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Employer Brand New Generation - presentation Ebng

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Employer Brand New Generation, HR Laboratory - 2015

Publicada em: Recrutamento e RH
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Employer Brand New Generation - presentation Ebng

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  2. 2. Employer Brand New Generation Advanced CEO and HRM tool with humanistic approach 'mmili? _. ... _.__. _,. _ . .mm , guluhin 44” *'”"”“: f_': :'vlili[IIHIIIIIINIIIIIIIIIH naman , .CSRSK .
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  5. 5. r* v/ w F'- íñ x rx a l* u |7"Tl` Vi" A 7 ` . r ` ` * "a : i . fofffza . 7'? i ' 4,37 T- . j/ ;fil --g kfnif5u$j> . a ; v A; :f . .I v z *4". _` . . a " I ` : füíyí--üg V` f a kui; f _r " ; di «eH-Aa 'bd/ V _' »}'a. _ IA* . ""'1v Ma? . I. 'I 1 o o ` g . ' ` - Donkey does NOT have own will to carry the load! y,
  6. 6. sawoomo ssauasnq 01 xur; ;o ubuans FINE@ » _I r- _rnw p_ n' Employee Satusiacuon 1970s - 80s How much do I rv-; e trangs here? I' -FT. C' , r Empxoyee Commutmenl 1990s How much do I want to be here? f M 'í': í*: ?¢, 'í" I 'Phi H e1" {PM . . 1 ub 1 Employee Engagemenl 2000s Am I ahgned Wllh my orgamsahon and want to Invest d uscrotnonary enon? mid va F f r sustainable Engagemen( 2010s Am I enabled and supported to do my best work? x IT
  7. 7. !Eallníp 's qíjífí. Eiííií @agnes Elirgãtgtãlíífeli3ídl Sunday SAIIIIFSW” Currently most advanced approach to motivation BUT! You can answer "YES" to all question and still be not engaged! 3333193 1333333 Try it! Only shows if the company is rrs supposeo humanistic oriented To MAKE You FEEL `ENGAGED. ' So what's next?
  8. 8. IiRLLIIFS Q" 999999 I know what is expected of me at work. I have the materials and equipment I need to do my work right. At work, I have the opportunity to do what I do best every day. In the last seven days, I have received recognition or praise for doing good work. My supervisor, or someone at work, seems to care about me as a person. There is someone at work who encourages my development. 999999 At work, my opinions seem to count. The mission or purpose of my company makes me feel my job is important. My associates or fellow employees are committed to doing quality work. I have a best friend at work. ln the last six months, someone at work has talked to me about my progress. This last year, I have had opportunities at work to learn and grow.
  9. 9. U y» . 3s. i.i. r.tg: 's !9112 Enfizíiciles En. * . tg~eiíí»sií'í`z Znírfvsy G! (i1 Currently most advanced approach to (i! Gil motivation , _ : T5 G: ) @l ' Q Q BUT! You can answer "YES" to all question and still be not engaged! (i! fii (ii '33 Try it! Only shows if the company is humanistic oriented IT'S SUPPOSED TO MAKE YOU FEEL `ENGAGED. ' So what's next? . 4 a* ieiiiàaíi JW! iiei_ F* EF_; T"iJ. TT: .T“í
  10. 10. i mnv-arri-'Iíill ; di olwákirjllliín 'I a “ IiMu-uyr-irr-&ul _ang Jüailmua- i , !with-rlláilu-r-mojííl-um: iintayin
  11. 11. ;vlçlry/ @halili iwan; i“r: _l"t: L,Ir'; _|l vivlili ; mmm : Iimífi iílfirlgà 'Fii-? Ivnlçlraéi ; Indi 'Pvljíiíç. ;ilaw 'gnamit' iratá 'claim V$ICi'. ..lIr'; Ii*ri= I it: : : EIFTJVIV' CüL. Ii^I[l5-ii1"t, vuni . ang 41-'. Ili. ! lili-a , iklsii rlsxslcíi “:0 : rami: in! : b 13:1! I: flr! fight ftifli`lfjnlflfli`lsft : In-til i1gi“i`t fííl`l`lliíll`flãl`üfliüu, ;Indi i-'ialñlinvéif- v
