SlideShare uma empresa Scribd logo
1 de 13
Baixar para ler offline
Cost Effective - Less than Rs.1
per viewer .
High Frequency, High impact
Unsurpassed Recall Rates
Geographic Targeting
Larger than life visuals
Old Ways of Advertising Do Not Work
Ask any Newspaper if the world has changed
• After 24 hours of exposure
to theatre advertising,
72.6% of moviegoers
recalled one or more
advertisers
• After 1 week – 64.3%
• After 1 month – 49.4%
• 1-3 months – 31.8%
• 3-12 months – 18.6%
• Over 1 year – 5.7%
Source: K. Johnson
“Cinema Advertising” Journal of Advertising
• Only pennies per viewer
• HUGE VISUALS
40’x 20’, 15-second spots in
High Defintion
• Low CPM
• Less expensive than most
media yet more impactful
• No one can forget Chennai
Express!
“Last year (2012) Indian
movie box office
admissions were nearly
ten times greater than
admissions for all 4
professional major sports
leagues combined.”
2 billion moviegoers each
year!
Source – Nielsen Media
Research
75% are ages 18-49
47% are ages 18-34
46% are college educated
Average household income is $75,000
54% of moviegoers are female
46% are male
Sources: Exhibitor Relations
Indexed Against Population
Agree / Strongly Agree
• It's important to have a full social life 123
• I like to be with a crowd of people 119
• I love to do as many sports as possible 115
• I look for new experiences every day 112
• I was born to shop 130
• If I could eat out every night I would 120
• I wear clothes that will get me noticed 132
• It's important to look fashionable 116
• I will buy a product because of the label 119
• Computers and technology give me more control 124
over my life
Source: Brand Initiate Jan 2012 - Dec 2012
• Movie-going is year-round entertainment
• Several new films debut each Friday
• An average of $22 million is spent
advertising each new film release, driving the
crowds to the theatres
• Utilize their millions to promote your brand
• Associate your company with the attraction
of Bollywood
• Differentiate your brand!
Source: Exhibitor Relations
• Slide program – three 10-second
ads that run before the feature
film
• Digital Spots – commercials that
run before the feature film
• Concessions – popcorn bags &
buckets, soda cups, kiddie packs
• In-lobby signage-
Plasma lobby screens, posters,
floor graphics, window clings
• Audio spots heard throughout
the lobbies
• Print products – distribute flyers,
coupons, mini-applications
• Why place your media buy through us?
– We are not limited to certain theatre circuits.
– We can place your advertising campaign on any screen nationwide.
– We negotiate the lowest advertising rates because of volume buying.
– We are trained specialists with experience in marketing & advertising.
– We make it easy! We handle all the details. One call. One proposal.
(M)9068686868
(M)9215811440

Mais conteúdo relacionado

Mais procurados

ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
ROI-Report-2022-Advertisers-English-MarketingTrips.pdfROI-Report-2022-Advertisers-English-MarketingTrips.pdf
ROI-Report-2022-Advertisers-English-MarketingTrips.pdfMarketingTrips
 
Media planning basics
Media planning basics Media planning basics
Media planning basics Amit Saxena
 
Types of advertisement
Types of advertisementTypes of advertisement
Types of advertisementmikeabby123
 
Psychology of Advertising
Psychology of AdvertisingPsychology of Advertising
Psychology of AdvertisingDominic Portain
 
Media And Entertainment Industry
Media And Entertainment IndustryMedia And Entertainment Industry
Media And Entertainment Industryyugeshkumardubey
 
Global Entertainment & Media Outlook 2021-2025: PwC Report
Global Entertainment & Media Outlook 2021-2025: PwC ReportGlobal Entertainment & Media Outlook 2021-2025: PwC Report
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
 
OTT marketing plan
OTT marketing planOTT marketing plan
OTT marketing planAnup Singh
 
Airbnb Social Media Plan
Airbnb Social Media PlanAirbnb Social Media Plan
Airbnb Social Media PlanLeanne Sheth
 
