1. Brain Gang Marketing Firm
2019
West
Admiral
Stillwater,
Oklahoma
(405)
642-­‐7750
Brett.Henderson@okstate.edu
TVA
360
Tours
Marketing
Plan
I. Executive
Summary
a.
Brain
Gang
marketing
firm
took
an
in
depth
look
at
TVA
360
in
order
to
get
a
better
feel
about
what
the
company
was
all
about,
what
they
stood
for
and
how
my
company
could
help
them.
TVA
360
is
committed
to
creating
the
best
virtual
tour
of
any
other
competitors.
They
base
their
company
to
be
the
best
that
is
possible
in
the
virtual
tour
community.
TVA’s
goals
include
expanding
to
larger
markets,
such
as
new
cities,
and
even
insurance
agencies.
They
also
plan
on
getting
bonded
and
insured.
i. Goal
1
will
be
accomplished
by
using
these
objectives:
1.
We
will
spend
our
efforts
using
the
knowledge
that
we
know
from
starting
the
company
in
Tulsa,
to
expand
out
to
the
other
cities
in
Oklahoma.
We
would
keep
the
stitching
in
a
home
office
based
in
Tulsa
and
the
photographers
hired
in
other
areas
will
take
the
photos
and
send
them
to
Tulsa.
2. We
would
like
to
expand
to
insurance
companies
by
using
the
best
means
of
gaining
customers
in
which
we
found
out
from
our
first
target
market
of
Tulsa.
ii. Goal
2
will
be
accomplished
by
using
these
objectives:
1. We
will
apply
to
get
bonded
and
insured
from
each
of
our
workers.
This
will
allow
us
to
be
covered
and
safe
in
each
and
every
house
that
we
work
at.
TVA
360
is
a
company
that
will
be
very
successful
if
the
steps
they
take
are
in
the
right
direction.
They
need
to
move
quickly
into
marketing
their
product
the
brokerages.
Once
they
break
into
the
industry
they
will
be
able
to
grow
further
as
well
as
become
more
profitable.
The
establishment
of
this
marketing
strategy
plan
will
help
this
company
move
forward
in
the
long
run.
In
this
business
plan
covers
the
situational
analysis,
SWOT
analysis,
goals
and
objectives,
marketing
strategy,
marketing
1

2. implementations,
evaluation
and
control
of
TVA
360.
Also
included
in
this
business
plan
are
promotions
and
ideas
that
I
believe
will
benefit
the
company
immensely.
Brain
Gang
Marketing
Firm
full
supports
TVA
360
and
we
believe
the
work
that
we
can
do
together
will
make
TVA
360
more
profitable
in
the
future.
II. Situation
Analysis
a. The
Internal
Environment
i. Goals
and
Objectives
1. The
current
goals
for
TVA
360
are
to
market
the
tours
to
realtors
and
brokerage
firms
in
the
Tulsa,
Oklahoma
area.
We
would
like
to
get
our
name
out
in
the
reality
industry.
Our
focus
would
be
the
main
brokerage
firms
in
the
Tulsa
area
such
as
Caldwell
Banker
and
Remax
Preferred.
a. The
first
brokers
will
come
from
existing
contacts
that
have
experience
with
real
estate
industry.
These
brokers
will
provide
real
estate
in
the
Tulsa,
OK
area.
We
will
market
our
services
to
these
brokers
with
a
free
trial
of
three
homes
photographed
and
delivered
free-­‐of-­‐charge
in
order
to
gain
credibility
within
the
market
and
to
these
clients.
b. Once
we
establish
credibility
with
the
brokers,
other
brokers
will
be
able
to
see
our
work
on
the
websites
of
the
brokers.
They
will
also
be
able
to
see
our
website
which
we
will
market
via
flyers,
emails,
phone
calls,
in-­‐house
meetings
and
face-­‐to-­‐face
marketing.
Once
we
can
get
our
customers
to
view
one
of
our
tours
compared
to
other
tours
that
are
available,
we
are
positive
that
our
product
will
be
chosen
over
our
competitors.
2. TVA
360
would
also
like
to
set
up
a
full
functioning
website
that
we
can
post
the
tours.
We
also
want
to
be
able
to
post
the
tours
on
social
networks,
which
will
allow
more
people
to
see
our
work
without
any
cost.
a. We
will
be
working
with
a
website
engineer
in
order
to
create
exactly
what
we
want.
3. Our
next
goal
for
TVA
360
will
be
the
ability
to
upload
our
tours
to
the
MLS
listings
that
go
out
to
each
relator.
We
will
be
able
to
2

