ABOUT
SportsMatterswasestablishedasaconferencetobuildthefoundationsforahealthyandsustainablesportsindustryinAsia.
Attheconclusionofitssecondyear,SportsMattersisfirmlyestablishedasthepremiereventforkeystakeholderswhosesuccessislinkedtothebusinessofsportinAsia.
HostedannuallyinSingaporeduringtheweekoftheFormula1GrandPrix,2014’seliteeventpacked2dayswithkeynoteinterviews,expertpaneldiscussions,atechnologyworkshop,aworkingsessionfortheAsianSponsorshipAssociation,theinauguralSportsMattersAcademy,partiesandnetworking.
It was great to see Sports Matters bring the global sports industry together. I met a lot of old friends and some great new potential business partners.
Ward Platt
COO, Fox International Channels &
CEO, National Geographic Channels International
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www.sportsmatters.asia

LEADING THE
FIELD
Claire Williams
Deputy Team Principal
& Commercial Director Williams Martini Racing
Darren BaileyDirector of Football Governance & Regulation The Football Association
Tan Tong HaiCEOStarHub
Lim Teck Yin
CEO
Sport Singapore
Lord Sebastian Coe KBEExecutive Chairman CSM Sport & Entertainment
Claude Ruibal
Head of Global Sports Content
Google/YouTube
Susie Wolff
Development Driver Williams Martini Racing
Finn Bradshaw
Head of Digital Cricket Australia
Ward PlattCOO, FOX International
Channels, CEO,National Geographic Channels International
More than 60 speakers comprised a world- class speaker faculty, including ten influential keynote leaderswho shared their vision for the business of sport in Asia and its role on the global stage.
Rahul WeldeVP Media Asia, Africa, Middle East, Turkey & Russia , Unilever
www.sportsmatters.asia

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422+Delegates including:
67Speakers
40+Media
19Countries
220+Companies
LOOK WHO ATTENDED
I thoroughly enjoyed attending Sports Matters. The programme was top notch with some great speakers and I enjoyed addressing a full house!
Rahul Welde
VP Media Asia, Africa, Middle East, Turkey & Russia, Unilever
www.sportsmatters.asia

LOOK WHO PLAYED
www.sportsmatters.asia

“
I enjoyed being at this year’s Sports Matters and appreciated the quality of the speakers and the discussions. I also made some useful contacts which are being followed up on both sides. Annabel Pennefather
Head, Sports Law Practice
KhattarWongLLP
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It has been a honour to be a part of a conference that presents sport as a dynamic and exciting platform –with engaging thoughtleadership on corporate innovation; as well as networking opportunities for partnerships and collaborations that will inspirefuture business. I look forward to the next editions that would help grow excitement and exposure for sport business in Asia and to make sportmatter to all.
Lim Teck Yin
Chief Executive Officer
Sport Singapore
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FEEDBACK MATTERS
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I was very pleased to be a part of this visionary event in the region and look forward to next year! Catherine Gibbs
Head of Sponsorship
AIA Group
I truly enjoyed myself during two intensive days and connected with lots of industry leaders. Thanks for your initiative and leadership, I am sure we will draw more
attention and bring more people to next year’s edition. Kunihito Morimura
President & CEO
Dentsu Sports Asia

OVER S$540,000IN GLOBAL PR VALUE

VIP INVITATION BREAKFAST
Kickingoffproceedingswithahighlevelbreakfastpresentingtheirglobalvideoindex,OoyalazonedinonsportstrendsandillustratedtheirfindingswithcasestudiesfromclientssuchasArsenalFCandESPN.
www.sportsmatters.asia

TECHNOLOGY MATTERS
Brightcove continued their leadership role in the technology field hosting a detailed workshop to tackle the delivery innovations that are fuelling the consumer’s sports experience. Key takeaways included insights on the new viewing habits
of today’s audiences and their
expectations when it comes to
interacting with their sports
heroes beyond watching the live
game. Case studies from the
World Cup and Wimbledon
illustrated the paradigm shift.
www.sportsmatters.asia

The Sports Matters Academy provided an intensive forum for future leaders of the global sports industry.
40 participants from the University of Oregon -Warsaw Sports Marketing Center, the University of
Victoria, Melbourne and 3 of
Singapore’s universities were treated
to closed door mentoring from the
masters of various sectors that make
up the varied and vibrant sports
industry. Feedback from both sides
was terrific!
www.sportsmatters.asia

SPONSORSHIP: Gimme More!
Thefinalworkingsessionof2014runbytheAsianSponsorshipAssociationtookplaceatSportsMatters. Eightindustryleaders(includingfoundingmembers) steereddiscussionontheissuedujour:HowtogrowAsia’sshareoftheglobalsponsorshippieto20%.
www.sportsmatters.asia

NETWORKING MATTERS
VIP Cocktail Party
HSBC welcomed Speakers and VIPs at the kick-off “VIP Cocktail Party” by the water at Timbre, Arts House.
www.sportsmatters.asia

SPORTS MATTERS
COCKTAIL PARTY
Celebrating the first anniversary of their now leading content and news app Sportsflow. Half a million downloads by sports fans in Asia since launch...and rising.
www.sportsmatters.asia

The support of these organisations helped to make
Sports Matters 2014 a success, for which we are truly grateful.
THANK YOU
www.sportsmatters.asia

SEE YOU IN 2015!
For more information on getting involved email info@branded.asia
THE ORGANISERS
Brandeddesigns,sells,marketsandproducesamazingB2BandB2B2F(an)eventsinAsia.Foundedin2002andlistedasatop10EventMarketingagencybyMarketingmagazine,itsfocusistoaddvalueandgrowthemedia,sportsandentertainmentindustriesinAsia.Brandedspecialisesintheorganisation,programmingandproductionofdynamicconferences,livemusicfestivals,academies,andyouthfaneventsinAsia.www.branded.asia
CampaignAsia-Pacificisabranddedicatedtothebusiness
ofcommunicationsinAsiaPacific.PublishedbyHaymarketMediaGroup,theUK’slargestindependentlyownedpublishinggroup,itispartofaglobalmarcomsportfoliothatincludesmarketleadingtitles:Campaign,F1RacingandFourFourTwo.
www.sportsmatters.asia