
Identify and ﬁx
page errors,
broken links, etc.
Data
analysis
Customize reports,
interpret results for
diverse stakeholders

The following section discusses some of these capabilities and the key considerations involved
in choosing an enterprise SEO platform.
Keyword research/rank analysis
Keyword research – knowing what terms people used to find your website and using those
terms in your copy – has been a pillar of effective SEO. Virtually all enterprise SEO platforms
provide keyword research tools that allow users to discover the ways that consumers may be
searching for content. However, many vendors are sourcing this data differently (e.g. from
ISPs), due to Google’s restrictions on scraped data in its AdWords terms of use, and the
growing percentage of search results that are “keyword (not provided).”
Link analysis and acquisition
Links were the first significant “off-the-page” ranking factor used by search engines to improve
SERP relevancy. And links continue to be the one of the most important external signals that
can help a website rise in search engine rankings. The majority of enterprise SEO platforms
provide link analysis (i.e., what sites are linking to yours?), link-building recommendations via
competitive analysis, and other reports that reveal opportunities for obtaining links (i.e., what
sites should you solicit links from?) as part of their base products.
International search tracking
Market globalization means that more and more U.S.-based enterprises conduct business
in multiple countries and languages, and have websites that do so, too. As a result, the vast
majority of enterprise SEO solutions profiled in this report offer a wide range of international
search capabilities that cross borders, languages, and alphabets, including supporting
international data integrations with other systems, such as web analytics.
Site crawls/audits
With content quality and marketing becoming the lynchpin for many marketers’ SEO
strategies, site crawls or audits have become popular and important tools offered by enterprise
SEO platform vendors. Tools may offer optimization recommendations for keywords, page
structures, and crawlability, prioritizing and assigning scores for such factors as HTML title tags,
body tags, and meta tags. Most of the SEO platform vendors profiled in this report provide
daily site crawls, others offer a weekly frequency. The tool should also crawl the entire site, not
just a pre-defined list of URLs or random page crawls.
Social signal tracking and integration
Social media activity as a ranking factor or signal in search engine algorithms and results is
the subject of industry debate. All of the enterprise SEO solutions profiled in this report track,
measure, and integrate social signals into their analytics and dashboard reports. A strong
correlation has emerged between social activity and high rankings, and sites that experience
strong social sharing perform better in organic search results.
Keyword research –
knowing what terms
people used to find
your website and
using those terms in
your copy – has been
a pillar of effective
SEO.

Table 5: Selected enterprise SEO platform capabilities
Conductor
Web CEO
Linkdex
RankAbove
Rio SEO
Searchmetrics
seoClarity
gShift
Analytics SEO
GinzaMetrics
BrightEdge
SEOlytics
45 countries
350+ global
and local
search engines
FB, G+, IN,
TW, YT
4
FB, G+, TW 4
Daily
Daily
4 4 Yes
4 4 No
200-plus
countries
267 countries
58 countries
134 countries
180-plus
countries
FB, G+, IN, PN,
TW
4
FB, G+, IS, TW 4
FB, TW, YT 4
FB, G+, IN, PN,
TW
4
FB, G+, IN, PN,
TW
4
Daily
Daily
Weekly
Daily
Daily
4 4 No
4 4 Yes
4 4 Yes
4 4 Yes
4 4 Yes
200-plus
countries
FB, G+, IN, PN,
TW, YT
4Weekly 4 4 Yes
128 countries FB, DE, G+, IN,
ST, TW
4Daily 4 4 No
Combination of
proprietary data and
data licensed from
SEMrush
Combination of
proprietary and
Google Keywords
Planner data
Combination of
proprietary data
and data licensed
from Moz
Combination of
proprietary and
Ahrefs data
Combination of
proprietary and
licensed data
Proprietary data
Combination of
proprietary and
licensed data
Proprietary data
Combination of
proprietary and
licensed data
Combination of
proprietary and
licensed data from
Majestic SEO
Data licensed from
Majestic SEO
Data licensed from
Majestic SEO
Proprietary data
Combination of
proprietary and
licensed data
Proprietary dataData licensed from
Blekko and Google
Analytics
Combination of
proprietary data and
data licensed from
SEMrush
Combination of
proprietary and
licensed data from
Majestic SEO
150-plus
countries
FB, G+, IS, PI,
SL, TW, YT
4Daily 4 4 No
174 countries
75 language/
search engine
combos
FB, G+, IN, TW 4
DE, TE, TW 4
Daily
Daily
4 4 Yes
8 4 No
Combination of
proprietary and
licensed data
Combination of
proprietary data
and data licensed
from Moz and
Ahrefs
Proprietary data
Proprietary data
Combination of
proprietary and
licensed data from
Majestic SEO
Combination of
proprietary and
licensed data from
Majestic SEO
Vendor
International
search tracking
Social signals
tracked
Content
marketing
module or
tool
Custom
site
crawls
ROI
forecasting
API
for 3rd
party data
integration
Annual
contract
required
Link analysis &
acquisition
Keyword research/
rank analysis
Social Network Abbreviations: DE=Delicious; FB=Facebook; G+=Google+; IN=LinkedIn, IS=Instagram,
PN=Pinterest; SlideShare=SL; ST=StumbleUpon; TE=Technorati; TW=Twitter; YT=YouTube

Content marketing or management
Relevant, up-to-date content has become integral to SEO success. Many vendors have
upgraded the content marketing capabilities of their enterprise SEO tools and used
venture funding to expand the tools’ content management features. These features include
more sophisticated workflow and task management options that allow cooperation across
departments. SEOs can share keyword research with content creation staff, which can
incorporate top-performing keywords into web copy. Several vendors offer page management
tools to monitor on-page content and errors, and review performance and traffic trends.
ROI forecasting/predictive analytics
With C-suite executives demanding that organic search prove its bottom-line impact, ROI
forecasting and predictive analytics are becoming critical tools for professional SEOs and
agency executives. Enterprise SEO vendors have responded to this market need with
analytics tools that project the potential ROI of planned keyword, link, and even social media
campaigns, allowing clients to evaluate the level of KPIs such as incremental traffic or rank
gains that merit a campaign investment or resources.
APIs and third-party data integration
A solution’s API is a source code-based specification that allows other software systems
to communicate with it. The API is the key that can either lock or unlock the software for
integration with other systems.

Data sharing, particularly in terms of identifying the relationship between keyword and
link performance, social media, site traffic, and conversion, is critical to SEO success. As
a result, integration with web analytics platforms such as Adobe Analytics (aka Omniture),
Webtrends, IBM Digital Analytics, and Google Analytics, has become standard for the SEO
vendors profiled in this report. Several vendors have opened their APIs to additional system
integration, including social listening tools, as well as CRM and content management (CMS)
systems in response to marketers’ needs for a more holistic approach to digital marketing.
Pricing/annual contracts
Virtually all enterprise SEO platforms are provided on a software-as-a-service (SaaS) basis, i.e.
the vendor makes the software available online and is responsible for all maintenance and
system administration. Pricing models vary, and at the enterprise level, are often customized
based on the number of users, sites, keyword rankings, and pages. Determining your
overall cost can be more art than science and based upon keyword, site, and link volume,
international coverage, and other SEO activities.
Licensing an enterprise SEO platform can be a significant investment, particularly for
ecommerce or retail marketers with hundreds of thousands of SKUs or product pages.
Marketers typically spend tens of thousands of dollars each month in licensing fees, and pay
for installation and staff training to maximize the value of the platform and its capabilities.
Data sharing,
particularly in terms
of identifying the
relationship between
keyword and link
performance, social
media, site traffic,
and conversion,
is critical to SEO
success.

