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Mobile Advertising & Search app
2
• Simply put, the mobile web is the
  experience of browsing via mobile
  devices like smartphones and
  tablets.

• In reality, it is the future of global
  communication and quickly
  becoming the primary means of
  connecting people around the world.




                                           3
• harareapp is a
  mobile-optimized site that has been
  specially designed to work
  seamlessly and efficiently on your
  smartphone’s web browser.


• harareapp sites are
  designed to facilitate mobile viewing
  and initiate business or deals search.



• harareapp is built
  specifically for the mobile browser
  but can also be downloaded as an
  app, catering to things like touch vs.
  click, divided attention sessions, and
  action-first audience expectations.

                                           4
Desktop websites perform
   poorly to mobile sites &
  can deter new business.


  • Most internet users tend to be on the
    go and thus visit websites that perform
    quickly and efficiently.

  • Even users who are not in a hurry will
    be deterred by a site that loads slowly
    or is difficult to browse. Research
    shows that over 70% of mobile users
    now expect sites to perform as well or
    better than a desktop site1.


1. http://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/
                                                                                   5
• 84% of small businesses that
      optimize for mobile report increases
      in business.2

    • A recent report from Morgan
      Stanley suggests that by 2014
      mobile will be the primary source of
      web traffic.

    • In 2011, smartphone shipments
      surpassed desktop computer
      shipments for the first time ever.3

    • 95% of smartphone owners report
      having searched for local
      businesses with their phone and
      90% of those users have acted
      within 24 hours.4


2. http://www.networksolutions.com/smallbusiness/
3. http://www.pcmag.com/article2/0,2817,2379665,00.asp
4. http://mobileplaybook.com                             6
• By every measure, mobile is
  exploding. It’s gaining momentum as
  a source of revenue and leads, and
  marketers are paying attention as
  consumer adoption of mobile
  continues to grow.

• Unfortunately web development and
  performance has not kept pace.
  Businesses need mobile websites
  but there are not enough developers.




                                         7
• Since 2008 Mobile Data Traffic is up
      3000% and is projected to increase
      40 fold over the next 5 years.5

    • As of 2012, there are over 1.2 billion
      mobile web users worldwide - over
      17% of the world’s population.6

    • Google announced recently that over
      850,000 Android phones are being
      activated daily.7




5. http://seo-hacker.com/mobile-search-optimization/
6. http://mashable.com/2012/03/07/mobile-commerce-outlook/?
      utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed
      %3A+Mashable+%28Mashable%29
7. http://www.itnews.com/smartphones/42660/850000-android-phones-activated-   8
The longer you wait to make
mobile a priority, the farther
    behind you will fall.

Going mobile is not just a good idea, it
             is a must.



harareapp
gives you :



FREE Hosting
FREE Domain
FREE Mobile Page Set up
FREE Gifts




                                           9
Complete Customization

• Your business is not just your products
  and prices, it is also your personality,
  your people, and your ideas. Don’t let
  all those things be lost when it’s time to
  go mobile.

• Your logos, your photos and video
  content, your messaging and branding,
  will be seamlessly integrated into your
  new mobile site.

• We’ll build custom site architecture
  designed specifically to facilitate
  action-based responses from your
  customers.




                                         10
Flawless Functionality

• What good is a mobile site if it doesn’t
  elevate the customer experience? Your site
  needs to not only look great, it needs to work
  and work well.

• We can build you a site that makes the
  customer experience incredibly smooth and
  simple with features like:

‣ One-touch icons for social media links
‣ Integrated and completely customizable
     forms
‣     GPS mapping and location-based features
‣     Built-in mobile commerce capabilities
‣     And many more features being updated
     constantly




                                             11
Flexibility
• As the market changes, you’ll want to
  be able to easily make changes and
  updates to your mobile site in order to
  keep up. We our PRO Package
  features, you will have admin access
  to your mobile sites to easily modify so
  you can always integrate new features
  and content.

• We can also utilize analytics and
  tracking to monitor what your
  customers are doing on your site. This
  allows you to use actual customer-
  based data to make quick
  improvements that elevate customer
  experience and constantly improve
  your customer service.