  12. 12. T@ ? iíirii i' 7 i 31" " hihh'íáiñriri_. lilíi. .h iifWi«'T- i _ ” " ” ANGM
  13. 13. o l_ ~ r 1_ - , u 'i 7 "_ 4 ` _ " ííii; hlleliiii. l; ,i"ál_`rflçl_i_r_= .ii. Vlllilliilid: :ifI1lil-ík. Ii'-ílir'4'-"íllliinll Pitik-F" : I : s I~, Iiu'v'= -I= *IJ-“íf ; -=I"'”~íI` * : s: irrànífill: I «nrf-: I 'iãTjTflilãlr FTIiIfWWí" PWgr-jIIIg-: ífivfiy : in-i ; qivçWií : ni ? imi zsjjíizsat; " III} = -l, VIfl, I!llI, lVl: J:-L` : IV- KIl_| fI/ I', Ir¢_l| )"`-` 'm? 'rllftlllfifif`, l"i fr Içji :1 i ngit wav: :Iilãi ; i [na *Mam trivia! ! : tri: i: ;:1 : z: r2.-! I'I'; Ii, Ii. =.. ';TI*I
  14. 14. 'Iàlil : i '_ nliízézrfl i` ; ^.y, I;ií{v. »* _il ! _I_'l, VI_l'? ._I_'I_| 1; , !Jjjjg F” 534:: : r ' Lplvlqjbialolluíllçl 'altar, *nami* íçlslistcltlslilíty/ ,: -r; -=. :rf= ».-'ís= «=». t-. nazi's! 'gl-. àlle<l_i. lelol! laüetaloi. 13.13.12}' . f-traftug vn"`r: “ 'lmímfiííil_. laii. ruáísavííe. < 33133?? .. 'iíalhsrriíüa arrlcíi íglcitíçíritfkii, . i 4 “tuapren- `. ir -"; s:s: i'i«tnrn= .il. !-! l!l_'H_5_(-? « .5lê49+, =.l! .l~_`1?4 _na . lite-ut. nvüijtjf_ i my' : I _illllãt-i I : hnpu-. xn-. rv "? gx. _~; .i: ~ vuni/ ri? pangitiin. Ayrmíil I will. “ri-mkta ; mire “pnp 'ICIITFV/ sr : a m na. : . vfrjyi ; ir'rii'; j~_ik 'v'= (,51ê« i «film vmirait thatz' 'iti"t_, li, 'vy' «ijiçaçftr-er",
  15. 15. nam! :I-in'n; '~III«I; n-Iil- í "II'II*4IVIFI"]'AZJ'L*I- - JHUN! !!) Int'l* ; iñíhquiyítqüuzie -1- * unli : unoliquaa: .u : isrmringiliiriíl-Ii I . . ; At-MUP -íl-. iaji-raik-. i-. i 71”? ” ” r: . nrn . v---ii1nlí4'í*”i@ : talrüífk-*nynjií munti: 91”? " 9"”. r l' o f ' ui_| in! I=l*-«`V'-" 'i
  16. 16. ann-r 4m Emnp 1372i? . i? . .Wii ihi! t_ I? n. .
  17. 17. f i ' f F' r- 4 i III i 1 I i I I r' a i, i _ _i ; ar _x3 i a -- lI- I. . : nnmn Efililellrll, itim : iiilãllr-Ii, :namu-n IntçLjk-_ivg '. _. anuplkoymr ; Irjuoíl ; mail : taan-ir Pali-wr m' çlig1fçe1l, vnq¢. ~', -n¢g4t¢iugsv{ iulãfrAii çiçiuçigliiiçuit. Lsmoíiqni sinimulan-via &Hailey; ejí lnnvrgrslnn Station! ! " 'HHH! ~ *hidi Iíiàvlslloypiclnfi iii? ' takam "EliiJfllQVf-lr' _HI-. .IiI-íi" (515)! 13:! : -r 'itoigt-. iilhar viviiiliu 'nm Ai-“nif-Itar @Eiilniusl gytmmvr-. i ; mm-il ; sa hilllà' phirlltzlélu 9I`l'"í_IIIl9ín! liFIL: :volai-Tun- : mojl , Olülllolitolkojàlüãll . Ianà-íüíw plroxflloíiuçíi b» 3351i ; umani : moti içíislliiíílaçíi 'Ami's! *Hila alnlgílqjíllgyy turanga/ gni” 340,191:* *nga , ,gírfuvmi llioiimloíi nbuhay omnloílltoiisllíl : i'm. - 'kit er-iki-taíifl- _íH-«nudimgíñ ay . '”I` _ãuigltgytgr ; imu-iii ; tanging "ger 2341' : mm-II lVilqlnmgclmanl. ,I ? langka : ji Villçilkf" / 4 ' x i. / . o
  18. 18. EMF it; `i3“~"lílr`. lêali. .~"í_l*-«llfi *Jill-FEEL Vision and leadership Post-employment Policies and values 4 3 Reward Faimess system 2 and cooperation 1 Working Corporate environment personality Performance Extemal management reputation Development Communication Recruitment and induction
  19. 19. @it'll: l. i7l`*t“"Eli. lEP. .«*í_lliI* Wii". Recruitment and induction External reputation Team management Internal communication Performance appraisal Senior leadership Employer Brand Proposition Learning and and CSR development Internal measurement systems Big Picture: Policy Reward and recognition Working environment aonoeid : a: maid | eoo1
