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#1
ANIMATED
SERIES
K2-11 SINCE 2001
OBAMA AND ROMNEY
MORE LIKES THAN
GREAT PRODUCTS
AND PARTNERSHIPS
2012
GREAT PRODUCTS AND
PARTNERSHIPS2012
GREAT PRODUCTS AND
PARTNERSHIPS2012
GREAT PRODUCTS AND
PARTNERSHIPS2012
GREAT PRODUCTS AND
PARTNERSHIPS2012
DVD
DIGITAL
ALBUM
SUPPORTING
RETAIL
YELLOW FRIDAY
THE FUTURE IS BRIGHT
IN BIKINI BOTTOM
2013
SPONGEBOB NATION!
2014
SPONGEBOB:
LARGER THAN LIFE
2015 AND
BEYOND
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2013:SPONGEBOB NATION!
Q2
IT CAME
FROM GOO
LAGOON
Q4
SPONGEBOB’S
SCARIEST
NIGHTS
Q3
BUMPER
TO BUMPER
Q1
KA-RA-TAY
2013: SPONGEBOB NATION!
NEW TV SPECIALS
2013: SPONGEBOB NATION!
NEW MOBILE APP
2013: SPONGEBOB NATION!
FAN CELEBRATION
2013: SPONGEBOB NATION!
NEW CONSUMER PRODUCTS
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NEW CONSUMER PRODUCTS
2013: SPONGEBOB NATION!
SECONDARY CHARACTERS
2013: SPONGEBOB NATION!
SECONDARY CHARACTERS
2013: SPONGEBOB NATION!
IN SUMMARY
CONTENT &
MARKETING
• ORIGINALPROGRAMMING
• NEW MOBILE APP
• FAN CELEBRATION
• KARMALOOP
CONSUMER
PRODUCTS
• NEW TOY LINE (JUST PLAY)
• NEW CPG
• SECONDARY
CHARACTERS
2014:
LARGER
THAN LIFE
2014: LARGER THAN LIFE
PLANKTON’S REVENGE
2014: NEW SPONGEBOB
THEATRICAL
2015&BEYOND:
JUST ADD SPONGEBOB
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