3. upload
our
tours
automatically
each
day
to
our
website.
This
will
allow
our
homes
to
be
seen
by
all
relators
in
the
Tulsa
area.
They
will
be
able
to
see
each
house
that
we
photograph,
and
this
will
allow
us
to
sell
houses
for
the
relator
quicker
than
most
other
firms.
a. The
MLS
Syndication
functionality
is
a
matter
of
acquiring
a
user
name
and
password
for
each
agent’s
MLS
database.
We
will
then
set
up
a
MLS
client
server,
which
will
upload
the
videos
automatically.
We
can
input
the
listings
to
the
MLS
client
server
manually
until
we
have
the
full
functioning
website.
b. The
main
difficulty
is
ensuring
compatibility
with
each
respective
agent’s
in
the
MLS
system.
We
will
need
to
make
sure
we
keep
up
on
our
updates
in
order
for
our
virtual
tours
to
keep
from
being
broken
because
of
updates
to
JavaScript
and
iOS
systems.
4. Our
final
goal
would
be
to
be
a
full
functioning
photography
company
for
a
brokerage
firm.
This
is
our
main
goal
and
the
other
goals
we
have
set
in
place
will
help
us
reach
this
goal.
If
we
can
successfully
book
relators,
set
up
our
website
and
gain
access
to
the
MLS
listing
service
our
company
will
be
fully
functioning.
ii. Current
Market
Strategy
and
Performance.
1. TVA
360
is
a
brand
new
company.
They
have
not
launched
yet,
so,
they
do
not
have
a
current
marketing
strategy
to
talk
about.
This
is
tough
on
me
while
writing
a
plan
because
I
do
not
know
what
elements
of
a
strategy
work
and
which
ones
we
need
to
change.
2. The
firm’s
current
performance
is
another
area
that
is
not
applicable
due
to
being
a
startup
company.
The
main
competitor
in
our
area
is
OBEO.
They
own
a
wide
majority
of
the
markets
in
the
United
States.
They
are
very
successful
with
a
product
that
is
a
lesser
quality
than
ours.
We
want
to
be
comparable
to
OBEO
to
be
profitable,
as
well
as
providing
a
great
product
and
great
service.
iii. Current
and
Anticipated
Cultural
and
Structural
Issues
3

4. 1. TVA
360’s
overall
customer
orientation
will
be
handled
by
contact
with
the
broker,
which
is
a
major
advantage.
They
tell
us
which
houses
to
photograph
and
we
go
and
shoot
pictures
of
it.
Our
customers
are
picked
for
us;
we
don’t
have
to
deal
with
each
individual
customer.
2. Our
emphasis
on
short-­‐term
planning,
instead
of
long-­‐term,
has
to
do
with
the
stage
on
which
we
are.
Starting
off,
we
have
a
lot
of
planning
for
the
short-­‐term,
but
this
is
what
we
need
to
get
our
company
up
and
running.
Once
we
get
through
a
few
stages
in
our
overall
business
plan,
we
will
be
able
to
rotate
our
planning
to
focus
more
long
term.
3. TVA
360
has
an
extensive
willingness
to
embrace
change.
Being
a
technology
based
company;
we
have
to
be
willing
to
change
with
the
times.
We
will
have
to
keep
up
with
current
technology
in
order
to
have
our
virtual
tours
a
head
of
the
game.
b. Customer
Environment
i. Current
and
Potential
Customers
1. The
firm’s
customers
will
be
the
brokers
and
real
estate
agents
in
the
Tulsa,
Oklahoma
area.
Our
main
focus
is
to
be
contracted
from
a
broker,
which
will
allow
us
to
be
supplied
houses
to
photograph
from
the
broker.
We
will
get
paid
depending
on
the
package
that
they
choose.
Our
customers
will
be
both
the
brokers
and
the
owners
of
the
house.
The
good
part
is
that
we
don’t
have
to
be
connected
to
the
owners
of
the
house
since
we
are
contracted
by
the
broker.
2. Our
potential
customers
will
be
those
that
are
selling
houses
in
the
Tulsa
area
who
register
with
a
broker
or
agent
with
whom
we
have
contracts.
Our
potential
customers
will
have
the
ability
to
use
our
services
without
ever
having
to
contact
us.
More
potential
customers
will
be
other
brokerage
firms
in
the
area
that
see
our
work
and
want
us
to
contract
for
them.
3. The
important
players
in
the
purchase
process
for
TVA
360
include
the
brokerage
firm
and
the
owners
of
the
house.
The
brokerage
firms
are
the
purchasers,
actually
paying
for
our
services.
They
are
also
the
purchase
influences—
they
influence
4