Understanding
your current
marketing processes,
knowing how to
measure success,
and being able to
identify where you
are looking for
improvements, are
all critical pieces of
the SEO platform
decision-making
process.
Choosing an enterprise SEO platform
The benefits of using enterprise SEO platforms
With hundreds, thousands, tens of thousands, and even millions of pages, sites, social
conversations, images, and keywords to manage and optimize, enterprise SEO has become
increasingly complicated and time consuming. Using an enterprise SEO platform can increase
efficiency and productivity while reducing the time and errors involved in managing organic
search campaigns. More specifically, managing SEO through an enterprise toolset can provide
the following benefits:
• Many tools, one interface. Enterprise SEO tools perform many tasks in one system as
discussed in the preceding pages. Integration of tasks, prioritization, reporting, and user
permissions offers substantial benefits to enterprise-level SEO operations, compared to
using single-function point solutions.
• More efficient management of global operations. Enterprise SEO tools have built-in
diagnostics that can be invaluable on a global scale to identify site-wide issues across
languages, countries or regions. These tools uncover macro and micro issues with pages,
templates, and infrastructure.
• Stay current with the search engines. SEO software vendors have dedicated teams and
engineers to follow frequent search engine algorithm changes and their impact on the SEO
reporting required by enterprises.
• Automated reporting to provide data in near real time. Many brands end up trying
to put a lot of data in spreadsheets and manually update them. But that doesn’t provide
a complete view of the data. Most enterprise SEO platforms offer highly customized
reporting capabilities that are widget- and wizard-driven to make reporting easy and fast.
Recommended steps to making an informed purchase
Understanding your current marketing processes, knowing how to measure success, and
being able to identify where you are looking for improvements, are all critical pieces of the
SEO platform decision-making process. The following section outlines four steps to help your
organization begin that process and choose the SEO platform that is the right fit for your
business needs and goals.
Step One: Do you need an enterprise SEO platform?
Deciding whether or not your company needs an enterprise-level SEO platform calls for the
same evaluative steps involved in any software adoption, including a comprehensive self-
assessment of your organization’s business needs, staff capabilities, management support, and
financial resources. Use the following questions as a guideline to determine the answers.
1. Do we have the right human resources in place with the bandwidth to use the tools
and study the data? Employing people to implement and use SEO tools is a prerequisite
to success. If you have marketing staff, SEO tools will make them more efficient only if they
have the bandwidth to use them. Far too many companies invest in enterprise-level tools,
but fail to use them effectively because of competing priorities with active projects.
2. Do we have C-level buy-in? Enterprise SEO software is a five- or six-figure investment
annually. Agreeing to a definition of “success” with the executives at your company is
critical to winning their long-term support.

Web Presence Analytics Software
SEO + Social + Content
gShiftLabs.com/SEOTools • sales@gShiftLabs.com • @gShiftlabs • 1 866 743 5960
All Metrics, One Dashboard Social Impact, Monitored Track Competition, Daily
Find out the impact and engagement
your content is generating across
your social networks, and what
drives traffic and conversions.
Keep tabs on your competition
and monitor their web activity, then
compare to yours and see how you
stack up.
Search, social, email, e-commerce
and more. Get every metric in one
place for at-a-glance performance
measurement, then dig deeper.
gShift’s powerful web presence analytics
and reporting platform allows agencies
and brands to delve deep in to owned and
earned digital marketing metrics.
Using gShift, digital marketers can:
• Improve discoverability & brand presence
within search engines and social networks
• Gauge performance of content marketing
efforts across multiple channels
• Gain valuable insight into customer
behavior and search methods
• Create powerful custom reports, then
schedule and automate reporting delivered
to your inbox

3. Do we have the right technical resources? Successful enterprise SEO needs dedicated
technical resources deployed to it to act on the recommendations and opportunities
surfaced by the tool/reports.
4. Who will own SEO? SEO is commonly placed into marketing, editorial, or IT depending
on the nature of the business. Unfortunately, in large companies, it usually ends up with
either whoever has the budget or whoever can best articulate the business case. In a
best case scenario, enterprise-level SEO must be a shared discipline because many of its
components are owned by various departments.
5. Can we invest in staff training? It is vital to provide training to technical, design, content,
and marketing teams, reinforcing it on a regular basis. A successful enterprise SEO
implementation will find ways to inject SEO knowledge into existing training programs
and identify internal evangelists to broadly distribute the messages. Training needs to be
comprehensive, consistent, and continuous.
6. Have we established KPIs and put a system in place for tracking, measuring, and
reporting results? It’s important to know upfront what you want your SEO to achieve. Do
you want to improve SERP rankings, or the time visitors spend on your site? Is conversion
– whether a product purchase or whitepaper download – your key objective? Having goals
will help you decide if you’re ready to put an enterprise platform to good use, as well as
help you decide which tool will best meet your organizational needs.
7. Have we decided how we will measure success? Depending on your site’s monetization
strategy, make sure you know how you’ll determine if the rollout of the platform and the
successful execution of the established KPIs actually increase sales, conversions or page
views.
8. Do we have realistic expectations? It is not uncommon for enterprise SEO efforts to
take at least six months to generate tangible results. If SEO is a new initiative within
the organization, there are cultural shifts and workflow processes that will need to be
implemented and refined. Setting realistic timelines and goals will help build support at all
levels of the enterprise.
Step Two: Identify and contact appropriate vendors
Once you have determined that enterprise SEO software makes sense for your business,
spend time researching individual vendors and their capabilities. Make a list of all the SEO
capabilities you currently have, those that you would like to have, and those that you can’t live
without. This last category is critical, and will help you avoid making a costly mistake.
For example, if social signal integration is crucial to your natural search process, this is one
capability you will focus on during vendor interviews and demos. If you find that one vendor
doesn’t offer this “must-have” capability, it’s obviously not a fit.
Take your list of capabilities and then do some research. The “Resources” section at the back
of this report includes a list of blogs, reports, and industry research that will help. (Many of the
vendors profiled in this report also provide whitepapers and interactive tools that can help.)
Once you’ve done the necessary research, narrow your list down to those vendors that meet
your criteria. Submit your list of the SEO capabilities you’ve identified, and set a timeframe
for them to reply. Whether or not you choose to do this in a formal RFI/RFP process is an
individual preference, however be sure to give the same list of capabilities to each vendor to
facilitate comparison. The most effective RFPs only request relevant information and provide
Once you have
determined that
enterprise SEO
software makes
sense for your
business, spend
time researching
individual vendors
and their capabilities.

