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Mit Real Time Marketing zum Erfolg

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Über Real Time Marketing, Social Selling und Command Centers

Publicada em: Dados e análise
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Mit Real Time Marketing zum Erfolg

  1. 1. 1 #Brandwatchtips © 2015 Brandwatch.de Real Time Marketing Social Media Command Centers, Ad-hoc Kampagnen & Social Selling Business Development Manager, Brandwatch angela@brandwatch.de | @angela_bw Angela Romano Charlotte Grün Sales Executive, Brandwatch charlotteg@brandwatch.de | @charlottegruen
  2. 2. 2 #Brandwatchtips © 2015 Brandwatch.de© 2015 Brandwatch.de Was machen wir mit dem „ganzen Big Data“?
  3. 3. 3 #Brandwatchtips © 2015 Brandwatch.de KEEP CALM AND ANALYSE (in real time)
  4. 4. 4 #Brandwatchtips © 2015 Brandwatch.de Aus Big Data wird Smart Data 27 Daten- erfassung à Query Analyse Präsen- tation Bereini- gung Big Data Smart Data
  5. 5. 5 #Brandwatchtips © 2015 Brandwatch.de Aus Big Data wird Smart Data Quelle: Brandwatch, Medienreport
  6. 6. 6 #Brandwatchtips © 2015 Brandwatch.de Aus Big Data wird Smart Data Quelle: Brandwatch, Medienreport
  7. 7. 7 #Brandwatchtips © 2015 Brandwatch.de© 2015 Brandwatch.de Richtiges Zuhören ist wichtig
  8. 8. 8 #Brandwatchtips © 2015 Brandwatch.de 1. Schnelle Reaktionen sind gefragt 0% 5% 10% 15% 20% 25% 30% 35% 40% Within 30 Minutes Within 2 hours Same day Within 4 days No response expected Facebook Twitter Quelle: McKinsey & Company (via socialsolutionscollective.com), Oracle Global Survey
  9. 9. 9 #Brandwatchtips © 2015 Brandwatch.de Big data! 2. Diskussionen finden auf allen Kanälen statt Quelle: Social Media Servicemonitor von Brandwatch & whiteboxx
  10. 10. 10 #Brandwatchtips © 2015 Brandwatch.de Big data! 3. Nutzer beschweren sich gerne Quelle: Social Media Servicemonitor von Brandwatch & whiteboxx Gesamttonalität der Meinungsäußerungen zum Kundenservice
  11. 11. 11 #Brandwatchtips © 2015 Brandwatch.de© 2015 Brandwatch.de Real Time Marketing
  12. 12. 12 #Brandwatchtips © 2015 Brandwatch.de Das Real Time Marketing-Modell •  News •  EventTrigger •  Visual •  Text •  Multimedia Creative Development •  Promoted Posts •  Ads •  Sponsored Content Media Purchase •  Distribution Coordination •  Outreach •  Response Promotion & Engagement •  Analysis •  Intelligence Measurement & Analytics Quelle: David Armano, Edelman Digital, darmano.typepad.com
  13. 13. 13 #Brandwatchtips © 2015 Brandwatch.de Events/ Oreo Superbowl 2013 Quelle: 2013, Oreo
  14. 14. 14 #Brandwatchtips © 2015 Brandwatch.de PR Krisen/ #bentgate 2014 Quelle: Twitter
  15. 15. 15 #Brandwatchtips © 2015 Brandwatch.de PR Krisen/ #bentgate 2014 28.096 Retweets 13.608 Favoriten Quelle: Twitter
  16. 16. 16 #Brandwatchtips © 2015 Brandwatch.de Viral/ #TheDress Quelle: Facebook & Twitter & pr-blogger.de/2015/02/28/deutsche-werber-verschlafen-newsjacking-chancen-wie-thedress
  17. 17. 17 #Brandwatchtips © 2015 Brandwatch.de Viral/ #TheDress Quelle: Twitter & Facebook & pr-blogger.de/2015/02/28/deutsche-werber-verschlafen-newsjacking-chancen-wie-thedress
  18. 18. 18 #Brandwatchtips © 2015 Brandwatch.de© 2015 Brandwatch.de Social Selling
  19. 19. 19 #Brandwatchtips © 2015 Brandwatch.de Interessenten finden/ Beispiel Mobilfunk (Mobilfunk* OR Provider OR o2 OR Vodafone OR Telekom OR Base) NEAR/5 (((ich OR wir) NEAR/3 (unzufrieden OR wechseln OR kündigen)) OR (jemand NEAR/3 (Tipp OR Tip OR empfehlen)))
  20. 20. 20 #Brandwatchtips © 2015 Brandwatch.de Follow the influencer Bei  Social  Selling   geht  es  darum,  die   Verkäufe  über  den   Au;au  von   BEZIEHUNGEN  im   Social  Web  zu   steigern.  
  21. 21. 21 #Brandwatchtips © 2015 Brandwatch.de© 2015 Brandwatch.de Social Media Command Centers
  22. 22. 22 #Brandwatchtips © 2015 Brandwatch.de Command Centers im Social Hub LISTENING & ANALYTICS KUNDEN ENGAGEMENTVISUALISIERUNG SOCIAL HUB FIRMA REAL TIME INFORMATION REAL TIME INFORMATION REAL TIME INFORMATION PUBLIC RELATIONS MARKETING VERTRIEB KUNDEN- SERVICE ANDERE TEAMS
  23. 23. 23 #Brandwatchtips © 2015 Brandwatch.de Beispiel/ Monster Monster Büros in Weston, MA
  24. 24. 24 #Brandwatchtips © 2015 Brandwatch.de© 2015 Brandwatch.de Wie lege ich los?
  25. 25. 25 #Brandwatchtips © 2015 Brandwatch.de 7 Schritte zum Durchstarten 1.  Zuhören: Was wird über meine Marke / Thema gesprochen? 2.  Manpower: Inhouse / Agentur / Kombination? 3.  Ziele definieren: Was will ich erreichen? 4.  Prozesse definieren 5.  Tonalität festlegen 6.  So viel wie möglich vorbereiten 7.  Ausprobieren J
  26. 26. 26 #Brandwatchtips © 2015 Brandwatch.de Vielen Dank! Gratis testen: brandwatch.de/demo kontakt@brandwatch.de facebook.com/BrandwatchDE @BrandwatchDE plus.google.com/+brandwatch1

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