  20. 20. EI. lYi. I;'l_. íi'E43`. YIALJIEI ? VU I? 'L7*~`1`; .P. ICITK`. | to ifLliifill. ctaríüçrin ruaçncle : mdl * Value ; g '“` FàC! L.I'Ii'; Ii“rI= IrI"rí: i ri? ” arnçlktiveéua. "à * n a I . 'The 3%? ' L? . inçit” _jrjgít : i iiíaliiclwsrcíl tilnclnçlkll. 'gnlçlkíggga, EI ng* qi; :1!I, 'I_`I, I,i, i.hI_'r*: li* si. ? eiilligijr” : masama foxeijuçàíiiiíç. {itsu i. “,i'_i'; l_if; lfrií;3ír: .llàãl gñillfgryü' TV5!? .murat-e aw 94ellií: -l; ij: l9l_`rl! `.ol5.íi(! i , iã-h. l,-. _`iiílf-lêl>ãrí= .lrirlil _ifeli_l! l`. lfnlãl. ifi_lelfriíí~i gn'- (JYAP) L? : : i çnrcnrriki: ni : :i1:: ruírrrlçniirryr'
  21. 21. 4 i3. , :1;'_| _ijueL-íiçilç» anti's' : uifeft: 'r': .i«f*"t? ãli`ll`íl l I i*ur: ~i~r~<= .u«: fifiu: «mantika vxxwrnssn : it-; ínliarííl “co . . L {Ir a ítlãli”""ífllCíl. ll. ãli' çínrcifarçsç: 'icnrrs. nl. ;gIi”"fJ. l,. E;2> ; ni-until (: :L. It: t:I. ,Ir: .ul, ;arnfir-iui"nrruç-rrt; Elf? ) t; «jílafrw/ 'çavfíi : i'ma-nw ziiíílíiLlfêt : gfrçnlr: 'irrTCf-srwfi-e-ni/ (ni nman*: :Kããériwií-rlií? 'tila? *i : nsan _= .llf: l'íf: ii*; I:$;1;-Lf+ «j-yrlgjyi' r. :- f'; -.i'*». ~~* i. ”gjf, ,'rf*jgírí" #witit-e rjii ”/ ./' : iit Il; 'Liftwíü +71". 'tií`ks*ãvrfl= ` , . Y. .` ~ r- / /_, Z ~ a"rx , ./ / /4I ~ [a
  22. 22. wr* I ¢ I. ,a ' , , I _dI '4l H . f'l'í`* r L '11 n; Inllunnçu mathxnlsm mm
  23. 23. ,VL “Liíigfi” E'3.F`: ”,ík`: ..i`_i_i 9' MET ! FíiíllíiE. _F; L,íiT`_i'_i[ 'iii v ? naranai/ ar Elfhlfaiéi , Maimi HT-I. i.lf-l. i.= .l`n! l_ii «v t: :i as» ni . .iitçir-. isilvg . nigiu; m;i. iihii1eiiew f-. lfrlii r-. êyxgi-jfiaiílisijib lui : hina : naclick: (ir titira Taiígàt. !tiilriilajl a (Ili. ) vivilrriçiii : mike-ur: :the çiçiuiiçnuti/ ,imus vivicirkqçiiaicia Gi. mlkiiicil. xmas) . lflii, i!, lájl!4?4 fl_'l. làl! <l. ll. tãlfl, iiz"li, `lj viki “trina ; luçlitillêíal *ko ; ro-_ifíieify/ ;ügiIiFiçvr-. Iiviíi razranvaíniaiiü; CIi` “Ko Familia; Ilàlàlãià- di titira 12k, “K0 çmlfclclcilgyz* it; "martian iti inilarawan; f. . : Iricji : liao *ko : gw: titira Ciinmci: , nllii-_Ililyífç çirsvaiíflvxa pirciíiakàsàíicirrail. pIciiKaIiifir-. Il 3K! ! iju. ir. tIí. iuiI. .r-i {aLl-wr Y. v i i
  24. 24. , , Fr ":2 íñVffí Erfrrrzí i r** Eí Fíã , rn . I ' . .-- *' - . ::. ~,. --» » ? a “e - _ ` f, ' " e. :- ' `r -' ':2. _kawat 4-gfy eg, . , r i 1 1 . . . _44411144 i i , z ~ “ñanagevs even HR m” rífm: ~ W@ Eífífífí íãf"`íãífírífí l s 9.;
  25. 25. ldnl IY Employer Brand SERVICE PROJECT Innllod Mun Social s intellectual marl Muning . . s w _e ~ v a `~ _c _ . i c e , .r . é efojes# “ ~ . ~ . ' f# 45* u* . ` * a* p* e"`r¢<= `¢ s" f' a" jãyàp" w . a 0 `~ ; a ` - ~ . n , as rüt"p`¢pd$e **$59 a La j» ^ g #pc st ~ &l; @x s ` . v r ~ . , * L , v g c r s* Q* à Aydie q . ` ` He; 0F: * l . s* @fe's elf" , « a - a* x ~ w” Ideal Employer Brand (IEB) is the híerarchícal system of psychologically significant criteria of Employer assessment based on the refined TA representatives' in-depth feedback The more current Employer Brand matches IEB - the more motivated and engaged personnel is, and the more qualified experts seek for company's employment % . ._. _ I ----. __-. n p_- 1 | I| . _.. ..
