An online platform for mothers to instantly chat with child counsellors and have all their parenting questions answered. Anytime. Anywhere.

1. Parenting Advice
From Licensed Counselors
Anytime. Anywhere.

2. A mother's worry
Mothers today are always worried
if they are raising their children
the best way they can.
Currently they have no reliable place
to go to and have their
parenting questions answered.

3. The Solution
Momadvice is an online
platform that will allow
mothers to instantly chat
with child counsellors and
have all their parenting
questions answered.
Anytime. Anywhere.

4. The Competition
Online Solutions
A mother's first tool is to search online, but they end up in one of two locations
Provide general articles for
mass consumption but do not
tackle the problem or provide
actionable solutions.
Provide solutions based on parent's
individual experience. These solutions
rarely work due to different family
dynamics and child interactions.
Parenting ForumsParenting Websites

5. The Competition
Seeking therapy on the other hand is a very big step to overcome
Taking your child to
therapy makes mothers
blame themselves as the
reason their kid is unwell.
1
Not always anonymous
and mothers feel judged
as parents when asked
questions face to face
2
Therapy is very
expensive at a minimum
of $60/hr. In addition it is
very time consuming.
3
Online Solutions

6. The Solution
Momadvice fills the current gap between online search and actual therapy:
Mothers can have all their questions answered
from the comfort of their own home
Mothers can chat with licensed counsellors
anonymously through aliases
Mothers can get their answers quickly and for
a fraction of the cost of a therapist

7. 20%
Psychologists
80%
Momadvice
$14.99Weekly
$49.99Monthly
The Cost
Subscription Models Revenue Sharing
Mothers can subscribe in one
of two plans:
Weekly Unlimited Chat for $14.99
Monthly Unlimited Chat for $49.99
Our revenue sharing system will
be on the following basis:
80% will go to the psychologists
20% will go to Momadvice

8. Mothers who have the following traits:
25 to 40 College Education Tech Savvy Mid to High Income
The Customer

9. One in five smartphone
users are mothers
The Market
400
million
This represents a global market
of 400 million mothers
Time Spent
Online
Probability of
purchasing on
mobile
33 Hrs
66 Hrs
30%
56%
Mothers are the most engaged
demographic online. They
spend twice the time online as
the general population and are
twice more likely to purchase
on mobiles.

10. Trends in the Market
Rate of working mothers has more
than doubled in the last 30 years.
Full-time working mothers represent
the biggest increase, with single full-
time mothers being an all time high.
71% of working mothers stated that
they are stressed because of the
difficulties of balancing their work
and family lifes.
Mothers
Fulltime
Mothers
Parttime
71%

11. Rollout Plan
Soft Launch
100 Beta Testers
January 16
Global Market
60000 Mothers
April 2016
Full Launch & Expansion
1500 Mothers
MENA Region
15000 Mothers
January 2017
January 2018
Our Rollout Plan

12. The Revenue
Year One: 10% average growth per week
Year Two and Three: 5% average growth per week
Projection Assumptions

13. The Team
Rita
Ray Nicolas
Psychologist
PsychologistDeveloper
Ramy
BusDev
The Team
13 Years Human
Resources
8 Years Venture
Capital
5 Years Startup
Development
5 Years Youth
Counselling

14. Thank You