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It Takes Money To Make Money-ppt

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It Takes Money to Make Money. Are you investing in your online marketing programs to take advantage of the ever increasing online search by your consumers? Are you protecting your business reputation? Are you keeping up with the seo work your competitors are doing every month? Is your website mobile responsive or is it a relic of 2008? Take a look at the show and let us know if you need more information. email us at info@brandtriad.com

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It Takes Money To Make Money-ppt

  1. 1. m? . L. - . -. th' V”. ;qâërx *kf-z #221113? På; Å F* FW : Å , u u *i'= .›'. «ø"*«. «.. __ TAKE YOUR MARKETING BUDGET SERIOUSLY!
  2. 2. I Smag SmStndwëL n'tuêl: lizli'l'lñlt» IF YOU WANT TO EXPAND YOUR BRAND, INCREASE T SALES, AND GROW YOUR BUSINESS FAST, THEN YOU HAVE T0 INVEST MONEY INTO YOUR MARKETING T0 O *W J y . MAKE IT HAPPEN. 1 i I ›< Wa” . -«⁄ YOU HAVE TO INVEST INTO DIGITAL MARKETING. i. . 'f YOUR BUSINESS SHOULD BE PRESENTANDVERY VISIBLE IN THE ONLINE WORLD. APPLYING THE BCG MATRIX ANALYSIS ON MARKETING INITIATIVES, ONLINE MARKETING CAMPAIGNS OF SUCCESSFUL BUSINESSES OCCUPY MOST OF V . THE CASH COWS AND THE STARS QUADRANTS BECAUSE OFTHE HIGH › « 1 MARKET SHARE IBRAND EXPANSION) THAT RESULT FROM THEM. | '|
  3. 3. PLATFORM AND MARKET GROWTH RATE " BUDGET USAGE RELATIVE MARKET SHARE (BRAND EXPANSION) I' REVENUE GENERATION A' HIGH LOW . . STARS QUESTION MARKS HIGH LOW TEST AND OPTIMIZE QUESTION MARKS UNTIL THEY BECOME STARS STARS GENERATE HUGE REVENUES DUE TO HIGH MARKET SHARE BUT ALSO TEND TO REQUIRE HUGE BUDGETS DUE TO HIGH PLATFORM AND MARKET GROWTH RATE l '§i›ê1á! ág: jëtlglflihVnug I . I IImnIIHur' _- ' I Iowám _ IV I CASH cows , Q0065 "M| LK"(ASH (OWS TO FUND QUESTION LOW GROWTH AND MARKS UNTIL THEY BECOME STARS; AND LOW MARKET SHARE. THEN PUT MORE BUDGET TO STARSTO INCREASE MARKET SHARE UNTILTHEY REACH MATURITY AND BECOME (ASH COWS. REPEAT THE CYCLE. To paraphrase David Ogilvy, "Never stop testing and your [online marketing] will never stop improving".
  4. 4. FOR BUSINESSES THAT STARTED EARLY WITH THEIR ONLIN E MARKETING, THEY MOST LIKELY STARTED THEIR CAMPAIGNS IN THE QUESTION MARKS QUADRANT. CAMPAIGNS WITH THEIR AGENCIES FOR MAXIMUM EFFECTIVENESS UNTIL THEY TESTED. SELECTED THE BEST ONES, AND HAVE OPTIMIZED THESE , › C ° THEY BECAME STARS.
  5. 5. PLATFORM AND MARKET GROWTH RATE ' BUDGET USAGE ' RELATIVE MARKET SHARE (BRAND EXPANSION) REVENUE GENERATION . STARS LOW QUESTION MARKS ONLINE MARKETING. LEGEND: CASH FLOW TRANSFORMATION %§ -OUT - 1+ IN . CASH COWS DOGS
  6. 6. AFTER GOING THROUGH THE EXPERIENCE CURVE, AND GAINING COST EFFICIENCY AND COST ADVANTAGE, THEIR ONLINE MARKETING CAMPAIGNS MATURED AND BECAME CASH COWS PRODUCING HUGE REVENUES FOR THEIR BUSINESSES ALLOWI NG THEM TO CON'|1NUE TO DEVELOP MORE STARS.