  26. 26. !slmat singil-xx; rsuqiiiil (lala) t: ?iha 'nnçiuairoihnoiall. avalain» ni' gíavblllkàlkülglívnllv' ; Ilgiüílmuii nakami oii' ; null-xvar : wiwieuuaiiií iniemail mi iliw ! anna-II 'XVA «qpiqwuiimiíü/ :éf In-&ílçipiiãi íaaoílfom-IE . lI. . i. , . W. m: m i. , . , niu. . r_ M. n . m w . .a i. .. n . a n. m. e u i. . i n d. . . N . .. . u . W! . ! a. m m w_ . I il. .I i. a . .n. n_ . A u w, s. , . .u . ._. i., k_ . H. m. .l. n, .F. il . n 1. . s plm_ I. . I 'maia mura edaliirçiiii: !IIHllQVE-ll' Eiízlil I , ciara-nunal 'ka. :lu-jl iii: nuon; - qulàllííiuoíl ; Díqplçliia ; maka ? ur «giingnan-v
  27. 27. l_: l`_l_. _l. :LI: `l. l>1l`1: <3 l. : Tiflflllífl_ El} ACCECZFVEEBTTC wg g Low validity - respondents are gf “x - , wara I not motivated to honestly sam313» reply to automated online O 6.04: su rveys Lack of reality - research is based on generic "universal" criteria distant from TA real needs acgíçamnp Limited objectivity - surveys cover only a very limited , ,mm spectrum of TA needs (e. g. safety, security, social status Love/ belonging etc. ), but miss all other human needs like belonging/ safety xlove, self-esteem, self-actualization etc. Physiological Cost of research due to massive statistic data processing. There are much less expensive methods, such as dedicated psychological interviews with TA
  28. 28. CLUSYERING EXPERTISE FULL sbzcrnum or «umm nam; EMPLOYER BRAND NEW GENERATION WHAT WE DO DIFFERENTLY nErAiLzn m. :m1 VISrRllITV METNODDLOGV INDIVIDUAL APPROACH
  29. 29. l:1lli»'ílhlF' “i : i: is( il iiEiif « I ii WHAT WE r» if» l» il-*l%l:1lé%. l:lxil isi"
  30. 30. ?E1íi_l, iI. T"T'T:1li7.ll l. < . ... ... ... ... III. -yn mmmm rmmcnaxxxxxx m. .., CIpmnmTu Coimlnunul üuxuonomnocnno 9am êfféffffjeyénf f. f. _ a s . . . '$*`di~'a`. r"`fgiyi . Raffi a' i js” y", “' , x . .i _ ~ x, x' f' t . , , . eggs, ” cfigíçé/ 'y/ í “rjwfãígyéfí a; f# , f "it “d, f# f" a f' . Kj Employer Brand is defined for each professional TA even within the same company e. g. managers, salesmen, IT etc.
