O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Influencer Marketing for Uranium Miners

536 visualizações

Publicada em

Brian Colwell shares his social media community building and amplification strategies for uranium mining companies.

Publicada em: Mídias sociais
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Influencer Marketing for Uranium Miners

  1. 1. Influencer Marketing for Uranium Miners By Brian Colwell
  2. 2. Mining Twitter How Brian Colwell helps you mine Twitter: 1. Leverage Your Content 2. Build Brand Equity & Social Authority 3. Connect with Private & Institutional Investors 4. Analyze Your Competitive Landscape
  3. 3. Leverage Your Content
  4. 4. Engage Brian Colwell to establish your company’s dominance in these topic areas: 1. Uranium & Nuclear Energy 2. Fourth Industrial Revolution 3. Sustainability & Energy Metals 4. Commodities Investing #DataMining Themes Listen, Amplify, Connect
  5. 5. 1. Uranium & Nuclear Energy Hashtags for tweet optimization include: ● #Nuclear $nlr ● #Uranium $ura ● #Yellowcake ● #Radioactive #Radioactivity ● #Atomic #Fission #Fussion ● #Radium ● #Radon ● #Polonium ● #Plutonium
  6. 6. Hashtags for tweet optimization include: ● #FourthIndustrialRevolution #4IR ● #IndustrialRevolution #industrial #revolution ● #Disruption ● #industrialdisruption $arkq ● #SmartGrid #SmartCity $grid ● #Innovation $arkw ● #EnergySecurity ● #EnergyInfrastructure 2. Fourth Industrial Revolution
  7. 7. Hashtags for tweet optimization include: ● #Greenenergy #Cleanenergy ● #EnergyMetals ● #Carbon #Carbonfree ● #Emissions ● #CleanTech ● #Renewables ○ #solar #solarpower $tan $kwt ○ #wind #windpower #windturbine $fan ● #Lithium #Li $lit ● #Cobalt 3. Sustainability & Energy Metals
  8. 8. 4. Commodities Investing Hashtags for tweet optimization include: ● #EnergyFutures #energy $xle ● #Commodity #commodities ● #globalmacro ● #Metals #industrialmetals ● #RareEarth #RRE #minerals ● #Mining #pegmatites $xme $pick ● #Miners #Mines #JuniorMiner ● #Energy #Producer
  9. 9. Build Brand Equity & Social Authority
  10. 10. Goal Position your company as the top news source for Uranium & Nuclear Energy
  11. 11. Target Audience Knowledge is Power ● EV Cleantech Enthusiasts & Fans of Renewables ● Mining Industry Professionals & Potential Strategic Partners ● Private Investors ● Venture Capitalists, Private Equity, Hedge Funds ● Traders, CTAs ● Commodities Producers ● Commodity Risk Managers & Hedgers ● Institutional Investors & Funds
  12. 12. Take Inventory of Your Content ❏ Investor Kit ❏ Investor Factsheet ❏ Investor Highlights ❏ Company Highlights ❏ Meet the Team ❏ Corporate Governance ❏ Project Highlights & Directory ❏ Exploration Database ❏ Stock Information ❏ Filings ❏ Analysts ❏ News Releases ❏ Your company in the Media ❏ Homepage / Landing Page ❏ Videos and other Media You made it, now market it!
  13. 13. Content Distribution Workflow Star Player Twitter Accounts (@YourCEO) Your Company’s Event Twitter Accounts Industry Events Your Company’s Twitter Account Your Company’s Branded Content Brian Colwell Twitter Accounts
  14. 14. Influencer Marketing What can Brian Colwell do for your brand? ● Share your company content across seven thriving, investment-focused twitter accounts (see next slide) ● Optimize tweets for searchability ○ Keywords, mentions, hashtags, and cashtags ● Interact with your company’s tweets ● Start discussions on your company’s behalf or by mentioning your company via polls and influencer targeted messages
  15. 15. Brian Colwell Network (2/14/2017) Klout Tweets Following Followers F/F Ratio 28-day Impressions @BrianDColwell 64 64.1k 9,615 12k 1:1 1.9 Mil @BColwell_Econ 61 14k 4,703 5,484 1:1 1.2 Mil @BColwell_Emgmkt 58 14.9k 5,107 6,040 1:1 1.1 Mil @BColwell_Alt 61 14.8k 5,289 6,431 1:1 1.8 Mil @BColwell_CTA 58 16.2k 5,616 6,745 1:1 1.1 Mil @BColwell_4IR 61 7,459 3,224 3,558 1:1 1.2 Mil @BColwell_Invest 60 13.1k 2,987 3,437 1:1 1.4 Mil
  16. 16. Connect with Private & Institutional Investors
  17. 17. Defining Conversion First, you must define success Conversions could be defined as: ● Website visit by Twitter user ● Signup form submitted by Twitter user ● Completed signup form converts to sale/investment
  18. 18. Logistical Considerations ● Create optimized landing pages Why Should I Use Landing Pages? ● Use UTM tags for Google Analytics tracking for specific campaigns or audiences ● Integrate other social media tools (e.g., crowdfire, tweet juke box, etc.)
  19. 19. Your Competitive Landscape
  20. 20. Twittersphere (2/14/2017) Klout Tweets Following Followers F/F Ratio Last Tweet @UraniumEnergy 47 506 136 1,232 1:9 2/14/2017 @CamecoNews 46 273 112 2,316 1:21 2/14/2017 @DenisonMinesCo 46 701 2,889 1,185 1:04 2/14/2017 @FissionUranium 44 1,781 1,812 4,332 1:2 2/7/2017 @Arevaresources 43 1,848 500 1,890 1:4 2/13/2017 @Energy_Fuels 42 534 307 242 1:08 2/14/2017 @ERARangerMine 31 246 115 404 1:3 2/14/2017 @LaramideRes 31 80 303 151 1:05 1/6/2017 @Centrus_Energy 28 131 142 229 1:2 2/14/2017 @UR_Energy 16 190 126 97 1:08 5/2016 @U308Resources 0 0 10 12 n/a n/a
  21. 21. Brian Colwell Social Media Influencer Twitter: @BrianDColwell BrianDColwellBlog@gmail.com BrianDColwell.com

×