1. Social Media and Web Site Strategy for Health CareMay 2011Bradley Joblingbradleyjobling.com

2. Web Site Content:Department/Division & Clinician/Patient 5/30/2011 Bradley Jobling (bradleyjobling.com) 2 (dotted line = frequent & routed updates)

3. Frequent & Routed Updates 5/30/2011 Bradley Jobling (bradleyjobling.com) 3

4. Frequent & Routed Updates Meet the Physician Profiles Division in the News Research Updates Patient Stories Event Marketing Articles Awareness Month Information Wellness & Prevention 5/30/2011 Bradley Jobling (bradleyjobling.com) 4

5. Processes & Workflows Create workflow process for “Frequent & Routed” updates. Forms and online requests should be in a database. Site should have funnels, & landing pages. All frequent & updated content should be syndicated & shared. 5/30/2011 Bradley Jobling (bradleyjobling.com) 5

6. Distributed & Syndicated 5/30/2011 Bradley Jobling (bradleyjobling.com) 6 Support CME Mail

7. Social Media Strategy 5/30/2011 Bradley Jobling (bradleyjobling.com) 7

8. Content & Marketing Inbound vs. outbound marketing Online campaigns can be created for events, areas of practice or programs. Apps, tools, lists & calculators can be created for return visits. Content on site should be Columbia specific.Standard content can be purchased or outsources RSS feeds of “Frequent and Routed” updates. Convenience Applications: Clinicians, Patients & Employees 5/30/2011 Bradley Jobling (bradleyjobling.com) 8

9. Social Media & Relationship Management Create a relationship management process for patients & clinicians. Participating sites can change as social media usage changes. Social media sites should bring visitors back to main site whenever possible. Maintain an active listening program for online communities. Maintain, patient, event, CME and clinician databases. Personalized Pages: Newsletter Options, Bookmarks, Saved Articles, Address Book, Online Notebooks. 5/30/2011 Bradley Jobling (bradleyjobling.com) 9

10. Analytics Online Customer Surveys Multivariate & A/B Testing Increase Search Traffic Measure: Patient Referrals, Web Site Statistics, Subscribers, Email Statistics, Social Media Engagement Measures, Business Requests 5/30/2011 Bradley Jobling (bradleyjobling.com) 10

11. Speaking Engagements 7/27/10 - Healthcare IQ: Strategic Social Media for Health Care 12/7/11 – CDC/NYSDOH: Going Viral Against HIV and STIs 1/31/11 - Center for Biotechnology at Stony Brook University, and Mount Sinai School of Medicine: Social Media in Healthcare 3/17/11 – Business Development Institute: Social Communications Leadership Forum 4/8/11 – RaganPR & NASDAQ: Social Communications Leadership Series 7/26/11 – Advanced Learning Institute: Social Media & Mobile Technologies for Healthcare Conference 5/30/2011 Bradley Jobling (bradleyjobling.com) 11