ample information about your business and its SEO needs. It should reflect high-level strategic
goals and KPIs. For example, mention your company’s most important KPIs and how you
will evaluate the success of your SEO efforts. Include details about timelines and the existing
digital technology you have deployed.
When written properly, an RFP will facilitate the sales process and ensure that everyone
involved on both sides come to a shared understanding of the purpose, requirements, scope,
and structure of the intended purchase. From the RFP responses, you should be able to narrow
your list down to three or four platforms that you’ll want to demo.
Step Three: Scheduling the demo
Set up demos with your short list of vendors within a relatively short timeframe after receiving
the RFP responses, to help make relevant comparisons. Make sure that all potential internal
users are on the demo call, and pay attention to the following:
• How easy is the tool to use?
• Does the vendor seem to understand our business and our marketing needs?
• Are they showing us our “must-have” features?
Remember to ask probing questions to truly understand the data, such as:
1. How do you calculate your search volumes? Knowing how the system treats information
types will impact how you ascribe value to certain keyword terms, make decisions about
keyword and content choices, and affect the ROI of your search marketing efforts. Find
out if the tool uses exact match, broad match, or phrase match, and where raw data is
extracted from (i.e., analytics, log files or a proprietary tracking pixel).
2. Can this system track millions of searches, visits, site pages, etc? Knowing whether the
platform is a true enterprise solution or a simple tool that may not scale for your business
needs is crucial. Limits on the numbers of keyword rankings, pages or traffic tracked could
impact your use of the system or significantly increase the cost.
3. Do you support international search? There are many nuances within international SEO
that can mislead even the best SEOs. Find out if the numerator in the calculation of the
platform’s average clicks per search or average search volume are normalized for global
or local (in that market) search, and whether or not search ranks are calculated from within
country or remotely. Misapplication of international data could impact the ROI of your
search marketing efforts.
4. How do you track and report universal search results? As an in-house SEO expert you
will want to know if and where your site was listed on the results page. For example, did
your listing appear in web results, the In the News segment, an in-depth article, or the video
results? That location and reporting feedback helps to quantify strategic and tactical efforts.
5. How robust and flexible are your reporting options? Different users have different
reporting needs. Find out if reports can be customized and automatically delivered to
different users and types of users. For example, high-level KPIs for the CMO versus drill-
down details for web development or IT. And, whether any and all data can be exported
in CSV format.
6. Where are the actionable reports? Enterprise tools all have dashboards and generous
amounts of data but it’s very important to understand how, and which, reports can
immediately benefit your business. A good sales team will understand your company’s
When written
properly, an RFP
will facilitate the
sales process
and ensure that
everyone involved
on both sides
come to a shared
understanding
of the purpose,
requirements, scope,
and structure of the
intended purchase.

objectives and KPIs and will have reports ready or can run them in real time. This is data
that can be handed over to the appropriate teams and promptly acted upon. Evaluate
if getting to the reports and understanding them is easy enough for the non-SEO
stakeholders who need SEO data.
7. What other meta information does your system collect that may be made available to
me via API? Being able to trace search traffic data from the front of the funnel all the way
to sales data in a CRM or business intelligence (BI) system will help you to more accurately
calculate ROI.
8. Is there a workflow built in that allows me to coordinate the work of my marketing,
content, web development, social media, and PR teams across the organization?
SEO cannot operate in a silo. A true enterprise platform should provide built-in workflow
management that includes task assignment, management, and monitoring of completion
rates across groups.
9. What kind of ongoing support and client engagement will your account team provide?
How will you gauge our use or non-use of the platform’s features? One of the most
common reasons a company transitions out of an enterprise platform is because they don’t
use it enough. A vendor should be prepared to address this issue and specifically how the
tool creatively engages users and gets them back into the environment.
10. What new features are you considering? What’s the long-term roadmap and launch
dates? The SEO landscape is constantly changing with new features to further leverage
digital assets rapidly coming out of Google and Bing. It’s important to understand the
level of innovation and the ability to add and track emerging technologies. Rel=canonical,
Rel=prev/next, Google News Keyword Tag, and structured data are all examples of
enhancements that should be on every vendor’s radar. Knowing a vendor’s new feature
release date schedule and its ability to stick to committed timelines is also very important.
This helps establish a long-term trust and relationship with the vendor that it will always be
on the cutting edge of SEO.
Step Four: Check references, negotiate a contract
Before deciding on a particular vendor, take the time to speak with one or two customer
references, preferably someone in a business similar to yours. The SEO vendor should be able
to supply you with several references if you cannot identify ones yourself. Use this opportunity
to ask any additional questions, and to find out more about any questions that weren’t
answered during the demo. Make sure that the person you’ve been referred to is someone
who is a primary user of the solution. Consider also asking these basic questions:
• Why did you move to an enterprise SEO platform?
• Did you migrate to this tool from a different enterprise SEO tool? If so, how was the
conversion process?
• Why did you select this platform over others?
• Has this platform lived up to your expectations?
• How long did the system take to implement?
• Are you also using additional tools for crawling, competitive analysis, and link data?
• Were there any surprises that you wish you’d known about beforehand?
• Where have you seen the most success? The biggest challenges?
• How are you measuring your own success?
• How easy was the set-up process and how long? Did the vendor help?
• How responsive is customer service?
• Has there been any down time?
Before deciding
on a particular
vendor, take the
time to speak
with one or two
customer references,
preferably someone
in a business similar
to yours.

• Do you use all the resources provided? If not, which ones and why?
• What is the most useful, actionable (favorite) report the tool generates?
• What do you wish they did differently?
• Why would you recommend this platform?
Although not all vendors require an annual contract, many do. Once you’ve selected a vendor,
be sure to get in writing a list of what technology and support are covered in the contract. Ask
about what kinds of additional fees might come up. Are there charges for custom integrations,
if so, how much (and how long will the onboarding take)? What is the hourly charge for
engineering services, and is there a minimum? What partner organizations are available to
install and integrate the tool? If you need to train a new hire midyear, what will that cost? What
is the “out” clause? Obtaining the answers up front – and having them in writing – will ensure
fewer surprises or additional costs down the road.
Conclusion
SEO has become a lynchpin of digital marketing strategies, due to its ability to increase
revenue in a highly cost-efficient manner. At the same time, SEO has become an increasingly
complex marketing discipline, led by the near-constant algorithm changes implemented by
Google. Moz estimates that Google changes its search algorithm between 500 and 600 times
annually.
Marketers and agencies face an array of choices in an SEO tools market that is fairly mature yet
still highly fragmented. There are rank-checking tools and keyword research toolsets, as well
as full-service solutions that manage keywords, links, competitive intelligence, international
rankings, social signal integration, and workflow rights and roles. Enterprise-level solutions may
also provide more extensive link and site analytics that include predictive scoring systems to
identify the potential opportunities to improve page performance or link authority.
Understanding your current marketing processes, knowing how to measure success, and
being able to identify where you are looking for improvements, are all critical pieces of the
SEO tool decision-making process. Choosing the right partner means conducting a rigorous
internal evaluation to determine your business priorities, needs, and goals. Is your C-suite on
board with the investment? Do you have the right staffing in place to manage SEO? And, have
you put KPIs in place to measure the return on your investment? With the answers to these
and other questions, your organization can move forward and reap numerous benefits from
automating SEO. n
Marketers and
agencies face an
array of choices in
an SEO tools market
that is fairly mature
yet still highly
fragmented.

Vendor Profiles
1346 East Broadway, Suite 103
Pearland, TX 77581
(T) 281-816-5176
www.analyticsseo.com
U.K. Headquarters:
136-138 Holly Road
Middlesex United Kingdom
TW1 4HQ
Target customer
• Ecommerce sites, enterprises managing multiple sites, and digital marketing
agencies.
Key customers
Betfair
Les Echos
Regus
Santander Private Bank
Sophos
Company overview
• Founded in 2009.
• 21 employees.
• Raised $1 million in angel funding in 2012.
• Additional offices in France, Sweden, and Norway.
Key executives
Laurence O’Toole, CEO
Penny Holt, Finance Director
Nuno Costa, CTO
Dennis Hart, President, U.S. Operations
Product overview
• Big Marketing Data™ platform features proprietary database of 100 million domains,
25 million commercial keywords, and 30 million blogs.
Databases fed by proprietary crawlers and third-party partners including Majestic
SEO (backlinks).
• Provides competitive marketshare analysis using millions of proprietary daily keyword
rank checks.
• Proprietary IntelliTraffic™ “not provided” solution opens access to hidden keyword
visit data.
• Multi-site project management and white-label reporting.