  31. 31. l <-*. ,->. ._ i , _ i_ _ V_ . -, lYill_I_i`_I_I_i_i isi_ _l J , lil _l ii i 3") i ni r _ r_ f r_ i a ^ l r' ; -!~_`i i, I L I_i _I i ; li , i Fi; Clrllzzi' Cilacihcrzíiíuril çiritiiiasejliiíliwgil. Tfairgàii ; grílljçi iflrlhv' Nai” ; Iriwçlliitíilaêlsi ifmí; i-Níiiàuàsçíiiínirraiilsà. 'In Tiff! : 'ñêíkfílíl r o Clrlhi/ iiaiicítsr-*iícti-Jíaitxa “Irr-«iílaçiiíli 'I_. *"= ..{`*'vüi'iiv~'= l l / íx ~_: ;<
  32. 32. iriilíTlrii i? i l; i Special psychological methods to personally involve the participant into the research based on his/ her individual needs e. g. Open questions, situation modeling, body language, semantic and factor analysis etc. ___. ,.. ... .,. .,. ... _ . ..neurolrngglnggiyl . ..ñimbehavi VII "IcompIIcauon--vi--i dhlrlhullnn neumnscog enlanolfnlàrprohlems nlypl dlclãrliltral nervous sys_ . .gnimãemotionsm 5YmPt0m5“¢""'"9fact'¢"> i3. cl ; g-*ç-; ggfggggv&maggawa; ggpnedlcaugns ea. .r ¢ “ããffl”"'g'"psycholo icallíêésnallw $32, 'a. 3.9.5.5: siawiierkühyaírumünt _o-amumriTpík-I-íi? "i-'i-H. ? ñ Em E-Eàãrmvrc *~~~ nmn , ~ . ` lovel I i . r _ _ ' r _imma dapaminegmgsmgmsionscwgppIloioglglleslnxofgggxn continuation IP Y “SY P num-i. .. ggàlgagigi ? Ia diggrnovçmenl-nlaled . saan-und alfldegeneratiysgls d s' _. í'. .'. '.“. ?.'3.5ll? .“. lVI“e'lIness
  33. 33. P . i* i. l r_ E** _n_r i r' r' i I , rj Hjifi êfñfiirjzljç, íêglwíllíjlfg. ni"? 'TiWãI-Tül ; íTC-. iéflsfiüíliííãlli : =L. Ir'vw; {v; i . in A' l *iíi~_i1;; " flfiirxilàljgllíitlsl , .rf Y+~ab` ]_iji; ;4`i]ilã1i, i mjjítíi . l xic%~xr r. ' ` - ? r l" : dm . ` i- Triütll” : H ~ _'r':4;f_'; igi_'üãji:4i_in- k
  34. 34. f. ll] _dl 'rillêílêi I l l' i` i. , X I: o ” llllll liiiil | ||| l|| l|| |lll| |l| l Mill Iüllil ll lll I" l ll | _,U >~ 4!! ) 9:4_': I;ijr'_1ji_'i_i: -iji_iikiliti . l-. rr-. Lriçiiiíltítàêlbf x **Frcnriri aitsíirraiiífi' 'matrikula 'to : hir-i ' ` 'raul `[. `A` “riaafíb I “ l l i ll ll 'i“HililHHHHHHllHI nun ll l Hi l lHHHl HHHHIHHIIHH "“Ili w g HHHH ii lili ll | H|HHIHilHIii 3 lili lllllillll| `lHllH| li'lIlll i iiii llllllll llli . iiiiiiliiii a iii i I l H l I i I I | | l | l A@ i 7'. l . ". . g 'i i ? i ~í` q_ I? _ l _mg_ v v , íííL __ _ __, .., . _í l' i ng l, . í ; i , íz - . ir ii a rñíímgàíwí/ ' n
  35. 35. m wn IIIII: [IIIII FFFIIII . . . FII| II_ % t_ . w ? Listas ; ggííxsemeíngnjr-jííe 33121333} 32111315353 ? ka ãíàrxà fãszakàííçí ihi: * nga 3,. . M. .! a @ ? me , a ü g n a , r@ imus_ . WHV w@ . 'Fi? 'cssgjáãíextí *aíláláííüaãíãíãjíñl
