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Content Marketing Trends to Watch
Out for in 2016
Stanford University Wizards Jerry Yang and
David Filo founded Yahoo in 1994. It was a
prototype to explore World Wide Web
The runaway success came in the year 1996
when Yahoo made its search engine public.
Yahoo was unrivalled and even surpassed
competitors such as Alta Vista and Excite.
• With the increasing impact of digital content on the competitive and
expanding global marketplace, the need to have a strong B2B content
marketing strategy is certainly high.
• 88% of B2B marketers are currently using content marketing
as part of their marketing strategy.
• Going further in 2016, 76% of B2B marketers are predicted to
be producing more content
Video is here to stay
In 2001, Yahoo! Inc. rose to stardom being the second most popular name on the Internet
Its net worth had already exceeded $125 billion a year earlier.
VIDEO IS HERE TO STAY
• The year 2015 saw the rise in use of visual content by both B2B and B2C marketers. The
trend is expected to continue in 2016, facilitating the development of this promising
segment of digital marketing.
• Use of video
be very effective,
a 50% increase in
also a 35%
that video will
account for 69%
of all internet
traffic by 2017.
More Focus on Content Quality
In 2008, Microsoft makes a bid to acquire Yahoo for $45 billion.
Yahoo rejects the offer citing the proposal simply undervalues its brand worth
MORE FOCUS ON CONTENT QUALITY
• Good quality content is the key
factor in drawing people’s
• Marketers will keep making
effective efforts to better their
• A combination of text, video
and multi-media content are
likely to best great in 2016.
Increase in Branded Content
INCREASE IN BRANDED CONTENT
• The value of branded content is
going to increase noticeably in the
days to come.
• No more ads masquerading as
• Now, brands will focus on
producing genuine and useful
Virtual Content will be the New
In 2012, Yahoo sold the shares held in Alibaba. In 2014, it sold more.
In 2016, Yahoo owns a meager 15% of Alibaba, which alone is worth $30 billion.
VIRTUAL CONTENT WILL BE THE NEW ATTRACTION
• Brands will more explore the virtual
reality bandwagon to deliver unique
experiences and achieve high levels of
• With Facebook acquiring Oculus Rift,
virtual reality as the new tool to drive
content marketing campaigns in 2016
is predicted to rise.
Social Media Continues to Dominate
In 2012, Yahoo hires Marissa Mayer as its new chief executive.
It was a bid to save the iconic brand from sinking.
Yahoo attempted to restore the brand's identity under Mayer.
Although initial efforts were promising, Yahoo could not sustain the surge longer
and quickly lost to competition.
SOCIAL MEDIA CONTINUES TO DOMINATE
• With its wide reach and popularity, social media platforms will continue to dominate
the content marketing space.
• Users will be turning more towards Facebook, Twitter and other platforms for
product information and other marketing queries rather than sticking to just search