Vendor Profiles
Product Details
Social signals integration
• Integrates Google+, Twitter, Facebook,
LinkedIn, Delicious, and StumbleUpon.
Reporting and analytics
• Customized white-labeled, scheduled
reports in PowerPoint, Excel or PDF.
• Competitive intelligence includes
industry analysis, and competitor site
audits for ranking factors and backlinks.
• Users can analyze up to five competitor
sites per domain; bulk competitive
analysis is available at an additional
charge.
• Keyword suggestions and opportunities
are automatically generated across
multiple search engines.
Keyword ranking histories are
tracked daily.
Platform provides an overview
of average monthly and weekly
rankings.
Segmentation is available to
sort generic (non-branded) from
branded keyword traffic.
Third-party partnerships and
integration
• Third-party API integrations with
Majestic SEO, SEMrush, Google
Analytics, Google Webmaster Tools,
Adobe Site Catalyst, and Xiti.
• Big Data APIs cover keyword rankings,
competitive research, site audits, and
blogger/influencer outreach.
• Additional white-label partnerships
available through Analytics SEO’s API.
Pricing and service
• Agency and Enterprise plans
customized per client requirements.
Pricing based on features selected,
professional services needed, and
the number of sites, keywords,
pages, and backlinks.
• Enterprise packages include advanced
features such as customized access
to Big Marketing Data™ and network
analysis technology to define markets,
bulk keyword history site imports,
advanced reporting, multi-site project
management, professional services,
SLAs, and priority support.
• Month-to-month and annual
subscriptions available.
• Email, online, and phone-based
customer support included; add-on on-
site support available.
Webinars, online manuals, and
video resources are included for all
accounts.
1346 East Broadway, Suite 103
Pearland, TX 77581
(T) 281-816-5176
www.analyticsseo.com
U.K. Headquarters:
136-138 Holly Road
Middlesex United Kingdom
TW1 4HQ

Vendor Profiles
BrightEdge
999 Baker Way, Suite 500
San Mateo, CA 94404
(T) 800-578-8023
www.brightedge.com
Target customer
• Enterprise marketers, digital agencies, content marketers, and mid-market
ecommerce companies.
Key customers
Adobe
HP
Marriott
Microsoft
Nike
Performics
Key executives
Jim Yu, Founder and CEO
Lemuel Park, Founder and CTO
Joshua Crossman, VP, Client Services and Strategy
Barrett Foster, VP, Sales
Company overview
• 300 employees.
• 1,000-plus clients/9,000-plus brands.
• Additional offices in Chicago, Seattle, New York, London, Tokyo, and Sydney.
Product overview
• SaaS-based BrightEdge S3 platform offers competitive intelligence as well as the
BrightEdge Data Cube, which indexes billions of pieces of content, including rich
media, search, and social, across six global regions.
Content-based recommendations allow users to optimize around multiple
keyword and content strings to the same URL.
Page-based integrations to allow customers to accurately tie their SEO efforts
back to business metrics in their web analytics systems.
• Tracks global and local search engine rankings across desktop, mobile, and tablet
for 382 cities and 174 countries, including China’s Baidu, Russia’s Yandex, and South
Korea’s Naver.
Keywords can be tracked in either English or the local language.
Competitive intelligence groups and compares competitors or surfaces new,
untracked competitors.
• Mobile SEO features include mobile search rankings, mobile share of voice, and
mobile site audit.
• Offers recommendations for more than 32 on- and off-page factors including content
analysis, content recommendations, header tags, meta tags, social signals, backlinks,
internal links, and keywords.
• Partners with Majestic SEO for link management.
Provides existing and historical backlink information including quantity, anchor
text, URL, add date, category, and type.
Provides recommendations for backlink opportunities and insight into competitor
backlinks.

Vendor Profiles
Product Details
• Social and SEO correlations examined
through technology built with partners
Facebook and Twitter.
• Social site audits perform site checks
on Facebook’s OpenGraph to optimize
Facebook brand page performance.
• Twitter trends visible within the
platform.
Social and SEO metrics compared
side-by-side.
Tracks social SEO performance
of the top 10 ranking pages for a
keyword.
Social signals such as “likes” and
“tweets” are integrated.
Shared URLs, Plus Ones on
Google + and LinkedIn metrics are
also tracked.
• Solution for secure search with page
reporting integrates actuals from web
analytics.
• Customizable dashboards for flexible
time periods that model customer
domains, competitor domains, and
customer organizational structure.
• Options include financial forecasting
for SEO projects; keyword prioritization
can be customized according to
difficulty and resource variables.
• Blended rank feature measures
true search rankings across rich
media, social, universal listings, and
geographic results.
• Task management workflow tracks
assignment, progress, and completion.
• Includes competitive intelligence,
keyword and content gap
opportunities, and SEO
recommendations for on- and off-page
factors based on trending data.
integration
• Page-based integration with all major
analytics providers including Google
Analytics, Adobe Analytics, Webtrends,
and IBM Digital Analytics.
• CMS integration with Adobe
Experience Manager (AEM).
• Integrates with Google Webmaster
Tools and Majestic SEO.
• Setup is facilitated by OAuth and
BrightEdge’s Connect API.
Pricing and service
• Customized pricing based on the
number of keywords and websites.
Additional fees for custom
integrations.
• Accounts are billed annually; multi-year
contract discounts are available.
• Global customer success organization
(70-plus reps) comprised of Client
Services Analysts, Client Services
Managers, and Client Onboarding
Managers.
Professional services team also
available.
• Ignite Onboarding is included in all
contracts to help customers with
one-on-one onboarding assistance
where customers learn the BrightEdge
platform, identify goals, and work
through a guided Ignite project.
• Online training and certification is
included as part of onboarding.
1500-plus members in BrightEdge
Certified Professional Community.
• Inbound service is available 24/7
through email and system-based
routing tickets.
BrightEdge
999 Baker Way, Suite 500
San Mateo, CA 94404
(T) 800-578-8023
www.brightedge.com

Vendor Profiles
Target customer
• Large agencies and enterprise-level marketers.
Key executives
Seth Besmertnik, CEO
Eric Reisch, VP, Customer Success and Strategy
Kerry Ancheta, VP, Worldwide Sales
Baruch Toledano, VP, Product Management
Key customers
Ancestry.com
Canon
Citi
FedEx
HSN
Siemens
Company overview
• Product launched in 2010.
• 150-plus employees.
• 6,500 clients.
• Raised $20 million in Series C funding in October 2012 led by Investor Growth
Capital, with FirstMark Capital and Matrix Partners.
Product overview
• Conductor’s Searchlight offers measurement and analytics across organic, universal,
local, mobile, and international search results.
• Tracks 528 global locations.
• Allows multiple teams to manage workflows, share metrics, and automate reporting.
• Automated alerts signal issues that require immediate attention – as frequently as
daily if necessary.
• Supports international search engines such as Baidu (China), Yahoo! Japan, and
Yandex (Russia) in dozens of languages.
• Opportunity discovery functionality identifies new content opportunities.
• Optimizes existing content through recommendations for on-page and off-page
factors.
Conductor
2 Park Avenue
New York, NY 10016
(T) 888-9CONDUCT
www.conductor.com