  7. 7. 'IZIIII' -""IEII'lII: II. 'J-'kifilVIliIl '« l' : WE VIIVWEIP" ZIIIILIIIIEI IIIIEIE-IIIETJ: FW: E. ,'1_: :: (O: :"H[q #61:« IIKITIPIIITYQ' : WIP JIEIHIIICIá-T I 91% opyoug poTEmuL SEO RANKS HIGHEST WITH GROWING I CUSTOMERS USESEARCH IMPORTANCE AS A SOURCE OF LEADS. IT ENGINE FREQUENTLY. _ T 94% oI= susmssszs l' SURVEYED AGREE - * i < l _ ' I i A l i - l - › . Efcrletmg Sherpa, Comâcçve Melserv - 5071550? Imamer Hvam' Sims. ,DEW InT-rnrt-I I I CAN PEOPLE FINDYOU | , I ON SEARCH ENGINES? I I: In' a QA I _ _ _ _ _ _ _ _ _ _ _ _ _ _J u; LOCAL SEARCH HAS GROWN 300% U FROM 1 BILLION IN 2007 TO 4 BILLION IN 2013. I 78% 0F LOCAL SEARCHES I 771% o" TABLE” 1V ON SMARTPHONES t' I«, ENDED IN A PUBCHASE " YOUR POTENTIAL CUSTOMERS ARE NOW USINGTHEIR MOBILE DEVICES ON-THE-GOTO SEARCH FOR LOCAL BUSINESSES TO BUY THINGS! ISYOURWEBSITE I I ISYOURWEBSITEREADY II I I MOBILERESPONSIVE? I I FOR MOBILE COMMERCE?
  8. 8. 52 % OF COMPANIES REPORTED AN INCREASE IN SALES AFTER DESIGNING A MOBILE-FRIENDLY WEBSITE. -Stsrdtnç Research. .and inmnçiägsr Earnnsçüran-; r 1 IN 6 MINUTES ONLINE IS SPENT BY YOUR CUSTOMERS ON SOCIAL NETWORKS. 8+ : ' ' ' EJYSJHTIITEEEATIEPTIÆENEEoTI ' ' 'I f : FACEBOOK, GOOGLE+, TWITTER AND OTHERS? I
  9. 9. YOU HAVE TO THINK ABOUT YOUR MARKETING BUDGET SERIOUSLY INCREASE IN OVERALL MARKETING BUDGETS wHAT BEST DESCRIBES YOUR PLANS FOR YOUR OVERALL MARKETING BUDGET IN 20142 I 2013 600/0 I 201A ' 35% 340/0 l 110/0 6% I - I' C* INCREASE THE SAME DECREASE '| 54% RESPONDENTS
  10. 10. BY HOW MUCH INCREASE - OVERALL MARKETING BUDGETS AVERAGE INCREASE OF 26% 73% 0F BUSINESSES INCREASEDTHEIR MARKETING BUDGETS BY 30°/ O INCREASE IN DIGITAL MARKETING BUDGETS WHAT BEST DESCRIBESYOUR PLANS FORYOUR DIGITAL MARKETING BUDGET IN 20142 71% æ ' x I" 2 I 'á "' L' TI å L I i väl! I 2 A530 *h 2 “An-f “ m I 2% n: I) INCREASE THE SAME DECREASE
  11. 11. B2B AND B2C INCREASE IN DIGITAL MARKETING BUDGETS PLANS FOR DIGITAL MARKETING BUDGETS, SPLIT BY B2B/ B2C INCREASE THE SAME DECREASE E B2B 66% 33% 1% lulul å B2C 77% 21% 2% G. å EQUAL B2B 81 B2C FOCUS 73% 21% 6%
