1. EMBARKA

2. MISSION
STATEMENT
EMBARKA
• EMBARKA
OFFERS
THE
MOST
UP
TO
DATE
FASHIONS
FOR
THE
YOUNG
WOMAN,
WHO
WANTS
TO
LOOK
CITY
CHIC,
BUT
WHO
IS
SOMEWHAT
PRICE
CONSCIOUS.
CATERING
TO
WOMEN
AGES
18-­‐30,
WE
FEATURE
ITEMS
THAT
MAKE
THE
TRANSFORMATION
FROM
BUSINESS
9
TO
5,
TO
STUNNING
CASUAL
ATTIRE
EASY.
AT
WORK
OR
AT
PLAY,
OUR
VERSATILE
LINE
IS
IDEAL
FOR
THE
BUSY
YOUNG
PROFESSIONAL
WHO
WANTS
TO
STAY
AHEAD
OF
THE
REST.
FROM
OUR
STORE
ASSOCIATES
TO
OUR
CORPORATE
EXECS,
WE
SHARE
A
COMMON
GOAL:
TO
STRIVE
FOR
THE
BEST,
AND
DRESS
OUR
CUSTOMERS
FOR
SUCCESS.

3. Mission
Philosophy
EMBARKA
• EMBARKA
prides
itself
when
it
comes
to
the
quality
of
our
designs
and
fabrics
for
our
clothing.
All
aspects
of
our
product
down
to
the
buXons,
and
zippers
are
carefully
selected
from
some
of
the
best
fabrics
to
saZsfy
our
on
the
go
customer
who
cares
about
quality,
but
who
does
not
want
to
break
the
bank.
To
go
along
with
our
high
quality
product,
we
also
like
to
deliver
high
quality
service
in
all
three
of
our
locaZons
[New
York,
Los
Angeles,
and
Chicago]
and
at
our
headquarters
located
in
Brooklyn,
New
York.
All
of
our
employees
are
highly
trained
to
cater
to
our
customers.
Therefore,
you
will
always
be
in
contact
with
someone
who
knows
the
in-­‐and-­‐outs
of
the
retail
and
customer
care
industry
when
shopping
with
EMBARKA.
With
our
selling
period
set
from
November
to
August
we
take
our
Zme
to
research,
and
carefully
select
items
that
will
be
best
for
our
customer,
and
keep
fresh
items
to
display,
so
our
customers
are
in
contact
with
our
new
best
pieces
throughout
our
selling
period.

4. EMBARKA
VISION
BOARD

5. Customer
Profile

6. Cont.
• Name:
Elizabet
Cartola
• Age:
24
• Loca/on:
Brooklyn,
New
York
• Hometown:
SeaXle,
Washington
• Educa/on:
Bachelors
degree
in
Journalism
from
University
of
Washington
• Occupa/on:
Assistant
Editor
at
a
Music
and
Cultural
Arts
magazine.
• Personality
&
Lifestyle:
• SarcasZc
• Great
Sense
of
Humor
• Very
outgoing
• Friendly
• Stubborn
• Short
tempered
• AthleZc
• Likes
to
keep
busy
• Neat
• Works
beXer
under
pressure
• Loves
spicy
food;
Jerk
chicken,
plantains
and
rice
are
her
favorite
dish

7. Cont..
• Doesn’t
really
care
for
sweets,
but
will
eat
cake
if
it’s
around
• Listens
to
Prince
whenever
she
is
sad
or
lonely
• Knows
all
the
lyrics
to
any
Jay-­‐Z
song
• Plays
the
piano
and
her
boyfriend
is
teaching
her
the
guitar
• Has
a
ritual
to
go
out
to
dinner
every
Thursday
with
her
boyfriend
JusZn
• Goes
out
to
eat
all
the
Zme
instead
of
cooking
• Favorite
Restaurant
is
Dressler
in
Brooklyn.
• Has
a
French
bull
dog
named
Fifi
• Has
a
membership
to
AnyZme
fitness
and
uses
it
whenever
she
has
Zme
• Loves
to
play
soccer
and
basketball
• Always
wears
heels
or
Converse.
• Hates
texZng
and
rather
talk
on
the
phone.
• She
hates
social
networks,
excluding
TwiXer.
She
always
tweets
wiXy
quotes
that
she
thinks
of
randomly.
• Treats
herself
to
a
Spa
day
once
a
month;
pedicure,
manicure,
massage,
facial,
and
hair
treatments.
• Favorite
perfume
is
anything
by
CarZer
• Keeps
her
makeup
natural,
or
just
a
red
lipsZck.
• Loves
wearing
her
glasses
• Every
Halloween
she
plays
Amnesia
(videogame)
• She
barely
follows
fashion
trends,
but
she
loves
upgrading
her
electronics
• Has
a
checking
account
at
Chase