Vendor Profiles
Product Details
• Provides visibility into social signals
from Google+, Facebook, Twitter,
and LinkedIn for all content, including
analysis of users’ pages and in-depth
competitive data for both configured
and discovered competitors.
• Integrates YouTube.
• Social metrics intelligently blended with
a variety of data sources to provide a
holistic view of natural search and social
activities.
• Keyword tracking across devices,
locations, and universal search results.
• Competitive intelligence compares
page content against business and SEO
competitors in a single view.
• Role-based workspaces provide
customizable reporting experiences.
integration
• Partners with SEMrush for opportunity
discovery and Moz for link reporting.
• Searchlight integrates with all major
analytics platforms including Google
Analytics, Adobe Reports and Analytics,
Adobe Data Connectors, IBM Digital
Analytics, and Webtrends.
• Content Insights suite allows marketers
to create rule-based segments of
their site, such as product or category
pages, to analyze search and traffic
performance beyond the page level.
Pricing and service
• Tiered Searchlight pricing structure as
follows:
Starter: Begins at $1,995/month
and includes 1,000 searches,
up to 10,000 discovered pages,
one domain, and up to three
comparison domains.
Standard: begins at $3,750/month
and includes 2,000 searches, up
to 50,000 discovered pages, up
to three domains, and up to 10
comparison domains.
Premium and Enterprise packages
are customized by client.
• Average customer spend is $50,000
annually.
• Free trials available.
• Customer success team provides
support, training, and best practices.
• Online customer community facilitates
interaction with Conductor experts,
marketing peers, and allows users to
direct functionality requests to the
Conductor team.
• Add-on professional services team
provides on-call technical and strategic
SEO services.
Conductor
2 Park Avenue
New York, NY 10016
(T) 888-9CONDUCT
www.conductor.com

Vendor Profiles
GinzaMetrics
156 2nd Street
San Francisco, CA 94105
(T) 888-469-2707
www.ginzametrics.com
Target customer
• Mid-market and enterprise-level agencies and marketers.
Key customers
Chegg
GroupM
Search Factory
Scribd
The Richards Group
Traffika
Key executives
Ray Grieselhuber, CEO and Co-founder
Erin Robbins O’Brien, COO
Company overview
• Founded in May 2010 as a product of Ginzamarkets.
• 15 employees.
• Originally funded by Y Combinator; received $1.3 million in additional seed funding
in August 2011 from 500 Startups, Venture51 and several angel investors.
• In December, 2013, Tokyo-based SunBridge Global Ventures Inc. made an
undisclosed venture funding investment.
• Additional U.S. office in Dallas, TX.
• Foreign headquarters in Tokyo; additional offices throughout Europe, Asia, and the
Middle East.
Product overview
• A unified search, social, and content marketing dashboard with global capabilities.
• Provides daily data updates, including keyword rankings, across multiple search
engines, including Google, Yahoo!, Bing, Yandex, Baidu, and Sogou.
• Daily optimization recommendations for keywords and content targeting, page
structure, and crawlability.
• Supports over 150 countries; localized user interface is available in five languages:
English, Japanese, Chinese, Spanish, and Russian.
• Competitor data woven throughout the platform allows users to find, monitor, and
deep dive into competitor content and search campaigns.
• An implementation wizard guides users through the initial setup process in five
minutes.
Workflow feature further provides comprehensive project and task management;
users can be assigned tasks from anywhere in the application.
Customizable reports filtered by date, granularity, search engine, keyword group,
and conversion event types.
Project owners automatically notified when a task or project is complete.

Vendor Profiles
• Data including clicks, comments, and
link sharing is collected from Facebook,
Twitter, and Google+ on a daily basis.
• Keyword, content, and campaign
performance tracked across social
channels.
• Compares social performance to
organic search performance within
the same dashboard and includes the
analysis in reports.
• Competitor social landscape analysis
includes social channels such as Twitter,
Facebook, Google+, Instagram,
Pinterest, SlideShare, and YouTube.
• Proprietary algorithms work in
combination with a customer’s
third-party analytics to track and
measure daily site rankings, traffic
and conversions, and optimization
opportunities.
• Offers optimization recommendations
for keywords and content targeting,
page structure, and crawlability.
Specifics include HTML title
tags, body tags, errors, meta
tags, headers and internal linking
analysis.
System assigns numerical scores
(0-100) to indicate performance
in these areas and prioritizes
accompanying suggestions.
• Large keyword sets managed through
keyword grouping; internal search
accommodates quick grouping of
common terms.
Available options include
overlapping of keywords across
multiple groups and keyword
match rules.
Both a CSV file import and the
option to integrate with Google
Webmaster Tools enable bulk
keyword additions.
• Dashboard charts daily SERP data with
historical data to visualize trends and
search engine algorithm updates.
Analytics data such as organic visits
and e-commerce revenue can be
graphed within GinzaMetrics, along
with viewing data by device type,
including desktop, mobile, and
tablet.
• Competitive intelligence features
deliver visual representations of
keyword, content, and backlink data.
• Customers can access ranking changes
at the individual keyword and keyword
group level.
• Competitor sites crawled to detect
content strategies.
• Reports can be white labeled and
scheduled to email at any interval to
colleagues, clients or teams.
Customers can add notes and
section headers to each section of
individual reports, to automate and
manage multiple communications
inside the application.
• Account summaries and keywords
can be downloaded in Excel and CSV
formats and saved to branded PDF
reports.
integration
• Proprietary data supplemented through
partnerships with Moz and Ahrefs for
backlink data on almost 700 billion
links.
Link strength and opportunities
are scored using proprietary
algorithms.
Customers are notified of new
link acquisitions or problems with
existing links through automated
alerts.
Product Details
GinzaMetrics
156 2nd Street
(T) 888-469-2707

Vendor Profiles
Product Details
• Integrates with major analytics
providers including Google Analytics,
Webtrends, Adobe Analytics, and
IBM Digital Analytics, as well as CRM
solutions such as Salesforce.
• Provides an API for customer developer
teams and integration into other
platforms.
Pricing and service
• Offers three SaaS-based pricing plans,
all featuring access to scheduled
reporting, white-labeling capabilities,
and unlimited users:
Professional: $1,000/month.
Premium: $2,000/month.
Portfolio: $3,000/month.
• Enterprise pricing is customized.
• Annual contracts are discounted (but
not required).
• Account managers are available for
Portfolio and Enterprise plans.
• Custom data and solutions available
upon request.
GinzaMetrics
156 2nd Street
(T) 888-469-2707

Vendor Profiles
Target customer
• Fortune 5,000 brands and their agencies that use SEO, content marketing, social
media, and mobile as core assets in their digital marketing strategies.
Key customers
BDO
Bell Canada
GearyLSF
The SEO Company
WSI
Key executives
Krista LaRiviere, CEO and Co-founder
Chris Adams, CTO and Co-founder
Claude Ricks, COO
Company overview
• 25 employees.
• Raised $3.6 million in three rounds of funding since April 2010 from the Investment
Accelerator Fund (MaRS), GrowthWorks, Brightspark, and FedDev IBI.
Product overview
• SaaS-based platform reports on the impact and engagement of client content across
its mobile, web, and social presences.
Daily data collection across social, search, and mobile sources.
• Content optimization tool for organic search and content marketing.
• Not Provided module informs marketers on keywords driving traffic despite Google’s
encryption efforts.
• gMobile provides content marketers with mobile insights.
• Content Marketing Performance module monitors and reports on key engagement
metrics from owned and earned sources.
• Provides insight on the competitiveness of keyword phrases and which keywords are
included in backlink anchor text.
• Backlinks tool helps clients create new and quality links.
gShift
126 Wellington Street, Suite 205
Barrie, ON L4N 1K9
(T) 705-727-5648
www.gshiftlabs.com

