2. From Queens, New York, Brandon Valencia was
raised in a small apartment by his mom and
grandmother. Growing up in such a large and fast
city exposed me to harsh realities that come with
life. “No Laziness in the Game” was born directly
from the NYC streets. His goal is to use his love for
Music, Sports, and Urban Culture and be the voice
for many around the world. Starting in 2007,
Brandon was engineering for himself and other local
artist. This led to him becoming a full time artist and
eventually starting his own Entertainment company
High Arc Entertainment. Brandon enrolled in Full Sail
University after High School and completed a Music
Business B.S Degree Program. With endless
networking skills and a determination to win at all
costs Brandon brings the perfect skillset to the Music
Business.
IDENTITY
3. PROFESSION
Potential Job Titles:
•Artist Manager
•Artist Representative
•Artist Agent
Royalty Brand Archetype - To create
a prosperous, successful community
by promoting exclusivity and
providing people the lifestyle they
want to live.
Agents and Business Managers of Artists
4. • DEMOGRAPHICS: 75% Male,
27-45 years old, Predominately
African American, College
Educated, Located in North East
America.
• PSYCHOGRAPHICS: Loves
music and live events. Spends
time in the city. Enjoys spending
time with their family. Very hard
working and faithful.
• IDEAL AUDIENCE MEMBERS:
Marco Baria, Talent Acquisition
Manager (UMG),Tina Bright,
Recruitment & HR Operation
(UMG), Adam Eisenberg, Artist
Relations (Republic)
Recruiters & Hiring Managers at Universal Music Group, Republic Records
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level position at Universal Music Group
‣Follow key employees in the Talent Acquisition
department by January 1, 2021.
Mid Term: (2026)
•Manage an emerging artist under the UMG Label.
‣Grow network of artists and DJ’s to 1,000 by
January 1, 2026.
Long Term: (2041)
•Establish a Record Company that helps develop and
progress talent worldwide.
‣Land an executive position at UMG, Build a
roster of at least 5 artists, and have 3 radio/
streaming sponsors by January 1, 2041.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Microsoft Office 90%
Time Management 80%
Public Speaking 60%
SOFTHARD
Accounting 10%
Contract Negotiating 25%
Interpersonal Skills 80%
Time Management 60%
SOFTHARD
7. I help record labels acquire and develop
new talent by building relationships and
making everyone feel like Royalty.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 Years at Full Sail University
• 10 Years Audio Engineering for High Arc
Entertainment
• 3 Years as Tour Manager for Star Royalty
Entertainment
Education:
• Valencia College, Business
Administration/Marketing
• Music Business B.S, Full Sail University (2021)
Awards:
• N/A
9. COMPETITION
Terrence Mills
Industry Experience:
• Independent A&R, Royal T
Management. 6 Years
Education:
• Full Sail University, Entertainment Business, Digital
Communications & Media
Leadership Experience:
• At-Risk Youth Mentor
• Christmas Gift Giving Volunteer
Skills and Proficiencies:
• A&R - 4 endorsements
• Artist Development - 3 endorsements
• Artist Relations - 3 endorsements
Brandon Valencia
Overall Online Presence:
• 225 Connections, Plain Layout for page, not much
interaction.
• Grade: Poor, 25 out of 100
Industry Experience:
• 10 Years Audio Engineering for High Arc
Entertainment, Gutta Squad Ent, Star Royalty
Ent.
• Owner & Operator of High Arc Entertainment
Education:
• Current student enrolled in Music Business B.S at
Full Sail University
• Business Administration/Marketing at Valencia
College
Leadership Experience:
• Volunteer for Special Olympics
• Best Buddies Representative
• Local Charitable work
Skills and Proficiencies:
• Music - 10 endorsements
• Audio Engineering - 3 endorsements
• Studio Recording - 2 endorsements
Overall Online Presence:
• 396 Connections, Banner image of company logo.
Video embedded on page to be viewed
• Grade: Good, 70 out of 100
10. COMPETITION
Brandon Thomas
Industry Experience:
• Roc Nation, Director of A&R - 2 Years
10 months
Education:
• Full Sail University - Master’s Degree, Entertainment
Business
• Full Sail University - Bachelor’s Degree, Music Business
Noteworthy Experience:
• A&R - Coordinator & Promotion, oversee development
of artist projects, and assist with creative direction.
• A&R/Promotion Intern - Organized meetings, provided
creative feedback, transcribed lyrics, designed artist
one sheets for staff.
Skills and Proficiencies:
• Social Media - 14 endorsements
• Microsoft Office - 9 endorsements
• Management - 7 endorsements
Overall Online Presence:
• 500+ Connections, Layout stands out a lot more.
