Santa wants to know... has your marketing been good this year? Join us for part one of this two part end-of-year webinar series with Caz Bevan (@AreYouWithCaz) and Sani Nielsen (@TheJollyPoly). We'll discuss when you should start your holiday testing and holiday campaigning. Join us on November 9 for more details on how to measure success and utilize these analytics for a better 2017 strategy.

1. Santa Wants To
Know…
has your marketing been good this year?
Caz Bevan @AreYouWithCaz
Sani Nielsen @TheJollyPoly

2. Stats & Facts

3. 15.4% of retailers start marketing
before October 1

4. When do you begin shopping
for the holiday season?
These statistics depict the period when U.S. consumers began
shopping in 2015 (Statista.com)
Before Sept
September
October
November
December 1-15
December 16-31
0 0 0 1
3%
14%
38%
22%
8%
16%
5%
19%
42%
19%
6%
9%
Men Women

5. $3.19 Trillion Industry
U.S. Stats

6. $830 Billion spent on gifts
Now, That’s A Gift!

7. 50%+ of all revenue is generated
between Black Friday & Christmas Day

8. Top Sales Generators
For Black Friday:
Email Marketing 25.1%
Organic Search 21.1%
Paid Search 16.6%
For Cyber Monday:
Organic Search 21.5%
Email Marketing 20%
Social Media Posts 1.8%
Why? People are in a rush and searching
specifically for sales. They go straight to the
website, recent emails, and if they don’t see
what they’re shopping for or the discount they’re
looking for at the top of social media, they don’t
spend time looking for it.

9. 127 Million Shoppers
Cyber Monday Is The New Big Deal, Literally

10. 92% of Shoppers Look For
Discounts Online
Cyber Monday

11. Cyber Monday is the biggest
mobile shopping day of the year

12. From 2014-2015 Mobile App use grew 58%. Use these stats to brainstorm how your business
can personalize, use emojis, help with customer productivity, and support mobile shopping for
your business. You don’t have to build an app to know these are some great keys to
marketing strategy success!
Personalization 344%
Emojis
Productivity 119%
Easy in-app purchasing 4.56%

13. 47% of all
Holiday
Purchases
Begin On A
Mobile Device

14. 81% of Shoppers Conduct
Online Research Before Buying

15. 1 in 3
people
search a
product
online prior
to visiting
the store

16. 15% of your
in-store
visitors are
searching
elsewhere
for the
same
products

17. 50% of people visit a store within 24 hours
of searching the store or a product online

18. 88% search from a phone
84% search from a tablet
Searching for:
Business hours
Directions to closest store
Address
Availability of product
Discounts & pricing information

19. 18% of Local Mobile Searches
Lead To In-Store Purchases
2014

20. So, Now What?

21. How?
Check your email
for our holiday
marketing tips.
We will also be
adding links to the
webinar recording
on Boost U.
When?You should begin your
holiday testing in August/
September and
campaigning by October.
Include all holidays
celebrated from October-
January as part of your
ongoing Q4 strategy.

22. Tip #1: Test Your Website For A
Higher Traffic Load & Mobile Usability

23. Tip #2:
Test Emails & Social Posts
(Desktop & Mobile)

24. Tip #3:
Create Mobile
Specific
Advertisements

25. Tip #4:
Create A Strong Email
Campaign

26. Tip #5:
This is what you SEO-ed for

27. Tip #6:
Be Personal
Social Media Posts
Emails
Suggestions
Customer Service
P E O P L E A R E M O R E L I K E LY T O P U R C H A S E W H E N S O M E T H I N G I S
P E R S O N A L I Z E D T O T H E M
5 . 5 H I G H E R
C O N V E R S I O N S

28. Tip #7:
Be Reliable
Product Availability
Email Response
Social Media Response
Email Delivery
Expected Promos

29. Tip #8:
Reconsider
How To Be
Social
S O C I A L M E D I A I S T H E F I R S T
C H O I C E F O R 1 I N 5 S E E K I N G
A N S W E R S I N C O M P L E X
S I T U A T I O N S

30. Tip #9:
Be Here, Now
Being Personable Also Means Being Real…
In Real-Time

31. Tip #10:
Relax
You’re ahead of the game…
enjoy your holidays!

32. Let’s Talk About Your
Tips?
Join us November 9 for The State of Social Media Address
by simply typing “Reg Me” into the webinar comments or visit
www.Boostability.com/Boost-U to sign up at any time.