8. Cont…
• Price
conscious
• Likes
to
read;
“The
Kite
Runner,”
“Like
Water
for
Chocolate,”
and
“Vogue”
• Hates
taXoos
on
women
• Favorite
color
is
Grey.
• Loves
Casio
watches,
owns
10.
• Comes
from
a
well-­‐to-­‐do
family,
but
is
independent
and
supports
herself….
for
the
most
part.
• Loves
children,
but
isn’t
sure
if
she
wants
any.
• Loves
spending
Zme
with
her
family
• Very
close
to
her
older
sister
(4
years
older)
• Loves
Coca
Cola,
but
prefers
drinking
Spa
infused
water
(lemon,
and
cucumbers).
• Enjoys
simng
on
the
top
of
her
apartment
building
roof
drawing
and
drinking
wine
in
the
evening
• Enjoys
red
wine
• Hennessey
and
Coke
is
her
favorite
mixed
drink
when
she
goes
out
• Loves
to
go
out
during
the
weekends,
concerts,
and
movies.
• Prefers
Dance
clubs
instead
of
Bars.
• Loves
comedies
and
acZon
movies
• Favorite
TV
shows
are;
Sons
of
Anarchy,
and
Breaking
Bad

9. STYLE NUMBERING SYSTEM
1 YEAR
1 2013
2 SEASON
A FALL
3 CLASS
1 TOPS
2 BOTTOMS
3 OUTERWEAR
4 SUB CLASS
1 TOPS
1 THE BOYFRIEND BUTTON DOWN
2 THE MINNIE T-SHIRT
3 CAMPER SWEATER
4 THE POSH CREW NECK
5 DIAMOND V NECK
2 BOTTOMS
1 DENIMLICIOUS JEAN
2 HUG ME LEATHER LEGGINGS
3 RELAXED PANT
3 OUTERWEAR
1 JOHNNY BLAZE BLAZER
2 THE MICHAEL JACKET
3 THE CHANELLE BOLERO
5 COLOR
1 MULTI
2 BLACK
3 WHITE
4 RED
5 GREY
6 BLUE
7 TAN
6 FABRICATION
1 COTTON
2 DENIM
3 FAUX LEATHER
4 CABEL KNIT
5 GABARDINE
7 SIZE
1 SMALL
2 MEDIUM
3 LARGE
4 EXTRA LARGE
5 2
6 4
7 6
8 9
9 10
B 12
EXAMPLE: 1A12413
1 2013
2 FALL
3 TOP
4 T-SHIRT
5 RED

17. Planning
Calendar
FASHION MERCHANDISING PLANNING CALENDAR
SEASON/YEAR: FALL 2013 IN-STORE DELIVERY: AUG 2013
MONTH OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUN. JUL. AUG.
STEP 1 Research
market,
packaging &
scents
STEP 2 Begin to
design &
sketch
STEP 3 Swatch &
begin to
make
samples
STEP 4 Early
production,
retail orders
placed
STEP 5 Major
production
begins
STEP 6 Major
production
continued…
STEP 7 Major
production…
in-store
promotions
STEP 8 Shipping
period,
in-store
promotions
STEP 9 Shipping
period,
in-store
promotions
STEP 10 Shipping
continued…
STEP 11 Store
set up
STEP 12
SEPT.
Track retail
selling, plan
for next
season

