1. Global B2B Panel Book

2. © 2022 Borderless Access 2
Awards and Associations
Awards and
Certifications
Professional Memberships
and Affiliations

3. © 2022 Borderless Access 3
B2B Panel Overview
In-depth profiling
aimed at addressing
the demands of
research studies in
the B2B domain
Role at work
Decision-making
authority
Industry
Company size
Job Titles
A comprehensive B2B panel comprising
over 2.5 million+ panelists across 37
growing and developed economies of
the world.
These include developed economies in
North America and Europe as well as
emerging economies in Asia, Africa, and
other regions.

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Genuine Respondents = Quality Responses
Our B2B panelists are passed through rigorous authentication process to ensure genuine responses for actionable insights
Recruitment via dedicated app/website
Double opt-in
Mobile verification (Triple opt-in)
Social media verification
Ongoing response monitoring
Interested candidates can apply to join our B2B
panel through our dedicated app/website followed
by a thorough digital verification.
The applicants are first passed through a double opt-in
process that confers to ESOMAR guidelines.
This is followed by mobile authentication, using a one-time
password at registration/incentive disbursement.
A game changer filter for B2B panel recruits.
Existing panelists are regularly monitored using advanced tools
and predictive algorithms to track and remove individuals who
do not conform to our quality standards.

5. © 2022 Borderless Access 5
Global B2B Panel Counts
AMERICAS EUROPE MIDDLE-EAST AFRICA APAC
AUSTRALIA: 41,500
CHINA: 112,500
MALAYSIA: 21,600
HONG KONG: 11,300
INDONESIA: 145,100
INDIA: 553,400
KOREA: 23,100
NEW ZEALAND: 20,400
PHILIPPINES: 79,200
SINGAPORE: 18,700
TAIWAN: 25,500
THAILAND: 72,000
VIETNAM: 18,900
EGYPT: 45,300
GHANA: 10,500
KENYA: 21,000
NIGERIA: 55,500
SOUTH AFRICA: 126,000
KUWAIT: 6,800
KSA: 92,300
UAE: 82,000
QATAR: 5,400
POLAND: 27,200
UK: 22,800
GERMANY: 28,800
RUSSIA: 73,900
TURKEY: 101,750
ARGENTINA: 115,500
BRAZIL: 208,000
CHILE: 54,900
COLOMBIA: 63,000
MEXICO: 165,000
USA: 50,000
ECUADOR: 2,500
PERU: 2,200
ITALY: 10,000
FRANCE: 10,500

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Decision Making Authority
36%
29%
35%
29%
36%
35% 34%
32%
34%
41%
28%
31%
38%
33%
29%
AMERICAS EUROPE
MIDDLE
EAST
AFRICA
APAC
Make the final decision
Have a significant input within the final decision
Influence the final decision

7. © 2022 Borderless Access 7
Industry
AMERICAS EUROPE MIDDLE-EAST AFRICA APAC
Computer Related Products or Services /
Information Technology
20% 22% 16% 20% 23%
Financial – Banking, Insurance, Accounting,
Tax
14% 13% 19% 14% 16%
Manufacturing / Production 11% 12% 11% 11% 13%
Telecommunication 9% 9% 7% 8% 9%
Business Services / Consulting / Business
Process Outsourcing
8% 8% 7% 8% 8%
Retail / Wholesale 7% 8% 8% 6% 6%
Education 6% 4% 3% 5% 5%
Healthcare / Pharma 5% 6% 2% 4% 4%
Utilities 4% 3% 5% 3% 3%
Government and Non-Profit 3% 2% 2% 3% 2%
Hospitality / Hotel 3% 3% 8% 6% 3%
Construction / Mining / Real Estate 3% 2% 8% 4% 3%
Others 7% 8% 4% 8% 5%

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Role at Work
AMERICAS EUROPE MIDDLE-EAST AFRICA APAC
Business Decision Makers 16% 15% 19% 17% 19%
IT Decision Makers 19% 20% 17% 21% 23%
IT Influencers 12% 14% 14% 12% 11%
Information Workers 15% 16% 11% 14% 14%
Software Developers 6% 8% 5% 7% 8%
Administrators and Supervisors 8% 6% 15% 8% 6%
Human Resources 7% 6% 5% 7% 6%
Distributors and Resellers 4% 3% 6% 4% 3%
Professional Staff 6% 7% 3% 4% 6%
Others 7% 5% 5% 6% 4%

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Employee Size
Medium enterprise (100-999 employees) Large enterprise (>1000 employees)
Small enterprise (<100 employees)
27%
48%
25%
AMERICAS EUROPE MIDDLE-EAST AFRICA APAC
32%
40%
28% 26%
54%
20%
29%
52%
19%
29%
47%
24%

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Job Title
Associate Director/ Director/ Senior Director 11% 8% 7% 9% 11%
Manager/ Senior / Account / Assistant / Finance /
Product Manager
17% 18% 15% 17% 18%
General Manager / Department Head 8% 9% 12% 9% 7%
Administrative / Executive Assistant/ Administrator 6% 6% 6% 4% 3%
Analyst / Senior Analyst / Financial Analyst 4% 4% 4% 4% 3%
Associate / Senior Associate / Account Executive 4% 3% 3% 4% 5%
Certified Public Accountant/ Financial Advisor/ Insurance
Agent
6% 6% 6% 3% 5%
Controller / Treasurer 3% 2% 3% 3% 3%
Developer / Programmer 9% 10% 6% 8% 9%
Partner / Owner / President 5% 6% 8% 6% 7%
Supervisor 3% 2% 7% 4% 3%
Teacher 4% 4% 3% 4% 4%
Technician / Technical Specialist 3% 3% 2% 3% 2%
Tradesman / Trade Specialist 2% 2% 3% 3% 2%
VP / AVP / EVP / SVP 6% 7% 6% 7% 8%
CEO / COO / CIO / CTO / CFO / Chairman / Board
Member
5% 7% 5% 6% 7%
Others 4% 3% 4% 6% 3%
AMERICAS EUROPE
MIDDLE-
EAST
AFRICA APAC

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© 2022 Borderless Access
AMERICAS
US
EUROPE
UK | GERMANY | ROMANIA
MIDDLE EAST & AFRICA
APAC
INDIA
UAE | SOUTH AFRICA | NIGERIA