5. the
decision
and
make
recommendations
to
further
enhance
our
product.
The
brokerage
firm
pays
us
for
the
product,
so
they
bear
the
financial
responsibility.
The
owners
of
the
house
are
the
users
as
well
as
the
brokerage
firm.
Both
the
firm
and
the
owners
use
to
the
TVA
360
virtual
tour
to
sell
the
house.
ii. What,
Where,
When
and
Why
Do
Customers
Purchase
Our
Product
1. Our
customers
purchase
our
products
to
sell
their
house.
Our
virtual
tour
enhances
the
owner’s
house
with
the
ability
to
get
it
on
and
off
the
market
as
quickly
as
possible.
This
benefits
the
customer
because
it
gives
potential
buyers
a
legit
view
of
the
entire
house
while
sitting
in
their
living
room.
Our
product
is
uploaded
onto
our
website,
the
brokers
website
and
the
MLS
list
serve
data
base.
Potential
buyers
will
be
able
to
visit
the
websites
and
check
out
the
house.
2. Customers
will
purchase
our
services
through
the
brokerage
firm.
The
brokerage
firm
will
contract
us
to
go
to
the
house
and
take
the
pictures
for
their
customers.
3. Our
customers
will
purchase
our
tour
when
a
house
goes
up
for
sale.
The
sales
of
our
product
won’t
vary
for
different
promotional
events
because
there
is
no
promotion
for
selling
houses.
Houses
will
always
be
for
sale.
People
are
always
moving,
switching
houses,
and
relocating.
That
being
said,
the
season
for
selling
houses
varies
dramatically
during
the
summer
and
winter
months.
We
will
have
to
make
a
majority
of
our
profit
during
the
summer
months
when
the
housing
market
is
at
its
highest
point.
4. Our
customers
purchase
our
product
if
they
want
to
get
a
house
off
the
market
quick.
They
chose
our
product
because
it
is
the
best
available
360
degree
virtual
tour
of
a
house.
Our
product
fulfills
the
needs
of
the
customer
at
a
higher
percentage
than
other
competitors
in
the
area.
Our
product
gives
an
inside
look
at
the
house
being
sold
while
people
are
sitting
in
their
living
room
on
a
computer,
iPad,
or
any
android
ran
system.
Our
product
is
also
effective
when
the
relator
is
taking
around
a
client,
they
can
5

6. actually
view
the
house
before
driving
several
miles
to
check
them
out.
c. External
Environment
i. Competition
1. TVA
360’s
major
competitor
is
OBEO.
They
are
a
firm
that
creates
a
similar
type
tour.
They
create
a
type
of
tour
that
shows
the
houses,
but
they
are
different
from
ours
in
that
they
are
not
a
360
degree
panorama
view
of
the
rooms.
They
are
a
very
large
company
that
is
located
throughout
the
United
States.
They
are
a
very
profitable
company
with
a
large
amount
of
clients.
They
have
the
same
target
market
as
we
do,
which
is
the
owners
of
the
houses
for
sale
in
different
areas.
They
have
a
major
strength
over
us,
which
is
that
they
have
been
in
the
business
for
a
lot
longer
then
we
have.
They
have
a
large
company
and
a
lot
of
resources
to
rely
on,
but
OBEO’s
tour
is
not
close
to
the
quality
of
TVA
360’s
virtual
tour.
ii. Economic
Growth
1. The
economy
has
been
down
in
the
past
few
years,
in
Oklahoma
though,
the
economy
hasn’t
hit
as
hard.
The
houses
in
Oklahoma
have
still
been
able
to
be
bought
and
sold.
The
housing
market
has
not
taken
that
big
of
a
hit,
this
is
a
positive
thing
for
TVA
360.
The
economy
doesn’t
affect
our
raw
materials.
Supply
and
demand
should
stay
where
they
are,
and
the
industry
growth
will
continue
to
improve
in
the
Tulsa
area.
The
economy
does
not
affect
our
business
in
a
wide
variety
of
ways.
Our
business
should
stay
stable
throughout
the
year.
iii. Technological
Advances
1.
III. SWOT
Analysis
a. Strengths
i. Strength
1:
TVA
360
has
a
high
quality,
high
functioning,
and
technological
savvy
product.
The
quality
of
our
product
is
higher
than
any
other
on
the
market.
6

