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Figaro Search: Don't go viral, go useful

Content doesn't have to go viral to be a success. Aiming to go viral might even be stifling your content marketing. Stephen will look at better measures of success and demonstrate what you really get when you go viral.

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Figaro Search: Don't go viral, go useful

  1. 1. Don’t go viral @stekenwright|#FigDigContent|18thJune15
  2. 2. What is viral content?
  3. 3. A viral marketing campaign doesn’t have to
  4. 4. sports.ladbrokes.com/sports-central/election
  5. 5. Going viral ≠
  6. 6. This is
  7. 7. RSS subscribers
  8. 8. Twitter followers
  9. 9. Marketers read our blog every day
  10. 10. Pageviews
  11. 11. Thepost isthe3rd most popular onbranded3.com
  12. 12. Going viral ≠
  13. 13. Be prepared for
  14. 14. Ifit’s worth syndicating someone will doit for you
  15. 15. People tell their own stories …make iteasy
  16. 16. Promotion PR Blogger Outreach Response Source Reddit Forums Facebook Advertising
  17. 17. somepeople liketo…
  18. 18. Noengagement
  19. 19. …butsocial shares arehardly Business critical
  20. 20. Trafficis Business critical
  21. 21. in referrals
  22. 22. YOY organic traffic
  23. 23. Conversions are Business critical
  24. 24. We generated
  25. 25. Thank you! @stekenwright stephen.kenwright@branded3.com

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Content doesn't have to go viral to be a success. Aiming to go viral might even be stifling your content marketing. Stephen will look at better measures of success and demonstrate what you really get when you go viral.

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