1. Study Type Geography Sample Size Target Group
Healthcare Japan, Germany,
Spain, India and
Study on Ophthalmology Equipment
2. Our client wanted to gain understanding
about the benefits, drawbacks and
requirements of surgical and diagnostic
The target group was financial decision makers
with the authority / responsibility to purchasing
ophthalmology equipment. For ex, director of
purchasing, chief financial officer, head of
ophthalmology at hospitals or surgical centres,
ophthalmologists in private practice, etc.
In addition, the client required a balance of
public, private, and tender environments in
What was the research requirement?
3. The study was launched during the holiday
period and we expected a drastic dip in the
response levels across markets. Therefore,
we had to ensure that the partners were
kept well informed about the infield update
on a daily basis along with constant
The delay in finalizing the questionnaire from
the clients end further hindered the launch
process across market resulting in lesser field
time, which made it challenging to achieve
the required completes.
What were the challenges?
4. There was a vigilant monitoring of the in-field
We kept a detailed track of the sample out-go
and discussed the sample plan with the
partner at regular intervals.
We went through quality check process while
the fieldwork was on before sharing any
update or input with the client.
How did Borderless Access solve the problem?
5. Successful and timely deliverables led to
client satisfaction, resulting in a stronger
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