The Top 5 Franchise Marketing Strategies for 2014 will make you rethink your local marketing and will help you learn to empower your customers, build local relationships, and leverage location-based marketing!

1. www.bluewaterbrand.com

2. Why Mobile
Matters!
Mobile is the
foundation of all
marketing in 2014,
and should be
integrated with all
marketing strategies
2

3. 91%
of adults say their mobile
phones are within arms
reach
24/7
3

4. 74%
5
of consumers
will wait only
seconds for a web page
Enhance
your
store's
i mobile
to» load on theirmage
in
the
community
device beforeoyalty
» Increase
customer
l
» Grow
store
traffic,
sales
nd
abandoning the asite
awareness
4

5. Strategy #1
Empower Your Customers
with Valuable Content
5

6. Post shareable content that
gives people something they
want to share with others –
use offers, advice,
entertainment, and
inspiration J
6

7. 94%
of fans consider how helpful
a link would be to another
user before sharing
7

8. 70%
of CMOs think that custom
content is the future of
marketing
8

9. Strategy #2
Build Relationships with
Customers and Your
Community
9

10. Encourage your franchisees and
make it easy for them to get involved
in their communities
10

11. 83%
of consumers are willing
to spend more on a
product or service if
they feel a personal
connection to the
company
11

12. Emotionally engaged
customers are
3 times more likely
Get Active
to recommend the Online!
business to a friend
» Set
up
and
link
to
your
Google+
page
» Register
with
local
directories
» Get
local
reviews
12

13. Strategy #3
Surprise & Delight Your
Customers
13

14. Leverage behavior-based data to
give personalized messages to
your customers
– make their
experience unique
and special
14

15. of customers buy more
from retailers who
40% personalize
the shopping
experience across
channels
15

16. 19.5%
open rate on emails with
personalization –
Compared to 15.1% open rate on
emails without personalization
16

17. Strategy #4
Leverage Location-Based
Marketing
17

18. Use social media sites that
allow mobile “check-in” such
as Foursquare, Facebook,
and Yelp
18

19. 95%
of mobile users
use their device
for local search
19

20. 9 out of 10 mobile phone
searches result in a
purchase or a visit
20

21. Strategy #5
Listen and Respond to
Customers in Real Time
21

22. Show your audience they
can expect timely, relevant
interactions with your
brand
22

23. 22%
Customers are 22%
more likely to consider a
brand after experiencing
real time marketing
23

24. Almost 50% of engagement
happens within the
first 30 minutes
80% of engagement in the
first 180 minutes
24

25. 1. Empower Your Customers
2. Build Relationships with Customers &
Your Community
3. Surprise and Delight Your Customers
4. Leverage Location-Based Marketing
5. Listen and Respond to Customers in
Real Time
25

26. Get the Infographic!
www.bluewaterbrand.com/Top5
26

27. Director
of
1:1
Digital
Strategy
MaK* Wangsness
Digital
MarkeQng
Expert
www.bluewaterbrand.com
Thank you!
Craig Boyte
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28. Connect with Us!
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater
Inc.
bluewaterbrand.com/blog
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