1. Datacasting Content
Ryerson University
By Brad Fortner
Rogers Communications Centre
Ryerson University

2. FuturePlan - 2000
R
“The transition to digital will bring about
changes so fundamental to the current
business models for broadcasting that, by
2010, it is possible that the way the
broadcasting business operates in Canada
will bear little resemblance to the structure
we recognize today”

3. FuturePlan
“The transition to digital will bring about
changes so fundamental to the current
business models for broadcasting that, by
2010, it is possible that the way the
broadcasting business operates in Canada
will bear little resemblance to the structure
we recognize today”

4. Canadian Association Of Broadcasters FuturePlan

5. Digital Services

6. Broadcast Value Chain

7. Changing Demographics

8. Changing Demographics
Classic Couch Potato Will Live On But….

9. MACLEANS ARTICLE - 2003
“Younger Canadians are
driving the emerging trends
in entertainment.”
“ There's more electronic
equipment -- from PCs to
CDs to DVDs -- in homes
with 15- to 19-year-olds than
in any others.”
The New View From
TV Land Maclean’s
May 2003

10. MACLEANS ARTICLE - 2003
•98 per cent have CD players
•89 per cent have PCs
•29 per cent of whom have dial-up
•Most of remainder high-speed Internet
15 to 19 Year Olds

11. MACLEANS ARTICLE - 2003
FOR THE YOUNG, THE INTERNET IS THE
FIRST CHOICE

12. MACLEANS ARTICLE - 2003
Burning Video Is The Next Craze

13. MACLEANS ARTICLE - 2003
GIMME ME WHAT I WANT, WHEN I WANT IT,
OR I'LL TAKE IT

14. Ryerson University operates an Interactive Broadcast
Learning Lab that specializes in the advancement of
knowledge of broadcast data content applications.
Interactive Broadcast Learning Lab

15. Houses advancing
interactive entertainment
devices such as wireless
cellphones, Wi-Fi
environments, Personal
Video Recorders, plasma
HDTV displays, PCTV,
DTV and HDTV reception.
Interactive Broadcast Learning Lab

16. The variable bit-rate MPEG used to transport HDTV
leaves 3-5 Mbps of Opportunistic Data.
ATSC
VIDEO AND AUDIO
DATA
OPPORTUNISTIC DATA
19.4 Mbps

17. The data component can be separated from the ATSC
transmission stream by use of outboard boxes and
cached on a hard drive or put on a network using data
boxes that use standard USB or PCI technology.
ATSC

18. The lab is connected to the CDTV transmitter Master
Control and can activate the insertion of data content
into the ATSC stream.
Interactive Broadcast Learning Lab
Ryerson
CHUM/CITY
CHUM/CITY
Ryerson
IBLL Master Control

19. Content Opportunities

20. Digital Transmission
This Is Good News Because It Allows Broadcasters To
Transmit Content Directly To The New Emerging
Demographic

21. Home Wireless Network
Should be viewed as a
complementary technology

22. Wireless Interaction
Real Time Surveys
Real Time Voting

23. Real Time Streaming

24. Enhanced Advertising
Aspirin Advertisement
PDF Placed In Home
Network

25. Enhanced Advertising
Car Advertisement
PDF Placed In Home
Network

26. Education
Review Or Depth – Links
Available Via Internet
Additional Study – Teachers
Guide Placed In Home Or
School’s Network

27. Product Demo And Distribution
Video Game
Advertisement
Video Game
Demo
Strategy Book (PDF)
Purchase Game

28. Non Program Related Data - Other Markets
Potential application development for non-program
associated data includes cost-effective remote data
delivery opportunities for a wide variety of applications.
Electronic Signage Backseat Multimedia
Robotic Control Kiosk Content

29. Content Opportunities
iBlast Game Network MovieBeam
Places Games, Game
Demo’s and Gaming
Information On
Subscribers Computers
Holds 100 Rental Movies
With Ten Movies Replaced
Each Week

30. Content Opportunities
iBlast Game Network Uses Fixed and
Opportunistic data to provide subscription game
service. (75 gigabytes per day)

31. Narrowcast Medical Network
Same Technology Can Be Used To Narrowcast
Content

32. Content Opportunities
MovieBeam
Can The Same
Technology
Behind
MovieBeam
Deliver Car
Multimedia?

33. Educational – Our City; An HDTV Mosaic Of Toronto
Allan Gardens Section

34. MPEG 4 - Tools
Authoring Tool MPEG 4 Server MPEG 4 Player

35. Educational – Our City; An HDTV Mosaic Of Toronto
Allan Gardens
MPEG-4 Datacast

36. Metadata In Action
Metadata can become the base for
interactive MPEG – 4

37. Robotic Control
Transmitter Data Receiver
Private Radio
or 802.11 WiFi
Radio
Controlled or
WiFi Robot

38. Next - Digital Signage System
Authoring
Stations
Network Server
IP Network
Browser Station
& Display
IP Network

39. Digital Signage System
Authoring
Stations
Network Server
IP Network
Browser Station
& Display

40. Signage & Kiosk System
Authoring
Stations
Network Server
IP Network
Browser Station
& Display

41. Signage & Kiosk System
Authoring
Stations
Network Server
Browser Station
& Display

42. Is about the value “that they can bring to their bits”
“Every null packet transmitted is a lost opportunity”
Broadcaster’s Future
VIDEO AND AUDIO
DATA
OPPORTUNISTIC DATA

43. The CDTV Datacasting Team
Ryerson University
Many Ayromlou
James Cancilla
Tina Collier Pearl
Rue/Chen
Brad Fortner
Salim Hanif
Attila Jagodits
Rob King
Sam Lee
David Michaud
Rob Shore
David Tom
Centennial College
Robby Oentoro
Chris Tomotsugu
Seneca College
Bryan Broome
Abdal Hoosein
Corporate
Applied Electronics
B2C2
Bell ExpressVu
BSE Inc.
CHUM/CITY
I-Vast
Panasonic
Pinnacle Systems
SummitFX
Triveni Digital
Villanueva & Assoc.

44. TV Broadcasting In 2010
“Personal video recorders, satellite radio, and other digital
technologies will start to have a real impact after 2005, as will
the changes that are underway in electronic commerce. Taken
together, all of these developments are likely to slow the growth
of media in their traditional operations, while creating new
opportunities for those same media if they are prepared to
embrace the digital future”.

45. TV Broadcasting In 2010
Datacasting Is
One Such
Opportunity