18. UNIT DISTRIBUTION PLAN
VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASON
EMBARKA OCTOBER SEPTEMBER EMBARKA FALL 2013
X NEW ORDER SHIPPED: X ORDINARY
SIZE
STYLE # DESCRIPTION COLOR S M L XL TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE
1A13441 CABLE KNIT SWEATER RED 4 4 $16.70 $34.00 $66.80
1A13442 CABLE KNIT SWEATER RED 5 5 $16.70 $34.00 $83.50
1A13443 CABLE KNIT SWEATER RED 4 4 $16.70 $34.00 $66.80
1A13444 CABLE KNIT SWEATER RED 5 5 $16.70 $34.00 $83.50
1A13741 CABLE KNIT SWEATER TAN 6 6 $16.70 $34.00 $100.20
1A13742 CABLE KNIT SWEATER TAN 8 8 $16.70 $34.00 $133.60
1A13743 CABLE KNIT SWEATER TAN 4 4 $16.70 $34.00 $66.80
1A13744 CABLE KNIT SWEATER TAN 5 5 $16.70 $34.00 $83.50
1A13341 CABLE KNIT SWEATER WHITE 6 6 $16.70 $34.00 $100.20
1A13342 CABLE KNIT SWEATER WHITE 8 8 $16.70 $34.00 $133.60
1A13343 CABLE KNIT SWEATER WHITE 5 5 $16.70 $34.00 $83.50
1A13344 CABLE KNIT SWEATER WHITE 4 4 $16.70 $34.00 $66.80
1A13541 CABLE KNIT SWEATER GREY 5 5 $16.70 $34.00 $83.50
1A13542 CABLE KNIT SWEATER GREY 6 6 $16.70 $34.00 $100.20
1A13543 CABLE KNIT SWEATER GREY 4 4 $16.70 $34.00 $66.80
1A13544 CABLE KNIT SWEATER GREY 4 4 $16.70 $34.00 $66.80
1A12311 COTTON T-SHIRT WHITE 5 5 $12.74 $26.00 $63.70
1A12312 COTTON T-SHIRT WHITE 9 9 $12.74 $26.00 $114.66
1A12313 COTTON T-SHIRT WHITE 7 7 $12.74 $26.00 $89.18
1A12314 COTTON T-SHIRT WHITE 5 5 $12.74 $26.00 $63.70
1A12611 COTTON T-SHIRT BLUE 5 5 $12.74 $26.00 $63.70
1A12612 COTTON T-SHIRT BLUE 7 7 $12.74 $26.00 $89.18
1A12613 COTTON T-SHIRT BLUE 4 4 $12.74 $26.00 $50.96
1A12614 COTTON T-SHIRT BLUE 4 4 $12.74 $26.00 $50.96
1A12111 COTTON T-SHIRT MULTI 5 5 $12.74 $26.00 $63.70
1A12112 COTTON T-SHIRT MULTI 6 6 $12.74 $26.00 $76.44
1A12113 COTTON T-SHIRT MULTI 4 4 $12.74 $26.00 $50.96
1A12114 COTTON T-SHIRT MULTI 4 4 $12.74 $26.00 $50.96
1A14311 CREW NECK T-SHIRT WHITE 6 6 $12.04 $24.00 $72.24
1A14312 CREW NECK T-SHIRT WHITE 8 8 $12.04 $24.00 $96.32
1A14313 CREW NECK T-SHIRT WHITE 5 5 $12.04 $24.00 $60.20
1A14314 CREW NECK T-SHIRT WHITE 4 4 $12.04 $24.00 $48.16
1A14611 CREW NECK T-SHIRT BLUE 5 5 $12.04 $24.00 $60.20
1A14612 CREW NECK T-SHIRT BLUE 7 7 $12.04 $24.00 $84.28
1A14613 CREW NECK T-SHIRT BLUE 4 4 $12.04 $24.00 $48.16
1A14614 CREW NECK T-SHIRT BLUE 4 4 $12.04 $24.00 $48.16
1A14411 CREW NECK T-SHIRT RED 5 5 $12.04 $24.00 $60.20
1A14412 CREW NECK T-SHIRT RED 6 6 $12.04 $24.00 $72.24
1A14413 CREW NECK T-SHIRT RED 4 4 $12.04 $24.00 $48.16
1A14414 CREW NECK T-SHIRT RED 4 4 $12.04 $24.00 $48.16
1A11711 LONG SLEEVER BUTTON UP TAN 4 4 $18.52 $37.00 $74.08
1A11712 LONG SLEEVER BUTTON UP TAN 6 6 $18.52 $37.00 $111.12
1A11713 LONG SLEEVER BUTTON UP TAN 5 5 $18.52 $37.00 $92.60
1A11714 LONG SLEEVER BUTTON UP TAN 4 4 $18.52 $37.00 $74.08
1A11311 LONG SLEEVER BUTTON UP WHITE 5 5 $18.52 $37.00 $92.60
1A11312 LONG SLEEVER BUTTON UP WHITE 9 9 $18.52 $37.00 $166.68
1A11313 LONG SLEEVER BUTTON UP WHITE 5 5 $18.52 $37.00 $92.60
1A11314 LONG SLEEVER BUTTON UP WHITE 4 4 $18.52 $37.00 $74.08
1A15311 V-NECK T SHIRT WHITE 6 6 $16.70 $34.00 $100.20
1A15312 V-NECK T SHIRT WHITE 8 8 $16.70 $34.00 $133.60
1A15313 V-NECK T SHIRT WHITE 5 5 $16.70 $34.00 $83.50
1A15314 V-NECK T SHIRT WHITE 5 5 $16.70 $34.00 $83.50
1A15611 V-NECK T SHIRT BLUE 6 6 $16.70 $34.00 $100.20
1A15612 V-NECK T SHIRT BLUE 7 7 $16.70 $34.00 $116.90
1A15613 V-NECK T SHIRT BLUE 4 4 $16.70 $34.00 $66.80
TOTAL RETAIL
$136.00
$170.00
$136.00
$170.00
$204.00
$272.00
$136.00
$170.00
$204.00
$272.00
$170.00
$136.00
$170.00
$204.00
$136.00
$136.00
$130.00
$234.00
$182.00
$130.00
$130.00
$182.00
$104.00
$104.00
$130.00
$156.00
$104.00
$104.00
$144.00
$192.00
$120.00
$96.00
$120.00
$168.00
$96.00
$96.00
$120.00
$144.00
$96.00
$96.00
$148.00
$222.00
$185.00
$148.00
$185.00
$333.00
$185.00
$148.00
$204.00
$272.00
$170.00
$170.00
$204.00
$238.00
$136.00

