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Do's and Don'ts of A/B-Testing
Your Marketing Emails
Overview
Through A/B testing you can very well verify the impact a copy,
design or scheduling change can have on the succe...
There are multiple test that
you can run on your emails .
However, you must try to
select global factors that will
be rele...
You must always
concentrate on
tests that are
more probable
to have an
impact in the
long run, even if
they are less
inter...
Do test like an expert
It is always advisable to assess one thing at one time and
keep your group of recipients haphazard....
Do not utilize before and after tests
An A/B test can be
only considered
valid if you send
the emails on the
same exact da...
Do study data as explanations
Always break down the
results of your data by
using simple English , so
that it clarifies wh...
Early responders are
more likely to respond
in a distinct manner
than those who take
some time to find and
open your mail....
After getting the data back from the test and translating it into
actionable observations, you must work on it.
Do work on...
You must always keep in mind that A/B testing is the uncertain
and consistently changing landscape of email, e-commerce an...
http://bluemailmedia.com/
http://www.marketingprofs.com/articles/2015/26801/10-dos-
and-donts-of-ab-testing-your-email-mar...
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Do's and Don'ts of A/B-Testing Your Marketing Emails

Are you unfamiliar with A/B testing? If yes, then you must definitely go through this power point presentation to know the Do’s and Don’ts of A/B testing.

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Do's and Don'ts of A/B-Testing Your Marketing Emails

  1. 1. Do's and Don'ts of A/B-Testing Your Marketing Emails
  2. 2. Overview Through A/B testing you can very well verify the impact a copy, design or scheduling change can have on the success of your email campaigns. However, if you are unacquainted with A/B testing or if you are just planning to get started with it, then do remember that it is a vast project to initiate. Following are the Do’s and Don’ts list of A/B testing that can guide you in the right direction. sales@bluemailmedia.com 1-888-494-0588
  3. 3. There are multiple test that you can run on your emails . However, you must try to select global factors that will be relevant to all your potential emails. Do conduct tests that have persistent advantages sales@bluemailmedia.com 1-888-494-0588
  4. 4. You must always concentrate on tests that are more probable to have an impact in the long run, even if they are less interesting for a moment they are sure to have a positive impact on your business. Do not test aspects that are precise and have less impact sales@bluemailmedia.com 1-888-494-0588
  5. 5. Do test like an expert It is always advisable to assess one thing at one time and keep your group of recipients haphazard. sales@bluemailmedia.com 1-888-494-0588
  6. 6. Do not utilize before and after tests An A/B test can be only considered valid if you send the emails on the same exact day and time. sales@bluemailmedia.com 1-888-494-0588
  7. 7. Do study data as explanations Always break down the results of your data by using simple English , so that it clarifies what has actually changed and what information is discrete to your A/B tests. sales@bluemailmedia.com 1-888-494-0588
  8. 8. Early responders are more likely to respond in a distinct manner than those who take some time to find and open your mail. So, always wait for at least 24 hours before analyzing your data. Do not term it too early sales@bluemailmedia.com 1-888-494-0588
  9. 9. After getting the data back from the test and translating it into actionable observations, you must work on it. Do work on your outcome 0 1 2 3 4 5 6 Test 1 Test 2 Test 3 Test 4 Result1 Result2 Result3 sales@bluemailmedia.com 1-888-494-0588
  10. 10. You must always keep in mind that A/B testing is the uncertain and consistently changing landscape of email, e-commerce and customer behavior. Therefore, you need to test a factor several times and question the results every few months or for a few years, depending on the nature of the aspect being tested. Do not consider that the results are permanent sales@bluemailmedia.com 1-888-494-0588
  11. 11. http://bluemailmedia.com/ http://www.marketingprofs.com/articles/2015/26801/10-dos- and-donts-of-ab-testing-your-email-marketing-campaigns Resources: Blue Mail Media Inc 300, E Royal Lane, Suite 127 Irving, TX 75039 sales@bluemailmedia.com 1-888-494-0588

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