Bohemia Amsterdam developed the new positioning of House of Performance including the strategy and all internal and external means.

1. B2B Strategy Case
House of Performance
We’re the difference between...
Client Personnel:
Bohemia Personnel:
Thijs Otto van Es
Marco de Boer
Victor Neyndorff
Tom Lawrence

2. Situation
House of Performance (HofP) is a serious consulting firm
that focuses on improving business processes; they do their job
with passion. HofP is growing fast, like any growing company
it struggles a bit with its identity and has difficulty in being
consistent in its communication.
“Who are House of Performance, and why would I ask them
to help my organization re-organize?” They primarily get
business through word of mouth via their own network
because HofP is good, very good.

3. Target
• Increase brand awareness and attract more advisors.
• Create a unified view to the outside world that matches
the identity of House of Performance.
Target group
• Consultants
• Public Relations
• New Prospects

4. Strategy
House of Performance is indispensable in achieving change
processes, because they touch people. With that touch they
create more involvement and ultimately will be more
productive. After a few sessions with the partners,
we discovered that there’s a strong belief that people can only
change if they are truly touched. People do not learn
a new trick; they learn to understand the consequences.
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5. Strategy
As a part of our approach to the assignment, we took
the partners through Sinek’s Golden Circle. This is a very solid
way to separate Product and Result from Motivation and Vision.
Increase brand awareness and attract more advisors.
Create a unified view to the outside world that matches
the HofP identity.
“What doesn’t make you stand out. It’s Why what makes you
different.” Simon Sinek.
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6. Concept
House of Performance want to show that they are different.
By claiming to be ‘the difference between’ and leaving the end
of that sentence open, HofP claims to have more content,
to be more meaningful, and show more commitment.
“We are the difference between...”
Concept approach visuals

8. Visuals
“We are the difference between...”
Concept images
Model Illustrations
Corporate Notebook
Recruitment Campaign
Homepage

10. Change Model
in line with their campaign.

11. Client Value Model
in line with their campaign.

12. Kompas Model
in line with their campaign.

13. Kaizen Model
in line with their campaign.

14. Corporate Notebook
in line with their campaign.

15. Corporate Notebook
in line with their campaign.

16. Corporate Notebook
in line with their campaign.

17. Corporate Notebook
in line with their campaign.

18. Sponsor Ad
in line with their campaign.

19. Banner
to support HofP recruitment
campaign.

20. Leaflet
to support HofP recruitment
campaign.

21. LinkedIn Banner
to support HofP recruitment
campaign.

22. Homepage

23. Homepage

24. Homepage

25. Results
Bohemia Amsterdam created an uniform look and feel:
• Corporate means
• Recruitment campaigns
The first recruitment campaign lead to a fully booked
OpenHouse and was an enormous success.

26. Be memorable
For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
Bohemia Amsterdam
Generaal Vetterstraat 72-a
1059BW Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com