19. UNITDISTRIBUTIONPLAN
VENDORNAME BEGINSHIP COMPLETE LABEL SEASON
EMBARKA OCTOBER SEPTEMBER EMBARKA FALL2013
X NEWORDER SHIPPED: X ORDINARY
SIZE
STYLE# DESCRIPTION COLOR S M L XL TOTALUNITS WHOLESALE RETAIL TOTALWHOLESALE
1A1564 V-NECKTSHIRT BLUE 4 4 $16.70 $34.00 $66.80
1A33231 BOLEROJACKET BLACK 5 5 $17.08 $35.00 $85.40
1A33232 BOLEROJACKET BLACK 7 7 $17.08 $35.00 $119.56
1A33233 BOLEROJACKET BLACK 6 6 $17.08 $35.00 $102.48
1A33234 BOLEROJACKET BLACK 8 8 $17.08 $35.00 $136.64
1A31651 BLAZERJACKET BLUE 6 6 $17.28 $35.00 $103.68
1A31652 BLAZERJACKET BLUE 7 7 $17.28 $35.00 $120.96
1A31653 BLAZERJACKET BLUE 6 6 $17.28 $35.00 $103.68
1A31654 BLAZERJACKET BLUE 8 8 $17.28 $35.00 $138.24
1A32231 FAUXLEATHERJACKET BLACK 5 5 $17.68 $36.00 $88.40
1A32232 FAUXLEATHERJACKET BLACK 8 8 $17.68 $36.00 $141.44
1A32233 FAUXLEATHERJACKET BLACK 7 7 $17.68 $36.00 $123.76
1A32234 FAUXLEATHERJACKET BLACK 8 8 $17.68 $36.00 $141.44
GRANDTOTAL 378 $5,895.70

