Winning Now, Winning Later -- David Cote

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Using the proven Honeywell business playbook, David Cote, former Chairman and CEO of Honeywell, outlines ten strategies for how businesses and organizations can achieve both short- and long-term success.

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Winning Now, Winning Later -- David Cote

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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from NOTES ON DIRECTING (Hauser & Reich). This is not a business book. Instead, it’s a book about how a playhouse director should go about doing their business. The approach of managing a stage production with actors, stagehands, and a script is not unlike managing a project with core team members, ancillary employees, and a project plan. You’ll have to connect some dots. Do just that and you’ll be a smarter business manager.

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PRESENTATION: Staying Afloat in the Blue Ocean Waters of Social Media WHO/WHERE/WHEN: Custom Publishing Conference Ft. Lauderdale, FL – March 23, 2009 DESCRIPTION The Social Media waters can be treacherous. Many companies have capsized trying to capitalize on participating in this online customer-driven channel. Learn as John Moore, respected marketer and blogger, shares strategic advice on how any business can successfully navigate the Social Media waters by embracing and enlivening the consumer-driven online conversation. PRESENTER: John Moore, marketingologist Brand Autopsy Marketing Practice www.BrandAutopsy.com

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Presentation abstracted from my essay in the AGE OF CONVERSATION book. The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007. Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation. Learn much more at: AgeOfConversation.com

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The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007. Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation. This presentation shares a few “Money Quotes” from the Age of Conversation essays. Learn much more at: AgeOfConversation.com

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PRESENTATION: Conducting a Marketing Physical To Ensure Brand Health WHERE/WHEN: In-HOWse Designer Conference Austin, TX - Sept. 10, 2007 DESCRIPTION It's time to give your business a marketing physical. This may sound strange, but it's just like going to your own doctor and getting a physical for yourself. The doc takes your vital signs, asks probing questions, and conducts a few key exams. You learn what may be affecting your health, and then you adjust your day-to-day life based on the results in an effort to ward off serious illnesses. Why not do the same for your brand or business? John shows you how to conduct your marketing physical to diagnose and treat common marketing ailments like anemic sales, poor brand complexion and marketing obesity. PRESENTER: John Moore, marketing medic BRAND AUTOPSY Marketing Practice www.brandautopsy.com

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... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006 ******************** Which came first ... Word-of-Mouth Marketing or Marketing worthy of Word-of-Mouth? It's similar to the age-old question of which came first--the Chicken or the Egg? This particular question has Creationists going up against Evolutionists in heated debates. Same goes for Word-of-Mouth Marketing where in one corner you have WOM Creationists and in the other corner you have WOM Evolutionists debating which method is best. johnmoore, the marketing medic from the Brand Autopsy Marketing Practice, adds his unique perspective to this raging debate by dissecting the differences between Creationist WOM and Evolutionist WOM.

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