1. Global B2B Panel Book

2. © 2020 Borderless Access 2
Awards and Certifications
Professional Memberships
and Affiliations
Awards and Associations

3. B2B Panel Overview
3
A comprehensive B2B panel comprising over 2 million panelists across 33 growing and developed economies of the
world.
These include developed economies in North America and Europe as well as emerging economies in Asia, Africa, and
other regions.
In-depth profiling aimed at addressing the demands of research studies in the B2B domain.
Role at work
Decision-making
authority
Industry Company size Job Titles
© 2020 Borderless Access

4. Genuine Respondents = Quality Responses
4
Recruitment via
dedicated app
Double opt-in Mobile verification
(Triple opt-in)
Social media
verification
Ongoing response
monitoring
Interested candidates
can apply to join our
B2B panel on The Panel
Station app.
The applicants are first
passed through a double
opt-in process that
confers to ESOMAR
guidelines
This is followed by
mobile authentication,
using a one-time
password at
registration/incentive
disbursement
A game changer filter
for B2B panel recruits
Existing panelists are
regularly monitored
using advanced tools
and predictive
algorithms to track and
remove individuals who
do not conform to our
quality standards.
Our B2B panelists are passed through rigorous authentication process to ensure genuine responses for actionable insights
© 2020 Borderless Access

5. APACAMERICAS EUROPE MIDDLE-EAST AFRICA
Global B2B Panel Counts
© 2020 Borderless Access 5
106,200
ARGENTINA
168,700
BRAZIL
50,300
CHILE
54,600
COLOMBIA
132,000
MEXICO
27,300
USA
37,300
AUSTRALIA
112,500
CHINA
34,000
EGYPT
27,200
POLAND
18,000
MALAYSIA
22,800
UK
10,500
GHANA
18,800
GERMANY
11,300
HONG KONG
117,900
INDONESIA
442,700
INDIA
14,000
KENYA
23,100
KOREA
6,800
KUWAIT
37,000
NIGERIA
20,400
NEW ZEALAND
63,000
PHILIPPINES
71.800
KSA
18,700
SINGAPORE
92,400
SOUTH AFRICA
23,800
TAIWAN
59,400
THAILAND
RUSSIA
67,700
67,700
UAE
81,400
TURKEY
16,000
VIETNAM
QATAR
5,400

6. 36
%
29
%
35
%
29
%
36
%
35
%
34
%
32
%
34
%
41
%
28
%
31
%
38
%
33
%
29
%
Decision Making Authority
© 2020 Borderless Access 6
AMERICAS
EUROPE
MIDDLE
EAST
AFRICA
APAC
Make the final decision
Have a significant input
within the final decision
Influence the final
decision

7. Industry
© 2020 Borderless Access 7
Computer Related Products or Services /
Information Technology
20% 22% 16% 20% 23%
Financial – Banking, Insurance, Accounting, Tax 14% 13% 19% 14% 16%
Manufacturing / Production 11% 12% 11% 11% 13%
Telecommunication 9% 9% 7% 8% 9%
Business Services / Consulting / Business Process
Outsourcing
8% 8% 7% 8% 8%
Retail / Wholesale 7% 8% 8% 6% 6%
Education 6% 4% 3% 5% 5%
Healthcare / Pharma 5% 6% 2% 4% 4%
Utilities 4% 3% 5% 3% 3%
Government and Non-Profit 3% 2% 2% 3% 2%
Hospitality / Hotel 3% 3% 8% 6% 3%
Construction / Mining / Real Estate 3% 2% 8% 4% 3%
Others 7% 8% 4% 8% 5%
AMERICAS EUROPE MIDDLE-EAST AFRICA APAC

8. Role at Work
© 2020 Borderless Access 8
AMERICAS EUROPE MIDDLE-EAST AFRICA APAC
Business Decision Makers 16% 15% 19% 17% 19%
IT Decision Makers 19% 20% 17% 21% 23%
IT Influencers 12% 14% 14% 12% 11%
Information Workers 15% 16% 11% 14% 14%
Software Developers 6% 8% 5% 7% 8%
Administrators and Supervisors 8% 6% 15% 8% 6%
Human Resources 7% 6% 5% 7% 6%
Distributors and Resellers 4% 3% 6% 4% 3%
Professional Staff 6% 7% 3% 4% 6%
Others 7% 5% 5% 6% 4%

9. Employee Size
9
Medium enterprise (100-999 employees) Large enterprise (>1000 employees)Small enterprise (<100 employees)
27
%
48
%
25
%
AMERICAS EUROPE MIDDLE-EAST AFRICA APAC
32
%
40
%
28
%
26
%
54
%
20
%
29
%
52
%
19
%
29
%
47
%
24
%
© 2020 Borderless Access

10. Job Title
© 2020 Borderless Access 10
Associate Director/ Director/ Senior Director 11% 8% 7% 9% 11%
Manager/ Senior / Account / Assistant / Finance / Product
Manager
17% 18% 15% 17% 18%
General Manager / Department Head 8% 9% 12% 9% 7%
Administrative / Executive Assistant/ Administrator 6% 6% 6% 4% 3%
Analyst / Senior Analyst / Financial Analyst 4% 4% 4% 4% 3%
Associate / Senior Associate / Account Executive 4% 3% 3% 4% 5%
Certified Public Accountant/ Financial Advisor/ Insurance Agent 6% 6% 6% 3% 5%
Controller / Treasurer 3% 2% 3% 3% 3%
Developer / Programmer 9% 10% 6% 8% 9%
Partner / Owner / President 5% 6% 8% 6% 7%
Supervisor 3% 2% 7% 4% 3%
Teacher 4% 4% 3% 4% 4%
Technician / Technical Specialist 3% 3% 2% 3% 2%
Tradesman / Trade Specialist 2% 2% 3% 3% 2%
VP / AVP / EVP / SVP 6% 7% 6% 7% 8%
CEO / COO / CIO / CTO / CFO / Chairman / Board Member 5% 7% 5% 6% 7%
Others 4% 3% 4% 6% 3%
AMERICA
S
EUROPE
MIDDLE-
EAST
AFRICA APAC

11. Contact Us
Business Enquiries
connect@borderlessaccess.com
marketing@borderlessaccess.com
www.borderlessaccess.com
AMERICAS EUROPE MIDDLE EAST & AFRICA APAC
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