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Datacasting Content
Ryerson University
By Brad Fortner
Rogers Communications Centre
Ryerson University
FuturePlan - 2000
R
“The transition to digital will bring about
changes so fundamental to the current
business models for broadcasting that, by
2010, it is possible that the way the
broadcasting business operates in Canada
will bear little resemblance to the structure
we recognize today”
FuturePlan
“The transition to digital will bring about
changes so fundamental to the current
business models for broadcasting that, by
2010, it is possible that the way the
broadcasting business operates in Canada
will bear little resemblance to the structure
we recognize today”
Canadian Association Of Broadcasters FuturePlan
Digital Services
Broadcast Value Chain
Changing Demographics
Changing Demographics
Classic Couch Potato Will Live On But….
MACLEANS ARTICLE - 2003
“Younger Canadians are
driving the emerging trends
in entertainment.”
“ There's more electronic
equipment -- from PCs to
CDs to DVDs -- in homes
with 15- to 19-year-olds than
in any others.”
The New View From
TV Land Maclean’s
May 2003
MACLEANS ARTICLE - 2003
•98 per cent have CD players
•89 per cent have PCs
•29 per cent of whom have dial-up
•Most of remainder high-speed Internet
15 to 19 Year Olds
MACLEANS ARTICLE - 2003
FOR THE YOUNG, THE INTERNET IS THE
FIRST CHOICE
MACLEANS ARTICLE - 2003
Burning Video Is The Next Craze
MACLEANS ARTICLE - 2003
GIMME ME WHAT I WANT, WHEN I WANT IT,
OR I'LL TAKE IT
Ryerson University operates an Interactive Broadcast
Learning Lab that specializes in the advancement of
knowledge of broadcast data content applications.
Interactive Broadcast Learning Lab
Houses advancing
interactive entertainment
devices such as wireless
cellphones, Wi-Fi
environments, Personal
Video Recorders, plasma
HDTV displays, PCTV,
DTV and HDTV reception.
Interactive Broadcast Learning Lab
The variable bit-rate MPEG used to transport HDTV
leaves 3-5 Mbps of Opportunistic Data.
ATSC
VIDEO AND AUDIO
DATA
OPPORTUNISTIC DATA
19.4 Mbps
The data component can be separated from the ATSC
transmission stream by use of outboard boxes and
cached on a hard drive or put on a network using data
boxes that use standard USB or PCI technology.
ATSC
The lab is connected to the CDTV transmitter Master
Control and can activate the insertion of data content
into the ATSC stream.
Interactive Broadcast Learning Lab
Ryerson
CHUM/CITY
CHUM/CITY
Ryerson
IBLL Master Control
Content Opportunities
Digital Transmission
This Is Good News Because It Allows Broadcasters To
Transmit Content Directly To The New Emerging
Demographic
Home Wireless Network
Should be viewed as a
complementary technology
Wireless Interaction
Real Time Surveys
Real Time Voting
Real Time Streaming
Enhanced Advertising
Aspirin Advertisement
PDF Placed In Home
Network
Enhanced Advertising
Car Advertisement
PDF Placed In Home
Network
Education
Review Or Depth – Links
Available Via Internet
Additional Study – Teachers
Guide Placed In Home Or
School’s Network
Product Demo And Distribution
Video Game
Advertisement
Video Game
Demo
Strategy Book (PDF)
Purchase Game
Non Program Related Data - Other Markets
Potential application development for non-program
associated data includes cost-effective remote data
delivery opportunities for a wide variety of applications.
Electronic Signage Backseat Multimedia
Robotic Control Kiosk Content
Content Opportunities
iBlast Game Network MovieBeam
Places Games, Game
Demo’s and Gaming
Information On
Subscribers Computers
Holds 100 Rental Movies
With Ten Movies Replaced
Each Week
Content Opportunities
iBlast Game Network Uses Fixed and
Opportunistic data to provide subscription game
service. (75 gigabytes per day)
Narrowcast Medical Network
Same Technology Can Be Used To Narrowcast
Content
Content Opportunities
MovieBeam
Can The Same
Technology
Behind
MovieBeam
Deliver Car
Multimedia?