  36. 36. l-: UMANISTIC APPROACl-l ', ?iiba . ' ` 31 ~ _ / l a y si' r. "i4 : _L` 4_ i . l / J I 'ri! ` I ` , ,I l , / ` l* i I 1 , J . I i ~. ~. .PT/ w . i r . x 7 V, , Every personality possesses own psychological inner being with individual needs, desires, talents and potential
  37. 37. :x llvnllíhlílul" i = :1[: ];| n anemy; .'I. ü;l. iP. -.I. 'K9-1.`Il_', / si. ? 1.! : <'--'~, '~, .~: x,: -'-~* . gnvmlfoxqlomgnnlgu "lgzuli L ju: l ! will x A 4 , l`, lVlhl~7ih(VAV/ “"i i natay . niring-ihi . lslfr-'erf-. lílãlff and: fa «iii FIN. : x [A ". m.kexa1!t. =.iiiex; ._n1l. _plhlíülàw . »
  38. 38. :(; L`, (éáJ(lTl-, yl-` i: -claríícnrvsrusaril : -my -rijgrt-xrür-. lllj/ 2?- 7 ` ~ `y ? ifpleleíkllsildllrçíí ; ur-rnçrautàt-nítc “ ' . . flçtàrfírlgí, , inllêillãll. çggwgciflcr- Clíalàlrnuíiuiiñct: ;i'ma i -*
  39. 39. cwsrsmuc EXPERTISE ; uu sbzcrnum or «umm Nzzos EMPLOYER BRAND NEW GENERATION WHAT WE DO DIFFERENTLY autumn m. .m visrmurv MEYNODDLOGV INDIVIDUAL APPROACH
  40. 40. 437:51!! “i dli-HHH} - ` ` T ` 7 h 7 j 7 à I li ` : llkmwrííien n' l-ZIHIIHIVF! :nl: R919!Elizhlikíh-l-{illnà-Iai-huhlgíélílli YáK-nmK-II i l, !mq-urur"nim-invalid: Hi ; JI-l ill'- i : L-L-«qgra-uipquii: :v-; nilínuuü nhId{a1`-v1=«r= .l= n| ` ãulglluutéa! simula-nmumung@ mg; l-Ilanuiíiiynalnlilintdtdasiíjtanêhnw-murahin-ga ; In-mhl : ñíilmçiiíauiílüjlnlqeg . .ã-unnnqn. 4;I: ¢.. :J: u;g. .mum-q n}; ~l; iiie. &`(a: <_l'm1.xén~ nh ãlllllilñn ; a mum «il-liham -lüggl-Jr-J t-nllíwt: HIVLFLIIH _ i *isaw I /
  41. 41. _l « i . ljn. r~~oí. l:-lpiíd. `i . ijnkr-lsrlnanl/ !nilah `. F_'. i"i i i _f_ _-. '*, ._}". t ' l i7 : i _ l***- i i l . . . ... _ , .. . , .. l l i 5 i miru: : *inglcríçlrià rllrjtgir: 'hr 'the i , . l” : Im: ll *Wçmsfã , i VANi'I. =.Ií` slr: *sinali* cwíisaifis. . u. n@ racplJirai-Ilçlriíc: “rin : the kailan *: *I"1Ii; I$, Ií"}_yf'-ll s l i miiliclh rum-cila cila» : itit-ar 'Qííllarífíí Tic] *FL. Ii; i'1Il. 'Hatim? :izin. - lçilmli Cxcli 'ag-inn' o
  42. 42. Y/ ;ljrfliienliíeljll di "H, timi-lt: : fílklglçlg; [i . i.-: .l: -I. l.iii1v, n.l1;4í 1:: : ' m *ii ni ELri'I'; Illrí1>yI; Ir' ; irslrmàtl almiana” na ii
  43. 43. v ` _` ; Emcíl muruqi ni' flgllí-lt-ljrlnaylle. {gs `~. -_`_~ , _ i vnticii A. lrãlüàlíl cm ; igisa-Ima y* , / I ' 1'; ?lis : umm IE) . l.'I_`I. l_': l!l. 'r“. `Iff-. I.'I. l!1?~* (nik-initial -i*. :-n. l-4in 14:11 i: : rrrsr-. leitlrslxííl ílilçliialll. C'tel. l.i[gr= .ílll“: ', =.l>-?1>~, "{E~l~. `$-fi. i.`I. l9-l, i.i3í 1:, çlãi"? *T`Ii'I'ilI; Vfl flaws-ii uli' : nuh Fi? ' raitílrlgj : lrucíi waist I?
