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PTTP London Film Forum Speech

Another version of a presentation I have given before. Some new examples added for the Power to the Pixel London Film Forum '09.

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PTTP London Film Forum Speech

  1. 1. Better Than Free New Notions of Value New Notions of Value
  2. 2. $
  3. 7. Old World $
  4. 8. Old World $ <ul><li>Play Festival </li></ul>
  5. 9. Old World $ <ul><li>Play Festival </li></ul><ul><li>Sell to Distributor/Broadcaster (s) </li></ul><ul><li>advance </li></ul><ul><li>percentage of revenues </li></ul>
  6. 10. Old World $ <ul><li>Play Festival </li></ul><ul><li>Sell to Distributor/Broadcaster (s) </li></ul><ul><li>advance </li></ul><ul><li>percentage of revenues </li></ul><ul><li>They sell to audience </li></ul><ul><li>Who pays for film </li></ul>
  7. 11. Old World $ <ul><li>Play Festival </li></ul><ul><li>Sell to Distributor/Broadcaster (s) </li></ul><ul><li>advance </li></ul><ul><li>percentage of revenues </li></ul><ul><li>They sell to audience </li></ul><ul><li>Who pays for film </li></ul><ul><li>$ to distributor </li></ul><ul><li>$ to filmmakers </li></ul><ul><li>$ to investors </li></ul>
  8. 12. Old World $ <ul><li>Play Festival </li></ul><ul><li>Sell to Distributor/Broadcaster (s) </li></ul><ul><li>advance </li></ul><ul><li>percentage of revenues </li></ul><ul><li>They sell to audience </li></ul><ul><li>Who pays for film </li></ul><ul><li>$ to distributor </li></ul><ul><li>$ to filmmakers </li></ul><ul><li>$ to investors </li></ul><ul><li>Everyone is happy </li></ul>
  9. 13. Old World $ <ul><li>Play Festival </li></ul><ul><li>Sell to Distributor/Broadcaster (s) </li></ul><ul><li>advance </li></ul><ul><li>percentage of revenues </li></ul><ul><li>They sell to audience </li></ul><ul><li>Who pays for film </li></ul><ul><li>$ to distributor </li></ul><ul><li>$ to filmmakers </li></ul><ul><li>$ to investors </li></ul><ul><li>Everyone is happy </li></ul>MYTH
  10. 14. Old World $ <ul><li>Play Festival </li></ul><ul><li>Sell to Distributor/Broadcaster (s) </li></ul><ul><li>advance </li></ul><ul><li>percentage of revenues </li></ul><ul><li>They sell to audience </li></ul><ul><li>Who pays for film </li></ul><ul><li>$ to distributor </li></ul><ul><li>$ to filmmakers </li></ul><ul><li>$ to investors </li></ul><ul><li>Everyone is happy </li></ul>
  11. 15. Old World $ -- Reality <ul><li>Play Festival Maybe </li></ul><ul><li>Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere </li></ul><ul><li>advance $0 - $15,000 avg </li></ul><ul><li>percentage of revenues 30% - 60% after expenses </li></ul><ul><li>They sell to audience Hopefully </li></ul><ul><li>Who pays for film If theaters book it or buyers buy </li></ul><ul><li>$ to distributor But, </li></ul><ul><li>$ to filmmakers </li></ul><ul><li>$ to investors </li></ul><ul><li>Everyone is happy </li></ul>
  12. 16. Old World $ -- Reality <ul><li>Play Festival Maybe </li></ul><ul><li>Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere </li></ul><ul><li>advance $0 - $15,000 avg </li></ul><ul><li>percentage of revenues 30% - 60% after expenses </li></ul><ul><li>They sell to audience Hopefully </li></ul><ul><li>Who pays for film If theaters book it or buyers buy </li></ul><ul><li>$ to distributor But, </li></ul><ul><li>Marketing, P& A, staffing, </li></ul><ul><li>cross-collateralization, </li></ul><ul><li>fees, delivery, </li></ul>
  13. 17. Old World $ -- Reality <ul><li>$0 to filmmakers </li></ul><ul><li>$0 to investors </li></ul><ul><li>No one is happy…and you don’t even own your film anymore </li></ul>
  14. 18. $
  15. 19. “ On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.” Stewart Brand at the first Hackers ' Conf erence in 1984
  16. 20. Free <ul><li>(Plus fee) </li></ul>
  17. 21. <ul><li>Why Pay? </li></ul>
  18. 22. Value has Changed
  19. 23. Old Media World Value: Scarcity New Media World Value: Overabundance
  20. 24. When Copies are free, you need to sell things that can’t be copied. Kevin Kelly, Better Than Free
  21. 25. <ul><li>Like What? </li></ul>
  22. 26. IMMEDIACY
  23. 27. IMMEDIACY
  24. 28. PERSONALIZATION
  25. 29. INTERPRETATION
  26. 30. AUTHENTICITY
  27. 31. AUTHENTICITY
  28. 32. AUTHENTICITY $500 (limited edition of 15) 5 Sold! Only 10 left! * -Signed CD/DVD and digital download. * -T-shirt* * -Signed Cymbal and sticks. * -Meet me in Venice, CA and we go floating in a Sensory Deprivation Tank (filmed and posted on youtube). * -Dinner at Sizzler (get your $8.99 Steak and &quot;all you can eat&quot; Shrimp on)
  29. 33. AUTHENTICITY Text
  30. 34. EMBODIMENT
  31. 35. EMBODIMENT
  32. 36. PATRONAGE
  33. 37. PATRONAGE * $10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released. * $25 - Polished Rock Level: An advance copy of the CD. Weeks before the masses. … * $2,500 - Emerald Level: Mentioned as an executive producer of the album -- whoop-di-doo! * $5,000 — Diamond Level: I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you. * $10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell.
  34. 38. PATRONAGE
  35. 39. PATRONAGE
  36. 40. ACCESSIBILITY
  37. 41. Accessibility also equals Convenience
  38. 42. FINDABILITY
  39. 43. Generatives <ul><li>Immediacy </li></ul><ul><ul><li>Give them something now </li></ul></ul><ul><li>Personalization </li></ul><ul><ul><li>To their needs </li></ul></ul><ul><li>Interpretation </li></ul><ul><ul><li>with study guide, or commentary </li></ul></ul><ul><li>Authenticity </li></ul><ul><ul><li>From you directly, signed by you </li></ul></ul><ul><li>Embodiment </li></ul><ul><li>Speaking Fees </li></ul><ul><li>Patronage </li></ul><ul><li>Support the artist; Radiohead model </li></ul><ul><li>Accessibility </li></ul><ul><li>Make it easy to get </li></ul><ul><li>Convenient </li></ul><ul><li>Findability </li></ul><ul><li>Work with partners who make you findable </li></ul>
  40. 44. CwF + RtB = $$$ Mike Masnick, TechDirt
  41. 45. CwF + RtB = $$$ Mike Masnick, TechDirt Connect with fans, give them a reason to buy and make money.
  42. 49. Blog: www.springboardmedia.blogspot.com Email: [email_address] Twitter: @b newman01

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