So, you want to write a content marketing blog but don’t know how? There are plenty of guides out there online, but they all look the same and give the same tips. In order to save you some time, we gathered for you 7 elements that appear in each of these guides. If you want your blog post to look like any other blog post online, this is the definite guide for you. Use responsibly!

3. CLICKBAIT HEADLINE
The philosophy of clickbait:
“Promise everything – deliver nothing”.
See the headline of this presentation?
Yes, exactly...
POP-UPS, ADS, PLUGINS
Rule number one of content marketing blog posts: You are not here to give
any added value. You are here to sell. Behave accordingly – never allow your readers
to enjoy a free moment of reading without bombing them with commercial offers.
REMEMBER: The bigger and more annoying your interference, the better!

4. LISTS
Lists are the queens of all content
currently available online.
RULE OF THUMB: if your post
headline doesn’t start with a number,
just skip the effort and don’t write it.
CLICHÉ QUOTES
NEVER FORGET: A content marketing
blog post without a cliché quote is not
a true content marketing blog post!
GREAT EXAMPLE OF
A CLICHÉ QUOTE

5. BANAL ADVICE
Why be creative and innovative when
you can copy advice that is available
in hundreds of other articles? It’s the
perfect puff for your post’s content!
INFOGRAPHICS
TIP: Make excessive use of
the words “kick-ass”, “great”,
“awesome”. Nothing like
good’old exaggerated
superlatives.
EXAMPLES OF GREAT
BANAL ADVICE
A research by no one shows that 90% of people will believe
anything, as long as its presented in the form of a graph.
Insert infographics to make your post sound more reliable
than the piece of nonsense it actually is.
TIP: Don’t forget to write [Infographic] on the
post’s headline. Even people who don’t read your article
deserve to know you are smart enough to create graphs.

6. BUZZ WORDS
Use buzz words to show you are a real pro...
Never tell anyone their real meaning.
BUZZ WORDS: WHAT THEY MEAN:
Growthhacking Didn’t they use to call it marketing?
A/B testing Just checkin’ if something works
Storytelling Salesmen now think they are Hemingway
Data-driven Just checkin’ if something works #2
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boostthenews.com