1. Cat. No Entry No Title Advertiser Product Country Production Company Prize
A01/036 00704 THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP
WITH INTEL INSIDE
USA B-REEL Los Angeles Grand Prix
A01/042 00086 THE MOVIE OUT HERE LABATT BREWERIES OF CANADA KOKANEE CANADA INFINITY FILMS Vancouver /
SECTION EIGHT Toronto
Gold Lion
A02/085 00517 A BOY AND HIS ATOM: THE
WORLD’S SMALLEST MOVIE
IBM IBM RESEARCH USA 1ST AVENUE MACHINE
New York
Gold Lion
A02/098 00938 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND BRAZIL PARANOID US Hollywood Gold Lion
A03/029 00883 DEFORESTED FIELD WWF WWF BRAZIL Gold Lion
A04/075 00851 BUILDING THE PEOPLE'S CAR VOLKSWAGEN GROUP CHINA THE PEOPLE'S CAR
PROJECT
CHINA PIXOMONDO Beijing Gold Lion
A05/039 00322 DOUBLE LOOP DARE MATTEL HOT WHEELS USA BANDITO BROS. Los
Angeles
Gold Lion
A05/167 00888 YES, VIRGINIA THE MUSICAL MACY'S DEPARTMENT STORE USA GREENPOINT PICTURES
Brooklyn / STOPP LA Venice
/ MACY'S STUDIOS New
York
Gold Lion
A06/024 00265 DUMB WAYS TO DIE METRO TRAINS METRO TRAINS AUSTRALIA McCANN MELBOURNE Gold Lion
A08/035 00801 SECRET PLACE NESTLE WATERS PERRIER FRANCE FIGHTING FISH Clichy Gold Lion
A08/042 00954 DIKEMBE MUTOMBO'S 4 1/2
WEEKS TO SAVE THE WORLD
OLD SPICE OLD SPICE CHAMPION USA Gold Lion
A09/090 00689 SEND YOUR FACEBOOK
PROFILE TO CAPE TOWN
CAPE TOWN TOURISM CAPE TOWN SOUTH AFRICA FLOW COMMUNICATIONS
Cape Town
Gold Lion
A09/114 00555 SCREEN-AGE LOVE STORY PLDT MYDSL THE PHILIPPINES FILMEX Makati City Gold Lion
A10/015 00267 DUMB WAYS TO DIE METRO TRAINS METRO TRAINS AUSTRALIA McCANN MELBOURNE Gold Lion
A10/053 00442 PROMETHEUS INTEGRATED
CAMPAIGN
TWENTIETH CENTURY FOX PROMETHEUS FILM USA RSA FILMS London Gold Lion
A10/069 00709 THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP
WITH INTEL INSIDE
USA B-REEL Los Angeles Gold Lion
A10/074 00087 THE MOVIE OUT HERE LABATT BREWERIES OF CANADA KOKANEE CANADA INFINITY FILMS Vancouver /
SECTION EIGHT Toronto
Gold Lion
A10/121 00907 SCREEN-AGE LOVE STORY PLDT MYDSL THE PHILIPPINES FILMEX Makati City Gold Lion
A01/018 00543 LOVE IN THE END MONDELEZ INTERNATIONAL LACTA GREECE CL PRODUCTIONS Athens Silver Lion
A01/022 00513 UNCLE DREW PEPSI PEPSI MAX USA MINUSL New York Silver Lion
A02/033 00419 FROM SHELTER TO STAGE MARS PETCARE US PEDIGREE® USA STARCOM MEDIAVEST
GROUP Chicago
Silver Lion
A03/032 00464 THE BEETLE SHARK CAGE VOLKSWAGEN VW BEETLE USA DISCOVERY CHANNEL
Silver Spring
Silver Lion
A04/049 00706 THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP
WITH INTEL INSIDE
USA B-REEL Los Angeles Silver LionPEREIRA & O'DELL San Francisco
OGILVYONE WORLDWIDE ATHENS
THE MARKETING ARM Dallas
STARCOM MEDIAVEST GROUP Chicago
MEDIACOM New York
IGNITION INTERACTIVE Santa Monica
PEREIRA & O'DELL San Francisco
