1. February 2013 Instagram Research
Using the1,000 Largest FB Pages in Higher Ed,
we found 429 official accounts.
This research looks at accounts with 200+ followers on March 1, 2013,
who posted 3 or more images in February 2013.
N = 198
1
2. Formula
Our method for determining engagement and interaction on an Instagram Account
+ Comments # of Followers = Average Engagement
If you have 500 followers & you get 3 ’s , and 2 comments:
5 Interactions
500 Followers
Total Engagement = 1% of Fans
2
3. Average # of Photos posted in February
18.31
N = 198
3
4. Average # of Photos Posted
At least 200 followers on 3/1/13 and at least 3 photos in February
40 38
33
30
27 28.2
20 18.3
9.7 9.8
10
6.9 8.2
0
10 25 50 75 Mean 75 50 25 10
Most Engaging Least Engaging
N = 198
4
5. Average Engagement
At least 200 followers on 3/1/13 and at least 3 photos in February
0
18.05%
15.99%
0
13.65%
12.13%
0
8.077%
0 4.584%
3.889%
3.115%
2.49%
0
10 25 50 75 Mean 75 50 25 10
Most Engaging Least Engaging
N = 198
5
6. Top February Engagement
Accounts with 200-499 followers as of 3/1/13
Western Carolina 21.667%
UC Santa Barbara 21.462%
Univ. San Diego 18.704%
Colorado College 18.575%
Gonzaga 17.177%
Northwestern (IL) 16.056%
Fort Lewis 15.883%
Northern Illinois 15.526%
Univ. New Haven 15.248%
OK Christian 13.927%
0% 6% 11% 17% 22%
N = 72
6
7. Top February Engagement
Accounts with more than 500 followers as of 3/1/13
UC Riverside 17.031%
UT Austin 16.744%
UC Davis 16.566%
Grand Canyon 16.319%
BYU 16.234%
UNC Charlotte 15.666%
Dallas Baptist 15.083%
Univ. of Washington 14.375%
Colorado Boulder 13.802%
Berry College 13.758%
0% 5% 9% 14% 18%
N = 126
7
8. Largest Instagram Accounts as of 3/1/13
Stanford 23,743
Indiana U 10,423
Univ. Florida 9,080
LSU 7,813
Syracuse 6,570
Kansas 6,492
Texas Tech 6,181
Michigan 5,691
TCU 5,492
Baylor 5,033
0 7,500 15,000 22,500 30,000
N = 429
8
10. Average # of Photos Posted - Instagram
At least 200 followers on 3/1/13 and at least 3 photos in February
40
38.0
33.0
30
28.2
27.0
20
18.3
10
9.7 9.8
8.2
6.9
0
10 25 50 75 Mean 75 50 25 10
Most Engaging Least Engaging
N = 198
10
11. Average # of Wall Posts - Facebook
*At least 300 fans on 1.1.13 and at least 5 posts per month in 2012
50
48.2 46.9
44.3 44.9
38
33.8
25
25.3
19.7
17.5
13 14.8
13.3
9.4
0
10 25 50 100 200 Mean 200 100 50 25 10
Most Engaging Least Engaging
N = 786
11