7. ii. Strength
2:
TVA
360
tours
can
be
viewed
on
a
computer,
iPad,
iOS
or
any
android
operating
system.
This
functionality
is
a
key
strength
of
TVA’s
product.
iii. Strength
3:
TVA
360
can
provide
incredible
service
to
the
customer.
TVA
360
treats
every
customer
like
it
is
its
only
client.
iv. Strength
4:
TVA
360
has
incredible
turnaround
time.
The
house
can
be
photographed
in
4
hours,
stitched
together
in
another
hour,
and
then
posted
to
the
website
in
the
same
day.
b. Weakness
i. Weakness
1:
TVA
360
is
a
young
company;
they
do
not
have
a
lot
of
experience.
The
lack
of
experience
is
a
major
weakness
because
they
do
not
know
what
to
expect
from
each
upcoming
speed
bump
that
gets
in
their
way.
ii. Weakness
2:
TVA
360
has
a
lack
of
credibility
being
a
brand
new
company;
their
reputation
isn’t
very
high
among
the
real
estate
community.
iii. Weakness
3:
TVA
360
is
a
small
company,
so
this
will
make
it
tough
to
compete
with
competitors.
iv. Weakness
4:
TVA
360
has
a
lot
of
startup
costs
that
need
to
be
covered
before
they
can
be
profitable.
c. Opportunities
i. Opportunity
1:
There
is
an
expanding
market
for
houses
being
sold
in
the
Tulsa
area.
It
is
one
of
the
fastest
growing
areas
in
the
state
of
Oklahoma.
The
expanding
market
means
new
homes—
new
families
and
people
moving
into
the
area.
ii. Opportunity
2:
There
are
not
very
many
competitors
in
the
area,
so
it
would
be
easy
to
break
into
the
industry
once
TVA
gets
started.
iii. Opportunity
3:
The
ability
to
expand
to
the
surrounding
cities
and
other
states,
gaining
more
clients.
iv. Opportunity
4:
TVA
360
will
have
the
opportunity
to
expand
to
different
markets
such
as
commercial
real
estates,
tours
for
remodeled
buildings
and
tours
for
historical
land
marks.
d. Threats
i. Threat
1:
OBEO
is
TVA
360’s
biggest
threat,
being
a
big
company
that
has
a
head
start
on
the
market
we
are
tapping
into.
7

8. ii. Threat
2:
Economic
down
fall,
when
the
economy
is
bad,
houses
won’t
sell
as
often.
iii. Threat
3:
TVA
360
will
be
threatened
by
people
who
will
try
to
copy
their
tours.
iv. Threat
4:
Brokers
that
are
old
school
and
are
not
caught
up
with
technology
might
not
understand
the
significance
of
what
this
tour
can
bring
to
them.
e. The
SWOT
Matrix
Strength
Opportuniees
• High-­‐Class
Product
• Expanding
Market
• Technological
Advanced
• Low
Compeetors
• Service
• Expandability
• Turnaround
Time
• New
Markets
Weakness
Threats
•
Lack
Of
Experiance
• OBEO
• Lack
of
Credablity
• Economic
Downfall
• Small
Company
• Compeetors
Copying
• Start
Up
Cost
• Technological
Challenged
f. Strategy
Canvas
5
4
3
TVA
360
2
OBEO
1
Other
0
Price
Quality
Time
Experience
8

