L3 Creative Media
Production & Technology
Year Two Evaluation Template

Evaluation Overview
This evaluation form is designed to assist you in the evaluation of your projects.
When using this form it is good practice to:
• Use appropriate terminology.
• Stay concise and focus on key points.
• Evaluate and analyse your statements.
• Focus on judgements about work rather than telling a story of how it was made.
Please find the grading matrix here to help you assess you are working at the right level.
Level 3 Extended Diploma Grading Matrix - https://bit.ly/2Jnqj3v

Project Overview
In this section you will outline the aim of the project/task and give an
overview of the activates you undertook to complete it.

What was the theme of your project and
what attracted you to it?
The theme of my project was an entertaining and educational take on
York and some of its iconic locations. I merged the City's historical side
in hopes to educate with an entertaining game/activity format, this way
whoever takes part is gaining knowledge and entertainment, both very
positive qualities. I also implemented a monochrome black and white
theme to simplify and make the advertisements as easy to digest as
possible. I combined all of these aspects to create an interesting and
unique style for my product that I think appeals to the target audience
quite well.

What research did you undertake and how
did it help develop your project?
I did a lot of valuable research for my project that influenced some of the creative choices I
made and helped me envision a foundation for my product. I conducted both existing
product and audience research, both of which proved very useful. I wanted to familiarize
myself with my audience more so I could appeal to them through my work. I researched
what the most common hobbies amongst 18-24 year olds was, Music turned out to be
ranked number 2, because of this I included music as a key component within my
production work, in hopes of interesting the audience. During my audience research I also
came across an article that stated based on surveys and statistics the time of day
preference shifts towards evening at about 13 years old, this altered my original choice of
setting my products activity during the day to night time instead, again, in order to appeal
to my target audience more. Existing product research also played a big part in my final
product as there were many good things to take inspiration from, The York art gallery
group session that I came across online featured many artistic aspects that I thought would
work well with my own work, for example they operated under a group session format so
multiple people and groups could take part, help others and work together. This was a
perfect feature to add to my own product as my target audience considered to be a very
social group of people based on many sources.

How did you develop and improve your ideas
throughout the project?
• Throughout my time creating my production work I ran into quite a lot of
roadblocks and issues, there were things that I included that I didn’t really
like and wanted to change, for example, I originally planned to make my
advertisement posters fully black and white without any use of colour. I
then realized this probably wasn’t a good idea as colour is what pulls
people into a product, nobody would take notice of a fully black and white
poster, I then chose to include a bold, noticeable rainbow QR code, this
improved my work quite a lot as it no longer looked so bland and boring
and would now be able to grab people attention. Another way my work
developed throughout the project is last minute I decided to create a
website to embed my advertisement posters into, it also acted as an
information page as my posters didn’t fully make clear what the actual
activity was, the website offered clarification which i think was a huge
positive and overall made my production work seem more professional.

What was the outcome of the project/task?
Here is the two advertisement
posters I made.

What was the outcome of the project/task?
Here are some of the parts of my website that I
made for my product.

Personal Response
This section will explore your thoughts and feelings about the
experience. This will help gain a understand of how your personal
feelings may have impacted the final outcome.

How did you feel about the project before
you started?
I thought it was a pretty good idea, it sounded like a very unique
concept, I had never seen a product similar to it so I was excited to see
what I could create out of it. I crafted the idea in mind of my target
audience and their interests, because of this I was confident with the
idea, I had high hopes for it and knew that it would at least do a good
job of attracting and enticing my audience. I also had a few worries
about the project before I started, for example I was unsure about the
format I had chosen, I decided to go with print but wasn’t sure if it
would work, although it was too late to change.

What do you think about your project development and
how did it help you to refine your idea?
• I think my project development went pretty well, the idea I had in
mind for my project was in my opinion was actually pretty good and
much better than the final piece, which means that I was definitely
doing something right during the developing stages of my idea, I
considered a large variety of different styles, themes and formats
during development and chose on what I thought would be best. The
only mistake I think I made during development was the format I
chose which was print, the final production would have been much
better if I went with video instead of print.

How did you feel when the project was
completed and why?
• I felt as though it was acceptable, I like the variety of things I included
in my product, for example, the posters and the website but I
definitely think it would have been better if I had chosen a video
format rather than print, when I completed my 2nd poster I realized
that they looked similar, variety was hard to maintain with the print
format I chose. On the positive side I believe it maintained its unique
aesthetic/theme, I still think it’s a very distinctive piece of work which
is a good thing.

