The document discusses how to effectively use social networking to build professional relationships and success. It provides tips on selecting the right social networking sites for one's objectives, developing a complete profile to be findable, maintaining an engaging personality, building one's network by connecting with past contacts and joining groups, nurturing relationships through regular contributions of value, and measuring success both quantitatively and qualitatively. Effective social networking involves balancing self-promotion with helping others in order to expand one's network organically over time.

1. Social Networking For Success (part 2) Lisa Broadway Chow

4. For Business Owners/ Branders & Marketers Companies have found that social networking sites such as Facebook® and Twitter are great ways to build their brand image. According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead gen tool to intercept potential prospects.

5. Top 10 Social Networks For Entrepreneurs Source:

6. Top 10 Social Networks For Job Seekers Source: + + Or a blog + +

7. Will you be my friend? Friends, the new status symbol

16. While some participants believe that people should only indicate meaningful relationships, it is primarily non-participants who perpetuate the expectation that Friending is the same as listing one’s closest buddies. Failing to understand the culture of Friending that has emerged in social network sites contributes to the fear of the media and concerned parents over how they envision participants to be socializing. Boyd, Danah. "Friends, Friendsters, and Top 8: Writing community into being on social network sites" First Monday [Online], Volume 11 Number 12 (4 December 2006)

25. Social networking is one of the biggest trends on the Web, with hundreds of millions of people participating. While social interaction and community organization on the Web is not new, the scale at which people are forming explicitly social connections in public forums is unique to social networks in the last couple years. Golbeck, Jennifer. "The dynamics of Web-based social networks: Membership, relationships, and change" First Monday [Online], Volume 12 Number 11 (28 October 2007)