9. g. Quantitative
Assessment
(strategy
canvas)
Strengths
M
I
R
Opportunity
M
I
R
High
Class
Product
3
3
9
Expanding
Market
2
3
6
Technology
3
3
9
Low
#
of
Competitors
3
3
9
Service
2
2
4
Expandability
2
2
4
Turn
Around
Time
2
2
4
New
Markets
2
2
4
Weaknesses
Threats
Lack
of
Experience
-­‐3
-­‐3
-­‐9
OBEO
-­‐3
-­‐3
-­‐9
Lack
of
Credibility
-­‐3
-­‐3
-­‐9
Economic
Downfall
-­‐3
-­‐3
-­‐9
Small
Company
-­‐2
-­‐2
-­‐4
Copying
Competitors
-­‐2
-­‐2
-­‐4
Start
Up
Cost
-­‐1
-­‐1
-­‐1
Technologically
-­‐2
-­‐2
-­‐4
Challenged
h. Developing
Competitive
Advantages
i. Higher
quality
product
1. Our
product
is
a
better
360°
tour.
It
is
not
a
slide
show
that
puts
pictures
together;
it
is
actually
a
360°
panoramic
of
the
room.
2. Our
software,
design
and
ways
of
photographing
are
unknown
to
the
rest
of
the
industry,
and
are
patent
pending
so
it
will
be
illegal
to
duplicate.
ii. Technologically
advanced
1. Our
tours
can
be
seen
on
a
wide
variety
of
electronics.
It
is
compatible
with
iOS
systems
or
any
android
OS.
2. Customers
will
always
be
able
to
see
the
tours
of
the
houses
on
any
mobile
device
they
have.
9

10. iii. Turnaround
time
1. We
can
get
the
product
back
to
the
customer
on
the
same
day
that
we
photograph
the
house.
a. We
will
always
be
quick
and
effective
for
the
customer
no
matter
what
steps
we
have
to
take
to
make
this
happen.
IV. Marketing
Goals
and
Objectives
a. Marketing
Goal
A:
Break
into
the
insurance
industry
i. We
want
to
break
into
the
insurance
industry.
If
we
can
expand
our
business
to
incorporate
videoing
houses
for
insurance
purposes
it
has
potential
to
make
us
a
lot
of
money.
If
we
can
video
a
house,
stich
them
together
and
burn
it
to
a
CD
they
would
have
every
valuable
item
in
their
house.
This
will
be
used
in
case
of
a
fire,
tornado,
burglary
or
any
other
potential
hazards
event
that
might
take
place.
ii. We
would
market
our
product
to
insurance
companies
such
as
State
Farm,
Farmers,
Geico,
Progressive,
Liberty
Mutual
and
All
State.
If
we
could
book
a
few
insurance
agencies
then
we
would
have
a
huge
market
to
work
for.
Since
everyone
has
insurance
it
would
give
us
customers
just
like
a
brokerage
firm
would.
We
want
start
working
toward
this
market
in
year
2.
b. Marketing
Goal
B:
Expand
to
other
cities
in
Oklahoma
i. We
would
like
to
make
enough
money
to
have
photographers
in
other
cities
throughout
Oklahoma.
This
would
be
easier
to
accomplish
because
we
will
still
have
everything
set
up
in
Tulsa.
The
photographers
would
photograph
the
house,
up
load
it
to
their
computer
and
file
share
it
with
the
sticher
back
in
Tulsa.
ii. We
would
know
how
to
market
our
product
to
the
brokerages
in
different
cities
because
we
have
went
through
the
trial
and
error
capturing
the
market
in
Tulsa.
We
will
like
to
expand
to
other
cities
by
year
two.
This
will
help
us
expand
out
of
state
in
the
coming
years.
c. Marketing
Goal
C:
Get
bonded
and
insured
i. In
order
to
be
protected
since
we
will
be
in
houses,
we
need
to
get
bonded.
This
will
protect
us
from
blaming
us
for
things
that
they
lose.
This
will
be
something
that
we
need
to
get
done
early
on
starting
out.
We
plan
on
getting
this
done
before
we
get
the
company
launched.
10