Vendor Profiles
Product Details
• Collected from Facebook, Twitter,
LinkedIn, Google+, Pinterest, and
YouTube.
Graphically plots social media
trends.
• Twitter conversations mined for
keyword opportunities to inform the
content marketing workflow process.
• Social activity and backlink data in
unified view, allowing users to compare
social and search results as content is
optimized across channels.
• Brand keywords monitored daily in
social streams.
• Reporting module offers export and
white-label capabilities, scheduled
reporting, and automated, scheduled,
emailed reports.
• Metrics include number of backlinks,
number of indexed pages, frequency
of search engine crawling, and top-
ranking keywords.
• Provides content optimization
recommendations through a systematic
task tracking process.
Prioritized suggestions are made to
improve content for both websites
and blogs.
Tasks are plotted on gShift’s
Web Presence Graph, which
subsequently measures and
visualizes any ranking changes.
• Competitive intelligence for position
data, backlinks, and indexed pages;
provides side-by-side comparison with
competitors’ sites.
• Integration with Constant Contact
allows email marketing campaign
data to be included in monthly digital
marketing reports.
integration
• Integrates with Google Analytics,
Adobe Analytics, and Constant
Contact.
• API for additional data integration and
reporting.
Pricing and service
• Agency Full Version pricing starts at
$1,268/month and includes tracking up
to 5,000 keyword rankings across up to
40 web presences.
• Lite and Full Version pricing packages
also available for brands and agencies
based on the number of keyword
rankings and web presences.
Brand Lite: $325/month includes
one web presence and up to 100
keyword rankings.
Agency Lite: $650/month targets
mid-sized SEO agencies and
includes up to 2,000 keyword
rankings across up to 20 web
presences.
Brand Full: $845/month targets in-
house SEO teams and includes up
to 3,000 keyword rankings.
• API use is an additional cost, based on
volume of keywords, account setup,
and API access.
• Annual contract required.
• A dedicated account manager is
included in pricing.
• Coaching and managed services are
premium priced.
gShift
126 Wellington Street, Suite 205
Barrie, ON L4N 1K9
(T) 705-727-5648
www.gshiftlabs.com

Vendor Profiles
Linkdex
21 West 46th Street, Suite 1002
New York, NY 10036
(T) 347-817-7979
www.linkdex.com
U.K. Headquarters:
90 Chancery Lane
London United Kingdom
WC2A 1EU
(T) 44-0-20-3757-2600
Target customer
• Enterprise agencies and brands working across national and global markets.
Key customers
Havas
iProspect
Lenovo
Microsoft
MoneySupermarket.com
Transamerica
Key executives
Mark Smith, CEO
Matt Roberts, Chief Strategy Officer
Martin Armstrong, CTO
Collette Easton, VP, Managed Services
Company overview
• Raised $16 million in venture funding since December 2013 from Oxford Capital
Partners and Amadeus Capital Partners.
Product overview
• SaaS-based platform that supports SEO in more than 200 countries, 135 languages,
and five search engines.
• Proprietary data tools include Entity Search, which searches multiple keywords,
multiple combinations, and specific websites to find the influencers producing the
most relevant content in a client’s chosen market.
Relationships developed through Entity Search are collected into a contact
database for future nurturing.
• Visibility feature provides instant domain performance intelligence, benchmarked
against vertical industry.
• Daily or weekly ranking data provided down to zip code level.
• Advanced not-provided solutions estimate keyword traffic.
• Forecasting tools support business case planning and market opportunity analysis.
• Content 360 product combines multichannel analytics data, ranking, social, and
backlink data with a technical site crawl.
Large-scale technical crawls of millions of pages included in core product.
• Campaign management suite includes task and outreach management, permission
levels, productivity tracking, discussions, tags, and file transfers.
• Data is stored in two U.S.-based, cloud-based, mirrored data centers.

Vendor Profiles
Product Details
• Twitter, Facebook, LinkedIn,
Google +, and Pinterest signal data
integrates with Content 360 and all
reports.
• Social content filters allow users to
discover content strategies and topics
that travel socially.
• Benchmark social and link performance
of owned and competitive high-traffic
content.
• Customizable enterprise reporting
dashboards offer more than 40
reporting widgets to measure
multichannel analytics, content,
keyword, and outreach performance.
Reports come as presentation-
ready PPTs or PDFs.
• Reports on share of search /voice for
markets, channels, and categories.
• Automated and scheduled reporting.
• Immediate organic visibility data and
performance benchmarking for any
domain.
• Universal Search Results tracked
across all country and language
configurations.
• Advanced and realistic forecasts of
traffic, value, and conversions through-
time created with High, Medium, and
Low scenarios.
• Unique 360-degree page metric
helps users learn more and do more
with most valuable page content,
and benchmarks content against the
competition.
• Mobile SEO ranking and technical SEO
data to improve mobile visibility.
• Task management and outreach
workflow integrated with reporting to
and improve productivity.
integration
• Backlink data provided by Majestic
SEO, then re-crawled and evaluated for
further analysis and insights.
Link quality scored by proprietary
algorithms.
Social profile of link sources.
Authorship, video, rel=publisher,
and other deep link source insights
included.
• Integrates with all major analytics tools
including Google Analytics and Adobe
Analytics.

Pricing and service
• Pricing based on data consumption and
starts at $600/month.
Includes an unlimited number of
users.
• Account management teams support
and train customers.
• Enterprise-level customers are
additionally supported by an Insights
Team, which assists in onboarding
and data applications according to
customer requirements.
Linkdex
21 West 46th Street, Suite 1002
New York, NY 10036
(T) 347-817-7979
www.linkdex.com
U.K. Headquarters
90 Chancery Lane
London United Kingdom
WC2A 1EU
(T) 44-0-20-3757-2600

Vendor Profiles
RankAbove
91 Hahashmonaim Street
Tel Aviv, Israel 6120101
(T) 972-3-771-1300
www.rankabove.com
U.S. Headquarters:
79 Madison Avenue
New York, NY 10016
(T) 800-430-1436
Target customer
• Enterprise-level marketers and IT professionals.
Key customers
1-800-Flowers
eBay
MTV (Viacom)
NBTY
Ozon.ru
Petco
Key executives
Mayer Reich, CEO and Co-founder
Eli Feldblum, CTO and Co-founder
Michael Barnett, VP, Customer Success
Shlomi Gabbay, VP, Research and Development
Company overview
• Founded in April 2007.
• 35 employees.
Product overview
• SaaS-based software positioned as a global, scalable, end-to-end SEO solution that
can be localized in any language, including non-alphanumeric languages like Arabic
and Chinese.
• Continuous site crawls enable real-time data and recommendations.
• Proprietary indexing based on top traffic-generating webpages, backlinks, internal
links, and keywords to create an accurate sample of the website to be optimized.
• Prioritized recommendations provided for all page issues, and is based on the weight
of the issue, number of pages affected, and the importance of those pages to the
website.
Engine constantly updates the weights of SEO issues based on changes in
Google’s algorithms.
• A 301 redirect tool assists with site rollovers (e.g. implementation of site redesigns or
a site relaunch).
• Offers project workflow, task assignment, permission hierarchies, and multi-site
management within a customizable dashboard system.
• All data applications are hosted in the cloud.

