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The 25 Must-Read Content Marketing Presentations of 2013

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2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),

Please let me know of any corrections or missed presentations that should be here.

Publicada em: Marketing, Negócios

The 25 Must-Read Content Marketing Presentations of 2013

  1. 1. That Inspired & Educated Us On SlideShare This Year. www.93south.net | @BostonDave
  2. 2. WHAT IS CONTENT MARKETING? Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. - Content Marketing Institute Source: What is content marketing on the Content Marketing Institute
  3. 3. CONTENT MARKETING IS HERE TO STAY Average used by B2B marketers on Content Marketing Tactics of B2B Marketers now use content marketing More leads generated for companies that blog than those who do not. vs $373 for outbound marketing Sourced from: Exact Target 50 Awesome Content Marketing Stats
  4. 4. In 2013, the practice of content marketing fully came of age with an explosion of both the good & the bad (see slide 6). Now over 27M pieces of content are shared daily.* *AOL and Nielsen In no particular order, here is only a small sampling of the top presentations that I pulled from my bookmarks throughout the year. Enjoy!
  5. 5. TopRank Online Marketing @LeeOdden
  6. 6. Velocity Partners @VelocityTweets
  7. 7. HubSpot @_RyanBrown_
  8. 8. @NewsCred
  9. 9. SAP @BrennerMichael Click to view his Best 25 Slideshare Presentations of 2013
  10. 10. Kapost @tobymurdock
  11. 11. TopRank Online Marketing @LeeOdden
  12. 12. VAYNERMEDIA @garyvee
  13. 13. CONVICE&CONVERT @jaybaer
  14. 14. @jcolman
  15. 15. HubSpot @jessicameher HubSpot @mvolpe
  16. 16. @jcolman
  17. 17. @kanter @willcoley
  18. 18. DEMANDGEN @demandgendave
  19. 19. Kapost @tobymurdock
  20. 20. DocuSign @meisenberg
  21. 21. Marketo @dayroth
  22. 22. @hubspot
  23. 23. Kapost @noyesjesse
  24. 24. @cmicontent
  25. 25. @NewsCred
  26. 26. Siege Media for MOZ Webinar @rosshudgens
  27. 27. Velocity Partners @VelocityTweets
  28. 28. MOZ @randfish
  29. 29. @cmicontent
  30. 30. @bostondave www.93south.net www.davidlaubner.com Corrections, Mistakes. Missed Presentations? Please let me know at the following link.