Evaluating the project
In the previous sections, you have been commenting upon the project development. The
evaluation may include some similar information but it will also include critical comment.
An evaluation must include information about the good and bad points of the project and it
is important to be honest. Finally, you should make a judgment about the effectiveness of
the success of the project

What were the good points about the project/task and what did you
learn from them? [try and think of at least 3, more if possible]
• I think my final product definitely had some strong points, for example I think the
actual activity I created for my project was pretty good, the variety tour was a fun
and unique idea that implemented many different positive aspects of the city of
York, it also completely appealed to my target audience by embedding some of
their interests and preferences. Another good thing about my product is the
presentation, I created an adobe express mini site to contain all of the pieces of
work I created for my production, I think containing it in this format made the
product easy to understand and also made it look aesthetically pleasing. I also
think the way in which I made the product in mind of my target audience was a
strong point, pretty much every detail included in my production work was
included for a reason, which was to excite and appeal to my target audience even
more. For example I set the activity during the night because of a statistic I
included in my research that stated after turning 13 the time of day preference
shifts towards evening, I also made the product a group activity because my
target audience are a very social group, these are just two of the many changes I
made to appeal to my target audience more.

What challenges did you face and how did you
respond to them? Try and think of at least 3...
• One challenge I came across during production was confidence, I
wasn’t very experienced with photoshop and wasn’t sure of my
abilities creating a product using it, to solve this I simply took a couple
of hours to watch some photoshop tutorials, I familiarized myself with
the basics and found myself much more able. Another challenge I had
to face during production was time management, the deadline for
work was getting pretty close and I still had a lot to do, to solve this I
continued some of my production work at home.

What were the negative points about the
experience, and what could you have done to
improve them?
• One of the negative points was the rushing I had to do because of my
poor time management, there was a lot of work still needing to be
done within the last day. I struggled to get everything done for the
deadline, this was in result of me taking too long to actually start my
production work, I was using photoshop which I am not totally
comfortable with so it took me a while to formulate an idea of how I
was going to start my work.

How would you rate the final piece? [think along the lines of
poor, satisfactory, good or excellent...justify your rating]
• I would rate the final piece a satisfactory, I think the concept and
theme were consistent and of high quality, although the final posters
were repetitive, looked similar and didn’t offer any variety or full
explanation, the website did somewhat fix this issue however. I think
satisfactory is also a warranted rating because of the presentation, it
was all nicely packaged into a website with different images and
pieces of text addressing different parts of the product.

What is your opinion of your final piece? What
elements do you think are successful and why?
• I think my final piece was ok, I could have definitely done a lot better
and that is exactly what I aim to do in the future. The final piece was
packaged quite nicely I think, the website improved the overall quality
of the product and made it look and feel more professional, despite
this I still think the final piece wasn’t of extremely high quality. The
posters were bland and boring but organizing them nicely into a
specific page on my website highlighted them as a consistently
themed advertisement which I think is pretty good.

How well did your project apply the characteristics
and conventions of the medium you worked in?
• I think it applied the conventions of a print product pretty well, for
example it included bold and noticeable text, this is commonly used
in advertisement posters and other similar products in order to grab
someone's attention by making the text so large and unnoticeable.
Another convention I think I applied pretty well is the sectioning, on a
lot of advertisement posters there is a cut off between different parts
of the poster to make it look more aesthetically pleasing, I think I did
this well with my poster as it was clear and didn’t look too jumbled
and cluttered.

How did you design appeal to your target
audience?
• My design was created to highlight York's iconic locations and how
they can be entertaining and educational at the same time. I
researched heavily the characteristics and interest of my target
audience and embedded it into my work, I make clear in my work that
the task can be done in a group and with friends, since my audience
are classed as a very social group of people, making it so they can
collaborate with others on this task would make the product appeal
to them more. I also made it so social media played a big part in the
products function, they can share their final product on any social
media they want. 18-24 year olds use social media quite a lot
meaning this aspect works very well.

Analysis
In this section, you will focus on the details of the project and make
sense of what happened in the project. You should demonstrate how
your decisions informed the project development and the success of the
outcome.

In what ways was the overall project a
success?
• I think the learning process part of this project was a success, I
learned a lot about my ability and suitability of different formats for
specific pieces of work. For example I realized a lot about my abilities
with photoshop and photograph editing this project and how if I want
to make any print based products in the future I should probably
practice a bit more and gain some more experience so that I can feel
fully comfortable and confident when creating on photoshop. I also
think the Adobe express mini site was a success during this project, I
discovered that it’s a great way to package together multiple pieces of
work, not only did this improve the current project I was on but I'm
sure it will also positively impact some of the work in the future as I
will probably use this feature again.