  44. 44. iunnlíílülnllllli = lj Fifjj; ii. z.iiiiililil. iliil. p iiiililliililiiiiliiii Compilation of final reports
  45. 45. üàhbíãi “i dli-HHH} - ` ` T ` 7 h 7 j 7 à I li ` : lllslwríílen i [IIIHIIIIIV/ 'EIII: llwHIElhhliLíiIIl-{ill . arm-Ilulzlgmlai Yàk-nml-II i l, !lla-l-luqr"nim-invalid: Hi ; JI-l ill'- i : L-L-«qgla--ulqr-llli: :v-lllilílqluü nhld{a1`-vl. ~«r= .l-n| ` ãulglluutéa! simula-nmumhlig@ mg; l-Ilalniíiiinalnliliuldldasííjtallêlànw-lunurin-ga ; rail-nl : ñIEImáiIHuIIlVIjIJKqeL . .à-nnmn. . 4;I: l.. :J: u;g. .maau-a llglgiille. lialz<_l'm. llléll~ nh ãlllllilñn ; a mum «il-mam -i-lggl-lr-. l t-HIIHUI: HIVLFLIIIi _ i *isaw I /
  46. 46. W` r _N " 4 r l . a ñ _KL aM l: 45-* _r '_F_L5_x'; ;H ` "H 7'_ I i . 7 ` ` 7 u i `“ ` i ; f v "x . If) e** i. I _VJ `_ 'K JLN_ ee' H_ _I *I : hk? !? ` W V3 "KN a 3 F j éübvdíí* : Küí t s I f , nka-mixz auarglk-xzr-Iwsatr-. Inx-: I qíidqleüíulle : my huhuga- Im ' A` nlluyjl J _ ` 3.5; ng; '-' RW_ ! IIm-mum 'm. mlçinvje. l`halur. l [gn-milka 33) 'W : xmas: dulíáii? ;Ir : mal ix-. nx-airrmul- ii* u: teban. ;sumi-war ; annul Awi; H-mmáñislí; * “7 Içílçmííñí/ aluoíl mmk- 333191192!: 1m : gamma ! Vlalluaiiw iha ; íííaoíilvlàinnms an? uumlçlni mg, :la: ;a m hu Lei hug; ;i i miggy an u as (y) - LL: ; mlm . lomg-iqnnnr inuman. !ísldpl-lñiia «luüllffa
  47. 47. i i i a. m _na_ . Q. mnWs. wz1HHH~H~. _i_m_iiñ F. . , ¢ E . i , ._ i iliw: :i «mimi
  48. 48. c__: ___i_5______ H__= ___. _____i___ _i
  49. 49. i* gets: Advanced tool for Employer Brand management with current and Ideal values by i each KPI Visualized EB trends in dynamics and comparison with competitors Full understanding of current psychological state of the company Vision of HR strategy and tools to control HR department efficiency Solid base to build long-term holistic corporate culture
  50. 50. i _ ; ga ? as i _Iisií-rr-. HT-, rr-. sir-Ii-: i 91911094? “nto çíkçxvtçlkçw : mdl IIICIIHHCII' H: : di ; Icamd ma. . ; ngüiqgiíaeilíieiui _: _.:1L~. «iii EIIIEIKQBJIHW; amaàmunuanii « i » {cw ; nami 'QIICI7$L$`“CIII= ,II TIA L . I. ' , ,. i ' l. » r Fijxjüàiiilsliieláiñsll. fgiueiiíiks çii' içikçoaili ; iuupikqvtaa i ` x` i iulmíciucsihka : miami ? air : I: : u-mvnh-_w vhlit-íkiínnsi i : IidsLLuL-Lgi' " ` i i *i 3:» *itali *kci G! ) ' ' , ó j i. i? . r i t
  51. 51. EMPLOYEES : gab i r i . _- i i &mhina; itzhmi @in: H! li`IJ_'; Y,'-. I`Il'i' Inxcíiaacíl iitunuoíie. :ici r çwllf-r-_iiu 'laiii-rali. _uunah- H-iux-íiííiqiusà f** J i “IbIjrI-Icãllhlíàvi “Km 'HIEIFIKV' «isnupniwa @misnan: =«l'I'I]'gii! l'l= -ii~f m lffnliiílvíaà: ?nato-ninna ngani@ m' "ghmàj mné nn. nit(aíini; _“` *ir-ii N 'íyu-_ni iuirlimngxiu; inihain: : ii' 31h; ilillllíglàlü' 3
  52. 52. wl! n. . . .Iidhl . x. . si. i ii ii`1 i. i. loi: rñ iiiii. . . ..iii gina_ . iuwli. .. m.. .. .uwi lan. I z ( li . .lil. l.lvd ruifílviil i!