Vendor Profiles
Product Details
• Integrates Facebook, Google+,
Instagram, and Twitter.
• Social footprint tracking include likes,
posts, and backlinks.
• Backlink analysis examines several
optimization elements including
domain, anchor text, no follow, source
and target page, and link status.
• Provides competitive intelligence and
link discovery based on competitor
keywords, backlinks, and on-page
elements.
• Newly discovered backlinks allow users
to see which marketing campaigns
have impacted their backlink profiles
and SEO efforts.
• Automatic keyword suggestions
are based on site crawls, third-party
analytics, third-party tools, and
competitive intelligence.
Platform indicates how difficult it is
to rank for any given keyword and
displays actionable details about
competitor websites occupying the
search results for that keyword.
Keyword performance for mobile
devices is also offered.
• On-page analysis tool detects up to 70
SEO issues per page and up to 20 site-
wide structural issues per site.
Examples of on-page issues
include missing headers, titles,
image alt tags, missing keywords
in URLs, and duplicate titles, meta
descriptions, and content.
The engine classifies a website’s
pages into buckets of identical
templates allowing users to choose
to optimize in bulk as opposed to
page by page.
integration
• Licenses backlink data from Majestic
SEO.
• Integrates with Google Analytics.
• Integration with Adobe Analytics and
IBM Digital Analytics through Adobe
and IBM partnerships.
Pricing and service
• Pricing starts at $2,000/month for
annual contracts and is customized
based on number of keywords and
domains in the system.
• Includes ½ day of initial training and
24/7 technical support via email and
phone.
• Add-on services include Site Rollover
(i.e., site redesign), Penalty Removal,
and Site Audit.
• Tracks customer platform usage to
gauge whether or not customers are
using the software properly.
RankAbove
91 Hahashmonaim Street
Tel Aviv, Israel 6120101
(T) 972-3-771-1300
www.rankabove.com
U.S. Headquarters:
79 Madison Avenue
New York, NY 10016
(T) 800-430-1436

Vendor Profiles
Rio SEO
9255 Towne Centre Drive,
Suite 750
San Diego, CA 92121
(T) 858-529-5005
http://www.rioseo.com
Target customer
• Search and digital marketers at mid-market and enterprise-level companies, as well
as digital agencies.
• Multi-location brands with or without ecommerce websites.
Key customers
ADT
IBM
Intel
JC Penney
Kohl’s
Lenovo
Key executives
Dema Zlotin, CEO
James Wu, COO
Bill Connard, VP, Local Search Solutions
Company overview
• Formerly a division of Covario, became an independent SaaS company in September
2014.
• Acquired San Diego-based Top Local Search in May 2012, as well as Seattle-based
social marketing software provider Meteor Solutions in November 2012.
Product overview
• Cloud-based local search platform comprising distinct modules that can be licensed
separately or as a suite.
• Offers international support, including localized account teams and services for
international search engines.
• Local SEO and mobile search modules include:
Local Search Optimizer™: integrates local SEO elements into location pages,
while providing location analytics to measure local performance and on-page
activity by site visitors.
Location Finder™: provides SEO-formatted store/location finders and local
landing pages for country, state, and location landing pages. Includes integrated
search and click activity analytics.
Mobile Location Finder™: builds optimized and localized mobile landing pages
for each location.
Local Map Optimizer™: provides consistent local map listing information across
the major search engines of Google Places, Yahoo! Local, Bing Local, and
MapQuest.
Local Listing Manager™: manages business location data for search engine
maps, data aggregators, internet directories, and social networks.
IYP Link Optimizer™: provides bulk feed submissions via API to aggregators such
as Acxiom, InfoUSA, Neustar Localeze, and Factual.
Facebook Places Optimizer™: provides consistent store places listing information

Vendor Profiles
Product Details
to Facebook Places.
Local Review Checker™: monitors
and reports on reviews across each
business location from sources such
as Yelp, Foursquare, and Google+.
Local Citation Tracker™: tracks and
reports on the accuracy of a brand’s
local business information across
search engines, data aggregators,
and online directories.
Local Search Rank Checker™:
monitors and reports on local rank
in each market against a brand’s
most valued keyword search terms.
Local Neighborhood Optimizer™:
collects and injects optimized
neighborhood information into
local landing page content, local
listings, and on-page markup for
hyperlocal relevancy.

• Social Analyze module measures
social signals from Facebook, Twitter,
YouTube, and blogs.
Metrics include word-of-mouth
visitors, number of influencers,
influencer demographics, referrals,
top shared pages, and conversions,
which are used to calculate social
ROI.
• Determines the visibility of a customer’s
content marketing and distribution
efforts.
• Tracks “dark social” metrics or
techniques that are not normally
measured, such as copying and
pasting a URL into an email and instant
messages.
Reporting and analysis
• Enterprise Roll-Up Reporting
Software™ reports on the success
of a local search program across
web analytics, local ranking, citation
accuracy, local reviews, and ratings over
time and includes:
local ranking reports;
granular web analytics;
citation accuracy;
review monitoring; and
conversion tracking
integration
• Direct API integrations with Acxiom,
InfoUSA, Neustar Localeze, and
Factual.
• Partners with Majestic SEO for backlink
data.
Pricing and service
• Customized pricing based on the
number of locations and modules
selected and the scope of any custom
development.
• Modules are available individually or as
bundles, on a monthly or annual basis.
• Dedicated Account Directors provide
direct contact for changes, updates,
reporting, and additional modules.
• Included support ranges from
dedicated staff, custom webinars,
e-learning curriculum, and on-site visits
to self-serve e-learning videos and
manuals.
Rio SEO
9255 Towne Centre Drive,
Suite 750
San Diego, CA 92121
(T) 858-529-5005
http://www.rioseo.com

Vendor Profiles
Searchmetrics
1510 Fashion Island Boulevard,
Suite 250
San Mateo, CA 94404
(T) 866-411-9494
www.searchmetrics.com
Target customer
• Search and content marketing professionals at enterprise companies and large global
agencies.
Key customers
eBay
iCrossing
Sephora
Symantec
Walgreen’s
Yahoo!
Key executives
Thomas Schuster, CEO
Marcus Tober, Founder and CTO
Roy Satterthwaite, VP, Sales
Jordan Koene, VP, Professional Services
Company overview
• Founded in December 2007.
• Completed a round of venture funding in March 2014, totaling $18.4 million from
Neuhaus Partners, Holtzbrinck Digital, Iris Capital.
• 6,500-plus brands.
• Additional offices New York, Berlin, London, and Paris.
Product overview
• Flagship Searchmetrics Suite™ provides customized insights, forecasts, and
recommendation analysis and data in SEO, social media, and content marketing.
• Database of 500 million keywords and 100 million domains in 134 countries focused
on: content optimization, site structure, and technical optimization.
Content optimization targets content marketing professionals with actionable
and customized recommendations.
Site structure targets product managers and IT professionals interested in site
architecture and URL analysis and recommendations.
Technical optimization targets SEOs and web designers with traditional SEO
work, such as rankings, on page optimization, etc.
• Coverage includes Google, Bing, and Yahoo!, as well as international search engines
such as Yandex, Baidu, and Naver.
Analyzes local search results for 350 major cities worldwide.
Combine countries, cities, and languages to support 829 search engine
combinations.
Mobile and tablet capabilities measure rankings, traffic, and market share.