20. Unit
DistribuZon
UNIT DISTRIBUTION PLAN
VENDOR NAME BEGIN SHIP COMPLETE LABEL SEASON
EMBARKA OCTOBER SEPTEMBER EMBARKA FALL 2013
X NEW ORDER SHIPPED: X ORDINARY
SIZE
STYLE # DESCRIPTION COLOR 2 4 6 9 10 12 TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL
1A23755 RELAXED PANT TAN 5 5 $17.80 $36.00 $89.00 $180.00
1A23756 RELAXED PANT TAN 6 6 $17.80 $36.00 $106.80 $216.00
1A23757 RELAXED PANT TAN 9 9 $17.80 $36.00 $160.20 $324.00
1A23758 RELAXED PANT TAN 4 4 $17.80 $36.00 $71.20 $144.00
1A23759 RELAXED PANT TAN 4 4 $17.80 $36.00 $71.20 $144.00
1A2375B RELAXED PANT TAN 5 5 $17.80 $36.00 $89.00 $180.00
1A23355 RELAXED PANT WHITE 6 6 $17.80 $36.00 $106.80 $216.00
1A23356 RELAXED PANT WHITE 8 8 $17.80 $36.00 $142.40 $288.00
1A23357 RELAXED PANT WHITE 9 9 $17.80 $36.00 $160.20 $324.00
1A23358 RELAXED PANT WHITE 5 5 $17.80 $36.00 $89.00 $180.00
1A23359 RELAXED PANT WHITE 4 4 $17.80 $36.00 $71.20 $144.00
1A2335B RELAXED PANT WHITE 4 4 $17.80 $36.00 $71.20 $144.00
1A23655 RELAXED PANT BLUE 5 5 $17.80 $36.00 $89.00 $180.00
1A23656 RELAXED PANT BLUE 7 7 $17.80 $36.00 $124.60 $252.00
1A23657 RELAXED PANT BLUE 8 8 $17.80 $36.00 $142.40 $288.00
1A23658 RELAXED PANT BLUE 5 5 $17.80 $36.00 $89.00 $180.00
1A23659 RELAXED PANT BLUE 4 4 $17.80 $36.00 $71.20 $144.00
1A2365B RELAXED PANT BLUE 4 4 $17.80 $36.00 $71.20 $144.00
1A23455 RELAXED PANT RED 6 6 $17.80 $36.00 $106.80 $216.00
1A23456 RELAXED PANT RED 8 8 $17.80 $36.00 $142.40 $288.00
1A23457 RELAXED PANT RED 9 9 $17.80 $36.00 $160.20 $324.00
1A23458 RELAXED PANT RED 5 5 $17.80 $36.00 $89.00 $180.00
1A23459 RELAXED PANT RED 4 4 $17.80 $36.00 $71.20 $144.00
1A2345B RELAXED PANT RED 4 4 $17.80 $36.00 $71.20 $144.00
1A21625 DENIM JEANS BLUE 8 8 $18.02 $36.00 $144.16 $288.00
1A21626 DENIM JEANS BLUE 8 8 $18.02 $36.00 $144.16 $288.00
1A21627 DENIM JEANS BLUE 9 9 $18.02 $36.00 $162.18 $324.00
1A21628 DENIM JEANS BLUE 5 5 $18.02 $36.00 $90.10 $180.00
1A21629 DENIM JEANS BLUE 4 4 $18.02 $36.00 $72.08 $144.00
1A2162B DENIM JEANS BLUE 4 4 $18.02 $36.00 $72.08 $144.00
1A22235 FAUX LEATHER LEGGINGS BLACK 8 8 $18.02 $36.00 $144.16 $288.00
1A22236 FAUX LEATHER LEGGINGS BLACK 9 9 $18.02 $36.00 $162.18 $324.00
1A22237 FAUX LEATHER LEGGINGS BLACK 4 4 $18.02 $36.00 $72.08 $144.00
1A22238 FAUX LEATHER LEGGINGS BLACK 5 5 $18.02 $36.00 $90.10 $180.00
1A22239 FAUX LEATHER LEGGINGS BLACK 4 4 $18.02 $36.00 $72.08 $144.00
Total 206 $3,681.76 $7,416.00
Grand Total 584 $9,577.46 $19,363.00

21. Invoice

22. Invoice
cont.

23. ! Introductory*Floor*Plan*
*
*
!
!
!
!
!
!
!
!
!
!
Cash*Wrap*
Cash*Wrap*
Fitting*Rooms*
BEGINNING!ON!HAND:!! ! ! 584!
!
SALES:!!! ! ! ! ! ! 234!
! ! ! ! ! !
ENDING!ON!HAND:! ! ! ! 350!

24. !!!!!!!!!!!!!!!!MAINTENANCE!FLOOR!PLAN!
!
!
!
!
BEGINNING!ON!HAND:!! ! ! 350!
!
SALES:!! ! ! ! ! ! ! 140!
! ! ! ! ! !
ENDING!ON!HAND:! ! ! ! 210!

25. ! CLEARANCE!FLOOR!PLAN!!
!
!
!
!
!
!
!
Cash!Wrap!
Fitting!Rooms!
N/A!
N/A!
BEGINNING!ON!HAND:!! ! ! 210!
!
SALES:!! ! ! ! ! ! ! 42!
! ! ! ! ! !
ENDING!ON!HAND:! ! ! ! 168!

26. ! MANNEQUINS))
!
FIXTURES:!G,!H,!I!!
!
USED!TO!DISPLAY!OUTFIT!SUGGESTIONS,!&!NEW!
ARRIVALS!ITEMS.!PLACED!AT!THE!FRONT!OF!THE!
STORE.!!

27. ! ARMOIRE!
!
!
!
!
!
FIXTURES:!M,!N,!O,!P!
!
USED!TO!DISPLAY!BOTTOMS,!AND!SOME!TOPS!
(SWEATERS,!AND!BUTTON!UPS).!PLACED!IN!THE!
BACK!OF!THE!STORE!

28. ! TABLES!
!
!
!
!
!
!
!
FIXTURES:!J,!K,!L!
!
USED!TO!DISPLAY!TOPS,!AND!LEGGINGS.!PLACED!
IN!THE!FRONT!OF!THE!STORE.!!

29. ! STRAIGHT(RACKS((
!
FIXTURES:!A,!B,!C,!D,!E,!F!
!
USED!TO!DISPLAY!TOPS,!INCLUDING!BLAZERS!AND!
JACKETS,!AND!NEW!ARRIVALS.!PLACED!IN!FRONT!
OF!THE!STORE.!