GRIP LIMITED Toronto
ACE SAATCHI & SAATCHI Manila
WIEDEN+KENNEDY Portland
OGILVY & MATHER CAPE TOWN
ACE SAATCHI & SAATCHI Manila
McCANN MELBOURNE
MISTRESS Venice
JWT NEW YORK
McCANN MELBOURNE
OGILVY FRANCE Paris
OGILVY NEW YORK
OGILVY BRASIL São Paulo
GREY 141 GROUP São Paulo
PROXIMITY BEIJING
Branded Content & Entertainment Winners - CL2013
Entrant Company
PEREIRA & O'DELL San Francisco
GRIP LIMITED Toronto
Page 1 of 3

2. Branded Content & Entertainment Winners - CL2013
A04/081 00886 YES, VIRGINIA THE MUSICAL MACY'S DEPARTMENT STORE USA GREENPOINT PICTURES
Brooklyn / STOPP LA Venice
/ MACY'S STUDIOS New
York
Silver Lion
A05/020 00197 THE ANT RALLY WORLDWIDE FUND FOR NATURE
(WWF)
WWF GERMANY PARASOL ISLAND
Düsseldorf / STUDIO FUNK
Düsseldorf
Silver Lion
A05/128 00861 TWISTED FOOTBALL NESTLÉ PRODUCTS MILO CANS MALAYSIA DIRECTOR'S THINK TANK
Kuala Lumpur
Silver Lion
A05/153 00813 MY BLOOD IS RED AND BLACK HEMOBA / ESPORTE CLUBE
VITÓRIA
FOOTBALL TEAM BRAZIL VETOR ZERO São Paulo /
BRASILEIRA FILMES Sao
Paulo
Silver Lion
A06/054 00644 A CHARITY RECORD LABEL RAK 'N'ROLL FOUNDATION RAK'N'ROLL RECORDS POLAND Silver Lion
A07/025 00968 SURPRISE COLLECTION P&G ARIEL BRAZIL Silver Lion
A09/075 00542 THE STRATOS JUMP 1:350 REED EXHIBITIONS MODEL MAKER FAIR AUSTRIA SABOTAGE FILMS Vienna /
BALLOONART Vienna
Silver Lion
A09/123 00708 THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP
WITH INTEL INSIDE
USA B-REEL Los Angeles Silver Lion
A10/010 00237 DAYBREAK AT&T AT&T USA RSA FILMS Los Angeles /
TIM KRING IMPERATIVE
Beverly Hills / NORTH
KINGDOM Stockholm
Silver Lion
A10/023 00281 SHARE A COKE AND A SONG COCA-COLA NON-ALCOHOLIC
DRINK
AUSTRALIA HOST Sydney Silver Lion
A10/029 00545 LOVE IN THE END MONDELEZ INTERNATIONAL LACTA GREECE CL PRODUCTIONS Athens Silver Lion
A10/115 00814 MY BLOOD IS RED AND BLACK HEMOBA / ESPORTE CLUBE
VITÓRIA
FOOTBALL TEAM BRAZIL VETOR ZERO São Paulo /
BRASILEIRA FILMES Sao
Paulo
Silver Lion
A02/011 00107 CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY &
MUSEUM
CUBAN MISSILE CRISIS
50TH ANNIVERSARY
USA TOOL Santa Monica Bronze Lion
A02/012 00123 GT ACADEMY USA SEASON 2 NISSAN NORTH AMERICA NISSAN USA @radical.media Santa
Monica / GTA GLOBAL
Silverstone
Bronze Lion
A02/070 00872 MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB TUNISIA EYEPATCH
PRODUCTIONS New York /
PROPAGANDA Tunis /
CHROMISTA Los Angeles
Bronze Lion
A03/020 00632 PIRACY BRITANICO ENGLISH LESSONS PERU ZEPELLIN Lima / VINYLO
SOUND San Borja
Bronze Lion
A03/023 00734 NO NAME MATCH UNICEF ID CAMPAIN PARAGUAY METROPOLIS FILMS
Montevideo
Bronze Lion
A04/008 00091 SURPRISING MONSTERS
CALLING HOME
AMERICAN HONDA MOTOR CO HONDA LOVES YOU
BACK
USA RPA Santa Monica Bronze Lion