11. ii. Company
insurance
will
be
another
area
that
we
will
obtain
before
launching
our
company.
We
need
a
good
insurance
policy
because
people
will
be
traveling
to
different
homes
to
photograph.
We
will
also
need
insurance
on
all
of
our
equipment
because
it
is
expensive
equipment.
V. Marketing
Strategy
a. Primary
and
Secondary
Target
Market
i. Primary
Target
Market
1. Our
primary
target
market
will
be
the
brokerage
firms
in
the
Tulsa,
Oklahoma
area.
We
would
like
tap
into
the
more
expensive
nicer
houses,
the
houses
we
would
like
to
photograph
are
of
the
price
range
over
180,000.
The
areas
that
we
want
to
use
are
the
surrounding
cities
of
Tulsa,
such
as
Broken
Arrow,
Jenks,
and
Sand
Springs
as
well
as
Tulsa
itself.
The
needs
of
the
consumer
will
be
using
our
product
to
sell
their
house
in
a
quicker
fashion.
Our
customers
want
to
sell
their
house
and
get
it
off
the
market.
The
only
requirements
for
using
our
product
are
to
have
a
house
up
for
sale.
ii. Secondary
Target
Market
1. Our
secondary
target
market
will
be
marketing
our
services
to
insurance
agencies.
This
is
our
secondary
market
because
we
want
to
set
up
our
business
with
the
brokerages
before
we
expand
to
the
insurance
area.
We
would
stay
in
the
Tulsa
area
as
our
testing
target
market.
They
would
use
our
product
to
make
sure
their
valuables
are
on
tape
in
case
of
something
happening
to
it.
b. Product
Strategy
i. Brand
Name
1. TVA
360
Virtual
Tours
by
Van
Arsdale
Photography
ii. Logo
TVA 360º Tours
11

12. iii. Positioning
1. Our
philosophy
“Progressive
Quality”
means
TVA
360
is
never
content
with
its
position
in
the
marketplace
and
is
always
progressing
forward
with
the
ever-­‐changing
trends
in
technology
of
society
as
well
as
with
the
real
estate
industry.
If
product
or
service
doesn’t
enhance
our
quality
or
progress
us
forward
then
it’s
not
for
our
company.
2. TVA
360°
Tours
is
positioned
in
the
marketplace
in
a
middle
price
class
in
the
real
estate
industry
using
leading
edge
technology
to
provide
the
best
possible
product/service
mix.
3. Our
product
is
differentiated
from
our
competitors
by
providing
a
superior
virtual
tour
product
at
a
comparable
price
for
realtors.
We
also
are
establishing
more
attractive
features
such
as
a
Facebook
“share”
button
on
our
web
page
to
increase
property
and
realtor
exposure.
4. Our
unique
selling
proposition
is
addressing
the
needs
of
real
estate
agents
by
taking
advantage
of
current
trends
in
technology
and
mobile
communication
to
provide
convenient
and
practical
ways
for
individuals
to
view
homes
and
properties
without
physically
being
there.
5. This
is
partly
achieved
by
the
use
of
technology
making
our
tours
capable
of
running
on
iPads
and
other
tablet
devices.
6. Our
product
will
initially
be
introduced
in
the
Greater
Tulsa
Area
in
order
to
achieve
name
recognition
and
credibility
as
well
as
proper
functionality
of
operations.
Once
we
become
stable
in
the
Tulsa
area
market
we
will
look
to
immediately
expand
into
the
Oklahoma
City
area
market
followed
by
higher
annual
income
areas
with
high
populations,
such
as
North
Dallas,
Collin
County,
Northwest
Arkansas
and
surrounding
suburbs
of
Austin
Texas.
7. Our overall
marketing
efforts
will
be
made
through
word
of
mouth
in
the
Realtor
industry.
This
will
be
accomplished
through
trade
shows
such
as
Home
&
Garden
shows
at
the
Tulsa
Expo
Center,
becoming
an
active
member
of
Greater
Tulsa
Association
of
Realtors
(GTAR),
Announcing
achieved
goals,
future
goals,
and
future
products
or
features
to
be
developed
to
increase
real
estate
exposure
and
sales.
12