30. BUDGET
• TOTAL
RETAIL
SALES:
$19,363
• %
MARKETING
BUDGET:
8.0%
• $
MARKETING
BUDGET:
$1,549

31. MARKETING PLAN
1 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014
STRATEGY: TRUNK/SHOW/
TACTICS:
/////////////////1/HOLD/A/TRUNK/SHOW/IN/THE/BOUTIQUE/
2 PICK/ITEMS/THAT/ARE/GOING/TO/BE/DISPLAYED/DURING/THE/TRUNK/SHOW
3 PICK/WHICH/INTERNS/AND/SALES/ASSOCIATES/THAT/WILL/BE/WORKING/THE/TRUNK/SHOW
4 PUT/AN/ADVERTISEMENT/OF/THE/TRUNK/SHOW/ON/THE/BOUTIQUE/WEBSITE/ (MARKETING/MANAGER)
5 DECIDE/WHERE/IN/THE/BOUTIQUE/WILL/THE/TRUNK/SHOW/BE/SET/UP
EVALUATION/METHOD: SALES/ASSCOCIATES/WILL/KEEP/TRACK/OF/SALES/FROM/TRUNK/SHOW,/AND/WHAT/WAS/SOLD./THE/MORE/POPULAR/ITEMS/WILL/BE/PUT/DISPLAYED/IN/THE/FRONT/OF/THE/STORE./THEY/WILL/ALSO/DETERMINE/IF
/
2 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014
STRATEGY: NEWS/PAPER/AD
TACTICS:
1
CONTACT NEWSPAPER: SECURE DATE,SIZE
(MARKETING MANAGER)
2 PICK PRODUCT (CREATIVE DIRECTOR)
3 CREATE ROUGH LAYOUT (CREATIVE DIRECTOR)
4 PHOTOGRAPH PRODUCT (CREATIVE DIRECTOR)
5
TURN IN LAYOUT, AD TO NEWSPAPER
(MARKETING MANAGER)
EVALUATION/METHOD:
MARKETING MANAGER WILL CHECK SALES
WITHIN WEEK OF THE RELEASE OF THE AD. THEN
WILL CHECK ON JANUARY 2014 TO SEE IF SALES
HAVE INCREASED BY 10%
3 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014
STRATEGY: OPEN/AN/ONLINE/STORE
TACTICS:
1 CREATE/AN/ONLINE/STORE/ON/BOUTIQUE/WEBSITE/ALLOWING/CUSTOMERS/FROM/ALL/OVER/THE/UNITED/STATES/TO/PURCHASE/ITEMS
2 MARKETING/MANAGER/WILL/HIRE/A/WEBDESIGNER/TO/DESIGN/THE/ONLINE/STORE/ON/THE/WEBSITE/
3 CERTAIN/SELLS/ASSOCIATES/WILL/BE/ACCOUNTABLE/FOR/ORGANIZING,/KEEPING/UP/WITH/AND/SHIPPING/ONLINE/ORDERS/
4 ACCEPTING/ALL/CREDIT/CARDS/AND/AVALIABLE/FOR/CUSTOMERS/ANYWHERE/IN/THE/UNITED/STATES
EVALUATION/METHOD: MARKETING/MANAGER/WILL/KEEP/TRACK/OF/SALES/FROM/ONLINE/STORE/AND/DETERMINE/IF/THEY/INCREASE/OVERALL/SALES,/AND/IF/THEY/WILL/CONTRIBUTE/TO/THE/10%/BY/JANUARY/2014
4 OBJECTIVE: INCREASE/SALES/BY/10%/BY/JANUARY/2014/
STRATEGY: OPEN/SOCIAL/NETWORK/PAGE
TACTICS:
1 CREATE/A/FACEBOOK/PAGE/RAN/BY/PUBLIC/RELATION/MANAGER/
2 RESPOND/TO/QUESTIONS/ASKED/BY/THE/PUBLIC/
3 SHARE/PROMOTIONS,/SALES,/AND/NEW/ITEMS/IMMEDIATELY/THROUGH/SOCIAL/MEDIA
EVALUATION/METHOD: PUBLIC/RELATIONS/MANAGER/WILL/KEEP/TRACK/OF/HOW/MANY/"LIKES"/AND/"FOLLOWERS"/OUR/SOCIAL/NETWORKS/GAIN/AND/THEN/KEEP/TRACK/OF/CUSTOMERS/WHO/COME/INTO/THE/STORE/USING/OFFERS/AND/PROMOTIONS/TH

