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Peeples_Brett_SC_PB1_2022-October.pptx

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Peeples_Brett_SC_PB1_2022-October.pptx

  1. 1. • PERSONAL BRAND EXPLORATION • Brett Peeples • Project & Portfolio I: Week 1 • October 7, 2022
  2. 2. Determination and a never give up attitude is what makes me. I’ve been in Texas my whole life and come from a brave, strong, and loving family. I struggled doing a lot of things in my past due to Dyspraxia, Dyslexia, ADD, and ADHD, but it’s motivated me to work so much harder and to never give up, it has made me who I am today. Now I want to be able to motivate and inspire people. I want to be able to help people, particularly the younger generation and be an inspiration to them to never give up. My main goal is to be able to help as many people as possible. IDENTITY
  3. 3. PROFESSION Potential Job Titles: • Broadcast announcer • Sports editor • Sports photographer BRAND ARCHETYPE – I'm very competent, I'm determined, I have a lot of courage, and I have high energy. I can inspire people and I am a very motivational person. Sportscasting for ESPN or TNT
  4. 4. Upper management and hiring managers at ESPN, TNT, and Fox Sports TARGET AUDIENCE Sonia Coleman Outreach Plan: • I will complete my sportscasting certificate before my initial contact. • I will send her an email to contact her initially and communicate with her. • I will follow up with her about a week to two weeks after the initial contact by phone. Human Resources at ESPN Mark Silverman Outreach Plan: • I will get more connections and expand my brand before communicating with him. • I will initially email him to communicate. • About 3 weeks after I contact him, I will see if he's available to meet in person. President and Chief Operations Officer of Fox Sports Christine Hoff Outreach Plan: • A task I will complete before contacting her is getting trained on how to do a good interview. • I will at first give her a phone call to see if she’s available. • After I call her, I will see if she’s available to meet in person about a month later. PROFILE PICTURE Human resources manager at Turner Broadcasting
  5. 5. GOALS • My short-term goal is to start publishing things about my brand to grow my brand into something amazing and get started in a job in sports by December. ‣ By the around December 25th, 2022, I want to be able to grow my connections on LinkedIn by about 20% Mid Term: (YEAR) • My mid term goal is to have my brand well known by creating different types of websites and releasing different ads people can click on to visit my pages and contact me, and to be a broadcast announcer for some big games in football and basketball. ‣ By this time, December 26th, 2027, I want to have increased my connections by 55% Long Term: (YEAR) • My long-term goal is for my brand to have a lot of success and be something in my brand that people can rely on for help and that’s well known for helping peoples ‣ By December 26th, 2037, I want my connections
  6. 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Researching SOFT HARD Novice / Adept / Expert MS Office Novice / Adept / Expert Teamwork Novice / Adept / Expert Communication Novice / Adept / Expert Telecommunications SOFT HARD Novice / Adept / Expert Computer and electronics Novice / Adept / Expert Critical thinking Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert
  7. 7. I will help my future employer do everything to make the sports industry better by being very positive, motivating everyone, and working extremely hard and efficiently. PROMISE
  8. 8. CREDENTIALS Work Experience: • Walmart, just an associate, but they count on me to make most decisions and rely on me the most. • Lowes, Team Lead Education: • Sportscasting Certificate Volunteer work: • Edited videos for people, took pictures for people using DSLR camera, Wrote scripts.
  9. 9. COMPETITION John Pfeil Industry Experience: • Industry experience goes here Education: • Sportscasting, Full Sail University Leadership Experience: • Team lead at longhorn steak house • Problem solving Skills and Proficiencies: • Editing- X endorsements • Marketing- X endorsements • Video Production- X endorsements Brett Peeplers Overall Online Presence: • He has 46 connections, Banner image is customized, the headshot is very professional, the overall profile is very detailed, no published articles, he is active on social media, and his URL on LinkedIn is not customized. • The grade would be superior, 95/100 Industry Experience: • Editing videos, taking pictures with a DSLR camera, talking in front of a camera Education: • Sportscasting Certificate, Full Sail University Leadership Experience: • Team lead • Decision making and Pressure choices Skills and Proficiencies: • Editing- X endorsements • Microsoft Office- X endorsements • Writing scripts- X endorsements Overall Online Presence: • I currently have no connections, my banner image is customized, my headshot is professional, my overall profile is up to date and detailed, I am very active on social media, and my LinkedIn URL is not customized. • My grade would be average, 80/100