What elements did not go well and why?
• I don’t think the advertisement posters I made went very well, I think
this because they didn’t look professional, I also didn’t really like the
layout and to me they appeared to be cluttered with pictures in weird
spots and writing all over the place. I think this was a result of my
inexperience using photoshop. I also don’t think the explanation was
in depth enough, yes I explained the baseline premise of the activity
for my product but I don’t think the explanation would make anyone
feel excited to do it, it was boring and lackluster in my opinion.

How did your skills develop during the portfolio? [remember,
skills aren't just technical, remember things like organisation,
time management, communication, etc as well]
• My skill set developed a lot in this project as I got stuck multiple
times and was unsure of how to do something I wanted to include in
my work, I took time to watch some tutorials so that I could learn
different photoshop techniques and editing styles, because of this I
gained a lot more experience and knowledge on how to edit using
photoshop.

What meaning and messages did you want to
convey and were you successful?
• I wanted to convey a message that entertainment and education can
sometimes be combined and compliment each other if applied to a
certain product correctly, my work took on an informative,
educational stance and its aim was to relay knowledge on York and its
iconic locations, although I wanted to combine a fun, artistic and
adventurous aspect to it also. I think I did do this successfully as I
implemented a fun and creative music creation activity and combined
it with the educational factor of York's historical locations.

What feedback did you get from your peers
and viewings?
• I received feedback on the presentation of my work, at this stage my posters
were also completely black and white, a teacher noticed this and mentioned
that it didn’t particularly look very interesting and wouldn’t catch anybody7s
attention, because of this feedback I decided to include a rainbow QR code
that stood out and was very noticeable, this improved my work and made it
more likely to gain attention. I also received feedback on the online side of my
product, a teacher suggested that I create an Instagram profile to include on
my website, I think this improved my work by giving the product more of a
real and authentic feel, since a product/business without any online presence
would come across as unrealistic.

What would you do differently in the future
and why?
• I would choose to format my project as a video rather than print, as I
previously mentioned most of my ability lies within the videography
section rather than print, although this could change in the future
based on experience and learning, at the moment I feel much more
comfortable creating videos. I would also choose to create more for
my final product, I think the work load I produced this time around
was acceptable, but I would like to aim beyond that in order to get a
better grade, to do this I will also have to manage my time much
better so that I actually have the time to produce a larger quantity of
work.

What knowledge have you gained that would help you in the
future to improve your project? Also, what knowledge from
academic literature and professionals has helped and why?
• Due to this project I have realized that I personally perform better
when using a video format for my work, I think this is because of my
experience, I have way more using cameras and video editing
software compared to photoshop, I also feel quite limited in terms of
creativity whenever I am creating a print product, which also effects
the quality of my work. I have also learned that professional time
management is a vital part of success during a project, this time I had
to do quite a bit of catching up as I fell behind which caused stress
and potentially negatively affected the quality of my final product, in
future I will maker sure to manage my time better so that none of
these negatives happen to my work again.

Action Plan
This section will identify what you would do differently in the future and
identify ways you could develop.

If you were making a similar project in the
future, what would you do differently?
• I would use a different format, I would choose to do a video product
rather than print. I would choose this format because I think there is
more room for creativity and variety, with print products I feel limited
and don’t feel as confident as I do when making videos. My
videography skills far outshine my print product making skills. I would
also probably step outside of my comfort zone in terms of the theme
and aesthetic of my work, this time around I stuck to what I knew and
sort of got bored of the theme which lead to lack of motivation or
interest, this negatively impacted my work. So, in the future I would
take more risks and be more experimental in hopes of creating a
sense of excitement for myself.

How could you develop your skills for future projects? Please
identify the appropriate resources and courses. For example,
webpages, tutorials, books, short courses and qualifications.
• I think more experience with certain programs and activities could
develop my skills further. For example, I'm not entirely confident with
using photoshop, I'm much better at using premiere pro, therefore if I
watched some YouTube tutorials and just gained as much experience
as I can and dedicated myself to learning how to use photoshop
properly, my skillset would be much more refined and this would
positively impact my future work. Another way I could develop my
skills is through

What personal attributes could you develop to
ensure you are working at a professional level?
• One of the main attributes I think I could develop to ensure I work at
a professional level is patience. I think patience is an extremely
important characteristic that comes with a lot of benefits if utilized
correctly, it allows one to take time with certain activities so that they
can fully evaluate their tasks and how to take it on in the most
efficient and effective way possible. Another valuable attribute I could
develop is good time management. With good time management you
can make sure all work is finished and submitted on time, it could also
help with quality of work as you can identify how much time you
need to create a high quality product.