Educational – Our City; An HDTV Mosaic Of Toronto
Allan Gardens Section
MPEG 4 - Tools
Authoring Tool MPEG 4 Server MPEG 4 Player
Educational – Our City; An HDTV Mosaic Of Toronto
Allan Gardens
MPEG-4 Datacast
Metadata In Action
Metadata can become the base for
interactive MPEG – 4
Robotic Control
Transmitter Data Receiver
Private Radio
or 802.11 WiFi
Radio
Controlled or
WiFi Robot
Next - Digital Signage System
Authoring
Stations
Network Server
IP Network
Browser Station
& Display
IP Network
Digital Signage System
Authoring
Stations
Network Server
IP Network
Browser Station
& Display
Signage & Kiosk System
Authoring
Stations
Network Server
IP Network
Browser Station
& Display
Signage & Kiosk System
Authoring
Stations
Network Server
Browser Station
& Display
Is about the value “that they can bring to their bits”
“Every null packet transmitted is a lost opportunity”
Broadcaster’s Future
VIDEO AND AUDIO
DATA
OPPORTUNISTIC DATA
The CDTV Datacasting Team
Ryerson University
Many Ayromlou
James Cancilla
Tina Collier Pearl
Rue/Chen
Brad Fortner
Salim Hanif
Attila Jagodits
Rob King
Sam Lee
David Michaud
Rob Shore
David Tom
Centennial College
Robby Oentoro
Chris Tomotsugu
Seneca College
Bryan Broome
Abdal Hoosein
Corporate
Applied Electronics
B2C2
Bell ExpressVu
BSE Inc.
CHUM/CITY
I-Vast
Panasonic
Pinnacle Systems
SummitFX
Triveni Digital
Villanueva & Assoc.
TV Broadcasting In 2010
“Personal video recorders, satellite radio, and other digital
technologies will start to have a real impact after 2005, as will
the changes that are underway in electronic commerce. Taken
together, all of these developments are likely to slow the growth
of media in their traditional operations, while creating new
opportunities for those same media if they are prepared to
embrace the digital future”.
TV Broadcasting In 2010
Datacasting Is
One Such
Opportunity

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Datacasting Content - The Work of Ryerson University's Interactive Broadcast Learning Lab and Canadian Digital Television Inc. in 2003

  • 1. Datacasting Content Ryerson University By Brad Fortner Rogers Communications Centre Ryerson University
  • 2. FuturePlan - 2000 R “The transition to digital will bring about changes so fundamental to the current business models for broadcasting that, by 2010, it is possible that the way the broadcasting business operates in Canada will bear little resemblance to the structure we recognize today”
  • 3. FuturePlan “The transition to digital will bring about changes so fundamental to the current business models for broadcasting that, by 2010, it is possible that the way the broadcasting business operates in Canada will bear little resemblance to the structure we recognize today”
  • 4. Canadian Association Of Broadcasters FuturePlan
  • 8. Changing Demographics Classic Couch Potato Will Live On But….
