Every individual is a consumer who experiences 50,000 discreet thoughts on an average, every single day! And these thoughts impact the choices they make every instant. Ideally, marketers must understand and analyze all these decisions and preferences in a consumer’s life prior to developing a marketing campaign. Making the task of marketers infinitely more difficult is the digital madness the world is presently experiencing, at the heart of which is the emergence of a new global culture. This global consumer culture is continuously evolving, as the consumers are engaged 24X7 on global communication platforms, and are constantly sharing and consuming information, unrestricted by geographical borders.