1.
Social Media
Introductie Quintessence
Brent De Smedt
HR Business Partner @ Smals
Brent De Smedt @brentdes Brent@smals.be

2.
“media for social interaction, using highly accessible and
scalable communication techniques. Social media is the use of
web-based and mobile technologies to turn communication into
interactive dialogue.”
Facilitates enhanced speed and breadth of information dissemination
Provides for 1-to-1, 1-to-many and many-to-many communications
Enables communication to take place in real time or asynchronously over
time
Sharing Caring

3.
Social
Media

4.
Why Social Media?
Communication
Branding
Active recruitment
Business: farming
& development

5.
Why Social Media?

6.
Purpose!

7.
Why Social Media?
Communication
Branding
Active
recruitment
Business
Development

8.
…

9.
Why Social Media?
Communication
Branding
Active
recruitment
Business
Development

10.
R&S old school…

11.
Jobsites
Print
Job fairs
Website
Referral
As it was
« Post & Pray »
Old school?
Channels

12.
New R&S = ?

13.
“you want to attract and find the best,
not just find a truckload of candidates”

14.
Passive + not interested
85%
Active
15%

15.
Social Media en Rekruteren??

16.
Quintessence internal example

17.
Caution
As an HR professional
• Stick to the professional facts
• No psychological – personality
information to be found!
• Keep an objective mindset
As a professional on the job market

18.
Social Media
in de praktijk @ Smals

19.
Smals: one of the largest
IT organizations in Belgium

20.
Smals: one of the largest
IT organizations in Belgium

21.
Smals: one of the largest
IT organizations in Belgium
Social Security &
Healthcare
Application
Development
Infrastructure
Employee
Secondment

22.
Smals: one of the largest
IT organizations in Belgium
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1700
Employees
1150 ICT HQ
South Station

23.
Huh?

24.
Purpose!
Passive + not interested
85%
Active
15%

25.
9 to 5
Passive
Jobsites
Print
Job fairs
Website
Referral
As it was
« Post & Pray »
Team
As it was
Channels

26.
9 to 5
PassiveJobsites
Print
Job fairs
Website
Referral
1
Team
Past to Present
Channels
Social?
HR
Marketing

27.
Active
Job fairs
Website
Referral
Team
Past to Present
Channels
Print
Job fairs
Website

28.
Team
Past to Present
Channels
Social
Intern
Empl. Brand

29.
Team
Past to Present
Channels
Social
Intern
Empl. Brand

30.
Team
Past to Present
Channels
Social
Intern
Empl. Brand

31.
Jobsites
Print
Team
Today
Channels
Job fairs
Website
Referral

32.
Jobsites
Print
Team
Today
Channels
Job fairs
WebsiteSocial
Referral
Empl. Brand

33.
Free and extensive profile searches
Direct mailings
Target advertising on site
Job credits
Free profile – extra functions paying profiles
Groups : unlimited contacting
Managing recruitment platform: LinkedIn Recruiter (& Talent Pipeline)
= unlimited, free online CV database

34.
- Advertising
- Strong company page with extensive options
- Recruitment apps
= large visibility & reach,
higher chance for social referral

35.
Advertising
Employer/employee branding
Brand ambassadors – company accounts
Conversation management
= smaller reach, higher impact

36.
Lessons Learned
Personal Approach
Conversation, not job posting
Open & Authentic
Networking – Information sharing
Change Management
Conversation Mgmt + Monitoring
Empl Branding: Brand Ambassadors

37.
ROI?

38.
0
5
10
15
20
25
30
35
2008/01
2008/02
2008/03
2008/04
2008/05
2008/06
2008/07
2008/08
2008/09
2008/10
2008/11
2008/12
2009/01
2009/02
2009/03
2009/04
2009/05
2009/06
2009/07
2009/08
2009/09
2009/10
2009/11
2009/12
2010/01
2010/02
2010/03
2010/04
2010/05
2010/06
2010/07
2010/08
2010/09
2010/10
2010/11
2010/12
2011/01
2011/02
2011/03
2011/04
2011/05
2011/06
2011/07
2011/08
2011/09
2011/10
2011/11
2011/12
Ratio employment/cv
Social media Other channels

39.
Succes!
Brent De Smedt
@brentdes
brent@smals.be www.smals.be