Presented on September 29th, 2010 at the Kingdom Agenda Conference in Dallas Texas. Presentation gives a basic overview on Social Media and a plan for how churches should approach it, along with specific applications to engage with people and a list of tools to use.

1. Exploring Social Media
for the Church
Brad Davies
Director of Web Services
Dunham+Company

2. About Dunham+Company

4. About Dunham+Company
Dunham+Company creates and executes highly successful fundraising strategies for you to
fulfill God’s call on your ministry.
We work alongside you to:
• Development the ministry “brand”
• Integrate of all markeFng and fundraising efforts e.g. direct mail, newsleIers, online,
collateral
• Major donor development
• AnalyFcs of markeFng and fundraising effecFveness
• Radio and television program development, syndicaFon, and support

5. Social Media for the Church
Overview:
• Size of Social Media and its impact on
culture
• How to approach Social Media
• Applications
• Things to look out for
• Tools

6. Social Media for the Church
• Mark 10:1 - Jesus then left that place and
went into the region of Judea and across the
Jordan. Again crowds of people came to him,
and as was his custom, he taught them.
• Christ covered every part of Canaan and
we to have been commanded to reach the
ends of the earth, engaging people where
they are.

7. What is Social Media

8. What is Social Media

10. Social Media is Big
As of January 2010:
• Facebook claims that 50% of active
users log into the site each day. This
would mean at least 175m users
every 24 hours.
• Twitter has 75m user accounts.
• LinkedIn has over 50m members
worldwide. This means an increase of
around 1m members month-on-month
since July/August last year.
• Facebook currently has in excess of
350 million active users on global
basis. Six months ago, this was
250m… meaning around a 40%
increase of users in less than half a
year.

11. Social Media is Big
As of January 2010:
• Flickr now hosts more than 4 billion
images.
• More than 35m Facebook users
update their status each day.
• Wikipedia currently has in excess of
14m articles, meaning that it’s 85,000
contributors have written nearly a
million new posts in six months.
• Photo uploads to Facebook have
increased by more than 100%.
Currently, there are around 2.5 billion
uploads to the site each month.
• There are more than 70 translations
available on Facebook.
• On Facebook the average user had
130 friends.

13. Old Spice Man
Fastest growing viral video
campaign of any product.

14. 147, 246,770 views
Most views of any
sponsored channel on
Youtube.
Old Spice Sales rose
107% the month
following the first
airing of the ads.

15. How to Use Social Media
• If you want to reach new people with your
message, you would be crazy to eliminate the
option of using social media in your ministry.
But it’s important you understand that
communicating through social media is not a
one-way conversation. You need to be
prepared for the give and take.

16. Questions to ask before
you get started
• Are you committed to keeping your content
updated with fresh material?
• Are you willing to be open and candid about the
good and bad in your ministry?
• Are you ready to relate to people no matter how
receptive or antagonistic they are to your
message?
• Are you willing to be patient when results don’t
happen overnight?

17. • Are you prepared to work hard to
understand the people in your networks?
• Are you ready to reinvent your use of office
time?
• Are you ready to listen and not just talk
about yourself?
• Are you prepared to mix a little of your
personal life with your online ministry
presence?
Source: Chris Forbes, Guerrilla Marketing for Nonprofits

18. Getting Started

19. Steps to follow:
1. Listen
2. Research
3. Participate
4. Market

20. Step 1: Listen
Google Alerts: www.google.com/alerts

21. Twitter Search: http://search.twitter.com
http://Tweetbeep.com

22. How to Use Social Media
• Good content is the currency of
Social Media. What gets published
gets circulated by many.

23. Step 2: Research
Ask your
congregation
what social
media sites
they use

24. Step 3: Participate
Facebook
• Create your own profile
• Set up a Church fan page
• Search of areas on your community is
congregating
• Join groups and causes

29. Step 4: Market
Facebook
• Post photos online
• Optimize for search
• Use specific search terms to title the picture
with the help of Google’s Keyword tool.
• For example, search Dallas Baptist church to
show the search terms pop up. Use those
terms to title the photo.

31. Step 4: Market
Facebook
• Use the best images to showcase what
you’re trying to accomplish
• Takes time to put this together, to grow
your church or grow your Social Media
Audience
• Simple to start, slow to build

32. Risks:
• You don’t own your content
• Increases your exposure to wolves
• Gossiping
• Information Disclosure Risks
• You can be taken out of content
• Get too personal with people online
• You are going to make mistakes, be prepared to
deal with those situations

33. Tools
• Most popular sites:
• Facebook
• Twitter
• Youtube
• MySpace
• Flickr
• Delicious
• Blogs Entries
• Title is the most important, 87% of people click on a blog entry
based on the title. Funny and Humorous tend to be the most
successful.

34. Advanced Tools
• Mashable.com • Tubemogul.com
• Search Engine Watch • Tubetoolbox.com
• Tweetadder.com • Bookmarkingdemon.com
• Tweetsearch • SEOmoz.com
• Sphinn.com • Gallucci.net
• Google Keyword tool

35. Contact Me:
• Brad@dunhamandcompany.com
• Twitter: Bradjdavies
• Download this presentation at:
www.slideshare.net/braddavies