13. iv. Pricing
Strategy
1. Our
prices
will
enable
our
product/service
mix
to
be
accepted
because
we
are
providing
a
higher
quality
product
with
better
features
than
competitors
at
the
same
to
lower
price
than
our
primary
competitor
Obeo.
2. Our
pricing
strategy
is
to
be
competitive
with
the
competition
and
maintain
a
leading
advantage
over
them.
We
are
offering
a
better
product
to
our
customers
at
a
price
that
is
comparable
with
our
competition
for
our
customers.
3. We
are
able
to
provide
a
lower
price
than
competitors
by
lower
personnel
costs
and
lower
margins.
We
feel
by
providing
lower
costs
and
receiving
lower
margins
than
that
of
the
competitor
we
will
be
able
to
generate
more
volume
and
grasp
higher
market
share
than
that
of
the
competitor.
4. Our
pricing
structure
is
broken
into
5
packages.
These
packages
were
derived
from
the
investment
realtors
would
make
on
their
listings,
which
varied
due
to
the
list
price
of
the
home
or
property.
Bronze
Silver
Gold
Platinum
Stills Only
4 panoramas
6 panoramas
10 panoramas
14 panoramas
N/A
20 stills
30 stills
40 stills
50 stills
15 stills
$129
$159
$189
$239
$99
13

14.
c. Distribution
and
Supply
Chain
TVA
360º
Tours
Stage
in
Process
Plan
of
Action
l Referrals
from
Brokers
using
our
products
to
find
qualified
leads
l Print
Advertising
and
personal
networking
at
GTAR
Prospecting
(Greater
Tulsa
Association
of
Realtors)
l Web
media
and
examples
from
our
website
and
listings
on
real
estate
photography
websites
Initial
Contact
/
Sales
l Meeting
and
product
presentation
with
qualified
leads
Presentation
l Packages
detailed
in
full
l Agreement
for
access
to
MLS
Database
l Offer
free
trial
period
Close
The
Sale
l Request
list
of
currently
used
photographers
to
help
with
certification
process
l Attend
GTAR
meetings
Build
The
Relationship
l Offer
discounts
for
high-­‐volume
of
business
d. Promotional
Strategy
1.
Our
initial
approach
to
get
our
product/service
mix
into
the
market
will
be
selecting
a
few
top
realtors
in
the
Tulsa
area
to
give
them
free
trail
use
of
our
product
and
service
to
raise
awareness
of
all
the
features
we
offer
and
to
generate
buzz
about
our
company.
2. We
will
primarily
advertise
through
word
of
mouth
by
creating
buzz
about
the
company.
One
way
will
be
through
our
Facebook
“share”
feature
on
our
website
which
will
get
our
name
out
across
social
media
networks.
3. Realtors
are
a
tight
knit
group
of
people
whom
are
reached
through
conversation
amongst
realtors
about
what
new
thing
they
are
doing.
We
plan
to
penetrate
this
tight
knit
group
by
joining
GTAR
and
issuing
announcements
about
the
company
and
14

15. print
ads
at
monthly
meetings,
as
well
as
participate
in
and
sponsor
events
hosted
by
GTAR.
4. Through
our
website’s
Facebook
“share”
feature
which
is
used
by
a
vast
majority
of
people.
We
will
be
generating
free
publicity
for
our
company
by
being
posted
on
numerous
Facebook
pages.
We
will
generate
publicity
for
us,
but
also
for
the
real
estate
agent
and
their
listed
property.
5. We
will
also
set
up
a
twitter
and
a
Blog
in
which
we
will
post
the
videos
that
will
also
be
able
to
share
the
videos.
On
the
blog
I
will
be
setting
up
a
different
type
of
blog
in
which
I
want
to
post
other
home
furnishing
ideas
for
the
homes.
This
will
give
us
a
following
on
the
blog
so
when
people
go
to
sell
a
house
they
will
remember
the
blog
and
want
to
use
our
product.
6. Even
though
it
is
hard
to
offer
warranties
on
an
intangible
products,
we
will
offer
guarantee
of
service
through
time
efficiency
windows.
We
will
guarantee
that
your
listing
will
be
generated
and
posted
within
48
hours
of
the
photo
shoot.
If
any
tours
are
down,
links
broken,
or
any
other
functionality
of
the
service
is
inoperable
we
will
guarantee
it
to
be
up
and
running
within
48
hours
of
the
customer
notifying
the
proper
individual
as
stated
in
the
purchase
agreement.
VI. Marketing
Implementation
a. Structural
Issues
i. Top
Realtors
1. We
will
pitch
our
company
to
realtors
in
the
Tulsa
area.
We
will
do
this
by
creating
flyers
for
the
company
(located
at
the
end
of
the
paragraph)
and
posting
them
around
the
Tulsa
area.
We
also
with
join
the
GTR
group
in
which
is
a
meeting
held
monthly
that
brokerage
firms
and
real
estate
agents
attend.
We
will
send
out
our
flyers,
make
announcements
and
have
other
print
ads
that
are
sent
out
in
mailers.
We
will
also
be
going
around
to
open
houses
talking
to
realtors
and
giving
out
elevator
pitch.
We
will
also
send
out
emails
and
cold
call
agencies
and
try
to
set
up
face
to
face
presentation
in
which
we
can
show
what
our
products
are
all
about.
15

