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Killer growth hacking
trends to adopt in 2016
Looking to growth hack your business in 2016? Here
are growth hacking practices that we think will gain
popularity and be crucial to business in 2016.
SEO marketing has transformed over the past five years as Google search
algorithms have become more intelligent and intuitive. Google CEO and
co-founder Larry Page said the ranking is now all about the content. With
quality in mind, SEO is an accessible growth hacking tool. Google ranking
is the key strategy for many companies to grow their user base
LinkedIn owes its success to mastering Google’s search algorithms. It
used to be impossible to find employment backgrounds and resumes
online, but now LinkedIn profiles rank at the top of Google search for a
person’s name. That’s the power of SEO, but other companies like are
starting to catch up, such as about.me and Whitepages.com.
Whether it’s a method to get products out more onto Google, creating
quality backlinks or targeting users looking for your product or services,
SEO is still vital to the company’s growth potential and it’s not going away
GROWTH IS PART OF
YOUR JOB DESCRIPTION
Small and large companies alike are moving towards making everyone in
the company responsible for growth on some level. Whether it’s market-
ers growing their followings on social, company evangelists presenting at
conferences or human resources finding new talent growth, is is becom-
ing part of everyone’s job for a company to think about growth.
Moral of the story: Get the team behind you!
THAT ADDS VALUE
Using content creatively and providing value to customers should be the
focus of a content marketing plan. Just sending out marketing messages
doesn’t cut it in 2016. By creating valuable content you are increasing the
worth of your service or product. Creating customer surveys that improve
your product or service is content that adds value to your customer in the
future but still involves them in the improvement process. Their opinion
matters, so it improves both communication and the product or service
ONGOING USE OF NEW
AND CREATIVE IDEAS
What works for a week, might not work next week. Your growth may hit
a stand still at any given point. You need to always be thinking about the
next idea and the next strategy to grow your product or service. If you are
not hitting your head against the wall daily, then you are not doing some-
thing right. Many ideas are NOT going to work, but when you hit the right
idea or strategy, the rewards will be well worth it.
Accept it and go with it.
Backlinking is still king when it comes to growth hacking. Backlinking to
your product, service, content or more from the proper channels can lead
to leaps and bounds in growth. Again, you have to create the strategy that
is right for your product or service and you may try 100 strategies first, but
don’t give up. Using creative backlinking strategies is pertinent to hacking
METRICS AND MORE
Don’t waste too much time on strategies that don’t work. Use metrics to
help guide you and test what does and does not work. A/B testing is one
of the key strategies in growth hacking and without metrics it’s useless.
Metrics can tell you so much about your users, their actions, and what
does and does not work with them.
Every strategy should have an end goal or end result.
Having goals can set the framework for how you plan to achieve that
growth. Look at what works and does not work based on history and
breaks goals down to make them more achievable.
Don’t waste time trying to produce and publish excess amounts of
content just to “get it out there”. Instead, fine tune your message,
content and goals. Spend more time on crafting the content and finding
ways to engage audiences, rather than just publishing content just to get
it out there. Spend extra time on finding new ideas for content production,
unique ways to present it and you will grow your engagement factor.
Many online marketers have steered their SEO keywords towards
long-tailed searches (longer searches/more words) to help better target
their users. Even Inbound giant Hubspot recommends using this
methodology because long-tailed keywords are easier to rank for and
they also bring in the most relevant and qualified traffic. Google also
ranks broader keywords by context, so ranking for content related to
broader keywords gives content an extra boost.
NEW WAYS TO USE
So your Twittered out, LinkedIn exhausted. and Facebook burnt. How
much can you push and promote on these channels?
Find new and creative ways to use the channels you have grown. For
example perhaps you started out on Twitter to gain a huge following and
get your brand out there. Now, you have a huge audience and don’t know
you can benefit from it. There are so many things you can use these chan-
nels for, customer service, how to videos and user generated content.
Happy Growth Hacking!
We hope you find our tips helpful and inspiring. They
have been put in to good practice here in our office.
(978) 376 - 7878