  12. 12. INCREASE IN DIGITAL MARKETING BU DGETS BY CHANNEL % 0F BUSINESSESTHATWILL INCREASETHEIR BUDGETS FORTHE FOLLOWING DIGITAL MARKETING CHANNELS OR DISCIPLINES IN 2014 CONTENT MARKETING EMAIL MARKEHNG FOR RETENTIONI LEAD GENERATION VIDEO ADVERHSING WEBINARSI VIRTUAL EVENTS 74% 62% 60°/ o 53°/0 449/0 SEARCH ENGINE OPTIM| ZA11ON INATURAL SEARCH) SOCIAL MEDIA INVESTMENT [FOR ACQUISITIONI socIAL MEDIA INVESTMENT (FOR RETENTIONI PAID SEARCH (PPC) ONLINE DISPLAY ADVERTTSING FOR RETENTIONI 63°⁄o 61 °/ o 60°/0 53°⁄o 41 °/ o MOBILE MARKETING [FOR ACQUISITIONI 63% MOBILE MARKETING IFOR RETENTTON) 60% EMAIL MARKEHNG IFOR ACQUISWIONI 58% ONLINE DISPLAY ADVERTTSI NG FOR ACQUISITIONI 48% AFFIUATE MARKETI NG 40%
  13. 13. TOP 4 DIGITAL MARKETING ACTIVITIES SEEN T0 HAVE INCREASED BUDGETS IN 2014 I nIcIImI ur «IIII. III; :I! 'I; I:-: lL'1II'ItI I IvIIrIzIIIs IIIII: I:I: IIIIs-. I pIxcIImI 'IiIIIIIIIIIEIIILIE' I ; I/: III/ :IgrIr-IIIIIIIIIIIIIIIIzzIarlonArewIzssIre o 10 20 30
  14. 14. B2C CONTENT MARKETING BUDGETS 60% 0F B2C MARKETERS PLAN T0 INCREASETHEIR CONTENT MARKETING BUDGET OVER THE NEXT 12 MONTHS 'I 5% Si niñcantly C ncrease 45% Increase 10% , Unsure 2% , 28°/ o Decreage Remain the Same Å HIGHER PERCENTAGE B2C MARKETERS WILL 69% OF THE LEAST OF B2C MARKETERS INCREASE CONTENT EFFECTIVE B2C PLAN TO INCREASE TH EIR MARKETING SPEND MARKETERS PLAN TO CONTENT MARKETING MORE SOTHANTHEIR INCREASETHEIRSPEND, BUDGET COMPAREDWITH B2B COUNTERPARTS COMPAREDWITH S5°o OF LASTYEAR (60% vs 55%). (60% VS 58%). THE MOST EFFECTIVE
  15. 15. B2B CONTENT MARKETING BU DGETS 58% OF B2B MARKETERS PLAN T0 INCREASE THEIR CONTENT MARKETING BUDGET OVER THE N EXT 12 MONTHS . 48°⁄o Increase 1 0% Si niñcantly ncrease 8% . Unsure O 1°/0 o 32 / o Decrease ReråIain the ame MORE SMALL COMPANIES ALL B B MARKETERS MORE B2B MARKETERS pLANzTo INCREASE (10-99 EMPLOYEESITHAN PLAN TO INCREASETHEIR CONTENT MARKETING LARGE COMPANIES (1000+ CONTENT MARKETING EMPLOYEESI PLAN TO SPENDING AT SIMILAR BUDGETS THIS YEAR, RATES EVEN THOSEWHO INCREASETHEIRCONTENT COMPARED WITH LAST RATE' THEMSELVES AS MARKETING BUDGETS OVER YEAR (549bI LEAST EFFECTIVE THE NEXT 12 MONTHS I60°o VS 5290I.
  16. 16. E . I' f 7 ' L 'I *fl* I -J u' X1. I I' 'I r , I °*”«1“: § , I . *år L “Larry l] . › . FOR FREE CONSULTATION ON HOW TO STRATEGICALLY INCREASE YOUR MARKETING BUDGET

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