  • 9. MACLEANS ARTICLE - 2003 “Younger Canadians are driving the emerging trends in entertainment.” “ There's more electronic equipment -- from PCs to CDs to DVDs -- in homes with 15- to 19-year-olds than in any others.” The New View From TV Land Maclean’s May 2003
  • 10. MACLEANS ARTICLE - 2003 •98 per cent have CD players •89 per cent have PCs •29 per cent of whom have dial-up •Most of remainder high-speed Internet 15 to 19 Year Olds
  • 11. MACLEANS ARTICLE - 2003 FOR THE YOUNG, THE INTERNET IS THE FIRST CHOICE
  • 12. MACLEANS ARTICLE - 2003 Burning Video Is The Next Craze
  • 13. MACLEANS ARTICLE - 2003 GIMME ME WHAT I WANT, WHEN I WANT IT, OR I'LL TAKE IT
  • 14. Ryerson University operates an Interactive Broadcast Learning Lab that specializes in the advancement of knowledge of broadcast data content applications. Interactive Broadcast Learning Lab
  • 15. Houses advancing interactive entertainment devices such as wireless cellphones, Wi-Fi environments, Personal Video Recorders, plasma HDTV displays, PCTV, DTV and HDTV reception. Interactive Broadcast Learning Lab
  • 16. The variable bit-rate MPEG used to transport HDTV leaves 3-5 Mbps of Opportunistic Data. ATSC VIDEO AND AUDIO DATA OPPORTUNISTIC DATA 19.4 Mbps
  • 17. The data component can be separated from the ATSC transmission stream by use of outboard boxes and cached on a hard drive or put on a network using data boxes that use standard USB or PCI technology. ATSC
  • 18. The lab is connected to the CDTV transmitter Master Control and can activate the insertion of data content into the ATSC stream. Interactive Broadcast Learning Lab Ryerson CHUM/CITY CHUM/CITY Ryerson IBLL Master Control
  • 20. Digital Transmission This Is Good News Because It Allows Broadcasters To Transmit Content Directly To The New Emerging Demographic
  • 21. Home Wireless Network Should be viewed as a complementary technology
  • 22. Wireless Interaction Real Time Surveys Real Time Voting
  • 26. Education Review Or Depth – Links Available Via Internet Additional Study – Teachers Guide Placed In Home Or School’s Network
  • 27. Product Demo And Distribution Video Game Advertisement Video Game Demo Strategy Book (PDF) Purchase Game
  • 28. Non Program Related Data - Other Markets Potential application development for non-program associated data includes cost-effective remote data delivery opportunities for a wide variety of applications. Electronic Signage Backseat Multimedia Robotic Control Kiosk Content
  • 29. Content Opportunities iBlast Game Network MovieBeam Places Games, Game Demo’s and Gaming Information On Subscribers Computers Holds 100 Rental Movies With Ten Movies Replaced Each Week
  • 30. Content Opportunities iBlast Game Network Uses Fixed and Opportunistic data to provide subscription game service. (75 gigabytes per day)
  • 31. Narrowcast Medical Network Same Technology Can Be Used To Narrowcast Content
  • 32. Content Opportunities MovieBeam Can The Same Technology Behind MovieBeam Deliver Car Multimedia?
  • 33. Educational – Our City; An HDTV Mosaic Of Toronto Allan Gardens Section
  • 34. MPEG 4 - Tools Authoring Tool MPEG 4 Server MPEG 4 Player
  • 35. Educational – Our City; An HDTV Mosaic Of Toronto Allan Gardens MPEG-4 Datacast
  • 36. Metadata In Action Metadata can become the base for interactive MPEG – 4
  • 37. Robotic Control Transmitter Data Receiver Private Radio or 802.11 WiFi Radio Controlled or WiFi Robot
  • 38. Next - Digital Signage System Authoring Stations Network Server IP Network Browser Station & Display IP Network
  • 39. Digital Signage System Authoring Stations Network Server IP Network Browser Station & Display
  • 40. Signage & Kiosk System Authoring Stations Network Server IP Network Browser Station & Display
  • 41. Signage & Kiosk System Authoring Stations Network Server Browser Station & Display
  • 42. Is about the value “that they can bring to their bits” “Every null packet transmitted is a lost opportunity” Broadcaster’s Future VIDEO AND AUDIO DATA OPPORTUNISTIC DATA
  • 43. The CDTV Datacasting Team Ryerson University Many Ayromlou James Cancilla Tina Collier Pearl Rue/Chen Brad Fortner Salim Hanif Attila Jagodits Rob King Sam Lee David Michaud Rob Shore David Tom Centennial College Robby Oentoro Chris Tomotsugu Seneca College Bryan Broome Abdal Hoosein Corporate Applied Electronics B2C2 Bell ExpressVu BSE Inc. CHUM/CITY I-Vast Panasonic Pinnacle Systems SummitFX Triveni Digital Villanueva & Assoc.
  • 44. TV Broadcasting In 2010 “Personal video recorders, satellite radio, and other digital technologies will start to have a real impact after 2005, as will the changes that are underway in electronic commerce. Taken together, all of these developments are likely to slow the growth of media in their traditional operations, while creating new opportunities for those same media if they are prepared to embrace the digital future”.
  • 45. TV Broadcasting In 2010 Datacasting Is One Such Opportunity