Steve will take a look at using personalisation rules, content and call-to-actions to personalise a user journey and boost conversions – using real examples of personalisation success stories.

2. Using visitor intent and personalisation to increase engagement and conversionsCreating customers for lifeSteven Shaw // Digital Director @Branded_3

3. Our goal:

5. Make it

6. of companies agree that
personalisation is critical to
current and future success
(eConsultancy, April 2013)
of online customers get frustrated
with websites when content appears
that has nothing to do with their interests
(Janrain, July2013)

7. How do we understand

9. We use
information

10. A Case Study in Gathering

15. So how do we use

18. A case study of Personalisation:

24. Is it worth

25. #B3Seminar
of UK consumers said personalised product recommendations were clearly relevant to them
Said personalisation made them more likely to
return to the shop or retailer
(eConsultancy, April 2013)

26. In the easyJetexample,
simple personalisation
delivered an increase
of bookings in excess of
20%

27. Explicit Visitor Intent
Sitecore powered
Website goes live
FTSE 100
easyJet Vs. Ryanair – Share Price

28. Explicit Visitor Intent
Sitecore powered Website goes live
easyJetVs. Ryanair –Search Visibility

29. Explicit Visitor Intent
Michael O’Leary: “easyJetwiped the floor with us”

30. Inchcape Toyota–Search Visibility
Sitecore powered Website goes live

31. Evolution comes from learning and

35. Start small, and evolve
A.What 3 visitor profiles/segments would you give to your site?
B.What site elements would/could you personalise?
C.What rules would you put in place to shape the experience?

36. Thank you from
steve.shaw@branded3.com @greygornBranded3.com @Branded_3