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Brains on Fire - Gen-Con \'08

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Brains on Fire - Gen-Con \'08

  1. 1. Identity
  2. 2. brand (brānd) Pronunciation Key 1. 1. A trademark or distinctive name identifying a product or a manufacturer. 2. A product line so identified: a popular brand of soap. 3. A distinctive category; a particular kind: a brand of comedy that I do not care for. 2. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron. 3. A mark burned into the flesh of criminals. 4. A mark of disgrace or notoriety; a stigma. See Synonyms at stain. 5. A branding iron. 6. A piece of burning or charred wood. 7. A sword: quot;So flashed and fell the brand Excaliburquot; (Tennyson).
  3. 3. A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it.
  4. 4. “A brand is a person’s gut feeling about a product, service, or company.” – Marty Neumeier, Author of Zag
  5. 5. from Zag, by Marty Neumeier
  6. 6. from Zag, by Marty Neumeier
  7. 7. from Zag, by Marty Neumeier
  8. 8. from Zag, by Marty Neumeier
  9. 9. from Zag, by Marty Neumeier
  10. 10. from Zag, by Marty Neumeier
  11. 11. Identity
  12. 12. Identity
  13. 13. Fascinate
  14. 14. Inspire
  15. 15. Reward
  16. 16. Engage
  17. 17. Reframe the Conversation
  18. 18. Forget the Vision Statement
  19. 19. Write a Manifesto
  20. 20. A manifesto is a public declaration of principles and intentions.
  21. 21. Brains on Fire is the Identity company dedicated to helping organizations discover and sustain excitement about who they are and why they exist.
  22. 22. We believe that great brand identities are rooted in purpose, not just profit.
  23. 23. That they focus on relationships, not transactions.
  24. 24. And that they live through movements, not campaigns.
  25. 25. Everything is a Conversation
  26. 26. 864.676.9663
  27. 27. Attracting Kindred Spirits
  28. 28. We’re Hiring! Senior Storytellers Apply Within Let’s go ahead and get this outta the way: no copywriters need apply. Nope. None. Period. We don’t want ‘em. But we DO want an incredibly talented writer. A storyteller. A story-crafter. Someone who can take complex concepts and organize them so they are simple and inspiring. We are a national naming and identity company, after all. So we help companies find and tell their story. The must-haves are, in no particular order: a great idea generator. Someone who loves mining for inspiration. Impressive in a meeting. Someone who can take qualitative insight and distill it down to its simple, inspiring nugget. You’re super-smart. Quick. Personable. People like you and want to follow you to the ends of the earth. You’ve been doing this for 7+ years. You have confidence without crossing that ugly line into the world of prima donnas. Oh, and you need to be able to write like a son-of-a-bitch when it comes to creating compelling stories in just about every industry under the sun. We don’t do clever or cutesy, so stay away from it in your response and you’ll make instant friends. So if that’s you (or someone you know), and you’re ready to move to the paradise that IS Greenville, SC, then do that resume and electronic portfolio thing and send it our way - firestarter@brainsonfire.com.
  29. 29. TEQUILA SHOTS brains on fire style
  30. 30. Brains on Fire is not about us. It’s about what we do. We create Brains on Fire. It is a state of mind, an attitude, a cause. When you work with Brains on Fire, you understand who you are and what you stand for. Your work, your passions, become a calling. Brains on Fire is not a company. It’s a condition.
  31. 31. LOVE LIKE HATE
  32. 32. ONLY
  33. 33. Takeaways • Fascinate. Inspire. Reward. Engage. • Reframe the conversation. It’s not about you and it never will be. • What’s your manifesto? • Attract kindred spirits. • Everything is a conversation.
  34. 34. Spike Jones - Firestarter Brains on Fire brainsonfire.com brainsonfire.com/blog 864.676.9663 spike@brainsonfire.com twitter: @spike_jones