32. MARKETING PLAN
STRATEGY TACTICS PERSON RESPONSIBLE $ BUDGET
1 NEWSPAPER AD CONTACT NEWSPAPER: SECURE DATE,SIZE MARKETING MANAGER $315
PICK PRODUCT CREATIVE DIRECTOR
CREATE ROUGH LAYOUT CREATIVE DIRECTOR
PHOTOGRAPH PRODUCT MARKETING MANAGER $284
TURN IN LAYOUT, AD TO NEWSPAPER MARKETING MANAGER
2 TRUNK SHOW PICK PRODUCTS CREATIVE DIRECTOR
PUT AN ADVERTISEMENT ON WEBSITE PUBLIC RELATIONS MANAGER
DECIDE WHAT SPACE WILL BE USED FOR SHOW INTERNS
SET UP FOR THE SHOW INTERNS
HIRE A BARTENDER TO SERVE DRINKS MARKETING MANAGER $200
3 CREATE AN ONLINE STORE HIRE A WEB DESIGNER MARKETING MANAGER $150
GATHER INVENTORY FOR ONLINE SALES SALES ASSOCIATES/INTERNS
PURCHASE SHIPPING SUPPLIES MARKETING MANAGER $600
4 SOCIAL MEDIA CREATE/RUN FACEBOOK PAGE PUBLIC RELATIONS MANAGER
CREATE/RUN TWITTER PAGE PUBLIC RELATIONS MANAGER
5
6
COMPLETION DATE
20-Apr
25-Apr
Apr-31
5-May
10-May
20-Jun
25-Jun
7-Jul
15-Jul
20-Jul
1-Jul
20-Jul
1-Apr
1-Apr

33. • EMBARKA
•
•
• News
Release
•
• CONTACT:
• Laura
Dawn,
Public
RelaZons
Manager
CELL:
212.
555.4534
• dawnlaura@embarka.com
• BridgeXe
Jones,
MarkeZng
Manager
CELL:
212.
555.1114
• jonesbridgeXe@embarka.com
•
• EMBARKA
INTRODUCES
THEIR
FIRST
SEASONAL
FALL
2013
TRUNK
SHOW
•
•
EMBARKA
IS
EXCITED
TO
KICK
OFF
OUR
FIRST
EVER
SEASONAL
TRUNK
SHOW
TO
INTRODUCE
EXCLUSIVE
AND
UNIQUE
PIECES
INCLUDING
FAUX
LEATHER
JACKETS
AND
LEGGINGS,
SWEATERS,
AND
DENIM
JEANS
FROM
OUR
FALL
2013
COLLECTION
AT
OUR
FLAGSHIP
STORE
IN
THE
LOGAN
SQUARE
NEIGHBORHOOD.
OUR
COMPELLING
TRUNK
SHOW
WILL
BE
HELD
AT
THE
EMBARKA
STORE
IN
CHICAGO,
525
W.
BELDEN.
EMBARKA
WILL
CELEBRATE
THEIR
FALL
2013
COLLECTION
TRUNK
SHOW
WITH
UPBEAT
MUSIC,
DRINKS
AND
HORS
D’OEUVRE
THAT
WILL
BE
SERVERED
THROUGHOUT
THE
NIGHT
AND
GOODIE
BAGS
WILL
BE
HANDED
OUT
AT
THE
END
OF
THE
EVENT.
THE
TRUNK
SHOW
WILL
START
AT
6:00
PM
AND
END
10PM,
BEGINNING
WITH
AN
INTRODUCTION
TO
THE
COLLECTION
GIVEN
BY
EMBARKA
CREATIVE
DIRECTOR
BRANDY
JACKSON.
THE
TRUNKS
WILL
THEN
OPEN,
DISPLAYING
PREMIER
ITEMS
OF
OUR
COLLECTION.
ATTENDEES
WILL
BE
ABLE
TO
BROWSE
AND
PURCHASE
ITEMS
THAT
WERE
SPECIFICALLY
HAND
CHOSEN
BY
THE
CREATIVE
DIRECTOR
FOR
THE
EVENT.
THIS
SEASONS
DESIGNS
ARE
NOT
ONLY
THE
FIRST
COLLECTION
FOR
EMBARKA,
BUT
THEY
ARE
ALSO
FRESH
AND
INNOVATIVE
WITH
UNIQUE
FABRIC
CHOICES
FOR
COMFORTABLE
WARM
SWEATERS,
FORM
FITTING
DENIM
JEANS,
BOYFRIEND
BLAZERS,
AND
RELAXED
PANTS.
THE
COLOR
PALETTE
FOR
THIS
COLLECTION
IS
VERY
RICH,
AND
PERFECT
FOR
THIS
SEASON
WITH
COLORS
LIKE
OXBLOOD,
OCEAN
BLUE,
AND
LACQUERED
BLACK
JUST
TO
NAME
A
FEW.
• “I
AM
VERY
GRATEFUL
TO
BE
ABLE
TO
SHARE
MY
DESIGNS
WITH
OTHER
WOMEN
WHO
LOVE
TO
FEEL
CONFIDENT
AND
LOOK
GOOD
IN
WHAT
THEY
ARE
WEARING.
THIS
TRUNK
SHOW
WILL
INTRODUCE
THIS
COLLECTION
TO
CUSTOMERS
BEFORE
THEY
ARE
AVAILABLE
IN
THE
STORE
SO
THEY
CAN
HAVE
AN
IDEA
OF
WHAT
OUR
BOUTIQUE
AND
DESIGNS
ARE
ALL
ABOUT.
COMFORT,
UP
TO
DATE,
AND
REFRESHING.”
SAYS
CREATIVE
DIRECTOR
BRANDY
JACKSON.
•
•
•
• PRESS
&
STORE
BUYERS,
PLEASE
EMAIL
FOR
ACCREDITATION.
INCLUDE
CREATIVE
DIRECTOR
NAME
AND
TITLE,
COMPANY
PHONE
AND
EMAIL
ADDRESSES.
DAWNLAURA@EMBARKA.COM
OR
212.
555.
4534.
EDITORS:
HI-­‐RESOLUTION
PHOTOS
ARE
AVAILABLE
UPON
REQUEST.

