Every day we are faced with making decisions. Situations arise that are both planned and unplanned for. Often times the decisions we make will have a direct impact on the bottom line as well as on how the community will perceive our overall brand. When we are faced with making choices and decisions, there are times when stretching the truth, or not telling the truth or behaving in a way that we know is not really correct can lead to a better presentation or end result, but is that doing the right thing? Is doing the right thing so important that if in doing so may cause a less than desirable outcome, is it OK as long as nobody really gets hurt? In this session, Jay will lead a discussion on the importance of “Doing the Right Thing.” Jay will provide some real case histories from his professional experience and talk about how doing both the wrong and the right thing could have led to different outcomes and what ultimately the decisions were. The goal is for leaders in attendance to think more deeply about what it means to be courageous enough to do the right things and how this could lead to future advancement. Presented by Jay Zollar, Vice President/General Manager, WLUK FOX 11 / WCWF CW14 Jay Zollar is the current vice president and general manager of WLUK FOX 11 and WCWF CW 14. He has served in this role for the past 15 years. Prior to that, Jay was at WGBA where he served as station manager. Over the course of his time there, he oversaw the affiliation switch from WGBA being the FOX affiliate to the current NBC affiliate and launched NBC 26 News. Prior to that, Jay was the general sales manager at WLUK-TV. Jay got his start fresh out of college at WFRV-TV in Green Bay, where he was the guy who turned the station on Saturday and Sunday mornings. He also ran studio cameras, produced commercials and swept floors. He has a communications degree from the University of Minnesota, and graduated high school right here in Green Bay. Jay is married to wife Tracey, and has 3 children and 3 step children aged 22 to 9. Jay is currently serving on the board of the Partners in Education and is on the board of the Green Bay Community Church.