The Structure of Advertising Agencies
The Structure of Advertising AgenciesThe Structure of Advertising Agencies
The Structure of Advertising AgenciesHeleen Mills
 
The 5 Habits of Breakthrough Innovators
The 5 Habits of Breakthrough InnovatorsThe 5 Habits of Breakthrough Innovators
The 5 Habits of Breakthrough InnovatorsAmy Jo Kim
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Ecosystems and Digital Business Models
Ecosystems and Digital Business ModelsEcosystems and Digital Business Models
Ecosystems and Digital Business ModelsSlashData
 
Media Planning And Buying Agency Complete PowerPoint Deck with slides
Media Planning And Buying Agency Complete PowerPoint Deck with slidesMedia Planning And Buying Agency Complete PowerPoint Deck with slides
Media Planning And Buying Agency Complete PowerPoint Deck with slidesSlideTeam
 
Media Planning & Buying (Traditional Media)
Media Planning & Buying (Traditional Media) Media Planning & Buying (Traditional Media)
Media Planning & Buying (Traditional Media) The Media Kitchen
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanMagic8Pharmacy
 
"How to Market Digital Games" Game Connection presentation
"How to Market Digital Games" Game Connection presentation"How to Market Digital Games" Game Connection presentation
"How to Market Digital Games" Game Connection presentationSteve Fowler
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyAlan Aptheker
 

Mais procurados (20)

ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
ROI-Report-2022-Advertisers-English-MarketingTrips.pdfROI-Report-2022-Advertisers-English-MarketingTrips.pdf
ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
 
Media planning basics
Media planning basics Media planning basics
Media planning basics
 
Real estate branding
Real estate brandingReal estate branding
Real estate branding
 
Types of advertisement
Types of advertisementTypes of advertisement
Types of advertisement
 
Psychology of Advertising
Psychology of AdvertisingPsychology of Advertising
Psychology of Advertising
 
Media And Entertainment Industry
Media And Entertainment IndustryMedia And Entertainment Industry
Media And Entertainment Industry
 
Global Entertainment & Media Outlook 2021-2025: PwC Report
Global Entertainment & Media Outlook 2021-2025: PwC ReportGlobal Entertainment & Media Outlook 2021-2025: PwC Report
Global Entertainment & Media Outlook 2021-2025: PwC Report
 
OTT marketing plan
OTT marketing planOTT marketing plan
OTT marketing plan
 
Airbnb Social Media Plan
Airbnb Social Media PlanAirbnb Social Media Plan
Airbnb Social Media Plan
 
The Structure of Advertising Agencies
The Structure of Advertising AgenciesThe Structure of Advertising Agencies
The Structure of Advertising Agencies
 
The 5 Habits of Breakthrough Innovators
The 5 Habits of Breakthrough InnovatorsThe 5 Habits of Breakthrough Innovators
The 5 Habits of Breakthrough Innovators
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Ecosystems and Digital Business Models
Ecosystems and Digital Business ModelsEcosystems and Digital Business Models
Ecosystems and Digital Business Models
 
Media Planning And Buying Agency Complete PowerPoint Deck with slides
Media Planning And Buying Agency Complete PowerPoint Deck with slidesMedia Planning And Buying Agency Complete PowerPoint Deck with slides
Media Planning And Buying Agency Complete PowerPoint Deck with slides
 
Product Placement
Product PlacementProduct Placement
Product Placement
 
Media Planning & Buying (Traditional Media)
Media Planning & Buying (Traditional Media) Media Planning & Buying (Traditional Media)
Media Planning & Buying (Traditional Media)
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
"How to Market Digital Games" Game Connection presentation
"How to Market Digital Games" Game Connection presentation"How to Market Digital Games" Game Connection presentation
"How to Market Digital Games" Game Connection presentation
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Television advertising
Television advertisingTelevision advertising
Television advertising
 

Destaque

Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Eric Weaver
 
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comSocial Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
 
Social Media Advertising
Social Media AdvertisingSocial Media Advertising
Social Media AdvertisingSaritha Iyer
 
