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How to build a community 
around your startup.
BRAMKANSTEIN
80’s Kid
90’s Internet Explorer
BRAMKANSTEIN
Community Manager
The best new products, every day.
BRAMKANSTEIN
Creator
A curated directory of 400 resources 
and tools to help you build your Startup.
BRAMKANSTEIN
Are you building a product right now?
The best time to find and gather an early community is
Nobody cares you are
building a product.
BRAMKANSTEIN
‣ Betalist.com
‣ StartupLi.st
‣ Facebook groups
‣ SubReddits
‣ Niche forums
‣ Niche newsletters
FINDING PEOPLE THAT COULD ...
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
Do things that
don’t scale.
BRAMKANSTEIN
BRAMKANSTEIN
@bramk
During the first 18 months of Product Hunt
I was the #2 influencer on the entire site.
INFLUENCER
BRAMKANSTEIN
BRAMKANSTEIN
#1 HUNTS
‣ Huge traffic spikes
‣ A lot of feedback
‣ More (news) coverage
‣ New users/customers
‣ Interested investors
BRA...
This made me want
to build something
myself!
BRAMKANSTEIN
But what?
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
A curated directory
of resources and tools
to help you build your
Startup.
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
USING MY EARLY COMMUNITY
‣ 600 e-mail subscribers
‣ Give and ask
‣ Two e-mails ⌲ 80 replies
BRAMKANSTEIN
BRAMKANSTEIN
HACK YOUR WAY TO OTHER PEOPLE
BRAMKANSTEIN
3, 2,1…
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
LAUNCH STRATEGY
‣ Product Hunt
‣ Early community via e-mail
‣ /r/entrepreneur
‣ Targeted Facebook groups
‣ Personal e-mail...
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
AFTER 48 HOURS
‣ 35K unique visitors
‣ 230K pageviews
‣ 680+ Twitter mentions
‣ 1400+ social shares
‣ 524 Likes / 729 Foll...
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
BRAMKANSTEIN
KEY TAKEAWAYS
‣ Find an early community
‣ Build in public
‣ Make it personal
‣ Have a systematic approach
‣ Show humility
...
“Make people care
by letting them join
your adventure.”
BRAMKANSTEIN
BRAMKANSTEIN@GMAIL.COM
BRAMK.NL/DIGEST
@bramk
"How to build a community around your startup" - Bram Kanstein - How To Web 2015
"How to build a community around your startup" - Bram Kanstein - How To Web 2015
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"How to build a community around your startup" - Bram Kanstein - How To Web 2015

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My keynote presentation "How to build a community around your startup" from How To Web 2015.

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"How to build a community around your startup" - Bram Kanstein - How To Web 2015

  1. 1. How to build a community  around your startup. BRAMKANSTEIN
  2. 2. 80’s Kid 90’s Internet Explorer BRAMKANSTEIN
  3. 3. Community Manager The best new products, every day. BRAMKANSTEIN
  4. 4. Creator A curated directory of 400 resources  and tools to help you build your Startup. BRAMKANSTEIN
  5. 5. Are you building a product right now? The best time to find and gather an early community is
  6. 6. Nobody cares you are building a product. BRAMKANSTEIN
  7. 7. ‣ Betalist.com ‣ StartupLi.st ‣ Facebook groups ‣ SubReddits ‣ Niche forums ‣ Niche newsletters FINDING PEOPLE THAT COULD CARE BRAMKANSTEIN
  8. 8. BRAMKANSTEIN
  9. 9. BRAMKANSTEIN
  10. 10. BRAMKANSTEIN
  11. 11. BRAMKANSTEIN
  12. 12. Do things that don’t scale. BRAMKANSTEIN
  13. 13. BRAMKANSTEIN
  14. 14. @bramk
  15. 15. During the first 18 months of Product Hunt I was the #2 influencer on the entire site. INFLUENCER BRAMKANSTEIN
  16. 16. BRAMKANSTEIN
  17. 17. #1 HUNTS ‣ Huge traffic spikes ‣ A lot of feedback ‣ More (news) coverage ‣ New users/customers ‣ Interested investors BRAMKANSTEIN
  18. 18. This made me want to build something myself! BRAMKANSTEIN
  19. 19. But what? BRAMKANSTEIN
  20. 20. BRAMKANSTEIN
  21. 21. BRAMKANSTEIN
  22. 22. A curated directory of resources and tools to help you build your Startup. BRAMKANSTEIN
  23. 23. BRAMKANSTEIN
  24. 24. BRAMKANSTEIN
  25. 25. USING MY EARLY COMMUNITY ‣ 600 e-mail subscribers ‣ Give and ask ‣ Two e-mails ⌲ 80 replies BRAMKANSTEIN
  26. 26. BRAMKANSTEIN
  27. 27. HACK YOUR WAY TO OTHER PEOPLE BRAMKANSTEIN
  28. 28. 3, 2,1… BRAMKANSTEIN
  29. 29. BRAMKANSTEIN
  30. 30. BRAMKANSTEIN
  31. 31. BRAMKANSTEIN
  32. 32. LAUNCH STRATEGY ‣ Product Hunt ‣ Early community via e-mail ‣ /r/entrepreneur ‣ Targeted Facebook groups ‣ Personal e-mails ‣ tips@bigtechblog.com BRAMKANSTEIN
  33. 33. BRAMKANSTEIN
  34. 34. BRAMKANSTEIN
  35. 35. BRAMKANSTEIN
  36. 36. BRAMKANSTEIN
  37. 37. BRAMKANSTEIN
  38. 38. BRAMKANSTEIN
  39. 39. BRAMKANSTEIN
  40. 40. BRAMKANSTEIN
  41. 41. AFTER 48 HOURS ‣ 35K unique visitors ‣ 230K pageviews ‣ 680+ Twitter mentions ‣ 1400+ social shares ‣ 524 Likes / 729 Followers ‣ 1140 new newsletter subscribers ‣ 250+ emails BRAMKANSTEIN
  42. 42. BRAMKANSTEIN
  43. 43. BRAMKANSTEIN
  44. 44. BRAMKANSTEIN
  45. 45. BRAMKANSTEIN
  46. 46. BRAMKANSTEIN
  47. 47. KEY TAKEAWAYS ‣ Find an early community ‣ Build in public ‣ Make it personal ‣ Have a systematic approach ‣ Show humility BRAMKANSTEIN
  48. 48. “Make people care by letting them join your adventure.” BRAMKANSTEIN
  49. 49. BRAMKANSTEIN@GMAIL.COM BRAMK.NL/DIGEST @bramk

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