Over 70 tech tools and tons of internet research available to member realtors keep HAR ahead of most associations. This is a presentation I gave to a group of realtors on how the Houston Association of Realtors is helping its members gain competitive advantage through technology and research.

1. HAR Leading the Way in Delivering Value to it’s Members Surveying Consumers Offering Tools to REALTORS Training Agents Promoting REALTOR Value to Consumers Offering Technology Services to Brokers Delivering Leads and Referrals

2. “ As long as MLSs, associations, brokers and vendors continue to cater to the stagnant inclinations of their constituents - agents - rather than pushing them forward into new mediums others outside the industry will.”

6. 40% HAR.com 20% Yahoo Real Estate 13% REALTOR.com 500,000 Annual Leads to HAR Members

7. HAR.com Ranks #1 Search

10. HAR provides it’s members over 70 technology tools

13. 3,200 Offline Leads Captured in 4 months

14. 16,000 Free Realtor Websites

19. 400,000 Emails to Consumers and REALTORS® Monthly

21. 2,600 Free Agent Newsletters

22. Allows Consumers and REALTORS® to Engage Online

30. REALTOR 2.0 Training Video Social Networking (Linkedin/Facebook) Blogs Gadgets – iPhone & HD Flip Camera

31. Facebook: 200 Million Users Twitter: 22 Million Users

32. Realtor Mobility- Access Information Anywhere Anytime 25,000 Apps/22 Million iPhones

33. 81% Will Benefit

36. Over 1,600 Agents have Surveyed Clients

37. Offering Technology Services to Brokers

38. Offering Technology Services to Brokers

39. Offering Technology Services to Brokers

40. Offering Technology Services to Brokers

41. 2008 – Broker Listings Viewed 128,705,898 Times

42. 2008 – 444,100 Email Leads to Brokers/Agents

43. 2008 – Broker Phone# was Clicked 489,675 times

44. 2008 – Click-Thrus from HAR.com to Broker/Agent Websites 2,734,200 Times