34. BUSINESS
CARD

35. DESIGNER
PROFILE
• EMBARKA
•
•
•
• DESIGNER
PROFILE
•
•
• BRANDY
JACKSON,
CREATIVE
DIRECTOR,
WAS
BORN
IN
DAVENPORT,
IOWA.
AT
A
YOUNG
AGE
SHE
HAD
A
PASSION
FOR
DESIGNING,
CUTTING
OUT
CROQUIS
AND
DRAWING
FANCY
DRESSES
ON
THEM.
YEARS
LATER,
JACKSON
ATTENDED
PARSONS
THE
NEW
SCHOOL
OF
DESIGN
IN
NEW
YORK,
STUDYING
FASHION
DESIGN.
DURING
HER
SENIOR
YEAR
AT
PARSONS
SHE
WORKED
IN
THE
FASHION
CLOSETS
OF
MAJOR
PUBLICATIONS
INCLUDING
TEEN
VOGUE,
AND
ELLE.
AFTER
GRADUATING
FROM
THE
NEW
SCHOOL
SHE
INTERNED
AT
KENNETH
COLE,
MARC
BY
MARC
JACOBS,
AND
THEN
LATER
BECAME
A
DESIGNER
ASSISTANT
AT
ANNA
SUI.
AFTER
LEAVING
ANNA
SUI
IN
2005
JACKSON
WORKED
AS
ASSISTANT
BUYER
OF
SHOES
AT
BERGDORF
GOODMAN
UNTIL
2008,
WHEN
SHE
DECIDED
TO
TEAM
UP
WITH
A
FRIEND
TO
START
HER
OWN
BOUTIQUE.
IN
2010
JACKSON
MOVED
TO
LINCOLN
PARK
IN
A
ONE
BEDROOM
APARTMENT
“LITERALLY,
DESIGNING
DAY
TO
NIGHT
LOCKED
IN
MY
BEDROOM,”
SHE
SAID
…”SOMETIMES
I
WOULD
FORGET
TO
EAT!”
AFTER
THE
LONG
WAIT
JACKSON
FINALLY
RECEIVED
THE
LICENSE
TO
OPEN
HER
FIRST
STORE
IN
THE
LOGAN
SQUARE
NEIGHBORHOOD
OF
CHICAGO.
JACKSON
BELIEVES
THAT
FASHION
IS
ALL
ABOUT
EXPRESSION,
AND
THROUGH
HER
DESIGNS
SHE
WANTS
TO
SHOW
HER
BELIEFS
BY
DONATING
A
PERCENTAGE
OF
EVERY
PURCHASE
TO
ANY
ORGANIZATION
THE
CUSTOMER
CHOOSES.
“I
THINK
THAT
IT
IS
ALWAYS
IMPORTANT
TO
GIVE
BACK,
BECAUSE
WE
ARE
ALL
UNITED
AS
ONE
IN
THE
END,
THE
WAY
WE
TREAT
OTHERS
IS
THE
WAY
WE
TREAT
OURSELVES”-­‐
BRANDY
JACKSON.

36. !
EMBARKA
CHICAGO NEWYORK LOSANGELES
WWW.EMBARKA.COM

37. Model
Line
Sheets