                                       12
We want to help bring your business to
the mobile landscape. Don’t make the
mistake that so many businesses have
already made by underestimating the
mobile revolution. Let us help you go
mobile like a pro today.




                                     13
YOUR LOGO HERE


  Visit us today
www.harare
  app.com

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Africacityapps presentation

  • 2. 2
  • 3. • Simply put, the mobile web is the experience of browsing via mobile devices like smartphones and tablets. • In reality, it is the future of global communication and quickly becoming the primary means of connecting people around the world. 3
  • 4. • harareapp is a mobile-optimized site that has been specially designed to work seamlessly and efficiently on your smartphone’s web browser. • harareapp sites are designed to facilitate mobile viewing and initiate business or deals search. • harareapp is built specifically for the mobile browser but can also be downloaded as an app, catering to things like touch vs. click, divided attention sessions, and action-first audience expectations. 4
  • 5. Desktop websites perform poorly to mobile sites & can deter new business. • Most internet users tend to be on the go and thus visit websites that perform quickly and efficiently. • Even users who are not in a hurry will be deterred by a site that loads slowly or is difficult to browse. Research shows that over 70% of mobile users now expect sites to perform as well or better than a desktop site1. 1. http://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/ 5
  • 6. • 84% of small businesses that optimize for mobile report increases in business.2 • A recent report from Morgan Stanley suggests that by 2014 mobile will be the primary source of web traffic. • In 2011, smartphone shipments surpassed desktop computer shipments for the first time ever.3 • 95% of smartphone owners report having searched for local businesses with their phone and 90% of those users have acted within 24 hours.4 2. http://www.networksolutions.com/smallbusiness/ 3. http://www.pcmag.com/article2/0,2817,2379665,00.asp 4. http://mobileplaybook.com 6
  • 7. • By every measure, mobile is exploding. It’s gaining momentum as a source of revenue and leads, and marketers are paying attention as consumer adoption of mobile continues to grow. • Unfortunately web development and performance has not kept pace. Businesses need mobile websites but there are not enough developers. 7
  • 8. • Since 2008 Mobile Data Traffic is up 3000% and is projected to increase 40 fold over the next 5 years.5 • As of 2012, there are over 1.2 billion mobile web users worldwide - over 17% of the world’s population.6 • Google announced recently that over 850,000 Android phones are being activated daily.7 5. http://seo-hacker.com/mobile-search-optimization/ 6. http://mashable.com/2012/03/07/mobile-commerce-outlook/? utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed %3A+Mashable+%28Mashable%29 7. http://www.itnews.com/smartphones/42660/850000-android-phones-activated- 8
  • 9. The longer you wait to make mobile a priority, the farther behind you will fall. Going mobile is not just a good idea, it is a must. harareapp gives you : FREE Hosting FREE Domain FREE Mobile Page Set up FREE Gifts 9
  • 10. Complete Customization • Your business is not just your products and prices, it is also your personality, your people, and your ideas. Don’t let all those things be lost when it’s time to go mobile. • Your logos, your photos and video content, your messaging and branding, will be seamlessly integrated into your new mobile site. • We’ll build custom site architecture designed specifically to facilitate action-based responses from your customers. 10
  • 11. Flawless Functionality • What good is a mobile site if it doesn’t elevate the customer experience? Your site needs to not only look great, it needs to work and work well. • We can build you a site that makes the customer experience incredibly smooth and simple with features like: ‣ One-touch icons for social media links ‣ Integrated and completely customizable forms ‣ GPS mapping and location-based features ‣ Built-in mobile commerce capabilities ‣ And many more features being updated constantly 11
  • 12. Flexibility • As the market changes, you’ll want to be able to easily make changes and updates to your mobile site in order to keep up. We our PRO Package features, you will have admin access to your mobile sites to easily modify so you can always integrate new features and content. • We can also utilize analytics and tracking to monitor what your customers are doing on your site. This allows you to use actual customer- based data to make quick improvements that elevate customer experience and constantly improve your customer service. 12
  • 13. We want to help bring your business to the mobile landscape. Don’t make the mistake that so many businesses have already made by underestimating the mobile revolution. Let us help you go mobile like a pro today. 13
  • 14. YOUR LOGO HERE Visit us today www.harare app.com