HOW TO USE MISSPELLING WORDS TO OPTIMIZE YOUR REFERENCING

1. HOW TO USE MISSPELLING
WORDS TO OPTIMIZE YOUR
REFERENCING

2. • Ranking for competitive keywords is getting harder
WHY USE MISSPELLING WORDS FOR SEO ?
• 10% of the search queries are misspelled
• Less competition for the misspelled keywords so it’s easier
to rank them

3. OBVIOUS EXEMPLE
jewelery 3,350,000
jewlery 60,500
jewellery 40,500
jewelery 33,100
jewellry 4,400
Keywords related to the term jewelery

4. HOW TO OPTIMIZE YOUR SEO
FOR MISSPELLINGS
• Check your website logs
Google analytics and Webmaster tools
• Find a list of mispelling words
• Create your own list

5. • Turn the misspelling into a brand name to get the exact
match domain
example : www.equiptment.com
• Add the misspellings in user-generated content on
your site by writing comments
• Add in a “commonly misspelled as” section on your
web site

6. • « Did you mean this ? » with Google
HOUSTON WE HAVE A PROBLEM
• Not a big change for browsers
• Better means exist to optimize your referencing
• Auto-correct shows the word spelt well

7. THANK YOU FOR
YOUR INTENTION