Making Content Curation Work for You at SMX Advanced 2013
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Content Curation is fast becoming a reality for most companies and websites, but there is more than just re-publishing or re-purposing other peoples content. This presentation details how you can create better content than the source you curated it from, so you become the preferred source that people link to, reference, and share publicly.
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Making Content Curation Work for You at SMX Advanced 2013
- 2. www.kairaymedia.com 1) Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. 2) Content Curation is the gathering, organizing and online presentation of content related to a particular theme or topic. As a rule, a content curation site reproduces some of the original content and links to the full entry. Some content curation sites also provide original content, interpretation and commentary. Collecting vs Re-Creating What is Content Curation?
- 3. www.kairaymedia.com • The bare minimum • Lazy The Problems with Content Curation?
- 4. www.kairaymedia.com • Become your mechanism for research and ideation • Stand out, even when not completely unique • Become the preferred source Best part is… • It’s not that hard • Just take it serious And remember… • In marketing, you never want to blend in • Be Unique & Better Than The Source! Content Curation Needs to...
- 5. www.kairaymedia.com Finding Content to Curate
- 6. www.kairaymedia.com • Improved version of the original • Argumentative or Controversial (Opinion) • Lists • How-To / Guides • Images / Memes • Make a story or event into an image or comic • Timeline • Comparison • Offbeat or Extreme • Video Types of Content
- 7. www.kairaymedia.com How to Improve Content
- 8. www.kairaymedia.com • Images • Should actually speak to the reader • Shared in Social Media How to Improve Content
- 9. www.kairaymedia.com • Images • Video • YouTube = Start at any time • Vimeo = Embed without linking out How to Improve Content
- 10. www.kairaymedia.com • Images • Video • Relate articles • Look for information you personally want to know more about • Look for any elements that might have more information • Use search filters How to Improve Content
- 11. www.kairaymedia.com • Images • Video • Relate articles • Social images How to Improve Content
- 12. www.kairaymedia.com • Images • Video • Relate articles • Social images • Quotes • If possible, get your own quotes • Search for other related quotes • Think about what people can use How to Improve Content
- 13. www.kairaymedia.com • Images • Video • Relate articles • Social images • Quotes • Title with Hook How to Improve Content
- 14. www.kairaymedia.com • Images • Video • Relate articles • Social images • Quotes • Title with Hook • Better than source How to Improve Content
- 15. www.kairaymedia.com • Article / Conversational tone • Less promotional / commercial • Quick data to use • Quotes • Images • Social buttons Get the Most Out of Social
- 16. www.kairaymedia.com • Increased • Links • Social signals • Traffic • Branding • Conversions • Followers / Readers The Payoff!