The Internet has revolutionized the way the consumer market functions. How is it impacting the way in which medical devices are developed, funded and marketed? Speak with industry experts and learn how you can develop your company’s Internet strategy.

1. Relationships Matter Presenters: OneMedPlace: Claudia Pinzon, Media & Marketing Director StoneArch Creative: Robert Koski, Interactive Strategist 04/15/10 OneMedPlace "Access to Capital, Distribution and Intelligence" Design Of Medical Devices Conference- University of Minnesota

5. Medical Products Using the Internet: 04/15/10 OneMedPlace "Access to Capital, Distribution and Intelligence" Source: Dr. W. John Reeves Global Director, digital McCann Healthcare Worldwide-” Promotion of Food and Drug Administration‐ Regulated Medical Products Using the Internet and Social Media Tools”

7. Medical Products Using the Internet: 04/15/10 OneMedPlace "Access to Capital, Distribution and Intelligence" Source: Dr. W. John Reeves Global Director, digital McCann Healthcare Worldwide-” Promotion of Food and Drug Administration‐ Regulated Medical Products Using the Internet and Social Media Tools”

10. Medical Products Using the Internet: 04/15/10 OneMedPlace "Access to Capital, Distribution and Intelligence" Source: Dr. W. John Reeves Global Director, digital McCann Healthcare Worldwide-” Promotion of Food and Drug Administration‐ Regulated Medical Products Using the Internet and Social Media Tools”

14. 04/15/10 OneMedPlace "Access to Capital, Distribution and Intelligence" DEVELOPING A SOCIAL MEDIA STRATEGY

18. 04/15/10 IMPLEMENTING A SOCIAL MEDIA STRATEGY

19. 1. Understand your audience - and how their expectations are changing 04/15/10 StoneArch Creative “Experts in health and medical marketing” Patient Health 2.0 / ePatient Passive role Active (engaged) role Information given Information sought Top-down delivery of healthcare Partners in their healthcare experience Paternalistic medicine Participatory medicine

23. 04/15/10 OneMedPlace "Access to Capital, Distribution and Intelligence" clegstories.com connecting to a passionate community

24. clegstories.com Integration with Facebook & Twitter – find your audience before they search

25. 04/15/10 tryfemsoft.com Reaching out to consumers & medical professionals

26. Consumer awareness: targeted search optimization / placement in social networks Clinician training: Education on patient evaluations, reimbursements

28. 04/15/10 WHAT’S NEXT?

31. healthmash.com web 2.0 mashup “world's most sophisticated Health Knowledge Base”

32. healia.com health search engine, community, guides

33. organizedwisdom.com “ the first expert-guided search service for health”

35. dailystrength.com Support community focused on health treatments

36. curetogether.com Anonymously track & compare health data

37. medhelp.org Community site with network affiliates & robust tools Asthma Tracker

38. 23andme.com Analyze your DNA for disease traits, risks

40. doublecheckmd.com Personalized evaluations

41. destinationrx.com Consumer drug price comparisons and purchasing

44. Mobile Attitudes / Adoption Harris Poll, October 9, 2009

45. Mobile Attitudes / Adoption Harris Poll, October 9, 2009

46. “ Next generation platforms (social networking + mobile) will drive unprecedented change in communications + commerce.” - Morgan Stanley Web 2.0 presentation Mobile application + advertising opportunities Nearly 1/3 of physicians use mobile phones to access medical info (sdihealth.com) Nearly 2,000 medical iphone apps available on the app store Community support (imedicalapps.com - review site for med professionals)

47. 04/15/10 RECAP