Social Media Marketing.ppt
Social Media Marketing.pptSocial Media Marketing.ppt
Social Media Marketing.pptVersatileCFO
 
Social Media Strategy for Oreo India
Social Media Strategy for Oreo IndiaSocial Media Strategy for Oreo India
Social Media Strategy for Oreo IndiaAmbika Gaur
 
Social Media & Advertising
Social Media & AdvertisingSocial Media & Advertising
Social Media & AdvertisingNick Westergaard
 
Television & News Industry: India
Television & News Industry: IndiaTelevision & News Industry: India
Television & News Industry: IndiaParul Gupta
 
A Student Analysis of the Movie Theater Industry
A Student Analysis of the Movie Theater IndustryA Student Analysis of the Movie Theater Industry
A Student Analysis of the Movie Theater IndustryAnthony Liberatore
 
Media & Entertainment Industry 2012
Media & Entertainment Industry 2012Media & Entertainment Industry 2012
Media & Entertainment Industry 2012Mayank Dixit
 
Tracxn Media & Entertainment India - August 2015
Tracxn Media & Entertainment India - August 2015Tracxn Media & Entertainment India - August 2015
Tracxn Media & Entertainment India - August 2015Tracxn
 
Pvr Ppt
Pvr PptPvr Ppt
Pvr PptTICS
 
Indian media industry
Indian media industryIndian media industry
Indian media industryRbk Asr
 
2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India2020 Social
 
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social BonfiresAdvertising Fireworks, Social Bonfires
Advertising Fireworks, Social BonfiresJohn V Willshire
 

Destaque (20)

Our media option
Our media optionOur media option
Our media option
 
TV Webinar - Social Media Marketing and Advertising
TV Webinar - Social Media Marketing and AdvertisingTV Webinar - Social Media Marketing and Advertising
TV Webinar - Social Media Marketing and Advertising
 
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07
 
TRP real
TRP real TRP real
TRP real
 
Digital and Social Media Industry in India 2014
Digital and Social Media Industry in India 2014Digital and Social Media Industry in India 2014
Digital and Social Media Industry in India 2014
 
Outdoor Media Advertising in India
Outdoor Media Advertising in IndiaOutdoor Media Advertising in India
Outdoor Media Advertising in India
 
Digital Marketing and Social Media Strategy
Digital Marketing and Social Media StrategyDigital Marketing and Social Media Strategy
Digital Marketing and Social Media Strategy
 
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comSocial Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.com
 
Social Media Advertising
Social Media AdvertisingSocial Media Advertising
Social Media Advertising
 
Social Media Marketing.ppt
Social Media Marketing.pptSocial Media Marketing.ppt
Social Media Marketing.ppt
 
Social Media Strategy for Oreo India
Social Media Strategy for Oreo IndiaSocial Media Strategy for Oreo India
Social Media Strategy for Oreo India
 
Social Media & Advertising
Social Media & AdvertisingSocial Media & Advertising
Social Media & Advertising
 
Television & News Industry: India
Television & News Industry: IndiaTelevision & News Industry: India
Television & News Industry: India
 
A Student Analysis of the Movie Theater Industry
A Student Analysis of the Movie Theater IndustryA Student Analysis of the Movie Theater Industry
A Student Analysis of the Movie Theater Industry
 
Media & Entertainment Industry 2012
Media & Entertainment Industry 2012Media & Entertainment Industry 2012
Media & Entertainment Industry 2012
 
Tracxn Media & Entertainment India - August 2015
Tracxn Media & Entertainment India - August 2015Tracxn Media & Entertainment India - August 2015
Tracxn Media & Entertainment India - August 2015
 
Pvr Ppt
Pvr PptPvr Ppt
Pvr Ppt
 
Indian media industry
Indian media industryIndian media industry
Indian media industry
 
2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India
 
Advertising Fireworks, Social Bonfires
Advertising Fireworks, Social BonfiresAdvertising Fireworks, Social Bonfires
Advertising Fireworks, Social Bonfires
 

Semelhante a Reach Millions for Pennies with High-Impact Theatre Advertising

Cinema Ads
Cinema AdsCinema Ads
Cinema Adsvduran27
 
Cinema Ads
Cinema AdsCinema Ads
Cinema Adsvduran27
 
Cinema Ads Vintage
Cinema Ads VintageCinema Ads Vintage
Cinema Ads Vintagevduran27
 
Video Messages in a Digital World
Video Messages in a Digital WorldVideo Messages in a Digital World
Video Messages in a Digital WorldAristotle, Inc.
 