Vendor Profiles
Product Details
• Integrated with Facebook, Google+,
Twitter, Pinterest, and LinkedIn.
• Social Engagement analyzes social
media performance of customer
domains by tracking how frequently
specific URLs are shared – and on which
social networks.
• Sitemap and RSS feed monitoring allow
customers to receive automatic hourly
updates on social engagement with
individual URLs.
• Site and keyword optimization
identifies on-page optimization
requirements by crawling and assessing
domain sub-pages to repair technical
errors.
• Identifies which keywords generate
Google Knowledge Graph and
Carousel results.
• Tracks Google Universal Search
rankings for any domain across news,
images, video, and map results.
• Customizable reporting dashboards
include traffic, SEO visibility, and
keyword rankings.
Automated email alerts advise
when targets have been achieved
or when performance is falling
short of minimum requirements.
• Users able to create individually
scalable traffic and revenue forecasts
and simulations.
• Site structure optimization provides an
in-depth view of site architecture and
content structure of a site’s pages.
Individual crawling options up to
two million URLs.
• Traffic Insight closes the Google “not
provided” information gap for high-
traffic keywords by analyzing keywords
that drive traffic to specific web pages.
Incorporates relevant PPC
(AdWords) data, identifying
keywords that are directing PPC
traffic to landing pages (along
with the volume of paid traffic per
keyword) and keywords generating
PPC traffic.
• Analyzes and optimizes online content
to improve rankings, traffic, and
conversions.
• Competitive intelligence includes
analysis of competitors’ content and
keyword strategies including top
keywords in headings and page word
counts.
Identifies customer and competitor
market share for SEO and PPC for
target keywords.
• 360 Page View offers SEO optimization
on the URL level.
• Mobile SEO analyzes data to optimize
keywords, content, and trends for both
mobile phones and tablets.
Analyzes mobile rankings, identifies
mobile traffic and conversions, and
helps users develop customized
SEO strategies for mobile devices.
• Traffic and conversion value forecasting
provides individual ranking and
conversion value targets, calculates
traffic forecasts for keywords, and
predicts traffic and conversions.
• Holistic search feature performs
comparisons of earned, owned, and
PPC performance with the same
keyword set to identify hidden traffic as
well as conversion potential.
integration
• Integrates with leading web analytics
tools including Adobe Analytics,
Google Analytics, AT Internet, IBM
Digital Analytics, Webtrends, Google
Webmaster Tools, Adobe Experience
Manager (AEM) and eTracker.
• API available for data export only.
Searchmetrics
1510 Fashion Island Boulevard.
Suite 250
San Mateo, CA 94404
(T) 866-411-9494

Vendor Profiles
Product Details
Pricing and service
• Customized pricing based on goals and
requirements.
• Two pricing options:
Searchmetrics Suite for Agencies.
Searchmetrics Suite for the
Enterprise.
• All packages require an annual contract
and include a dedicated client success
manager (CSM).
• Professional services team available
as an add-on to provide SEO project
management and performance
analysis.
• Searchmetrics Academy offers SEO
training online and live training in
different cities throughout the year.
Searchmetrics
1510 Fashion Island Boulevard.
Suite 250
San Mateo, CA 94404
(T) 866-411-9494

Vendor Profiles
seoClarity
2800 S. River Road, Suite 290
Des Plaines, IL 60018
(T) 773-831-4500
www.seoclarity.net
Target customer
• Enterprise-level and upper mid-market organizations.
Key customers
Barnes & Noble
Dell
Orbitz
Overstock.com
Paychex
Zappos

Key executives
Kalpesh Guard, Co-founder and CEO
Mitul Gandhi, Co-founder and Chief Architect
Chris Sachs, Director of Operations
Aditya Ravinuthala, Director of IT
Company overview
• Founded in February 2004; platform launched in 2008.
Product overview
• Customizable SEO solution performs daily crawls and offers keyword rankings,
analytics, backlinks, social metrics, content optimization, and competitive intelligence.
• Coverage for desktop, mobile, local, global, and technical SEO.
• Global coverage in 180-plus countries with support for each country’s native
languages including Chinese, Japanese, and Arabic letters and characters.
Timely data delivery in international app portals.
• Page-level analytics and Google Webmaster Tools integrations to tackle “Term Not
Provided.”
• Content optimization lifecycle management features and services include research
and writing, as well as tracking and measuring results and impact.
• Customizable collaboration and built-in workflow management system.
• Data hosted on a hybrid cloud system that safeguards proprietary customer data in
dedicated servers.

Vendor Profiles
Product Details
• Aggregates social metrics from
Facebook, Twitter, LinkedIn, Google+,
and Pinterest.
• Patent-pending correlation of social
activity to SEO results.
• Social content research to uncover
content marketing topics of interest to
clients.
• Daily tracking of social activity for
clients and their competitors.
• Open data platform imports data from
virtually any analytics source including
Adobe, IBM, Google Analytics, and
internal data warehouses.
• Comprehensive set of tracked metrics
from bot-level data to social data.
• Actionable Insights™ (A.I.) algorithm
is designed to learn from hundreds of
data points and automatically generate
insights and scale SEO practices across
the enterprise.
• Automated alerts notify users of
detected issues and KPI performance in
real-time.
• Unlimited, customizable dashboards
with 100-plus visualizations.
integration
• 60-plus integrations within seoClarity’s
Data Integration Marketplace.
• Partners with Adobe Marketing Cloud,
Adobe Experience Manager (CQ5),
IBM Digital Analytics, Google Analytics,
and Google Webmaster Tools.
• Clients can build master link profiles
with data from MajesticSEO, Moz, and
Google Webmaster Tools.
• Full two-way content management
integration with internal CMSs.
Pricing and service
• Customized pricing based on volume
tracked.
Pricing plans start at $1,999/month
(annual contract required).
• Price includes dedicated Client Success
Manager and access to technical SEO
teams.
• Support options include:
24/7 critical support (response time
for email support averages one
business hour).
Live chat.
Online knowledge base of articles,
training videos, and use case
studies.
Active online user community.
seoClarity
2800 S. River Road, Suite 290
Des Plaines, IL 60018
(T) 773-831-4500
www.seoclarity.net

Vendor Profiles
SEOlytics
Am Neumarkt 30
22041 Hamburg, Germany
(T) 49-40-688-73-58-00
www.seolytics.com
Target customer
• Mid-market and enterprise-level marketers and agencies.
Key customers
Deutsche Post DHL
Holidaycheck
HomeAway
hotel.de
Idealo
immobilienscout24.de
Key executives
Sören Bendig, CEO, Managing Director
Sven Kalow, COO, Managing Director
Company overview
Product overview
• SaaS-based suite that supports SEO research, rank tracking, backlink analyses, link
building, and reporting through the following modules:
Rank Tracker: Offers daily visibility into keyword performance, rankings and
detailed analysis of relevancy issues for 75 language/search engine combinations
including Google, Bing, and Yandex. Allows clients to create a user-specific SEO
industry index for performance benchmarking and a calculation for SEO keyword
performance forecasting.
SEO Research: Utilizes different SEO research keyword databases. Universal
search rankings are fully integrated and the Knowledge Graph can be analyzed
as well. Clients can do historic benchmarking for up to 10 domains.
Keyword Research: Allows easy researching, organizing, and processing of
extensive high-quality keyword sets for SEO and PPC. Works internationally for
different languages.
Backlink Analyses: Supports integration with Majestic SEO (no extra subscription
required). Uses its proprietary index as seed data and builds functionality on top.
Link Building: Features a “Domainfinder” database to enable the user to research
topic-relevant domains to target backlink opportunities.
Paid Search: Provides competitive intelligence about search advertising
campaigns. Product listing ads can be analyzed within the module as well.
• Provides daily data updates, international support, and universal search and
Knowledge Graph integration.

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