16.
ii. Social
Media
1. We
will
set
up
our
website
through
paying
a
website
technician.
This
will
start
off
our
social
media
marketing
once
we
are
able
to
get
out
website
up
and
running.
We
will
create
a
TVA
360
Facebook
page
in
which
clients
will
be
able
to
visit
to
view,
share
and
talk
about
the
houses
that
we
have
as
well
as
run
other
promotions
on
it
(example
below).
We
will
have
a
twitter
that
we
can
run
ads
and
promotions
as
well
as
the
tours
will
be
posted,
our
twitter
user-­‐name
will
be
@TVA360.
We
will
set
up
a
TVA
360
blog
as
well
that
will
have
a
variety
of
information
as
well
as
tours.
These
social
medias
will
give
us
a
large
amount
free
marketing.
16

17.
Specific Tactical Activities Person Responsible Required Budget Completion Date
Product Activities
• Meet With Brokerages • Tyler Van Arsdale • $500 (Flyers & Gas) • 7/31/2011
• Social Media • Brett Henderson • Free • 5/31/2011
• Contract Guarantee • Tyler Van Arsdale • Free • 5/31/2011
Supply Chain Activities
• Prospecting • Tyler Van Arsdale • $500 • Ongoing
• Initial Contact • Tyler Van Arsdale • $300 • Ongoing
• Close the Sale • Tyler Van Arsdale • $200 • Ongoing
• Build the Relationship • Tyler Van Arsdale • $400 • Ongoing
IMC Activities
• Public Relations • Brett Henderson • Free • Ongoing
• Sales Promotion • Brett Henderson • $1000 (promotions) • Ongoing
• Advertising • Brett Henderson • $1000 (Flyers & Print) • Ongoing
17

18. iii. Guarantee
of
Service
1. We
will
write
up
a
contract
that
will
be
signed
by
the
customer
that
guarantee’s
our
customer
that
if
the
guide
lines
that
we
agree
on
then
they
will
fully
take
care
of
it.
Within
the
48
hour
allotted
time
all
problems
with
the
link
will
be
taken
care
of.
VII. Evaluation
And
Control
a. Process
Controls
i. All
employees
should
be
completely
knowledgeable
of
the
upcoming
promotions
and
where
to
find
more
details
on
them
in
order
to
provide
them
to
our
customers.
ii. Employee
incentives
to
draw
in
more
customers
through
promotional
enticements
and
potential
customers
that
they
obtain
b. Output
Controls
i. Website
hits
on
our
social
media
sites
ii. Contacting
us
from
the
flyers
iii. How
many
people
took
advantage
of
the
promotions
iv. How
many
people
were
interested
in
our
company
v. Use
of
the
“Share
Button”
on
Facebook
vi. Number
of
members
on
our
social
media
outlets
c. These
controls
should
be
check
up
every
3
months
to
make
sure
each
of
them
is
being
taken
care
of.
18

19. May 2011 June 2011 July 2011 Aug 2011
Top Create the flyers Start meeting Continue Have a list
and t-shirts plus with meeting serve of
Realtors
the elevator pitch brokerage with clients lined
and presentation firms brokerage up and ready
firms while to
adding on photograph
agents
Social Have the website Create the Get set up Have
completely Facebook with the everything
Media
finished and page, twitter MLS list connected
Outlets ready to operate and blog serve data together and
base ready for
when we
launch
Bonded and Get bonded to Have full Create the Make sure
protect ourselves coverage contracts as every legal
Guarantees
from being inside insurance well as the aspect is
of houses guarantees ready for
launch
19