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The Truth About Social Media - 
Marketing Your Club For Growth 
! 
• Is it a Fad? 
• Your worst fears 
• Twitter, Facebook...
3
Your #1
6 
Who’s 
next? 
You? 
@Toby_Jenkins
7
@Toby_Jenkins 
@Bluewire_Media 
Tweet 
Tweet! 
! 
Tweet 
Tweet 
@Toby_Jenkins
Show of hands 
stand 
up
Rice-­‐gate @Toby_Jenkins
Rice-­‐gate @Toby_Jenkins
Tools @Toby_Jenkins
Don’t 
have 
8me? 
! 
! 
No time?
@Toby_Jenkins
Monitor
Men8on
Relax…
Just 
like 
real 
life!
Twi;er
1. Facebook 
comments 
@Toby_Jenkins Facebook
1. Facebook 
comments 
6 
sugges8ons 
in 
1 
day
INVEST
Remarkable 
content 
29 @Toby_Jenkins
Blogging @Toby_Jenkins
Blogging 
A;racts 
More 
Visitors 
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Done the 
work
$1 
spent 
$41 
return 
Email 
Marke8ng
Email 
is 
best. 
Remember 
1995?
Darren 
Rowse 
aka 
@ProBlogger
Dear 
Rich
@Franklin_Adam 
LinkedIn 
@Toby_Jenkins
@Franklin_Adam 
LinkedIn 
@Toby_Jenkins
Social 
Strategy 
-­‐ 
Beginner 
1. 
Set 
up 
pages
Social 
Strategy 
-­‐ 
Beginner 
1. 
Set 
up 
pages 
2. 
Secure 
your 
URL
1. 
Set 
up 
pages 
2. 
Secure 
your 
URL 
3. 
Publish 
content 
& 
enable 
sharing 
Social 
Strategy 
-­‐ 
Beginner
1. 
Set 
up 
pages 
2. 
Secure 
your 
URL 
3. 
Publish 
content 
& 
enable 
sharing 
4. 
Watch 
and 
listen 
Social 
Strat...
3. 
Publish 
content 
& 
enable 
sharing 
4. 
Watch 
and 
listen 
SSoocciiaall 
SSttrraatteeggyy 
-­‐-­‐ 
BBeeggiinnnneerr...
Social 
Strategy 
-­‐ 
Intermediate
Social 
Strategy 
-­‐ 
Intermediate
Social 
Strategy 
-­‐ 
Intermediate
Social 
Strategy 
-­‐ 
Intermediate
Content 
marke8ng
55
“Train 
hard, 
win 
easy” 
57 
Sean 
Bowes
www.bluewiremedia.com.au/book
Thank 
you. 
! ! 
Toby.Jenkins@BluewireMedia.com.au 
@Toby_Jenkins 
www.bluewiremedia.com.au/book
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
14.10.11   swimming wa - the truth about social media - toby jenkins
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14.10.11 swimming wa - the truth about social media - toby jenkins

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The Truth About Social Media - Marketing Your Club for Growth.

Publicada em: Marketing
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14.10.11 swimming wa - the truth about social media - toby jenkins

  1. 1. The Truth About Social Media - Marketing Your Club For Growth ! • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube • Social Media Strategy • Q&A ! Toby Jenkins, CEO
  2. 2. 3
  3. 3. Your #1
  4. 4. 6 Who’s next? You? @Toby_Jenkins
  5. 5. 7
  6. 6. @Toby_Jenkins @Bluewire_Media Tweet Tweet! ! Tweet Tweet @Toby_Jenkins
  7. 7. Show of hands stand up
  8. 8. Rice-­‐gate @Toby_Jenkins
  9. 9. Rice-­‐gate @Toby_Jenkins
  10. 10. Tools @Toby_Jenkins
  11. 11. Don’t have 8me? ! ! No time?
  12. 12. @Toby_Jenkins
  13. 13. Monitor
  14. 14. Men8on
  15. 15. Relax…
  16. 16. Just like real life!
  17. 17. Twi;er
  18. 18. 1. Facebook comments @Toby_Jenkins Facebook
  19. 19. 1. Facebook comments 6 sugges8ons in 1 day
  20. 20. INVEST
  21. 21. Remarkable content 29 @Toby_Jenkins
  22. 22. Blogging @Toby_Jenkins
  23. 23. Blogging A;racts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
  24. 24. Done the work
  25. 25. $1 spent $41 return Email Marke8ng
  26. 26. Email is best. Remember 1995?
  27. 27. Darren Rowse aka @ProBlogger
  28. 28. Dear Rich
  29. 29. @Franklin_Adam LinkedIn @Toby_Jenkins
  30. 30. @Franklin_Adam LinkedIn @Toby_Jenkins
  31. 31. Social Strategy -­‐ Beginner 1. Set up pages
  32. 32. Social Strategy -­‐ Beginner 1. Set up pages 2. Secure your URL
  33. 33. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing Social Strategy -­‐ Beginner
  34. 34. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen Social Strategy -­‐ Beginner
  35. 35. 3. Publish content & enable sharing 4. Watch and listen SSoocciiaall SSttrraatteeggyy -­‐-­‐ BBeeggiinnnneerr 1. Set up pages 2. Secure your URL 5. Join in
  36. 36. Social Strategy -­‐ Intermediate
  37. 37. Social Strategy -­‐ Intermediate
  38. 38. Social Strategy -­‐ Intermediate
  39. 39. Social Strategy -­‐ Intermediate
  40. 40. Content marke8ng
  41. 41. 55
  42. 42. “Train hard, win easy” 57 Sean Bowes
  43. 43. www.bluewiremedia.com.au/book
  44. 44. Thank you. ! ! Toby.Jenkins@BluewireMedia.com.au @Toby_Jenkins www.bluewiremedia.com.au/book

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