• Very detailed interests, accomplishments, and
certifications
• Grade: Great, 90 out of 100
Brandon Valencia
Industry Experience:
• 10 Years Audio Engineering for High Arc
Entertainment, Gutta Squad Ent, Star Royalty
Ent.
• Owner & Operator of High Arc Entertainment
Education:
• Current student enrolled in Music Business B.S at
Full Sail University
• Business Administration/Marketing at Valencia
College
Leadership Experience:
• Volunteer for Special Olympics
• Best Buddies Representative
• Local Charitable work
Skills and Proficiencies:
• Music - 10 endorsements
• Audio Engineering - 3 endorsements
• Studio Recording - 2 endorsements
Overall Online Presence:
• 396 Connections, Banner image of company logo.
Video embedded on page to be viewed
• Grade: Good, 70 out of 100
11. BRAND POSITION
No Laziness in the game, you can’t fade away.
BRANDON “DREAM” VALENCIA
Brandon was given the
nickname Dream by his
classmates in High School
where he started making
music.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• A3C Hip Hop Festival 2020
‣ October 6 - 11 | Atlanta, GA
• South by Southwest (SXSW) 2020
‣ March 12-22 | Austin, TX
• Rolling Loud Miami 2021
‣ February 12 - February 14, 2021 | Miami, FL
Digital Marketing
• Primary Content: EP, Mixtape, Single titled “No Laziness in The
Game”, “Chasing III Diamonds, and Palace Elysees and
merchandise such as shirts, hats and socks.
• Primary Tools: Beatchain will be used to distribute, market, and
organize the content. Using insights on instagram I can track who
my audience is and connect right away. Facebook Ads also allows
me to target a specific audience (ages 18-25, 60% male/40%
female, college student, followers of other hip hop acts)
• Website: Allows audience to view portfolio and other work
created while at school and post graduation.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior executive with at least 10 yrs of
experience in Music Industry; an individual with an
insane work ethic and good moral values.
Formal Education
• Complete Music Business B.S. in 2021
Technical Skills
• Learn how to review and draft legal contracts -
Jan. 2021
• The Art of Connection - LinkedIn Learning, Nov 2019
• Become A Marketing Manager- LinkedIn Learning,
Nov 2019
Soft Skills
• Copyright for Creatives: Protecting Your Work -
LinkedIn Learning, Nov. 2019
• Music Law - LinkedIn Learning, Nov. 2019
• Attend the Karrass Effective Negotiating Seminar -
karrass.com 2020
• Time Management Fundamentals with Microsoft
Office -LinkedIn Learning, Nov. 2019
14. Brandon Valencia
Since the 2000s the music industry has been
never ending change. When it comes to Hip-
Hop.. you can say it has been watered down. The
things that made Hip-Hop Artists special back in the 90s is no
longer there. You see a Hip-Hop Artist now a days and you see walking
negativity/self destruction. At High Arc Entertainment, I was able to assist
theprezisILL release their first four projects. Helping the artist understand
the ins and outs of the business side of things can lead to them being more
focused on the music aspect of things.
“
15. REFERENCES
Mills, T. (2020). Terrence Mills LinkedIn Profile. Retrieved May
22, 2020, from https://www.linkedin.com/in/royaltmills/
Thomas, B. (2020). Brandon Thomas LinkedIn Profile.
Retrieved May 24, 2020, from https://www.linkedin.com/in/
thatsbrandont/
ONETOnLine.org. (2020). 13-1011.00 - Agents and Business
Managers of Artists, Performers, and Athletes
Retrieved May 23, 2020, from https://www.onetonline.org/
link/summary/13-1011.00
Glassdoor. (2020). Saavn on Glassdoor. Retrieved April 14,
2019, from https://www.glassdoor.com/job-listing/associate-
manager-manager-ar-artists-repertoire-saavn-
JV_IC1132348_KO0,47_KE48,53.htm?
jl=3482502881&ctt=1590368717477
ZipRecruiter. (2020). A&R- Job Description. Retrieved May 24,
2020, from https://www.ziprecruiter.com/jobs/saavn-f4d80b5e/
associate-manager-manager-a-r-artists-repertoire-436b2bb7?
job_id=ab21a2c67a707982e9afe7c6ba01cffe
Rolling Loud Miami (2020). Rolling Loud Website/ Schedule
Retrieved May 24, 2020, from https://www.rollingloud.com/
home
A3C Hip Hop Festival. (2020). 2020 A3C Hip Hop Festival 2020.
Retrieved May 24, 2020, https://www.musicfestivalwizard.com/
festivals/a3c-hip-hop-festival-2020/
SWSW. (2020). Event Schedule. Retrieved May 2020, from
sxsw.com