A04/015 00152 DOPING TV HYATT REGENCY WARSAW HOTEL SERVICES POLAND Y&R WARSAW Warsaw Bronze Lion
A04/029 00544 LOVE IN THE END MONDELEZ INTERNATIONAL LACTA GREECE CL PRODUCTIONS Athens Bronze Lion
A04/031 00455 8 MILLION PROTAGONISTS VILLAGE VOICE NEWSPAPER VILLAGE VOICE
NEWSPAPER
USA LB ENTERTAINMENT New
York
Bronze Lion
OGILVYONE WORLDWIDE ATHENS
LEO BURNETT NEW YORK
Y&R Lima
ONIRIA/TBWA Asuncion
RPA Santa Monica
Y&R WARSAW Warsaw
LEO BURNETT TAILOR MADE São Paulo
THE MARTIN AGENCY Richmond
TBWACHIATDAY Los Angeles
MEMAC OGILVY LABEL TUNISIA Tunis
PEREIRA & O'DELL San Francisco
BBDO NEW YORK
HOST Sydney
OGILVYONE WORLDWIDE ATHENS
LEO BURNETT TAILOR MADE São Paulo
180HEARTBEATS+JUNG von MATT
Warsaw
AFRICA Sao Paulo
OGILVY & MATHER VIENNA
JWT NEW YORK
BBDO GERMANY Düsseldorf
OGILVY MALAYSIA Kuala Lumpur
Page 2 of 3

3. Branded Content & Entertainment Winners - CL2013
A05/007 00048 MARIACHI PEPSICO DORITOS UNITED KINGDOM INDEPENDENT London Bronze Lion
A05/055 00575 POKER CARLSBERG CARLSBERG BEER BELGIUM MONODOT Brussels / GRID
BXL Brussels
Bronze Lion
A05/168 00898 ZZ SHOCK DIAGEO JEREMIAH WEED USA HUNGRY MAN Los Angeles Bronze Lion
A06/046 00325 TUNA TUNES FOLLOWFISH (FISH & MORE) TUNA GERMANY Bronze Lion
A06/093 00867 EVERY BEAT MATTERS SAVE THE CHILDREN SAVE THE CHILDREN USA RABBIT CONTENT New
York
Bronze Lion
A07/002 00056 TREE CONCERT BUND / FRIENDS OF EARTH
GERMANY
NATURE PROTECTION GERMANY GANG OF BERLIN Berlin Bronze Lion
A07/032 00921 IMAGINARY TOYS FUNDACAO PAO DOS POBRES CHARITY BRAZIL Bronze Lion
A08/009 00171 THE LAST BARFIGHTER BIG BOSS BREWING COMPANY BEER USA GLOVER PRINTING Raleigh Bronze Lion
A08/024 00688 STREET QUEST VOLKSWAGEN VW CORPORATE SOUTH AFRICA REC Cape Town Bronze Lion
A08/038 00701 ONE DAY CEASEFIRE PEACE ONE DAY PUBLIC SERVICE CHINA CMUNE Beijing Bronze Lion
A09/092 00864 HASHTAG KILLER WATER IS LIFE WATER IS LIFE (NON
PROFIT)
USA Bronze Lion
A09/093 00874 MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB TUNISIA PROPAGANDA Tunis /
EYEPATCH
PRODUCTIONS New York
Bronze Lion
A09/142 00778 SECRET FISHING SPOTS HUTCHWILCO MARINE SAFETY
EQUIPMENT
NEW ZEALAND SILK PRODUCTION
Auckland
Bronze Lion
A10/064 00645 A CHARITY RECORD LABEL RAK 'N'ROLL FOUNDATION RAK'N'ROLL RECORDS POLAND Bronze Lion
A10/067 00540 ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM AUSTRALIA Bronze Lion
59
180HEARTBEATS+JUNG von MATT
Warsaw
DDB BRASIL São Paulo
McKINNEY Durham
LEO BURNETT SYDNEY
Total Awards:
OGILVY & MATHER CAPE TOWN
OGILVY & MATHER ADVERTISING
ShanghaiDDB NEW YORK
MEMAC OGILVY LABEL TUNISIA Tunis
DDB GROUP NEW ZEALAND Auckland
CREATIVE ARTISTS AGENCY Los Angeles
LEAGAS DELANEY HAMBURG
BBDO NEW YORK
BBDO GERMANY Berlin
ABBOTT MEAD VICKERS BBDO London
DUVAL GUILLAUME MODEM Antwerp
Page 3 of 3