  10. 10. COMPETITION Jordan Washington Noteworthy Experience: • Communication • iMovie Brett Peeples Industry Experience: • Video editing, Sports management, Ticket sales representative Education: • Sports management, Rutgers University Skills and Proficiencies: • Camera- X endorsements • Video editing- X endorsements • Sports management- X endorsements Overall Online Presence: • He has 500+ connections, His banner is not customized, Headshot is not a very professional headshot, his overall profile is good but not very detailed, he is not very active on social media, and his URL is not customized. • Overall, I would say it was good, 83/100 Industry Experience: • Photography, Editing, On camera, script writing Education: • Sportscasting Certificate, Full Sail University Leadership Experience: • Problem solving skills • Communication skills Skills and Proficiencies: • Microsoft Office - X endorsements • Photoshop- X endorsements • Premiere Pro- X endorsements Overall Online Presence: • I currently have no connections, my banner image is customized, my headshot is professional, my overall profile is up to date and detailed, I am very active on social media, and my LinkedIn URL is not customized. • My grade would be average, 80/100
  11. 11. BRAND POSITION For my future employer, who Need a motivated and positive worker, I provide motivation, leadership, and make the people around me better and motivate them, because I always show up with a great attitude, in a good mood, and I am always ready to work. “NICKNAME?”
  12. 12. NETWORKING & MARKETING Industry Events & Organizations • Media Innovators ‣ December 1st, 2022, New York • National Sports Forum 2023 ‣ February 26-28, Los Angeles, California • Sportel Rendez-Vous Miami ‣ May 9-10, Miami, Florida Digital Marketing • Primary Content: I will create and publish inspirational and motivational content; I will publish content that will help people and people and give people hope. • Primary Tools: I will use Instagram and snapchat to promote my content. I will most likely post once or twice a week to promote it.
  13. 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor that can help me improve with interviewing and help me improve with the skills I need to improve on. It should be someone that loves sports and is experienced in the industry. I want to get a mentor as soon as I graduate around December. Formal Education • Sportscasting Certificate Technical Skills • Writing- Placement, December 2022 • Graphical- Betterup, January 2023 • Video creation– Torch, February 2023 Soft Skills • Self-awareness- Betterup, December 2022 • Emotional intelligence- Coachhub, December 2022 • Critical thinking- Seismic, January 2023
  14. 14. Brett Peeples You know how the viewership hasn’t been as great as it could be, it’s been a little down? Well, what I’d do is pick a day in the week and use that day to use social media to stream a game or two. People mainly just use social media for everything, even when a games on they’re not actually paying attention because they are on their phone using social media. I've always been a problem solver and every job I’ve ever had they would come to me for solutions. I’m very capable of coming up with good solutions.
  15. 15. References Pfeir, John (2022), LinkedIn https://www.linkedin.com/in/j ohn-pfeil/ Washington, Jordan (2022) LinkedIn https://www.linkedin.com/in/j ordan-washington- 473502185/ Coleman, Sonia (2022) RocketReach, LinkedIn https://rocketreach.co/sonia -coleman-email_981351 https://www.linkedin.com/in/ sonia-l-coleman-208a851/ Hoff, Christine (2022), Rocket Reach https://rocketreach.co/turner -sports-hr- department_b5c611d3f42e0 c4f Silverman, Mark (2022) RocketReach, LinkedIn https://rocketreach.co/mark- silverman-email_23831923 https://www.linkedin.com/in/ mark-silverman-36a64/ Onet Online, (2022), https://www.onetonline.org/li nk/summary/27-3011.00

Notas do Editor

  • Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
    Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
    Methodology:
    Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.

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