Marketing A Film (DAPS 6 and 7)
Marketing A Film (DAPS 6 and 7)Marketing A Film (DAPS 6 and 7)
Marketing A Film (DAPS 6 and 7)Simon Wright
 
Maneuvering Through A Crowded Media Landscape
Maneuvering Through A Crowded Media LandscapeManeuvering Through A Crowded Media Landscape
Maneuvering Through A Crowded Media LandscapeKenny Ong
 
Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360Rochelle Grayson
 
We are mobiclciks
We are mobiclciksWe are mobiclciks
We are mobiclciksMobiClicks
 
Postion Promotional Products As a Preferred Advertising Medium
Postion Promotional Products As a Preferred Advertising MediumPostion Promotional Products As a Preferred Advertising Medium
Postion Promotional Products As a Preferred Advertising MediumPaul Kiewiet MAS
 
JCPenney Repositioning
JCPenney RepositioningJCPenney Repositioning
JCPenney Repositioningrhardke21
 
Advertising, In Search of Relevance
Advertising, In Search of RelevanceAdvertising, In Search of Relevance
Advertising, In Search of RelevanceJeremy Brady
 
How to Sell Promotional Products as a Preferred Advertising Medium
How to Sell Promotional Products as a Preferred Advertising MediumHow to Sell Promotional Products as a Preferred Advertising Medium
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
 
Film institutions and audiences lesson 2 focus on Disney
Film institutions and audiences lesson 2 focus on DisneyFilm institutions and audiences lesson 2 focus on Disney
Film institutions and audiences lesson 2 focus on DisneyGreat Baddow High School Media
 
Promotion decisions session 12
Promotion decisions session 12Promotion decisions session 12
Promotion decisions session 12Delwin Arikatt
 
Driving Your Business To Better Profits
Driving Your Business To Better ProfitsDriving Your Business To Better Profits
Driving Your Business To Better ProfitsYoram Kaldes
 
Advertise at the Movies
Advertise at the MoviesAdvertise at the Movies
Advertise at the MoviesReatha Montoya
 

Semelhante a Reach Millions for Pennies with High-Impact Theatre Advertising (20)

Cinema Ads
Cinema AdsCinema Ads
Cinema Ads
 
Cinema Ads
Cinema AdsCinema Ads
Cinema Ads
 
Cinema Ads Vintage
Cinema Ads VintageCinema Ads Vintage
Cinema Ads Vintage
 
Chapter 17 alternative marketing
Chapter 17  alternative marketingChapter 17  alternative marketing
Chapter 17 alternative marketing
 
Video Messages in a Digital World
Video Messages in a Digital WorldVideo Messages in a Digital World
Video Messages in a Digital World
 
Movie marketing
Movie marketingMovie marketing
Movie marketing
 
Marketing A Film (DAPS 6 and 7)
Marketing A Film (DAPS 6 and 7)Marketing A Film (DAPS 6 and 7)
Marketing A Film (DAPS 6 and 7)
 
Maneuvering Through A Crowded Media Landscape
Maneuvering Through A Crowded Media LandscapeManeuvering Through A Crowded Media Landscape
Maneuvering Through A Crowded Media Landscape
 
Media planning
Media planningMedia planning
Media planning
 
Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360
 
We are mobiclciks
We are mobiclciksWe are mobiclciks
We are mobiclciks
 
Postion Promotional Products As a Preferred Advertising Medium
Postion Promotional Products As a Preferred Advertising MediumPostion Promotional Products As a Preferred Advertising Medium
Postion Promotional Products As a Preferred Advertising Medium
 