  53. 53. EBNG itami Iililllíllilàli' em" : tàinlsiçiusiglí-ii; t-lFll Typical Employer Branding v.1' ? ketai uilnlíoiqr i: ii*'r. líuajniiail~: xii: #gr ? bir ipi-; lgsairàir- lní-tar-vnaw @jiraim ? evans 'gfiwzr-uips lu-; livnqliuii PJ? ? initar-vnavn ni' Egg' , Flkwçirv . íãçzs-lltslíãlíff . ci l' ; Villllílnãlli @III llmiKa-; I dczcipla çii llêlê-líl? ? amis-ginei élíi"iilà* 1. ; x i iareifeiiíleçluirjl giggling» ! iriiíiilíii i? !?! lliirísíslnljpkllyé anaa-wie: : @niini isi-air: itik. ? ? lplçicíl-. .Ilna-; i invílàlplílii iutaiwílàuvi 'Kãlilillflí' 'iñliílii ! kia esiiãíelpiiíieiiiínlita-; i rllsjjlêlillríllíjglílãll 'ílcnxvitaniiusiunii : mimai 'KHãliIIR-: lsã : iu-; I siuçiriiisininiallwa
  54. 54. “rlmlidni ! illjêlriils ili íiiiu: * <1; “I ^ ii EE J i - _J_ Ai---F 'in. *is* _Manzil isi P' "¢4;1:-r; .,i_'i's~1_i_i vivfiiiíii i Cíiàmííli-«ízi-. tiíaíííí ; í-i*~íii"f; s:¢-l“-'= I-"fiani. “FA i: -CIí"Isil, .IliííãIi`IC`}/ i 'ii-i , rçuiuasíiyié : si isilaajíríiffiaioíi isísilià; 'Csini'içzLlljiígiirniíwi' 'li'l ijjli; *`vi'; Iií>; ;img _iei_ijg«i--`_`rtei_'r'_iji_i EE* I I IL' R* 3-'. .a. 'at'- i l : t “_Fii= .=. i_1_i_ii; u;_'iziu_i'í_i. lir- : mii m}_= .1_i. r.= .13;4ii_i_i; ini: «inn Leçíir gi EIBíiwlrí-íi iiítíníll. :iiucíi i”*iáiíimí: -ríílrjniuíigfjví
  55. 55. (4 ; qiji ifjliji ; ti: li': ll_ç`, itjijx ; ii-i-; ;A"-_; g_v; i F I. . _. i ; Yen-ifiáwii' #Halik-ra -- ; - ríiio Fii_. Ii~i~r= .ni^i F«: ;IL. =.r; tfic~rn; :inI; »:> f` i ; f r EEíiilIéii raçniít-a-àiéizç. !ijiüsuia : ijusíi jjuexçiírt : xs1l! I_= .iii_us~r;4.-: _| I C330 211191 _kilikili iiíefsll líliñjíll/ {iíjrllllêí "lêlíêíê-ITA-jíIiãlijflàiliflfi tsmscainizh Pmiijljt-à "iit-i ; mitzi-i : :ig-: -Czffiió TA. iii/ Ia ; nitnriwuíitía _*r; l_l. .i_'njn. r_= .ijniifs, ~iírfis n@i_i_i--. i_iir; .i. i_iiguilirgiiíiem : ij; ij; i;wer_= .ie-üi s a: : viva Yxvíalffi' ako» umi, a ? Liit-i ! i!l! lfr'_li. 'Ei . itaktak ; gitarista -íi W! : : ar: att* "tfma iIf-"FW "mitañi iríirráí Wii' «Tutuli i`lifni__rr'rua'iii“ -i , ',. il! l!. I_'r' ztaeisi. lãri= .ie~i_k; i: flriç-! íiliv 1l'gl'gI_'i'; J!-l}. =.iiiãi. l-i
  56. 56. f . 'Ií_}í'7:'~7ã". . , = , ~_ _: «, .M I I, . ~ l. .. m e `: `" a, g l. . _ 4; I I . _.. l @Il a . is Boris Pakhol, Yaroslav Rekun Alexey Skokov, Founder & International Program design & President, Development, Project Management, /"/ ' Kiev Vienna Moscow Ií'. 'I`ERí'. A'I`lOí'. I-I. lil-IR RESEARCH-l LABORATO RY
  57. 57. :nena 015.7 AM! ? 'lala icli'l: gali(ilolhgixgnlníilmcolnln vmvmvm.5Iqlr'i»:1pnIk1ilçIL. ni; ii a ~ . - 'lv v: =:= .i'r': . «i-ii rr^r= ir'r= .;= x=ai'i= .ul : ix-: ruafiurnrs: .r 9 r : lv ; main- @Il : Aííiílíiíiflà E 'I 4 ; muw l`I'CIL. Il”¢i ctf k= ~¢ftL. Ir= s~ : a iíífãllrlifl$~ 4 'W ` aanu» 'gmwifirilígnlriite. i _i 'HW tvílrt-? Iràite Cilíarití: s: ) YA IIIIEHIHII? S! : tiírtlwnar: _Hujrfkr ? animal PQXYICJILFIVAIHKfIgTE-í, ~ I; ra r4_ franinai; ~ zrtnnaltjiiizaurit_ A. «.l: l«x~ u. 14!' : Ir"`rfi~fIk= o:. 'Ira handling, Vmggtstzfl/ m: Forbes 7
  58. 58. ,hífiil_'g`ll`s`íj"li; =i; í* isizeiçuç-: J nit-aw n: -1u_i: -ii-_-. iítu; u1 i .1 57a- s» T. í m@ 71mm; _ ---« i9; "` 11111111 11111111111111111

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