There is a big need for innovation within our digital world related to our new oil, Big Data. If we spoil it has an negative impact in our reputation. A big need for digital transparency to deal with data related with privacy.
6. Introduction - @BNieme
Founder Adversitement, O2mc, Digital Power
10 years in financial sector - transparency
Digital active since 2000
CEO, CVO
Married with children (4)
Hockey – 12 different KNHB levels
Golf
Non reader – scanner
Passion keydriver to get results
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10. Today’s challenges - summary
! Dominant Internet leaders
! Cookie and Privacy legislation
! Create buzzwords – BIG DATA
! You can’t buy innovation, you need passionate talents!
! Data is new oil – since when do we waste with oil?
! European Commission and lawmakers, do they understand the internet ball game?
! Self regulation is the biggest bullshit in today’s greedy and democratic world!
! Regional investors climate is too differentiated, Dutchie’s wake UP!
! Investments are exit driven controversy towards innovation.
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11. Today’s challenges – Digital Data
Coping with “big data” is the number one
challenge CMOs face – while being
underprepared…
source: IBM
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12. Today’s Challenges - Digital data is KEY
Data is your KEY in today’s hyper connected digital economy
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13. Digital data – product driven eco system
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A fool with a tool
14. Digital data – Tools, Value, Knowledge
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Data is our instrument and as Adversitement we bring you innovative knowledge.
15. Digital data - Quote
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Why we define succes metrics if data has an tremendous organisational value
16. Digital Data - Metrics
Shift from succes metrics to true value insights
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17. Digital data - Value
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Value Insights – marketing contribution models.
27. Innovation – one small difference for succes!
“On MySpace, the default setting was that you
could see anybody’s profile. On Thefacebook,
the default allowed you only to see profiles of
others at your school, or those that had
explicitly accepted you as a friend. A degree
of privacy was built in.”
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32. Innovation – need of transparency
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It is a necessity to be transparent.
33. Privacy - a real choice
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Users want to be in control… nothing new!
34. Privacy – data proliferation
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Data economics.
The US Federal Trade Commission calls on companies to
“act now to make privacy the ‘default setting’ for commercial
data practices and give consumers greater control over the
collection and use of their personal data through simplified
choices and increased transparency.”
35. Privacy – Quotes related to data
Brad Smith (Microsoft's General Counsel and Executive Vice-President of Legal and
Corporate Affairs) concluded his recent talk at the Privacy Conference 2012 on privacy
and technology that “We can not have privacy if there is no transparency.”
Price Discrimination Among Buyers: Robinson-Patman violations
A seller charging competing buyers different prices for the same "commodity" or
discriminating in the provision of "allowances" — compensation for advertising and other
services — may be violating the Robinson-Patman Act.
The Center for Digital Democracy (CDD) today filed a complaint with the Federal Trade
Commission claiming that Google's move to consolidate its dozens of privacy policies
violates an agreement the company reached with the FTC to settle privacy complaints
about the now defunct Google Buzz.
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41. Co create within a
A co-created innovative eco system
! STW – Context Aware Predictive Analytics
! www2013 congress in Brazil
! Web science bachelor
! Data Scientists
! 4 PhD programs – extend
! 3-4 faculties involved – connected science
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42. Thanks for your attention ……
Bob Nieme
CVO - founder
Tel: +31 (0) 20 7600 700
Mobile: +31 (0) 6 51403605
bob.nieme@adversitement.com
Twitter: @BNieme
LinkedIn: Bob Nieme
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