JCPenney Repositioning
JCPenney RepositioningJCPenney Repositioning
JCPenney Repositioning
 
Advertising, In Search of Relevance
Advertising, In Search of RelevanceAdvertising, In Search of Relevance
Advertising, In Search of Relevance
 
How to Sell Promotional Products as a Preferred Advertising Medium
How to Sell Promotional Products as a Preferred Advertising MediumHow to Sell Promotional Products as a Preferred Advertising Medium
How to Sell Promotional Products as a Preferred Advertising Medium
 
Film institutions and audiences lesson 2 focus on Disney
Film institutions and audiences lesson 2 focus on DisneyFilm institutions and audiences lesson 2 focus on Disney
Film institutions and audiences lesson 2 focus on Disney
 
Promotion decisions session 12
Promotion decisions session 12Promotion decisions session 12
Promotion decisions session 12
 
Driving Your Business To Better Profits
Driving Your Business To Better ProfitsDriving Your Business To Better Profits
Driving Your Business To Better Profits
 
Advertise at the Movies
Advertise at the MoviesAdvertise at the Movies
Advertise at the Movies
 
Session 12 gm
Session 12 gmSession 12 gm
Session 12 gm
 

Mais de Pankaj Vij

Advertising Rights for Advertising & product promotion in Rohtak's one and on...
Advertising Rights for Advertising & product promotion in Rohtak's one and on...Advertising Rights for Advertising & product promotion in Rohtak's one and on...
Advertising Rights for Advertising & product promotion in Rohtak's one and on...Pankaj Vij
 
Hoardings Advertising in Himachal Pradesh
Hoardings Advertising in Himachal PradeshHoardings Advertising in Himachal Pradesh
Hoardings Advertising in Himachal PradeshPankaj Vij
 
Hoardings in Himachal Pradesh
Hoardings in Himachal PradeshHoardings in Himachal Pradesh
Hoardings in Himachal PradeshPankaj Vij
 
Punjab Bus Stand and Punjab Railway Station Hoardings
Punjab Bus Stand and Punjab Railway Station HoardingsPunjab Bus Stand and Punjab Railway Station Hoardings
Punjab Bus Stand and Punjab Railway Station HoardingsPankaj Vij
 
Rohtak Bus Stand Advertising options
Rohtak Bus Stand Advertising options Rohtak Bus Stand Advertising options
Rohtak Bus Stand Advertising options Pankaj Vij
 
Hoardings near Temples all over India , Religious outdoor advertising
Hoardings near Temples all over India , Religious outdoor advertisingHoardings near Temples all over India , Religious outdoor advertising
Hoardings near Temples all over India , Religious outdoor advertisingPankaj Vij
 
Religious media plan
Religious media planReligious media plan
Religious media planPankaj Vij
 
Promotion Advertising at Skytech Mall Rohtak
Promotion Advertising at Skytech Mall RohtakPromotion Advertising at Skytech Mall Rohtak
Promotion Advertising at Skytech Mall RohtakPankaj Vij
 
Brand Promoters
Brand PromotersBrand Promoters
Brand PromotersPankaj Vij
 

Mais de Pankaj Vij (9)

Advertising Rights for Advertising & product promotion in Rohtak's one and on...
Advertising Rights for Advertising & product promotion in Rohtak's one and on...Advertising Rights for Advertising & product promotion in Rohtak's one and on...
Advertising Rights for Advertising & product promotion in Rohtak's one and on...
 
Hoardings Advertising in Himachal Pradesh
Hoardings Advertising in Himachal PradeshHoardings Advertising in Himachal Pradesh
Hoardings Advertising in Himachal Pradesh
 
Hoardings in Himachal Pradesh
Hoardings in Himachal PradeshHoardings in Himachal Pradesh
Hoardings in Himachal Pradesh
 
Punjab Bus Stand and Punjab Railway Station Hoardings
Punjab Bus Stand and Punjab Railway Station HoardingsPunjab Bus Stand and Punjab Railway Station Hoardings
Punjab Bus Stand and Punjab Railway Station Hoardings
 
Rohtak Bus Stand Advertising options
Rohtak Bus Stand Advertising options Rohtak Bus Stand Advertising options
Rohtak Bus Stand Advertising options
 
Hoardings near Temples all over India , Religious outdoor advertising
Hoardings near Temples all over India , Religious outdoor advertisingHoardings near Temples all over India , Religious outdoor advertising
Hoardings near Temples all over India , Religious outdoor advertising
 
Religious media plan
Religious media planReligious media plan
Religious media plan
 
Promotion Advertising at Skytech Mall Rohtak
Promotion Advertising at Skytech Mall RohtakPromotion Advertising at Skytech Mall Rohtak
Promotion Advertising at Skytech Mall Rohtak
 
Brand Promoters
Brand PromotersBrand Promoters
Brand Promoters
 

Último

Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...PRnews2
 
Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)Lviv Startup Club
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration TrainingCalvinarnold843
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Lviv Startup Club
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024Chandresh Chudasama
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 

Último (20)

Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
 
Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)Vladyslav Fliahin: Applications of Gen AI in CV (UA)
Vladyslav Fliahin: Applications of Gen AI in CV (UA)
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration Training
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 

Reach Millions for Pennies with High-Impact Theatre Advertising

  • 1. Cost Effective - Less than Rs.1 per viewer . High Frequency, High impact Unsurpassed Recall Rates Geographic Targeting Larger than life visuals
  • 2. Old Ways of Advertising Do Not Work Ask any Newspaper if the world has changed
  • 3.
  • 4.
  • 5. • After 24 hours of exposure to theatre advertising, 72.6% of moviegoers recalled one or more advertisers • After 1 week – 64.3% • After 1 month – 49.4% • 1-3 months – 31.8% • 3-12 months – 18.6% • Over 1 year – 5.7% Source: K. Johnson “Cinema Advertising” Journal of Advertising
  • 6. • Only pennies per viewer • HUGE VISUALS 40’x 20’, 15-second spots in High Defintion • Low CPM • Less expensive than most media yet more impactful • No one can forget Chennai Express!
  • 7. “Last year (2012) Indian movie box office admissions were nearly ten times greater than admissions for all 4 professional major sports leagues combined.” 2 billion moviegoers each year! Source – Nielsen Media Research
  • 8. 75% are ages 18-49 47% are ages 18-34 46% are college educated Average household income is $75,000 54% of moviegoers are female 46% are male Sources: Exhibitor Relations
  • 9.
  • 10. Indexed Against Population Agree / Strongly Agree • It's important to have a full social life 123 • I like to be with a crowd of people 119 • I love to do as many sports as possible 115 • I look for new experiences every day 112 • I was born to shop 130 • If I could eat out every night I would 120 • I wear clothes that will get me noticed 132 • It's important to look fashionable 116 • I will buy a product because of the label 119 • Computers and technology give me more control 124 over my life Source: Brand Initiate Jan 2012 - Dec 2012
  • 11. • Movie-going is year-round entertainment • Several new films debut each Friday • An average of $22 million is spent advertising each new film release, driving the crowds to the theatres • Utilize their millions to promote your brand • Associate your company with the attraction of Bollywood • Differentiate your brand! Source: Exhibitor Relations
  • 12. • Slide program – three 10-second ads that run before the feature film • Digital Spots – commercials that run before the feature film • Concessions – popcorn bags & buckets, soda cups, kiddie packs • In-lobby signage- Plasma lobby screens, posters, floor graphics, window clings • Audio spots heard throughout the lobbies • Print products – distribute flyers, coupons, mini-applications
  • 13. • Why place your media buy through us? – We are not limited to certain theatre circuits. – We can place your advertising campaign on any screen nationwide. – We negotiate the lowest advertising rates because of volume buying. – We are trained specialists with experience in marketing & advertising. – We make it easy! We handle all the details. One call. One proposal. (M)9068686868 (M)9215811440